What Tentoo does

Tentoo is a Dutch payroll and HR services provider founded in 1992 and headquartered in Amsterdam, operating as a subsidiary of the Brisker Group. The company serves two primary customer segments: Dutch employers seeking to outsource payroll administration and transfer employer legal risks, and freelancers (including ZZP self-employed workers) seeking administrative support combined with optional social security coverage (WW, ZW, WIA). Tentoo processes approximately 170,000 payslips annually for 700+ employer clients and 10,000+ freelancers across sectors including hospitality, ICT, cleaning, security, healthcare, and accounting.

The core technology is the Pay4me online portal, which provides 24/7 self-service management of flexible workforces covering contracts, hour registration, payslips, invoices, vacancy creation, and candidate matching. Digital onboarding enables freelancers to register and be added to payroll within approximately 5 minutes. The product portfolio spans payroll contracts, temporary employment contracts, project-based payroll (verlonen per opdracht), standalone HR advisory and labor law services (Tentoo HR), combined service bundling (Tentoo HUB), and a freelancer learning platform (Academy for Flex). Multiple wholly-owned subsidiaries (Tentoo Collective Freelance & Flex B.V., Tentoo Directors Cast & Crew B.V., i-Loon B.V., among others) operate specialized service lines within the holding structure.

Tentoo's business model combines transaction-based commission on payroll volume with managed-service fees for HR administration and professional services fees for HR and labor law advisory. Pricing is calculated via an omrekenfactor (conversion factor) that converts agreed freelancer daily or hourly rates into gross employer cost inclusive of social contributions, reservations, commission, and 21% VAT, with employers typically bearing the commission. Go-to-market is hybrid: a sales-led approach with phone-based consultative selling for employer prospects, paired with direct-to-consumer self-service registration for freelancers. Distribution relies on content marketing, customer testimonials, sector-specific pages, and a reseller channel via the HR Partners program serving accounting firms and HR consultants. Tentoo holds SNA-keurmerk, NIRPA, and ISAE 3402 certifications and operates exclusively within the Netherlands.

Name

Tentoo

Legal name

Tentoo Holding B.V.

Website

https://tentoo.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Tentoo is a Dutch payroll and HR services provider founded in 1992, serving Dutch employers and freelancers through its Pay4me platform, offering payroll contracts, HR advisory, labor law support, and freelancer social security coverage across multiple industry verticals.

Ownership category

akta.pro rank

Product category

Payroll and HR Services

NAICS

Payroll Services (541214), Professional Employer Organizations (56133), Temporary Help Services (561320), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Contractor Payroll, Invoicing & Payment Services (BPACAGAD)

akta.pro secondary industries

Contractor / Freelancer Payments (FSAMAKAC), Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface) (BPAAAHAE)

Keywords

• Payroll services
• HR advisory
• Flexible staffing
• Freelancer administration
• Salary processing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Payroll Commission: Commission calculated using an omrekenfactor (conversion factor) applied to the agreed freelancer daily/hourly rate. The factor covers gross salary, employer contributions, reservations (holiday pay, holidays), commission, and 21% VAT. Employers typically bear the commission cost.
2. Payroll Administration Services: Full payroll administration including salary processing, payslips, sick leave notifications, hour registrations, annual statements, salary payments, and pre-financing of wages.
3. HR Advisory Services: HR consulting services including salary administration, HR advice, and labor law support. Provided as standalone service or bundled with payroll.
4. Freelance Payroll Services: Services for freelancers including administration, invoicing, debtor management, and fast payments within 7 days. Optional social security coverage (WW, ZW, WIA).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tentoo provides payroll administration and HR services to Dutch employers and freelancers, taking on the role of legal employer so clients avoid risks such as sick leave and pregnancy costs. Its services span payroll contracts, temporary employment contracts (up to 4 years), project-based contracting, salary processing, HR advisory, and labor law support, all delivered through the proprietary Pay4me online portal. The company processes approximately 170,000 pay slips annually for more than 700 employer clients and 10,000+ freelancers.

Product overview

Tentoo operates as a comprehensive HR and payroll services provider in the Netherlands, offering a multi-product platform centered around flexible labor solutions. The core offerings include Tentoo Freelance (payroll for freelancers with social security benefits), Tentoo ZZP (payroll for registered self-employed), and Pay4me (the online management portal). Additional services include Tentoo HR (salary administration and HR advice), Tentoo HUB (combined service portal), ZZP-Support (full administrative support for registered entrepreneurs), and Academy for Flex (online learning platform). The platform supports multiple employment arrangements including payroll contracts, temporary employment contracts, and project-based contracting, serving both employers seeking flexible staffing and freelancers/ZZP workers wanting independence with administrative support.

