What Belina Consulting Ltd does

Belina Consulting Limited is a privately-held UK employability services company headquartered in Hayes, England, operating under the trading names Belina Grow and Grow. It delivers the Grow Programme — a person-centred, group-session employability intervention for women with complex barriers to employment, founded by Director Liz Sewell who brings over twenty years of sector experience. The core methodology embeds behavioural insights drawn from Nudge Theory and Kahneman's Thinking, Fast and Slow framework into six programme elements: Confidence, Motivation, Applying for a Job, Interviews, Setting up Your Own Business, and Action Plan. Services are delivered in person across 21 London boroughs and several Midlands cities (Birmingham, Bristol, Leicester, Dudley, Wolverhampton, Southampton, Loughborough, Tipton) and online nationwide, through more than 60 community venues.

The company builds its offering on a platform-plus-services model. The Grow App is an award-winning mobile tool that provides 24/7 access to CV resources, interview preparation, job listings, childcare information, and a peer community — recognised with the 2021 ERSA Innovation Award. Adjacent product lines include the Get Ready for Work Job Brokerage (intensive job-placement support, Mayor of London funded), SWEET (National Lottery funded, in partnership with PDT and Equi-Vision), Grow Digital AI for Women (digital and AI literacy training), the Ukrainian Women's Project, the Bridge Project in Kingston, and Grow Your Own Business workshops for self-employment.

The business model is managed-services delivery: programmes are free for participants and funded through contracts and grants from UK government bodies (Mayor of London, DWP), the National Lottery Community Fund, and charitable foundations such as AKG UK Community Investment Fund. Customer acquisition relies on a community-led referral network spanning Jobcentre Plus, housing associations, children's centres, schools, and women's community organisations — supplemented by the Grow App, weekly Jobs Bulletin, and direct digital channels. Reported outcomes include an 85% retention rate, 93% top-evaluation rating, and 95% participant recommendation rate, documented over eight years of delivery.

Name

Belina Consulting Ltd

Legal name

Belina Consulting Limited

Website

https://getreadyforwork.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Belina Consulting Ltd delivers the Grow Programme, an award-winning, behaviourally-informed employability service for women with complex barriers to employment, across 21 London boroughs and several UK cities. Services are free to participants and funded via government, Lottery, and charitable contracts, complemented by the Grow App.

Ownership category

akta.pro rank

Product category

Women-focused Employability and Welfare-to-Work Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Management & Workforce Planning Consulting (BPAHAGAA)

Keywords

• Women employability services
• Return to work programmes
• Community employability training
• Job brokerage services
• Welfare to work support

Headquarters

HQ city

Hayes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government and Lottery Funding: Belina Consulting operates as a contracted service provider delivering employability programmes funded by government bodies (Mayor of London, DWP), National Lottery, and charitable foundations (AKG Community Investment Fund). The Grow programme is delivered under contracts such as the Troubled Families and Building Better Opportunities programmes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Belina Consulting operates the Grow Programme, a free, person-centred employability and confidence-building service for women with complex barriers to employment. Delivered via group sessions at community venues and online, the programme covers confidence, motivation, applying for jobs, interview preparation, setting up a business, and action planning. The award-winning Grow App extends support to participants 24/7 with CV help, job listings, community connection, and adviser access, complemented by specialized programmes including Job Brokerage, SWEET, Grow Digital, and the Ukrainian Women's Project.

Product overview

Belina Consulting Ltd operates as a consultancy organization offering the Grow Programme as its primary product—a confidence-building employability service designed specifically for women with complex barriers to employment. The offering is a platform-plus-services model: the Grow Programme core is supported by the award-winning Grow App mobile application for 24/7 participant access, complemented by specialized services including Grow Job Brokerage (intensive job placement support), Grow Digital (AI and digital skills training), SWEET Programme (support for women furthest from labour market), Grow Your Own Business Workshop (self-employment guidance), Grow Bootcamp (intensive barrier-focused sessions), Ukrainian Women's Project (refugee employment support), and the Bridge Project (Mayor of London funded regional initiative). The company also delivers GRoW Online Programme for remote access. All services incorporate group work methodology, behavioural insights (including Nudge Theory), and are delivered across London boroughs and Leicester through partnerships with community organisations, Jobcentres, and local authorities.

Differentiator

Problem solved

Functional benefit

Brands

• Grow App: Award-winning mobile application developed by Belina Grow to help mothers and women access support with writing CVs, preparing for interviews, exploring flexible working options, finding childcare, and building confidence. Connects users with a supportive community of likeminded women.
• SWEET Programme
• Get Ready for Work Job Brokerage
• Grow Digital

Products and services

• The Grow Programme A confidence-building employability programme with six elements (Confidence, Motivation, Applying for a Job, Interviews, Setting up your own Business, and Action Plan). Delivered through relaxed group sessions during school hours, both in-person and online, helping parents identify barriers and take steps back to work. Free for participants.
• The Grow App An award-winning mobile application developed by Belina Grow that helps mothers and women access employment support, offering help with CV writing, interview preparation, flexible working options, childcare information, and community connection. Designed like a familiar social app with 24/7 accessibility.
• Grow Job Brokerage An intensive job placement support service featuring a two-week online programme followed by personalized one-to-one support. Focuses on job outcomes including CVs, applications, interviews, networking, and AI use for job searching. Includes mock interviews and ongoing job brokerage support.
• SWEET Programme Supporting Women who are furthest from the labour market to rebuild confidence, develop skills and take steps towards work. Delivered in partnership between Grow, PDT, and Equi-Vision. Funded by National Lottery, now entering its 10th year, with participants receiving one-to-one support alongside group sessions.
• Grow Digital (AI for Women) AI and digital skills training programme teaching women to use Artificial Intelligence tools for everyday tasks including job searching, CV writing, communication, planning, language learning, and online safety. Delivered through workshops in partnership with community organisations across Leicester.
• Ukrainian Women's Project Specialized employability programme supporting Ukrainian refugees into work across London, providing advice on job applications, childcare, career guidance, CV writing, interview skills, ESOL and training pathways, plus translation services and a supportive community space.
• Bridge Project Mayor of London funded project supporting women in Kingston through employment assistance, helping women rebuild confidence, develop skills and move closer to employment through training opportunities and local partnerships.
• Grow Your Own Business Workshop Workshop supporting women exploring self-employment, covering business planning, taxes, CV writing, promoting businesses, and finance. Delivered by Mercedes Grant, providing practical guidance for setting up businesses from home.
• Grow Bootcamp Intensive sessions delivered in community settings such as schools and children's centres, helping women explore confidence, identify barriers and develop practical solutions for moving forward into employment.
• Grow Online Programme Online delivery of the Grow Programme covering CV writing, interview preparation, motivation, and UK workplace guidance, including Grow Digital AI sessions. Accessible to participants outside funded delivery areas.

