Genesis Dental Care

What Genesis Dental Care does

Genesis Dental Care (legal entity: EMCDA t/a Genesis Dental Care) is a private UK dental group operating a network of 10-11 dental practices across Derbyshire, Nottinghamshire, Yorkshire, and Lincolnshire, with its head office at Birmingham Business Park. The company delivers both NHS and private dentistry, with a patient base spanning general dentistry (examinations, hygiene, restorations), cosmetic treatments (whitening, veneers, smile makeovers, facial aesthetics including Botox and fillers), specialty treatments (dental implants from £2,120, root canal therapy, orthodontics including Invisalign and Fastbraces), and support services (sedation, sleep disorder devices). Specialist interest dentists in implantology, endodontics, orthodontics, and oral surgery accept external GDP referrals, giving the network a secondary B2B revenue channel beyond direct consumer access.

The company's technology stack is built around clinical dental equipment rather than software platforms. Notable capabilities include CEREC same-visit porcelain crowns, microscope-assisted endodontics with special interest in re-treatments and apisectomies, 3D guided implant placement enabling same-day extraction and restoration, soft tissue lasers for gum sculpting, and laser-assisted periodontal treatment. These tools are deployed across the practice network (e.g., digital x-rays in Belper surgeries) and support the premium private pricing structure. The technology is not proprietary — it is sourced from established dental equipment vendors — but its deployment across multiple sites is a meaningful operational differentiator.

The business model is a hybrid of NHS fee-per-item, private pay-as-you-go, recurring membership plans (from £5.50/month for hygiene coverage), and financed treatment through a partnership with Dental Finance for 0% interest-free plans. The customer base is overwhelmingly fragmented individual consumers across multiple segments (NHS patients in underserved communities, private cosmetic patients, anxious patients, corporate groups), with B2B referral revenue from general dental practitioners as a secondary channel. The company originates from the 2008 acquisition of Disa Dental Group and has expanded steadily through greenfield openings such as Hull in 2009 and service upgrades such as the 2024 Advanced Services Centre in Barnsley.

Name

Genesis Dental Care

Legal name

EMCDA t/a Genesis Dental Care

Website

https://genesisdentalcare.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Genesis Dental Care is a private UK dental group operating 10-11 practices across Derbyshire, Nottinghamshire, Yorkshire, and Lincolnshire, delivering NHS and private general, cosmetic, and specialist dental care to consumer patients and GDP referrals.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (62121), Offices of Dentists (621210), Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Orthodontic Group Practices (HLABAKAC), Periodontic & Implant Group Practices (HLABAKAF)

Keywords

• General dental care
• Cosmetic dentistry
• Dental implants
• Orthodontic treatment
• NHS dental services

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. NHS Dental Services: NHS dental treatments provided across all practices with standard NHS fee structure for examinations, extractions, fillings, and preventive care
2. Private Dental Treatment: Private cosmetic and general dental treatments including porcelain crowns from £440, bridges from £440 per unit, veneers from £329, implants from £2120, and whitening from £395
3. Membership Plans: Monthly membership plans providing routine dental care including examinations and hygiene visits, with plans starting from £5.50 per month for hygiene-specific coverage
4. Dental Finance Plans: Partnership with Dental Finance to offer interest-free and interest-bearing finance plans enabling patients to spread treatment costs

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Genesis Dental Care operates a network of ten dental practices across Derbyshire, Nottinghamshire, Yorkshire, and Lincolnshire delivering both NHS and private dental care. Services span general dentistry, cosmetic treatments, specialist interest services (orthodontics, implants, endodontics, oral surgery), and facial aesthetics, supported by in-clinic technologies such as CEREC, 3D guided implants, and microscope-assisted endodontics. The company also offers monthly membership plans and finance options to broaden patient access to routine and advanced dental care.

