Gewoon Door

What Gewoon Door does

Gewoon Door is a Dutch professional services firm headquartered in Halfweg/Haarlem that operates the Doorwerkregeling — a regulatory framework enabling Dutch employers to retain and deploy workers who have reached the AOW state pension age. The company serves as an intermediary between retired workers, employers, and Dutch municipalities, screening and matching "doorwerkspecialisten" to part-time roles across sectors including transport, logistics, hospitality, and government.

The firm runs a proprietary online portal through which employers engage workers, log hours, and complete the associated fiscal, pension, and municipal remittances required under the Doorwerkregeling. Its core product combines regulatory compliance administration, retiree vetting and matching, and per-hour payroll processing. Pricing is structured as a fixed hourly rate, making the model transaction-based rather than subscription-based.

Gewoon Door is privately held and founder-led by Koen Rutten, with no external funding disclosed. It maintains four physical offices across the Netherlands (Haarlem, Alkmaar, Harderwijk, and Zwolle) and lists 40+ employer customers on its website, suggesting a regionally distributed SMB-to-mid-market client base rather than concentration in any single anchor account.

Name

Gewoon Door

Legal name

Gewoon Door Holding B.V.

Website

https://gewoondoor.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Gewoon Door is a Dutch intermediary that administers the Doorwerkregeling, matching retirees past AOW state pension age with Dutch employers across transport, logistics, hospitality, and government under a fixed hourly pricing model.

Ownership category

akta.pro rank

Product category

Workforce Compliance Services

NAICS

Professional Employer Organizations (56133), Temporary Help Services (561320)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Temp-to-Hire Staffing (BPACACAG)

Keywords

• Post-AOW employment services
• Workforce compliance solutions
• Retired worker staffing
• Payroll administration services
• Dutch labor compliance

Headquarters

HQ city

Halfweg

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Hourly Service Fees: Gewoon Door charges employers a fixed price per hour for each throughworker deployed. This price covers the complete compliance framework, administrative handling, payroll processing, and tax/insurance submissions. The arrangement is not an employment relationship, so employers pay no employee insurance premiums or pension contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gewoon Door provides the Doorwerkregeling, a compliance framework that allows retired individuals (AOW recipients) to continue working for Dutch employers without creating a direct employment relationship. The arrangement operates through a triangular structure: the employer signs an Overeenkomst van Inleen with Gewoon Door, while the retired worker signs a separate Doorwerkovereenkomst with Gewoon Door. The company handles all administration, payroll, tax submissions, and regulatory compliance for a fixed hourly fee, leaving employers free from employer risks such as sick pay, transition payments, and pension contributions.

Product overview

Gewoon Door operates as a service company offering the Doorwerkregeling Gewoon Door, a compliance framework specifically designed for retired individuals (AOW recipients) who wish to continue working. The offering consists of a core product (the Doorwerkregeling) supported by a proprietary digital portal for administration, time tracking, and digital approvals. The service is delivered through a triangular contractual structure involving the employer, the 'doorwerker' (retired worker), and Gewoon Door Group, with separate agreements (Doorwerkovereenkomst and Overeenkomst van Inleen) governing each relationship. The company is structured as the Gewoon Door Group comprising four entities: Gewoon Door Holding B.V., Gewoon Door Neemt Aan B.V., Gewoon Door Werkt B.V., and Gewoon Door Payroll B.V., each playing a specific role in facilitating the arrangement.

Differentiator

Problem solved

Functional benefit

Products and services

• Doorwerkregeling Gewoon Door A compliance framework that enables retired individuals (AOW recipients) to continue working after pension age through a triangular relationship between the employer, the doorwerker (retired worker), and Gewoon Door Group, without establishing a direct employment relationship. Includes full administration, payroll, tax and insurance handling.
• Gewoon Door Portal

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Tentoo: Dutch payrolling and contracting specialist that places workers at client companies and handles employer obligations, conceptually adjacent to Gewoon Door's triangular throughwork arrangement. Closest Dutch functional peer.
• Payroll Select: Dutch payrolling provider that assumes employer responsibilities for workers placed at client organizations; competes for the same administrative-compliance wallet share as Gewoon Door's payroll subsidiary.
• Staffing Management Services (SMS): Dutch staffing and payrolling specialist; comparable in that it places workers under compliant umbrella arrangements with client companies, addressing similar administrative burdens.

Broad incumbents

• SD Worx: Pan-European HR and payroll provider with significant Dutch presence; offers PEO-style services and could extend into specialized post-retirement employment compliance.
• Loket: Dutch online payroll and HR administration provider for SMBs; overlaps in payroll-administration functionality and serves a similar SMB employer base.
• Visma | Raet: Large Dutch HR and payroll software/services provider serving enterprise employers; broader portfolio than Gewoon Door but overlapping payroll-administration capability that could be packaged for post-AOW compliance.
• Tempo-Team: Major Dutch temp staffing agency owned by Randstad; offers flexible workforce solutions that could be repositioned toward the retiree segment if market conditions warrant.
• Randstad: Largest Dutch staffing group; while it explicitly does not target the post-AOW niche, it represents the dominant employer-of-record alternative for flexible workforce arrangements.
• AFAS Software: Leading Dutch HR/payroll/ERP software vendor; while primarily software, its embedded payroll capabilities could be combined with a compliance service similar to Gewoon Door's.
• ADP Nederland: Global payroll and HR services provider with Dutch operations; broad incumbent with the scale to bundle any post-AOW compliance feature alongside existing payroll products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gewoondoor

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gewoon Door