HypeFactory

What HypeFactory does

HypeFactory is a full-cycle influencer marketing agency founded in 2017 and headquartered in Larnaca, Cyprus, with global operations across 16+ countries. The company delivers end-to-end campaign services for enterprise clients spanning 11+ verticals, with gaming (Nexters, Wargaming, FunPlus, Strikerz) as the anchor segment, alongside consumer products (Logitech, Manta Sleep), B2B, FinTech, FMCG, beauty, luxury, mobile apps, and AI/technology. Disclosed scale metrics include 1,569 completed campaigns, 13.6 billion cumulative campaign views, 198 self-reported satisfied customers, and a claimed network of 36M+ creators with the ability to coordinate 500+ creators per campaign.

The agency's core technology stack is built around two proprietary AI tools, HypeAuditor and HypeDetect, which apply a 55-metric evaluation framework to identify top-performing influencers, analyze competitive landscapes, and optimize campaign targeting. Multilingual coverage (15-26 languages per differing sources) and a functional team structure spanning producers, creative content creators, influencer managers, designers, social media strategists, and data analysts support simultaneous multi-market execution. Service offerings span creative strategy, analytics and planning, content production, talent management with an exclusive roster, celebrity and brand ambassador management, paid social amplification, and event activations.

HypeFactory generates revenue primarily through professional-services engagements with enterprise clients on a quote-based model, supplemented by a platform-matching service that pays influencers via bank transfer, card, PayPal, or bank wire. Go-to-market is direct enterprise sales supported by regional representatives in each market, content marketing (blog, e-library, weekly newsletter), community channels (Discord), and earned media. There are no disclosed external funding rounds, M&A activity, or parent-company relationships, indicating founder/management ownership of a privately held, profitable-by-implication agency operation.

Name

HypeFactory

Legal name

HypeFactory

Website

https://hypefactory.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

HypeFactory is an AI-driven, full-cycle influencer marketing agency founded in 2017 in Larnaca, Cyprus, serving enterprise clients across 11+ verticals (anchored by gaming) through proprietary HypeAuditor/HypeDetect selection tools and a global network of 36M+ creators across 16+ countries.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (54181), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer & Creator Marketing (BPAFAAAG), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE)

Keywords

• Influencer marketing
• AI-driven analytics
• Talent management
• Content production
• Paid social promotion

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Influencer Marketing Campaign Services: Full-cycle influencer marketing agency offering end-to-end campaign development including creative concept development, strategic planning, scripting, influencer briefs, content production, talent management, ambassador contracts, and paid social execution. Services are typically customized and quote-based.
2. Platform Services: Online platform facilitating matching of persons offering to create promotional online media content. HypeFactory pays influencers through bank transfers, credit cards, debit cards, PayPal and bank wire.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

HypeFactory is a full-cycle influencer marketing agency that plans, executes, and measures influencer-driven campaigns for brands worldwide. The agency combines dedicated creative, influencer management, and paid social teams with its proprietary AI analytics tools (HypeAuditor, HypeDetect) to identify top-performing influencers, negotiate partnerships, produce content, and run paid amplification across platforms such as YouTube, Instagram, Twitch, and TikTok.

Product overview

HypeFactory operates as a full-cycle influencer marketing agency offering a comprehensive suite of services including creative strategies, AI-driven analytics (via HypeAuditor and HypeDetect), content production, talent management with an exclusive roster, celebrity and brand ambassador management, paid social promotion, and event activations. The agency works across multiple social media platforms (Instagram, YouTube, Twitch, TikTok, and others) serving industries such as Gaming, Mobile Apps, FinTech, Beauty, Fashion, and Luxury. Their offering is structured as service-based rather than modular software products, with dedicated departments collaborating on every campaign including expert producers, creative content creators, influencer managers, designers, social media strategists, and data-driven marketing analysts.

Differentiator

Problem solved

Functional benefit

Brands

• HypeAuditor: AI-powered analytics tool used for influencer selection and campaign measurement.

Products and services

• Full-Cycle Influencer Marketing Campaigns End-to-end influencer marketing campaign development covering goal setting, creative concept development, strategic planning, scripting, influencer briefs, ambassador coordination, and final implementation across global social media platforms.
• Talent Management & Exclusive Talent Roster Agency talent management service connecting brands with an exclusive roster of diverse, top-tier influencers across content categories and helping influencers secure partnerships aligned with their audience and personal brand.
• Performance Influencer Marketing Performance-driven influencer campaigns focused on measurable outcomes such as app installs, conversions, CTR, and ROAS, with mobile measurement partner integration and data-driven optimization for game developers and app publishers across 20+ regions.
• Creative Influencer Projects Custom creative influencer campaigns including music and jingle recording, video production, platform-specific content, UGC, and tailored messaging aligned to brand and campaign goals.
• Experiential Influencer Marketing Influencer-led events, prize giveaways, and specialized in-person or digital activations coordinated with creator participation to deliver reach and engagement.
• B2B Influencer Marketing Influencer marketing service tailored for B2B companies, including thought leadership, professional networking content, and brand awareness campaigns.
• Celebrity & Brand Ambassador Management Ambassador selection, business communication oversight, and end-to-end management of exclusive brand ambassador contracts from negotiation through long-term partnership cultivation.
• Promotion & Paid Social Paid social media strategies and execution targeting specific demographics and locations with focus on engagement and lead generation optimization.

Quantifiable outcome

• 3 million players in first month after UFL game launch
• +4 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Upfluence: Influencer marketing platform offering creator search, analytics, and campaign management tools. Comparable analytics and discovery capabilities; smaller direct agency competition but overlapping technology and SMB/mid-market client base.
• CreatorIQ: Enterprise SaaS influencer marketing platform with creator discovery, workflow, and analytics tools. Comparable as an AI-enabled creator selection and campaign measurement technology layer — overlapping with HypeAuditor/HypeDetect capabilities.
• Traackr: Influencer marketing platform focused on creator discovery, vetting, and performance analytics for enterprise brands. Comparable analytics and creator selection capabilities overlapping with HypeAuditor/HypeDetect offering.

Direct peers

• Obviously: Full-service influencer marketing agency offering campaign strategy, creative, and talent management for enterprise brands. Comparable service offering across verticals with similar end-to-end agency positioning.
• TAKUMI: Influencer marketing agency offering campaign management and creator marketplace with strong enterprise client base. Comparable as a similar full-service agency with platform infrastructure and global creator network.
• Whalar: Influencer marketing agency with proprietary tech and creator network, focused on brand-creator partnerships. Comparable full-service agency model with strong technology positioning and global brand clients.
• Viral Nation: Influencer marketing and talent management agency with proprietary technology platform and global footprint. Comparable as both a creator-representation agency and tech-enabled campaign services provider serving enterprise brands.
• The Goat Agency: Global influencer marketing agency offering end-to-end campaign services across multiple platforms and verticals. Closest direct competitor given similar full-service agency model, enterprise client focus, and global reach targeting gaming, beauty, and lifestyle brands.

Broad incumbents

• IZEA (Influencer): Publicly-traded influencer marketing company operating marketplace and managed services for brand-creator campaigns. Comparable as a broader incumbent with both SaaS marketplace and agency-style managed services competing for the same enterprise spend.

Regional players

• Fanbytes: Influencer marketing agency with strong Gen-Z and gaming focus, primarily serving the UK and European markets. Comparable agency model with overlapping gaming vertical expertise but more concentrated geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hypefactory_com
• LinkedInlinkedin.com/company/hypefactory

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HypeFactory