Differentiator

Problem solved

Functional benefit

Brands

• Tentoo Freelance: Payroll service for freelancers combining independence with employment security.
• Tentoo ZZP
• Academy for Flex
• Tentoo HR
• Tentoo HUB
• Pay4me

Products and services

• Tentoo Freelance Payroll service for freelancers enabling self-employed work without administrative burdens; combines independence with automatic insurance coverage for WW, ZW, and WIA social benefits.
• Pay4me

Quantifiable outcome

• 170,000 annual pay slips processed
• +5 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ikwordzzper.nlminorGTM or Marketing PartnerKnowledge platform providing practical information for freelancers starting their self-employment journey. Partnership focuses on offering practical knowledge and guidance to help freelancers confidently start their independent career. Tentoo provides the administrative infrastructure when freelancers choose to work through Tentoo Freelance.
• ZiPconomyminorGTM or Marketing PartnerIndependent knowledge platform and community bringing together opinions on flexibilization in organizations and the interim professional market. Partnership shares insights and expertise to support both employers and freelancers in operating resiliently in a rapidly changing labor market.
• Alicia InsurancecoreStrategic or Co-development PartnerInsurance provider offering tailored solutions for freelancers' insurance needs. Partnership ensures freelancers can access financial protection and peace of mind. Alicia offers flexible insurance products including accident, liability, and workation coverage, specifically designed for flexible workers.
• Bovib (Branchevereniging voor Intermediairs en Brokers)minorStrategic or Co-development PartnerLargest industry association for independent and quality intermediaries and brokers. Through Brisker Group membership, enables knowledge sharing, maintains sector leadership, guarantees top quality to customers, and promotes a transparent, quality flex market.
• International Welcome Centre Utrecht RegionminorStrategic or Co-development PartnerExpat centre providing valuable support to international newcomers settling in the Netherlands. Partnership helps attract foreign talent and handles specific obligations and risks associated with knowledge migrants, ensuring smooth onboarding.
• Holland Expert Center SouthminorStrategic or Co-development PartnerExpat centre supporting international professionals relocating to the Netherlands. Partnership facilitates foreign talent acquisition and manages compliance requirements for knowledge migrants.
• International Welcome Center NorthminorStrategic or Co-development PartnerExpat centre providing support to international newcomers in the Northern Netherlands region. Partnership enables smooth onboarding for international workers and handles associated administrative complexities.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Nmbrs: Cloud-native Dutch HR and payroll platform with strong foothold among SMEs and accounting partners; competes with Tentoo on integrated payroll-plus-HR functionality and partner-channel distribution.
• ADP Nederland: The Dutch arm of global payroll giant ADP, offering managed payroll, HR outsourcing and EOR-like services; a direct competitor in the Dutch employer-outsource segment, particularly against larger of Tentoo's 700+ clients.
• Loket.nl: Dutch online payroll and HR software vendor focused on SMEs and freelancers; competes head-to-head with Tentoo's Pay4me portal and Tentoo Freelance offering on ease-of-use and pricing for the Dutch SMB segment.
• SD Worx: Benelux-headquartered payroll and HR services provider offering multi-country payroll, HR outsourcing, and employer-of-record solutions; directly competes with Tentoo in the Dutch payroll and flex-worker administration market with a similar end-to-end managed services model.
• Visma | Raet: Dutch HR and payroll software provider serving employers of all sizes; the closest cloud-native payroll software peer in the Netherlands, competing with Tentoo's Pay4me portal through its SaaS HR suite.
• Exact (HR/Payroll): Dutch-headquartered accounting and HR/payroll software suite used heavily by SMEs and accountants; the accounting-firm channel and SMB payroll functionality make it a direct competitor to Tentoo, especially via the HR-Partner reseller motion.
• HR2Day: Dutch HR and payroll services and SaaS provider serving SME and mid-market employers with outsourced payroll and HR administration; another close competitor in the Dutch employer segment Tentoo targets.

Emerging players

• Deel: Fast-growing global payroll and EOR platform serving international contractor and employer-of-record needs; an emerging threat particularly for any Tentoo clients or freelancers who operate across borders, since Deel specializes in cross-border flex-payroll flows.

Broad incumbents

• Paychex: Large US-headquartered payroll and HR solutions provider with a global footprint; relevant as a broad incumbent whose outsourced payroll, PEO and HR-tech offerings compete with Tentoo's managed-services positioning for any cross-border or multi-country clients.

Regional players

• Brisker Group (parent) competitors - Ngage Groep: Dutch HR services and payroll/secondment group; comparable regional peer in the Netherlands for flex-worker payroll and secondment solutions, providing a benchmark for peer-group valuations and scale within the Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tentoo