What OZ-Hami does

OZ-Hami is a Dutch B2B flower export holding company formed in 2020 through the merger of OZ Export (founded 1959 by Arie Ofman and Klaas van Zijverden) and Hamifleurs (founded 1976 by Hans Zwemstra and Michel Vijverberg). Operating from De Kwakel in the Aalsmeer region — the heart of the global flower trade — the company runs two retained sub-brands: OZ Export, which serves importing wholesalers across Europe, the Middle East, and Asia, and Hamifleurs, which targets importing wholesalers and florists in Europe and the Middle East through a more personal, service-oriented approach. OZ-Hami sources cut flowers, greens, plants, and decorations directly from growers worldwide and at the major Dutch flower auctions in Aalsmeer, Naaldwijk (Westland), and Rijnsburg, then processes and exports the products via air and road freight.

The company operates from a fully conditioned warehouse of over 36,000m² at VBA South in Aalsmeer, with logistically automated conveyor systems processing millions of cut flowers daily. It employs over 300 staff and distributes through two dedicated B2B webshops (ozexport.nl and hamifleurs.nl) alongside direct enterprise field sales relationships. The technology stack is conventional trade-logistics infrastructure rather than proprietary AI/ML systems; the company highlights its membership in Dutch Flower Group (a diversified conglomerate of 30+ specialized floriculture trading companies founded 1999) as its scale backbone. In January 2024, OZ-Hami launched its Preferred Partner Program to deepen ties with 15 key growers through preferential marketing positioning, monthly sales data sharing, exclusive events, and "Grower of the Week" promotion.

OZ-Hami generates revenue on a transaction-fee basis through full-service export of cut flowers, cut greens, plants, and accessories. Its primary customer segment is importing wholesalers (enterprise), with florists (mid-market) as a secondary segment, supplemented by premium/hospitality use cases including royal palaces in the Middle East, Formula 1 Grand Prix venues, Liverpool Football Club, and the Milan flower market. The company serves customers in over 60 countries under the motto "To Flower the World." As a wholly owned subsidiary of Dutch Flower Group, OZ-Hami is privately held with no external venture or private equity capital disclosed, no IPO plans indicated, and revenue figures not publicly reported.

Name

OZ-Hami

Legal name

OZ-Hami

Website

https://oz-hami.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

OZ-Hami is a Dutch B2B flower export holding company combining OZ Export and Hamifleurs, sourcing cut flowers from growers and Dutch auctions and exporting to importing wholesalers and florists in 60+ countries across Europe, the Middle East, and Asia from a 36,000m² warehouse in Aalsmeer.

Ownership category

akta.pro rank

Headquarters

HQ city

De Kwakel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Flower Export: OZ-Hami generates revenue through full-service export of cut flowers, cut greens, plants, and accessories to importing wholesalers and florists worldwide. Products are purchased directly from growers worldwide and at major flower auctions in Aalsmeer, Naaldwijk (Westland), and Rijnsburg.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

OZ-Hami is the parent organization of OZ Export and Hamifleurs, providing full-service B2B export of cut flowers, cut greens, plants, and decorative accessories to importing wholesalers and florists in more than 60 countries. The company sources flowers directly from growers worldwide and from major Dutch flower auctions, then processes, sorts, and ships them from a fully conditioned 36,000m² warehouse in Aalsmeer.

Product overview

OZ-Hami operates as a unified corporate entity bringing together two historic Dutch flower export brands: OZ Export (founded 1959) and Hamifleurs (founded 1976). The company offers the most complete cut flower assortment in the world, complemented by cut greens, plants, and decorations. OZ-Hami processes millions of cut flowers daily from a fully conditioned warehouse of over 36,000m² in Aalsmeer, serving importing wholesale customers in over 60 countries. Flowers are sourced directly from growers worldwide and through major Dutch flower auctions in Aalsmeer, Naaldwijk (Westland), and Rijnsburg. The company employs over 300 staff and is part of Dutch Flower Group.

Differentiator

Problem solved

Functional benefit

Products and services

• OZ Export Full-service B2B export of cut flowers, cut greens, plants, and decorative accessories to importing wholesalers primarily in Europe, the Middle East, and Asia, served via the dedicated ozexport.nl B2B webshop.
• Hamifleurs Full-service B2B export of cut flowers, cut greens, plants, and decorative accessories targeted at importing wholesalers and florists in Europe and the Middle East, with a personal customer approach, served via the dedicated hamifleurs.nl B2B webshop.

Quantifiable outcome

• Daily processing of millions of cut flowers for customers worldwide

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• AnthogethercoreStrategic or Co-development Partner · 14 October 2024Preferred partner in OZ-Hami's Preferred Partner Program. Participated in Pink Ribbon campaign raising €7,500 for breast cancer research.
• BernhardcoreStrategic or Co-development Partner · 14 October 2024Preferred partner in OZ-Hami's Preferred Partner Program. Participated in Pink Ribbon campaign raising €7,500 for breast cancer research.
• Van der DriftcoreStrategic or Co-development Partner · 14 October 2024Preferred partner in OZ-Hami's Preferred Partner Program. Participated in Pink Ribbon campaign raising €7,500 for breast cancer research.
• Dutch Lily MasterscoreStrategic or Co-development Partner · 14 October 2024Preferred partner in OZ-Hami's Preferred Partner Program. Participated in Pink Ribbon campaign raising €7,500 for breast cancer research.
• Gerbera UnitedcoreStrategic or Co-development Partner · 14 October 2024Preferred partner in OZ-Hami's Preferred Partner Program. Participated in Pink Ribbon campaign raising €7,500 for breast cancer research.
• Holstein FlowerscoreStrategic or Co-development Partner · 14 October 2024Preferred partner in OZ-Hami's Preferred Partner Program. Participated in Pink Ribbon campaign raising €7,500 for breast cancer research.
• J.P. HogewoningcoreStrategic or Co-development Partner · 14 October 2024Preferred partner in OZ-Hami's Preferred Partner Program. Participated in Pink Ribbon campaign raising €7,500 for breast cancer research.
• Lugt LisianthuscoreStrategic or Co-development Partner · 14 October 2024Preferred partner in OZ-Hami's Preferred Partner Program. Participated in Pink Ribbon campaign raising €7,500 for breast cancer research.
• MarginparcoreStrategic or Co-development Partner · 14 October 2024Preferred partner in OZ-Hami's Preferred Partner Program. Participated in Pink Ribbon campaign raising €7,500 for breast cancer research.
• Pico Bello HortensiacoreStrategic or Co-development Partner · 14 October 2024Preferred partner in OZ-Hami's Preferred Partner Program. Participated in Pink Ribbon campaign raising €7,500 for breast cancer research.
• QualilycoreStrategic or Co-development Partner · 14 October 2024Preferred partner in OZ-Hami's Preferred Partner Program. Participated in Pink Ribbon campaign raising €7,500 for breast cancer research.
• Sonneveld HydrangeacoreStrategic or Co-development Partner · 14 October 2024Preferred partner in OZ-Hami's Preferred Partner Program. Participated in Pink Ribbon campaign raising €7,500 for breast cancer research.
• Together2GrowcoreStrategic or Co-development Partner · 14 October 2024Preferred partner in OZ-Hami's Preferred Partner Program. Participated in Pink Ribbon campaign raising €7,500 for breast cancer research.
• Voorn Spray RosescoreStrategic or Co-development Partner · 14 October 2024Preferred partner in OZ-Hami's Preferred Partner Program. Participated in Pink Ribbon campaign raising €7,500 for breast cancer research.
• ColoriginzminorStrategic or Co-development Partner · 14 October 2024Supported Pink Ribbon campaign with contributions, helping raise €7,500 for breast cancer research alongside OZ-Hami's preferred partners.
• Honey HighwayminorStrategic or Co-development Partner · 4 September 2024Environmental partnership for biodiversity. OZ-Hami employees helped plant 5,600 gestation plants and flower shrubs to create Bee Park VBA South, promoting biodiversity around their Aalsmeer facilities.
• Dutch Flower FoundationcoreStrategic or Co-development Partner · 5 January 2024Parent organization foundation supporting CSR initiatives. OZ-Hami participates in Pink Ribbon campaigns and Mela for Her donations through DFF support, contributing to breast cancer research and women's rights initiatives.
• AnsuminorStrategic or Co-development Partner · 2 October 2023Participated in 2023 Pink Ribbon campaign raising €7,500 for breast cancer research.
• Herburg RosesminorStrategic or Co-development Partner · 2 October 2023Participated in 2023 Pink Ribbon campaign raising €7,500 for breast cancer research.
• Multi Color FlowersminorStrategic or Co-development Partner · 2 October 2023Participated in 2023 Pink Ribbon campaign raising €7,500 for breast cancer research.
• Colours of NatureminorStrategic or Co-development Partner · 2 October 2023Participated in 2023 Pink Ribbon campaign raising €7,500 for breast cancer research.
• Laan TulipsminorStrategic or Co-development Partner · 2 October 2023Participated in 2023 Pink Ribbon campaign raising €7,500 for breast cancer research.
• ZentoominorStrategic or Co-development Partner · 8 March 2023Partnership for International Women's Day campaign. Collaborated on Mela for Her initiative raising €5,500 to provide 1,600 menstrual kits for women in Ethiopia, with Zentoo creating a special Women's Day box.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• FleuraMetz: FleuraMetz is one of the largest international flower and plant wholesalers, operating from the Netherlands and serving florists and importers globally — directly comparable to OZ-Hami in product breadth, sourcing strategy, and B2B customer base.
• Holex Flower: Holex Flower is a Dutch-based international flower exporter serving importers and wholesalers across Europe, Asia, and the Middle East. Directly comparable business model to OZ-Hami, sourcing from Dutch auctions and growers for global B2B distribution.
• Hilverda De Boer: Hilverda De Boer is a long-established Dutch flower exporter specializing in full-service export of cut flowers and plants to wholesalers and florists across Europe and beyond — same model, customer profile, and geographic reach as OZ-Hami.
• Van der Plas Group: Van der Plas is a Dutch-based international flower and plant wholesaler exporting to florists across Europe. Highly comparable to OZ-Hami in that it operates as a mid-large Dutch flower exporter serving importing wholesalers and florists.
• Van Vliet Bloemenexport: Van Vliet is a Dutch flower exporter focused on serving international importing wholesalers with cut flowers and plants — directly comparable to OZ-Hami's OZ Export brand in target customers, sourcing channels, and operational structure.

Others

• Mayesh Wholesale Florist: Mayesh is a US-based flower wholesaler serving florists and event designers. Similar B2B flower distribution model to OZ-Hami, though focused on the US market and direct-to-florist rather than international export.
• Edelweiss Floral Wholesale: Edelweiss is a US-based floral wholesale distributor serving florists and event planners. Comparable business model (B2B flower wholesaler) to OZ-Hami but serves a different geography, making it a useful proxy for North American market dynamics.

Broad incumbents

• Royal FloraHolland: Royal FloraHolland is the world's largest flower auction, operating the Aalsmeer, Naaldwijk, and Rijnsburg marketplaces that OZ-Hami sources from. Both operate in the Dutch floriculture trade, though Royal FloraHolland is the upstream auction infrastructure while OZ-Hami is a downstream exporter.

Regional players

• Decorum Plants & Flowers: Decorum is a Dutch growers' cooperative marketing premium flowers and plants under one brand. Comparable to OZ-Hami in serving the floriculture trade, but operates upstream as a grower group rather than as a downstream exporter.

Emerging players

• Bloomon: Bloomon is a digitally native Dutch flower subscription company that bypasses traditional wholesale channels by sourcing direct from growers. Comparable to OZ-Hami in product category but represents the digital disintermediation threat OZ-Hami faces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/werkenbijOZHami
• LinkedInlinkedin.com/company/oz-hami
• Instagraminstagram.com/ozhami_bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OZ-Hami