Product overview

Genesis Dental Care operates as a network of dental practices offering a comprehensive range of dental services across eleven locations in Derbyshire, Nottinghamshire, Yorkshire, and Lincolnshire. The company provides both NHS and private dental care, with services organized into general treatments (crowns, bridges, fillings, hygiene), cosmetic treatments (teeth whitening, veneers, smile makeovers, facial aesthetics), specialty treatments (dental implants, endodontics, orthodontics including Invisalign and Fastbraces, laser dentistry, Cerec one-visit crowns), and support services (sedation, sleep disorders). They also offer membership plans for routine care budgeting and dental finance options for larger treatments. The practices utilize modern technology including digital x-ray systems, microscope technology for endodontics, 3D guided implant placement, and laser dentistry equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Permanent solution for tooth loss using titanium screws placed into the jawbone as artificial roots to support false teeth, available to private patients with prices from £2,120.
• Teeth Whitening Professional teeth whitening using in-surgery or take-home treatments to brighten discoloured teeth, with in-surgery whitening from £350 and take-home from £249.
• Smile Makeover Comprehensive dental solutions combining multiple treatments to improve smile appearance, beginning with a detailed consultation and treatment planning.
• Porcelain Crowns Tooth-coloured caps that cover damaged or decayed teeth, providing strength and natural appearance. Also available as CEREC one-visit crowns.
• Bridges False teeth anchored onto neighbouring teeth to replace one or more missing teeth, priced from £440 per unit.
• Veneers Thin tooth-coloured shells fixed to the front of teeth to mask discoloration, irregular shape, damage, or small gaps, from £329.
• White Fillings Tooth-coloured composite fillings to replace unsightly silver amalgam fillings, priced from £70.
• Dental Hygienist Services Professional cleaning, polishing, and oral health education services to maintain long-term oral health, with scale and polish from £43.
• Facial Aesthetics Wrinkle reduction and filler treatments administered by qualified, registered dentists including Botox and collagen fillers, from £211.
• Fastbraces Revolutionary orthodontic technology enabling comprehensive treatment in weeks to months rather than years with gentle forces on teeth.
• Invisalign Clear aligner orthodontic treatment for teeth straightening offered by certified providers, from £3,500.
• Endodontics Root canal treatment and endodontic procedures performed by specialist endodontists using microscope technology.
• 3D Guided Implant Technology Minimally invasive dental implant placement using 3D guided technology enabling same-day tooth extraction, implant placement, and restoration in selected cases.
• CEREC One-Visit Crowns Same-visit crown technology allowing porcelain crowns to be created and fitted in a single appointment.
• Laser Dentistry Gum sculpting and reshaping using laser technology without conventional scalpel, with minimal bleeding and postoperative discomfort; also includes non-surgical laser-assisted periodontal treatment and TMD management.
• Sedation Services Dental sedation services for anxious patients and complex procedures, promoted at the Barnsley Advanced Services Centre.
• Sleep Disorders Treatment Treatment for sleep apnea and snoring including oral appliances and solutions.
• Membership Plans Monthly dental care membership plans providing routine examinations and hygiene visits, with plans starting from £5.50 per month and including 10% discount on private treatments.
• Dental Finance Plans Interest-free and interest-bearing finance plans through Dental Finance to spread treatment costs, with simple application and same-day approval typically available.
• NHS Dental Services NHS dental treatments provided across all practices under the standard NHS fee structure, covering examinations, extractions, fillings, and preventive care.

Quantifiable outcome

• One-year guarantee on all permanent crowns, bridges, fillings and dentures for normal wear

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Bridge2AidminorOthersCharitable partnership where Genesis Dental Care staff volunteer with dental charity Bridge2Aid's training programme in Tanzania. Staff including Managing Director John Skelton, dental nurses Carla, Tracy, Georgia, and Bea have participated in volunteer programmes providing dental pain relief and training for healthcare workers to deliver sustainable dentistry in developing countries.
• DentaidminorOthersCharitable partnership with dental charity Dentaid. Dental nurse Kerrie participated in a volunteer trip to Uganda with Dentaid, joining a dental team from the UK including 3 dentists, 2 therapists, 1 hygienist and 2 dental nurses.
• Mercy ShipsminorOthersDr Maria Fernandez-Canedo Pintor worked voluntarily with Mercy Ships, a non-profit organization providing charitable healthcare, in Sierra Leone. This experience enhanced her skills in oral surgery while providing dental care in developing regions.
• Dental FinancecoreOthersPartnership with specialist finance provider Dental Finance (www.financingfirst-dental.co.uk) to offer dental finance plans enabling patients to spread treatment costs, often on an interest-free basis. Simple application process with same-day approval typically available.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dental Partners: UK-focused dental group with a portfolio of mixed NHS/private practices, offering general dentistry and specialty services. Same operating model and patient mix as Genesis with a similar DSO consolidation strategy.
• Genix Healthcare: UK dental group operating NHS and private practices across multiple regions, with a similar multi-site, NHS-anchored profile to Genesis Dental Care.
• Together Dental: UK dental group combining NHS and private dentistry across multiple sites, with a growing portfolio of mixed NHS/private practices. Comparable to Genesis in service breadth and reliance on NHS patient volumes.
• Portman Dental Care: UK-focused dental group operating a multi-practice network offering NHS and private dentistry across regions including the Midlands and North of England. Directly comparable to Genesis in service mix, NHS/private blend, and multi-site DSO model.
• Rodericks Dental: UK dental group with a significant NHS and private practice estate across the Midlands and North. Operates a similar multi-practice DSO model with managed NHS contracts and expanding private services like implants and orthodontics.

Broad incumbents

• Bupa Dental Care: One of the largest dental providers in the UK, operating hundreds of practices delivering NHS and private care. Comparable to Genesis as a multi-site NHS/private dental operator, though at materially larger scale and with broader insurance integration.
• Colosseum Dental Group: European-backed dental group with a sizeable UK presence of NHS and private practices. Directly comparable DSO with similar geographic mix and consolidated operating model.
• mydentist: The largest UK dental provider with 500+ practices, predominantly NHS-led with private cosmetic upsell. Most directly comparable to Genesis's NHS-heavy, multi-practice model and the structural headwinds each faces from NHS contract reform.

Regional players

• Centre for Dentistry: Smaller UK dental group operating practices in select regions with NHS and private offerings. Comparable as a regional DSO competing with Genesis for NHS contract slots and private patients in shared geographies.

Emerging players

• Apex Dental Group: Smaller UK dental group operating a network of practices with NHS and private services. Comparable as a sub-scale regional DSO pursuing similar multi-site NHS/private model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GenesisDentCare
• Facebookfacebook.com/214048592095787
• LinkedInlinkedin.com/company/genesisdentalcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Dental Care