What GenZ Creative Agency || Tiktok Agency does

GenZ Creative Agency is a Tunisia-based full-service TikTok and content marketing agency founded in 2022 and headquartered in the Lac2 district of Tunis. The agency helps consumer brands connect with Gen Z and millennial audiences through TikTok management, content creation, influencer campaign execution, and cross-platform social media management. It serves both local Tunisian brands (Magasin General, Délice, Saida, Mabrouk, Selecta) and multinational enterprises (Oppo, Xiaomi, Revlon, Indomie, Tunisie Telecom), claiming 100+ brands served, 400+ campaigns executed, 10M+ monthly organic views across client campaigns, and a vetted network of 1,000+ creators.

The agency's core service offering is organized into six integrated modules: TikTok Management (growth strategy, community management, performance analytics), Content Creation (UGC-style videos, paid ads, product showcases, tutorials), Influencer Campaign Management (sourcing, vetting, contract negotiation, ROI tracking), Social Media Management (Instagram, YouTube, LinkedIn, Facebook), Strategy & Creative Direction, and GenZ Models (a casting subdivision with 5k+ talent profiles). Its operational backbone is an end-to-end production pipeline spanning research, strategy, casting, concepting, production, editing, delivery, and follow-up, supported by multi-platform content optimization and data-driven performance tracking.

GenZ operates a sales-led, direct-to-brand go-to-market model with quote-based, customized pricing and no publicly disclosed rates. Revenue is generated through a mix of recurring retainers (TikTok and social media management) and project-based professional services fees (content production, influencer campaigns, strategy). The company is privately held and founder-owned with no disclosed external funding, parent company, or institutional investors, and it is recognized as Tunisia's #1 TikTok Agency and No. 1 Content Hub of 2024.

Name

GenZ Creative Agency || Tiktok Agency

Legal name

GenZ Creative Agency

Website

https://genzcreativeagency.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

GenZ Creative Agency is a Tunisia-based full-service TikTok and content marketing agency, founded in 2022, that helps local and multinational brands engage Gen Z and millennial audiences through influencer campaigns, social media management, and creator-driven content production.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creator Management & Talent Representation (BPAFAHAB)

Keywords

• TikTok marketing agency
• Influencer campaign management
• Social media management
• Content creation services
• UGC production

Headquarters

HQ city

tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. TikTok Management Services: Full-service TikTok account management including growth engine, community building, and data-driven optimization. Revenue generated through monthly retainer or project-based engagements for ongoing account management services.
2. Content Creation Services: Production of ready-to-use video content for organic growth and paid campaigns. Multi-platform content including UGC-style videos, paid ads creative, product showcases, tutorials, and street videos. Revenue generated per-project or through retainer arrangements.
3. Influencer Campaign Management: Strategic partnerships connecting brands with verified creators for awareness, engagement, and conversions. Services include influencer sourcing, vetting, campaign strategy, contract negotiation, performance tracking, and ROI optimization. Revenue from campaign management fees and potentially creator coordination.
4. Social Media Management: Management of social media ecosystems across Instagram, LinkedIn, YouTube, and Facebook. Includes content creation, community management, ad campaigns, and platform optimization services.
5. Strategy & Creative Direction: Data-driven creative strategies and strategic consultation aligning content with business objectives. Includes brand analysis, audience insights, content strategy, and performance optimization.
6. Casting Services (GenZ Models): Talent casting division connecting brands with diverse profiles including lifestyle creators, professional models, and specialized demographics. Services include campaign-ready talents, content faces, and specialized profiles for targeted demographic representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

GenZ Creative Agency is a full-service TikTok and content marketing agency that helps brands connect with Gen Z and millennial audiences through authentic storytelling, influencer collaborations, and scalable UGC content. Core services include TikTok account management, multi-platform content creation, influencer campaign management with access to 1000+ verified creators, and data-driven strategy and creative direction, delivered through retainer and project-based engagements primarily in Tunisia and North Africa.

Product overview

GenZ Creative Agency operates as a unified full-service content and TikTok-focused agency offering six interconnected service modules. The core offering centers on TikTok Management and Content Creation, supplemented by Influencer Campaign Management for creator partnerships, Social Media Management for cross-platform presence, Strategy & Creative Direction for data-driven guidance, and GenZ Models as a dedicated casting subdivision. These services work together to deliver end-to-end content solutions from strategy through production to execution.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2.5M views with 7% engagement rate for Oppo Reno12 campaign with 20+ influencers
• +8 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GenZ ModelscoreOthersInternal casting division of GenZ Creative Agency specializing in talent casting and model sourcing. Connects brands with diverse profiles including lifestyle creators, professional models, and specialized demographics. Offers 5k+ faces with campaign-ready talents, content faces, and specialized profiles (families, 40+ demographics, students, professionals) for authentic brand representation.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• VMLY&R (MENA): Global creative agency network with MENA presence offering integrated advertising, social, and content solutions to multinational brands. Comparable as a competitor for the same multinational client base (Oppo, Xiaomi, Revlon, Indomie), but operates at vastly broader scale and category scope.
• Publicis Groupe (MENA): Multinational holding company with regional creative, media, and digital agencies in MENA. Comparable as the type of scaled competitor that can absorb regional social media mandates from brands like Oppo and Xiaomi away from boutique specialists.
• Ogilvy (MENA): Global full-service creative network with deep MENA / North Africa operations providing advertising, content, and influencer services. Comparable to GenZ for high-end brand work but with significantly broader media buying and strategy capabilities.
• Wunderman Thompson (MENA): Global creative, content, and commerce network serving major brands across MENA with full-service campaign development. Directly competes with GenZ for multinational brand briefs and offers broader geographic and category coverage.

Direct peers

• Socialize: Dubai-based social media and influencer marketing agency serving MENA brands with content creation, community management, and creator partnerships. Closely comparable to GenZ on core service stack, regional focus, and emphasis on platform-native content.
• Crowd: Dubai-headquartered MENA social media and content agency offering influencer campaigns, UGC, and platform-native content for brands targeting younger audiences. Directly comparable to GenZ in service mix (influencer + UGC + social-first creative) and regional ambition within MENA.
• Kijamii: Cairo-based integrated digital and social media agency serving MENA brands across content production, influencer marketing, and social media management. Comparable to GenZ in regional scope, influencer-led model, and content-first positioning in North Africa / MENA.
• The Online Project: MENA digital and social agency offering content creation, social media management, and influencer strategy for consumer brands. Comparable to GenZ in service breadth, regional clientele, and brand storytelling orientation toward Gen Z audiences.

Emerging players

• HypeFactory: Global influencer marketing platform and agency with MENA-relevant reach, offering creator sourcing, campaign management, and analytics. Comparable to GenZ on influencer campaign execution and creator-network value proposition, but software-enabled rather than services-first.
• Vamp: Influencer marketing platform enabling brands to run creator campaigns at scale. Comparable to GenZ's influencer campaign service but operating as a SaaS/marketplace rather than a services-led agency — partial overlap in offering and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/genz-creative-agency
• Instagraminstagram.com/genz.creative.agency
• TikToktiktok.com/@genzcreativeagency

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GenZ Creative Agency || Tiktok Agency