Dansk Råd for Genoplivning

What Dansk Råd for Genoplivning does

Dansk Råd for Genoplivning (DRG), also known as the Danish Resuscitation Council, is a non-profit interdisciplinary organization headquartered in Herlev, Denmark, that works to improve recognition, treatment, survival, and quality of life after sudden unexpected cardiac arrest and stroke. DRG comprises 23 member organizations including medical scientific societies, the five Danish regional emergency medical services, and organizations working with resuscitation or stroke, and operates as the Danish arm of the European Resuscitation Council (ERC). Its portfolio spans free public awareness campaigns (Hjertestarterdagen, Red Hjernen), professional ERC-certified training courses, the annual Genoplivningskonferencen, Resuscitation Academy Denmark, Stroke Academy Denmark, the Hjertesikker Zone (Heart-Safe Zone) certification concept, and the CPR in Schools program for students aged 12-14.

The organization's offering is structured as an integrated public health ecosystem rather than a technology platform. Public-facing educational content, awareness campaigns, and school materials are provided free of charge, while some professional ERC courses (ALS, PALS, EPALS) carry certification fees administered through the COSY course management system. Underlying infrastructure consists of a WordPress-based website (genoplivning.dk), active social media channels, an email newsletter, and dedicated sub-brand sites including redhjernen.dk and hjertesikkerzone.dk. Clinical frameworks such as the Pit Crew Model and the Overlevelseskæden (Chain of Survival) constitute standardized protocols disseminated through the membership network.

DRG is funded primarily through strategic partnerships rather than commercial revenue. TrygFonden is the core financial partner underwriting nationwide campaigns, the Hjertesikker Zone initiative, Resuscitation Academy Denmark, and the new Drowning Prevention Academy launched in 2026. The A.P. Møller Foundation funds the CPR in Schools program. Additional strategic collaborators include the Danish Health Authority (Sundhedsstyrelsen), Hjerteforeningen (Danish Heart Association), Hjernesagen (Danish Stroke Association), Dansk Førstehjælpsråd, and the Global Resuscitation Alliance. Revenue is not publicly disclosed, and financial information is not provided on the website.

Name

Dansk Råd for Genoplivning

Legal name

Dansk Råd for Genoplivning

Website

https://genoplivning.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dansk Råd for Genoplivning (DRG) is the Danish national non-profit council coordinating resuscitation and stroke awareness, training, and policy across 23 member organizations and funded primarily by TrygFonden, serving Danish citizens and healthcare professionals.

Ownership category

akta.pro rank

Product category

Public Health Education and Resuscitation Training

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYEDAGANAJ

Healthcare & Clinical Professional Development (CME/CE)

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

SECONDARYEDAAALAC

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Resuscitation education
• CPR training
• Cardiac arrest awareness
• Stroke prevention
• Public health campaigns

Headquarters

HQ city

Herlev

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grant funding and donations: DRG operates as a non-profit organization funded primarily through strategic partnerships, with TrygFonden as a key financial supporter enabling their core activities including public campaigns, educational materials, and training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

DRG is a Danish non-profit council that delivers public health education, training, and advocacy to reduce mortality and improve outcomes after sudden cardiac arrest and stroke. It runs resuscitation and ERC-certified training courses, annual professional conferences, nationwide public awareness campaigns (Hjertestarterdagen, Red Hjernen), professional academies, and the Hjertesikker Zone business certification program. Its work is enabled primarily by strategic funding from TrygFonden and conducted through 23 member organizations across Danish healthcare.

Product overview

Dansk Råd for Genoplivning (DRG) is a non-profit interdisciplinary organization that serves as the Danish Resuscitation Council. The organization does not offer a commercial product platform but instead provides a portfolio of public health education and training services focused on cardiac arrest and stroke. The core offerings include: educational courses (resuscitation courses, ERC courses, professional courses, instructor courses), conferences (annual Genoplivningskonferencen, Stroke Day, Drowning Prevention Conference), public awareness programs (Hjertestarterdagen/AED Day, Restart a Heart Day, Red Hjernen/Stroke awareness campaign), training materials and educational resources (algorithmic guides, fact sheets, digital lectures), professional knowledge resources (ERC Guidelines, Danish Cardiac Arrest Registry), academies (Resuscitation Academy Denmark, Stroke Academy Denmark), and strategic initiatives like Hjertesikker Zoner (Heart-Safe Zones) and Hjerteløberordningen (First Responder App coordination). These offerings work together as an integrated public health ecosystem aimed at improving survival rates and quality of life after cardiac arrest and stroke in Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• Genoplivningslinjen: The Resuscitation Line - DRG's counseling service for questions about resuscitation.
• Hjertestarterdagen
• Red Hjernen
• Hjertesikker Zone
• Drowning Prevention Academy

Products and services

• Genoplivningskurser (Resuscitation Courses) CPR and resuscitation training courses for both laypersons and professionals, aligned with European Resuscitation Council guidelines.
• ERC-kurser (European Resuscitation Council Courses) Advanced resuscitation courses for healthcare professionals including ALS, PALS, and EPALS, administered through the COSY course management system as the Danish ERC course secretariat.
• Genoplivningskonferencen (Resuscitation Conference) Annual professional conference bringing together researchers, clinicians, and stakeholders to discuss the latest resuscitation research and best practices; co-organized with Dansk Førstehjælpsråd and TrygFonden.
• Hjertestarterdagen (AED Day) Annual nationwide event promoting public awareness of cardiac arrest and teaching citizens how to use AEDs through free demonstrations and training sessions.
• Stroke Day (Strokedagen) Annual event raising awareness about stroke prevention, symptom recognition, and recovery support across Denmark.
• Druknekonferencen (Drowning Prevention Conference) Biennial conference on drowning prevention, with the 2026 edition focused on halving fatal drowning incidents in Denmark, co-organized with TrygFonden and Præhospitalt Center, Region Sjælland.
• Resuscitation Academy Denmark Multi-stakeholder forum for emergency medical services professionals to share knowledge and implement best practices for improving cardiac arrest survival, following the Global Resuscitation Alliance's Ten Programs framework.
• Stroke Academy Denmark Five-year collaborative program gathering researchers, neurologists, and emergency medical professionals to improve stroke care, modeled after Resuscitation Academy.
• Hjertesikker Zone (Heart-Safe Zone) Certification Certification concept for businesses and organizations that meet recommendations for cardiac arrest preparedness, including AED availability and trained staff.
• Genoplivningslinjen (Resuscitation Hotline) DRG's counseling service providing answers to questions about resuscitation and cardiac arrest.
• Red Hjernen (Save the Brain) Campaign Nationwide stroke awareness campaign with semi-annual media campaigns to help citizens recognize stroke symptoms, operated via dedicated website redhjernen.dk.
• Nyhedsbrev (DRG Newsletter) Email newsletter providing updates on DRG activities, news, and developments in resuscitation and stroke care.
• CPR in Schools Program Free CPR kits and teaching materials provided to Danish schools for students aged 12-14, funded by the Danish A.P. Møller Foundation.

Quantifiable outcome

• Fourfold increase in survival after cardiac arrest over 20 years
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor, core and major.

