GFI Genfare
GFI Genfare sells integrated fare collection hardware, cloud SaaS (Genfare Link), payment processing (GenPay), and managed services to public transit agencies across the U.S. and Canada. It has operated for 40+ years and appears to function as a unit within SPX.
- Company typePrivate
- Founded1984
- HeadquartersElk Grove Village, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What GFI Genfare does
Genfare is a U.S.-headquartered provider of integrated fare collection systems for public transit agencies, operating under the GFI Genfare / Genfare brand from Elk Grove Village, Illinois since approximately 1984. The company sells a coordinated platform-plus-hardware portfolio to transit authorities across the United States and Canada, anchored by Genfare Link, a cloud-based SaaS back-office that consolidates cash management, reporting, fare configuration, and asset management, and supported by ten sub-branded products including the Fast Fare farebox, Vendstar ticket vending machines, DualPort vaults, point-of-sale terminals, Open Link validators, handheld inspection devices, faregates, and the e-Fare online portal.
Genfare generates revenue through five streams: hardware sales, cloud SaaS subscriptions via Genfare Link, payment processing transaction fees via GenPay, professional services (program management, installation, training, technical support), and managed maintenance services. Pricing is quote-based and customized per transit agency under multi-year contracts. The technology stack is built on AWS with redundant data warehouses, tokenized bank-account handling, IoT-enabled hardware-software interoperability, and open APIs supporting microtransit and shared-ride integrations. Distribution is direct enterprise field sales with dedicated program management across the product lifecycle.
The company appears to operate as a unit within SPX (indicated by the spxgenfare.my.site.com customer portal and spx.com Modern Slavery Statement link), though no explicit parent-subsidiary confirmation is published on the public website. Its 40+ year operating history, broad agency footprint, and modernization initiatives (cloud migration, open payment, mobile ticketing, vertical payment processing) position it as an incumbent transit fare-collection specialist rather than a venture-backed technology disruptor.
GFI Genfare firmographics
Firmographics- Name
- GFI Genfare
- Legal name
- Genfare
- Website
- https://gfigenfare.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GFI Genfare sells integrated fare collection hardware, cloud SaaS (Genfare Link), payment processing (GenPay), and managed services to public transit agencies across the U.S. and Canada. It has operated for 40+ years and appears to function as a unit within SPX.
- Ownership category
- akta.pro rank
GFI Genfare industry classification
Industry- Product category
- Public Transit Fare Collection Systems
- NAICS
- Bus and Other Motor Vehicle Transit Systems (485113), Transit and Ground Passenger Transportation (485)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Fare Capping, Best-Fare & Account Reconciliation (THAIAMAH)
- akta.pro secondary industries
- Mobile Ticketing & Digital Pass Apps (THAIAMAB), Integrated Ticketing & Fare Management (Capping, Passes, Validators) (THADALAC)
Keywords
Where GFI Genfare is headquartered
LocationHeadquarters
- HQ city
- Elk Grove Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GFI Genfare business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Hardware Sales: Sale of fare collection hardware including Fast Fare fareboxes, Vendstar ticket vending machines, DualPort vaults, point of sale terminals, handheld validators, and Open Link validators. Hardware provides upfront capital revenue with potential for replacement/upgrades.
- Software as a Service (SaaS): Cloud-based Genfare Link platform operating as a SaaS solution providing improved scalability, performance, and long-term sustainability for transit operations. Subscription-based model with ongoing recurring revenue.
- Payment Processing: GenPay payment processing solution providing multi-channel payment processing for bank card transactions, generating revenue through transaction fees.
- Professional Services: Program management, installation, training, maintenance & repair, and technical support services provided throughout product lifecycle. Scalable packages for training, maintenance, and support.
- Managed Services: Managed maintenance services keeping equipment operational, providing ongoing service contracts to transit agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing for transit agencies |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
GFI Genfare product offering
Product offeringCore offering
GFI Genfare provides end-to-end public transit fare collection systems, combining proprietary fare collection hardware (Fast Fare fareboxes, Vendstar ticket vending machines, Open Link validators, DualPort vaults, POS terminals, handheld validators, and faregates) with the cloud-based Genfare Link SaaS back office, GenPay payment processing, and rider-facing mobile and web ticketing (Mobile Link and e-Fare). The integrated offering enables transit agencies to accept cash, contactless bank cards, and mobile wallets while managing revenue operations, reporting, and asset monitoring through a single platform.
Product overview
Genfare offers a coordinated suite of fare collection solutions organized as a platform-plus-modules architecture. The core is Genfare Link, a cloud-based back-office platform that consolidates cash management, administration, reporting, fare configuration, and asset monitoring. Supporting hardware products include Fast Fare Farebox (customizable onboard fare collection), Vendstar Ticket Vending Machines (self-service kiosks), DualPort Vaults (garage cash collection), Point of Sale Terminals, Faregates, Open Link Validators, and Handheld inspection devices. Payment processing is handled through GenPay, while rider-facing solutions include Mobile Link (mobile ticketing app) and e-Fare Online Ticketing Portal. The product portfolio covers the full fare collection lifecycle from onboard collection to revenue management, with solutions for both cash and open payment acceptance.
Differentiator
Problem solved
Functional benefit
Brands
- Fast Fare: All-in-one, customizable farebox for accepting various forms of payment.
- Genfare Link
- GenPay
- Mobile Link
- Vendstar
- e-Fare
Products and services
- Genfare Link
Companies that use GFI Genfare
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
GFI Genfare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
GFI Genfare partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
GFI Genfare competitors and assessment
Company assessmentDirect peers
- Cubic Transportation Systems: Cubic's transportation segment is a direct competitor in transit fare collection, supplying account-based ticketing, fare gates, and back-office systems to major North American and global transit agencies. Genfare competes with Cubic for many of the same bus and rail agency RFPs.
- Vix Technology: Vix Technology delivers automated fare collection systems, smart card and account-based ticketing, and validators for bus and rail transit worldwide. It competes with Genfare in farebox, smartcard, and back-office platform deployments.
- Scheidt & Bachmann: Scheidt & Bachmann provides fare collection systems, validators, and ticket vending machines to transit agencies globally, including in North America. It is a direct competitor to Genfare's hardware and back-office fare collection suite.
- Masabi: Masabi is a software-focused provider of mobile ticketing and account-based fare payment platforms used by transit agencies (including bus and rail operators). It competes directly with Genfare's Mobile Link mobile ticketing and open payment product line.
- INIT Innovations in Transportation: INIT provides integrated fare collection, passenger information, and fleet management systems for transit agencies in North America and Europe. It is a direct competitor to Genfare's farebox, validator, and back-office platform offerings for bus and paratransit operators.
- Flowbird Group: Flowbird (formerly Parkeon and Cale) supplies ticketing machines, validators, and fare collection solutions for transit and parking. It competes with Genfare in farebox alternatives, validators, and TVMs sold to North American and European transit agencies.
Emerging players
- Token Transit: Token Transit offers a mobile ticketing app and fare validation platform for transit agencies, primarily smaller and mid-sized U.S. bus operators. It overlaps with Genfare's Mobile Link as a lower-cost mobile-focused alternative for budget-constrained agencies.
- Bytemark: Bytemark provides mobile ticketing and fare validation software for transit agencies, particularly focused on bus and paratransit. It overlaps with Genfare's Mobile Link and Open Link Validator offerings as a software-native competitor.
Others
- ACS (Xerox) / Verifone Transit (historical): Verifone provides payment and transit ticketing hardware/terminals used by transit agencies; historically Verifone's transit business competed with Genfare in farebox and payment terminals, and now operates as a payments hardware enabler for the transit ecosystem.
Broad incumbents
- Conduent Transportation: Conduent operates one of the largest U.S. transit fare collection service portfolios (formerly Xerox/ACS), providing fare systems, parking, and toll solutions to major agencies. It overlaps with Genfare on fare collection but competes across a much broader transportation services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GFI Genfare social profiles
Digital presenceGFI Genfare financial estimates
Financial estimateRevenue estimate
Valuation estimate
GFI Genfare leadership team
Management profileNumber of profiles
GFI Genfare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GFI Genfare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GFI Genfare
What does GFI Genfare do?
GFI Genfare provides end-to-end public transit fare collection systems, combining proprietary fare collection hardware (Fast Fare fareboxes, Vendstar ticket vending machines, Open Link validators, DualPort vaults, POS terminals, handheld validators, and faregates) with the cloud-based Genfare Link SaaS back office, GenPay payment processing, and rider-facing mobile and web ticketing (Mobile Link and e-Fare). The integrated offering enables transit agencies to accept cash, contactless bank cards, and mobile wallets while managing revenue operations, reporting, and asset monitoring through a single platform.
When was GFI Genfare founded?
GFI Genfare was founded in 1984. It employs 1 to 10 people.
Where is GFI Genfare based?
GFI Genfare is headquartered in Elk Grove Village, United States, in the North America region.
How does GFI Genfare make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are software as a Service (SaaS), payment Processing, professional Services and managed Services.
Who are GFI Genfare's main competitors?
Direct peers on record are Cubic Transportation Systems, Vix Technology, Scheidt & Bachmann, Masabi, INIT Innovations in Transportation and Flowbird Group. Emerging players are Token Transit and Bytemark. ACS (Xerox) / Verifone Transit (historical) is listed as an others. Conduent Transportation is listed as a broad incumbent.
Does GFI Genfare have an API?
No public API is recorded for GFI Genfare.
What industry is GFI Genfare in?
GFI Genfare's product category is Public Transit Fare Collection Systems. Its primary akta.pro industry code is THAIAMAH, Fare Capping, Best-Fare & Account Reconciliation, with a secondary code of THAIAMAB, Mobile Ticketing & Digital Pass Apps. Its NAICS code is 485113 and its SIC code is 4100.