Quantifiable outcome

• 85% retention rate
• +3 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Imperial Health CharitycoreStrategic or Co-development PartnerNHS volunteering programme partnership connecting Grow participants with hospital volunteering opportunities and NHS recruitment pathways.
• PDT (Paddington Development Trust)coreStrategic or Co-development PartnerPartnership delivery of SWEET programme alongside Grow (Belina Consulting) and Equi-Vision.
• Equi-VisioncoreStrategic or Co-development PartnerPartnership delivery of SWEET programme alongside Grow (Belina Consulting) and PDT.
• London Borough of KingstoncoreStrategic or Co-development PartnerStrong local partnership with Kingston Council, Jobcentre, Twickenham Jobcentre, and Family Hub at Old Malden Children's Centre for Bridge project delivery.
• Shama Women's CentrecoreChannel Partner/ Reseller/ DistributorKey community partner in Leicester hosting GRoW sessions, workshops, Job Club, and community referrals. Partner in Grow Digital AI workshops.
• Peepul CentrecoreChannel Partner/ Reseller/ DistributorCommunity partner in Leicester hosting resilience-building programmes and Grow Digital AI workshops.
• Wesley Hall Community CentreminorChannel Partner/ Reseller/ DistributorCommunity partner in Leicester hosting Grow Digital workshops.
• H4AllminorChannel Partner/ Reseller/ DistributorHealth and wellbeing community organisation providing volunteering and training opportunities for GRoW participants.
• Home-StartminorChannel Partner/ Reseller/ DistributorCharity providing family support, referring participants to GRoW and offering volunteering opportunities.
• Jobcentre PluscoreChannel Partner/ Reseller/ DistributorGovernment employment service providing referrals to GRoW programme across multiple London boroughs.
• IngeusminorChannel Partner/ Reseller/ DistributorEmployment services provider listed as long-term partner for employability programme delivery.
• SeetecminorChannel Partner/ Reseller/ DistributorEmployment and skills provider listed as long-term partner.
• Daily StepscoreChannel Partner/ Reseller/ DistributorESOL (English for Speakers of Other Languages) training provider partnering with GRoW for language support.
• Capital City CollegeminorChannel Partner/ Reseller/ DistributorFurther education college providing courses (Canva, Project Management) for GRoW participants.
• Kingston CollegeminorChannel Partner/ Reseller/ DistributorLocal college providing ESOL and Functional Skills courses for GRoW participants.
• Learn HillingdonminorChannel Partner/ Reseller/ DistributorLocal training provider delivering Level 2 courses for GRoW participants.
• Runway TrainingminorChannel Partner/ Reseller/ DistributorTraining provider delivering Level 1 Teaching Assistant course for GRoW participants.
• Crinkle RecruitmentminorChannel Partner/ Reseller/ DistributorRecruitment website dedicated to schools jobs in Hillingdon area, used by GRoW advisers to find suitable vacancies for participants.
• WEA (Workers' Educational Association)minorChannel Partner/ Reseller/ DistributorAdult education charity delivering Level 3 courses for GRoW participants.
• Womentum CICminorStrategic or Co-development PartnerSurvivor-led organisation working on domestic abuse prevention. Partnered with Belina Grow for AI training workshops.
• Pet-XiminorChannel Partner/ Reseller/ DistributorAdult education provider delivering training events for GRoW Leicester graduates.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PeoplePlus: UK employment, skills, and rehabilitation services provider delivering government-contracted programmes. Direct competitor in welfare-to-work and employability commissioning.
• Ingeus: One of the UK's largest welfare-to-work and employability providers, delivering government-funded employment programmes across multiple regions. Directly comparable to Belina as a contracted employability services provider, and listed as a long-term Belina partner.
• Paddington Development Trust (PDT): West London community development charity that co-delivers the SWEET Programme with Belina. Directly comparable in operating model (community-based women's employment support, government/Lottery funded) and listed as a delivery partner.
• Reed in Partnership: UK employment and welfare-to-work provider delivering DWP-commissioned programmes. Direct competitor in the employability services space, with comparable community-based delivery and government contracting model.
• Working Families: UK charity supporting working parents and carer's employment rights and flexibility. Comparable in mission (women/parents returning to work) and advocacy-driven approach, though more focused on policy and employer advice.
• Seetec: Major UK employment and skills provider delivering DWP and ESF-funded programmes. Listed as a Belina partner and operates in the same government-funded employability commissioning space.
• Gingerbread: National charity supporting single parents (predominantly women) into employment and financial security. Highly comparable to Belina's target population and mission; Liz Sewell, Belina's founder, was former CEO of Gingerbread.

Broad incumbents

• The Prince's Trust: Major UK youth and employment-support charity running programmes for disadvantaged women and young people. Comparable in mission, target beneficiary profile, and grant-funded model, though broader in demographic focus.
• Catch22: Large UK social enterprise operating employment, education, and social-support programmes including women's employment pathways. Comparable in mission and contract-funding model, much larger in scale.
• Maximus UK: Global employment, health, and workforce solutions provider with significant UK DWP contracts. Broad incumbent in the same employability commissioning space, with much larger scale and international parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BelinaNews
• LinkedInlinkedin.com/company/belina-consulting-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belina Consulting Ltd