• DSB (Danish State Railways)minorGTM or Marketing Partner · 1 June 2026New partnership making Sorø Station the first DSB station to become a Hjertesikker Zone, with collaboration from commuters, Hjerteforeningen, and DRG.
• European Resuscitation Council (ERC)coreStrategic or Co-development PartnerDRG is the Danish arm of ERC, which defines standards for resuscitation guidelines and CPR training in Europe. DRG serves as the secretariat for ERC courses in Denmark and translates ERC materials into Danish.
• Five Regional Emergency Medical ServicescoreStrategic or Co-development PartnerDRG's member organizations include the five Danish regional emergency medical services, which collaborate on Resuscitation Academy Denmark and implement standardized protocols like the Pit Crew Model.
• Danish Health Authority (Sundhedsstyrelsen)coreStrategic or Co-development PartnerDRG collaborates with Sundhedsstyrelsen on public health initiatives, including development of fact sheets on cardiac arrest and participation in national health campaigns.
• Dansk Førstehjælpsråd (Danish First Aid Council)majorStrategic or Co-development PartnerCo-organizer of the annual Genoplivningskonferencen alongside DRG and TrygFonden, bringing together first aid organizations and resuscitation professionals.
• Hjernesagen (Danish Stroke Association)majorStrategic or Co-development PartnerCollaborates on Stroke Day initiatives and stroke awareness campaigns, working together with TrygFonden to improve stroke recognition and survival in Denmark.
• Global Resuscitation Alliance (GRA)minorStrategic or Co-development PartnerResuscitation Academy Denmark follows GRA's 'Ten Programs to Improve Cardiac Arrest Survival' framework for implementing best practices in prehospital care.
• Regionernes Kliniske Kvalitetsudviklingsprogram (RKKP)coreStrategic or Co-development PartnerRKKP serves as the secretariat for the Danish Cardiac Arrest Register, providing data infrastructure that supports DRG's evidence-based program development.
• Hjerteforeningen (Danish Heart Association)majorStrategic or Co-development PartnerCollaborates on Hjertesikker Zone initiatives and shared campaigns to improve cardiac arrest survival through community-based emergency response.
• Præhospitalt Center, Region SjællandminorStrategic or Co-development PartnerCo-organizer of the 2026 Drowning Prevention Conference, working with DRG, TrygFonden, and other stakeholders to reduce drowning incidents.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heart and Stroke Foundation of Canada: Canadian national charity combining cardiac arrest and stroke awareness under one umbrella, including CPR training programs and AED advocacy — a near-exact mission mirror of DRG's combined cardiac + stroke focus.
• British Heart Foundation: Major national heart charity combining CPR training, AED access advocacy, public campaigns, and research funding. Mirrors DRG's mix of public education and professional/clinical engagement.
• American Heart Association: The US national council equivalent of DRG, combining resuscitation science, CPR training, public awareness campaigns, and policy advocacy. Directly comparable mission, structure, and multi-stakeholder model.
• Heart Foundation (Australia): Australian national heart charity running CPR training, AED advocacy, and public awareness campaigns with a similar coordinating-body structure to DRG.
• Resuscitation Council UK: The UK national resuscitation council that, like DRG, is a member of the European Resuscitation Council, sets CPR guidelines, and delivers professional training. Closest international structural analogue.
• Hjerteforeningen (Danish Heart Association): DRG's closest domestic partner on Hjertesikker Zone initiatives and shared cardiac-arrest campaigns. Operates in the same country and patient population with an overlapping cardiovascular mission.

Others

• Global Resuscitation Alliance: International coalition whose 'Ten Programs to Improve Cardiac Arrest Survival' framework is explicitly adopted by DRG's Resuscitation Academy Denmark. Functions as a peer framework-setter and methodology peer rather than a competing service provider.

Broad incumbents

• European Resuscitation Council: Federation of 32 national resuscitation councils including DRG itself; sets pan-European guidelines and course standards. Functions as DRG's parent guideline authority and structural umbrella.
• St John Ambulance: Long-standing first-aid and CPR training organization with broad community programs; comparable training and public-rescue mission, though operating with a wider historical/heritage positioning than DRG.

Regional players

• Danish Red Cross (Røde Kors): Denmark's national Red Cross society, which delivers first-aid and CPR courses directly to citizens — directly overlapping DRG's public training mandate in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dk_DRG
• YouTubeyoutube.com/channel/UCAbdCqbMGTRNxV1ygKL6d2g/videos
• Facebookfacebook.com/danskraadforgenoplivning
• Instagraminstagram.com/danskraadforgenoplivning
• LinkedInlinkedin.com/company/dansk-r%C3%A5d-for-genoplivning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dansk Råd for Genoplivning