SLUNKS

What SLUNKS does

SLUNKS is a privately held athletic apparel company incorporated in the United States as "Slunks inc." and founded in 2018 in Victoria Beach ("Slunktoria"), Southern California. The company designs, produces, and sells boardshorts, sports bras, leggings, hoodies, tees, and accessories marketed primarily to beach volleyball players and active lifestyle consumers, using Repreve fiber derived from recycled plastic bottles as its core sustainable material and sublimation printing for durable custom graphics.

The company operates a dual-channel business. The direct-to-consumer retail channel sells fixed-price apparel through a Shopify storefront at getslunks.com, with prices ranging from approximately $35 for tees to $80 for custom hoodies, supported by a single warehouse in Emerald Isle, North Carolina offering in-person pickup by appointment. The B2B channel, branded Slunks Sports, targets organized sports teams and clubs across multiple sports with fully custom sublimated uniforms; minimum order quantities are 20-30 units, design fees are a flat $75, and pre-configured team packages range from $139.99 (Men's/Women's Basics) to $309.99 per player (Elite Slunked Out). Customization is delivered through the Slunkstomizer online platform, which produces designs from a blank canvas without templates and includes a team portal with sizing tools, design file library, and reorder capabilities.

SLUNKS monetizes one-time apparel sales and one-time custom team orders, with revenue not publicly disclosed. Marketing is conducted primarily through organic social on Instagram and TikTok (@slunksfamily), a newsletter, and a sponsorship and collaboration program that includes athlete partnerships with Troy Field and the p1440 beach volleyball tour, as well as a cause-marketing partnership with the Keep A Breast Foundation. The company has no disclosed venture capital or private equity funding, no parent company, and no disclosed executive team in the source data.

Name

SLUNKS

Legal name

Slunks inc.

Website

https://getslunks.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SLUNKS is a privately held DTC athletic apparel brand founded in 2018, producing boardshorts, sports bras, and activewear made from Repreve recycled plastic fiber for beach volleyball players, active lifestyle consumers, and custom sports team orders via its Slunks Sports division and Slunkstomizer design platform.

Ownership category

akta.pro rank

Product category

Athletic Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Sustainable athletic apparel
• Recycled fiber sportswear
• Custom team uniforms
• Beach volleyball apparel
• Sublimated activewear

Headquarters

HQ city

Victoria Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of apparel products including shorts, sports bras, hoodies, tees, and gear. Products sold at fixed retail prices through e-commerce storefront.
2. Custom Team Orders: Bulk custom orders for teams, clubs, and organizations with minimum order quantities. Design fees of $75 flat rate plus per-unit pricing. Production lead times of 2-8 weeks depending on product type.
3. Team Package Subscriptions: Pre-configured team packages (Starter, Women's Basics, Full Program, Elite) with per-player pricing. Includes custom jerseys, shorts, hoodies, and accessories bundled together.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SLUNKS designs, manufactures, and sells athletic apparel—primarily shorts, boardshorts, sports bras, spandex/leggings, hoodies, tees, and accessories—made from recycled Repreve fiber and finished with sublimated prints for beach volleyball players, active-lifestyle consumers, and organized sports teams. Beyond its consumer line, it operates a B2B team-uniform business (Slunks Sports) that supplies custom apparel to clubs, schools, and tournaments, supported by an in-house design team and an online customizer (the Slunkstomizer).

Product overview

SLUNKS is an athletic apparel brand specializing in beach volleyball and active lifestyle wear, founded in 2018 in Victoria Beach, California. The core product portfolio centers on boardshorts and activewear for men and women, with a comprehensive range including shorts, sports bras, skirts, spandex, hoodies, t-shirts, and accessories. The company operates two distinct custom design platforms: Slunkstomizer for individual and team customization, and Slunks Sports for B2B team uniform programs. SLUNKS differentiates through sustainable manufacturing using Repreve recycled fiber from plastic bottles, and offers limited edition collaborations with partners like p1440, Keep a Breast Foundation, and Troy Field. The product ecosystem spans from mass-market standard designs to fully custom sublimated team uniforms with package pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Slunks Sports: A division dedicated to custom sports apparel and team uniforms for various sports including soccer, basketball, volleyball, baseball, lacrosse, hockey, flag football, and ultimate frisbee.
• Slunkstomizer
• Slunkinis

Products and services

• Men's Shorts and Boardshorts

Quantifiable outcome

• Save $48 per player with Men's/Women's Basics package vs retail pricing
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Repreve (Unifi)coreStrategic or Co-development PartnerVertically integrated recycling partner that sorts plastic, washes it, chops into flakes, treats and turns into special performance fibers for Slunks apparel. Process results in highest quality recycled fiber, chip and flake.
• p1440flagshipStrategic or Co-development PartnerCollaboration with beach volleyball tour and brand founded by athletes Taryn Kloth and Kristen Nuss. Multiple co-branded products including shorts, sports bras, and apparel.
• Troy FieldflagshipStrategic or Co-development PartnerCollaboration with volleyball player Troy Field. Multiple edition products (2.0, 3.0) of custom boardshorts with distinctive graphics.
• Keep A Breast FoundationminorStrategic or Co-development PartnerPartnership with non-profit breast cancer awareness organization. 'I Heart Boobies' boardshorts and community support initiatives.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the getslunks.com storefront. Provides online e-commerce platform for selling products and services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hurley: Beach and surf-lifestyle apparel brand with boardshorts and women's activewear. Comparable to Slunks on surf/beach-volleyball customer base, boardshort category leadership, and athlete/team sponsorships.
• CustomInk: Online custom apparel platform for teams, groups, and events with a designer-assisted experience. Comparable to Slunkstomizer on online custom-design workflow and team/group ordering use cases.
• Boombah: Custom team apparel and sporting goods brand offering decorated uniforms across multiple sports. Comparable to Slunks Sports on B2B custom team uniforms, sublimation printing, and low-MOQ team ordering.
• SquadLocker: Custom team apparel and gear platform serving schools, clubs, and youth sports organizations. Comparable to Slunks Sports on B2B team ordering portal, custom decoration, and youth-sports customer base.
• Vuori: Premium men's and women's activewear brand rooted in a coastal California lifestyle. Closely comparable to Slunks on premium price points, sustainability messaging, DTC-first distribution, and aspirational athletic-community branding.
• Outdoor Voices: Community-driven activewear brand with a strong sustainability and recycled-materials story. Comparable to Slunks on DTC model, Instagram/TikTok-led community marketing, and lifestyle positioning around recreational sports.

Broad incumbents

• Patagonia: Iconic outdoor and active apparel brand with deep sustainability credentials and recycled-material product lines. Comparable to Slunks on the recycled-fiber sustainability narrative and premium positioning, though Patagonia operates at vastly larger scale and broader outdoor categories.
• Rip Curl: Established global surf and beach-lifestyle apparel brand with broad boardshort and activewear lines. Comparable to Slunks on beach-sports customer base, but operates at much larger scale and international distribution.
• BSN Sports: Large-scale team athletic apparel and equipment distributor serving schools and leagues. Comparable to Slunks Sports on team uniform category, but BSN is a broad incumbent with a much wider product catalog and institutional sales force.
• Billabong: Long-standing surf and beach-lifestyle apparel brand. Comparable to Slunks on beach-volleyball culture roots and boardshort product category, but with significantly larger scale and broader category portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/slunksfamily
• TikToktiktok.com/@slunksfamily
• LinkedInlinkedin.com/company/getslunks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLUNKS