What Gerbera United does

Gerbera United is a Dutch family-owned gerbera producer operating 10.5 hectares across three specialised sites in the Netherlands: Moerkapelle (headquarters, growing piccolinis and mini gerberas), Zevenhuizen (pastas, spiders, pastinis, and large-flowered gerberas), and Nootdorp (large-flowered gerberas plus an advanced automated processing and logistics facility). Founded in 2009 through the merger of the Dick Kooij and WP van den Berg family nurseries and led today by a three-director team including co-founders Dick Kooij and W.P. van den Berg plus Gijsbert Verboom, the company cultivates 130+ gerbera varieties across eight categories (Gerbera Large, Gerbera Mini, Spider Large, Bolvormig Large, Bolvormig Mini, Pasta, Pastini, Piccolini) plus four packaging solutions (Diamond, Box, 555 Bucket, Q-box) and curated Crazy Mixes. Operations are documented as the first floriculture deployment of ViewNetic AI vision sensors for early-stage pest and disease detection, integrated with DryGair dehumidification, LED lighting, E-boiler heating, energy screens, climate sensors, drones for biological pest control, and an OCAP-sourced industrial CO2 supply, with a stated 75% energy reduction target by 2025 and MPS A, MPS GAP, MPS SQ, plus SEDEX certifications.

The business model is B2B wholesale gerbera distribution: flowers are sold via the Royal FloraHolland auction (supply number 020660) and through direct sales to European wholesalers and florists, supported by a sales/relationship team and own transport plus transport partner fleets delivering across Europe. Pricing is opaque and contact-based; no public price list is disclosed and revenue is not reported. Customers include Dutch wholesaler OZ-Hami, unnamed European wholesalers across multiple countries, German florists visiting for tours, and SMB florists such as Mellie Treats for wedding design applications. The company participates in sector-level initiatives including the Fc555 reusable flower bucket with Royal FloraHolland (saving an estimated 250,000 kg of cardboard annually across the gerbera sector) and the 100% Groen Geteeld sustainability program, and is accredited as a Dutch MBO training company.

Name

Gerbera United

Legal name

Gerbera United

Website

https://gerberaunited.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Gerbera United is a Dutch family-owned greenhouse grower cultivating 130+ varieties of gerbera across 10.5 hectares at three Netherlands sites, selling B2B to European wholesalers and florists via the Royal FloraHolland auction and direct channels.

Ownership category

akta.pro rank

Product category

Cut Flower Cultivation and Wholesale

NAICS

Floriculture Production (111422), Nursery and Floriculture Production (11142)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industry

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)

Keywords

• Gerbera cultivation
• Cut flower wholesale
• Greenhouse floriculture
• Sustainable horticulture
• Floral packaging solutions

Headquarters

HQ city

Moerkapelle

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Wholesale Gerbera Sales: B2B wholesale of gerbera flowers sold through Royal FloraHolland auction and direct to wholesalers. Flowers sold in various types, colors, sizes, and packaging options to European countries. Products include mini gerberas, large-flowered gerberas, pasta, spiders, pastini, and piccolini varieties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gerbera United is a Dutch gerbera grower that cultivates more than 130 gerbera varieties across 10.5 hectares of high-tech greenhouses in Nootdorp, Moerkapelle, and Zevenhuizen. The company produces seven gerbera types (Large, Mini, Spider, Sphere Large, Sphere Mini, Pasta, Pastini, and Piccolini) in multiple colors and packaging formats, and sells them wholesale to flower wholesalers and florists across Europe via the Royal FloraHolland auction and direct sales relationships.

Product overview

Gerbera United is a gerbera flower grower operating on 10.5 hectares across three locations (Nootdorp, Moerkapelle, Zevenhuizen) in the Netherlands, cultivating over 130 varieties of gerberas. The product portfolio consists of seven main gerbera types (Gerbera Large, Gerbera Mini, Spider Large, Bolvormig/Sphere Large, Bolvormig/Sphere Mini, Pasta, Pastini, and Piccolini) available in diverse colors and sizes, complemented by four packaging solutions (Diamond, Box, 555 Bucket, and Q-box). The company also offers Crazy Mixes as a curated collection of 25 stems for special orders. Founded in 2009 through a merger between Dick Kooij and WP van den Berg nurseries, with Gijsbert Verboom joining later.

Differentiator

Problem solved

Functional benefit

Products and services

• Gerbera Large Large-flowered gerbera varieties available in colors including tweekleurig wit/roze, zacht roze, geel, wit, paars, roze, cerise, zalm, crème, oranje, and rood, with green or black heart centers; sold to wholesale florists for bouquet and arrangement use.
• Gerbera Mini Miniature gerbera varieties with bloom diameters typically 7-9 cm, available in double-colored and various solid colors; sold wholesale to florists.
• Spider Large Large spider-type gerbera varieties characterized by elongated petals resembling spider legs; offered as a distinctive gerbera form to wholesale buyers.
• Bolvormig Large (Sphere Large) Large spherical-shaped gerbera varieties with a distinctive ball-like bloom form; sold wholesale to florists and designers.
• Bolvormig Mini (Sphere Mini) Miniature spherical-shaped gerbera varieties with compact ball-like blooms; offered to wholesale buyers for detailed arrangements.
• Pasta Pasta-type gerbera varieties with elongated petals in various colors including two-tone crème/champagne varieties; sold wholesale to florists.
• Pastini Compact pasta-type mini gerbera varieties bridging pasta and piccolini categories; sold wholesale to florists and designers.
• Piccolini Smallest gerbera varieties with bloom diameters of 4-6 cm, featuring compact blooms ideal for detailed arrangements; grown at Moerkapelle and sold wholesale.
• Crazy Mixes Specially developed mix assortment of 25 stems for finely sorted orders, allowing wholesale customers to offer unusual gerbera collections on a recurring basis.
• Diamond Packaging Premium packaging solution for optimal presentation and protection of gerberas, designed as an eyecatcher on retailer shelves; available to wholesale buyers as a configurable packaging option.
• Box Packaging Box packaging ideal for air freight or regular hauliers, allowing high load factors and easy disassembly into folding crates; available as a wholesale packaging option.
• 555 Bucket Reusable 555 bucket for direct use by florists, available with or without sleeve, fitting auction trolleys and preventing mutual damage between stems; sold as a wholesale packaging option.
• Q-box Packaging solution for long-distance transport, allowing large quantities of gerberas to be packed in water with no return logistics required; sold as a wholesale packaging option.

Quantifiable outcome

• 50% electricity savings with LED lighting
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered major and core.

• OZ-HamimajorChannel Partner/ Reseller/ Distributor · 3 April 2025Dutch flower wholesaler and customer. Gerbera United hosted customer day with nearly 30 OZ-Hami employees including management, buyers, and sales staff. Featured as Growers of the Week.
• Royal FloraHollandcoreStrategic or Co-development Partner · 1 January 2025Collaboration on Fc555 reusable flower bucket development. Gerbera United as part of FPC gerbera group contributed significantly to this innovation which saves 250,000 kg cardboard annually across the gerbera sector.
• OCAPcoreStrategic or Co-development PartnerOCAP collects CO2 from the Rotterdam port area, purifies it, and transports it to greenhouses. This industrial CO2 reuse prevents the need for own CO2 production and demonstrates 'cradle to cradle' principles, contributing to significant reduction in carbon footprint.
• ViewNeticcoreTechnology or IntegrationAI-driven vision sensor technology for early detection of diseases and pests in crops. First floriculture nursery to implement this technology. Sensors scan with up to 100 micron accuracy from under leaves to deep in crop, including nighttime monitoring.
• 100% Groen Geteeld ProgramcoreStrategic or Co-development PartnerSustainability program focused on making cultivation as sustainable as possible through maximum use of biological solutions and minimal reliance on chemicals.
• MPScoreOthersEnvironmental certification organization. Gerbera United holds MPS A, MPS GAP, MPS SQ certifications. Also participating in HortiFootprint Calculator.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Royal van Zanten: Dutch-based flower breeder and propagator with broad cut flower and potted plant portfolio; comparable Dutch floriculture ecosystem position and serves many of the same wholesale customers.
• Schreurs: Dutch-based flower breeder specializing in roses and gerberas with global propagation and distribution; comparable Dutch floriculture heritage and variety development capabilities.
• Dümmen Orange: Global floriculture breeding and propagation leader with broad cut flower and potted plant portfolio including gerbera genetics; competes indirectly through supplying breeder varieties to many Dutch growers.
• Florensis: Large Dutch breeder and propagator of bedding plants, potted plants, and cut flowers including gerberas; comparable greenhouse production scale and European wholesale customer base.

Regional players

• Porta Nova: Dutch rose grower with comparable sustainable greenhouse production, energy efficiency investments, and B2B wholesale model targeting European florists via Royal FloraHolland.

Direct peers

• KP Holland: Dutch grower specializing in gerberas and indoor plants, operating greenhouse production with a comparable B2B wholesale model targeting European florists and retailers via Royal FloraHolland channels.
• HilverdaKooij: Dutch-based gerbera and other cut flower breeder and propagator with comparable focus on gerbera variety development and global B2B distribution to growers. Most direct peer given overlapping gerbera specialization and similar Dutch floriculture ecosystem.
• Marjoland: Major Dutch gerbera and rose grower with comparable greenhouse footprint, auction-driven wholesale model, and focus on sustainable cultivation under Dutch floriculture standards.
• Sunny Farms: Dutch gerbera grower operating multi-hectare greenhouse production with similar B2B wholesale model targeting European florists through Royal FloraHolland.
• Together2Grow: Cooperative of Dutch gerbera growers marketing collectively, with comparable varietal breadth and shared focus on sustainable, energy-efficient greenhouse production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DbU7St1DgaK
• LinkedInlinkedin.com/company/gerberaunited

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerbera United