Gezond Groningen

What Gezond Groningen does

Gezond Groningen is a publicly funded regional health coordination network based in Groningen, Netherlands, established to keep healthcare accessible, affordable, and available for residents of the Groningen province. Rather than delivering clinical services itself, it operates as a multi-stakeholder convening body that orchestrates preventive health, social prescribing, healthy-weight management, fall prevention, and mental wellbeing initiatives through a coalition of more than 80 partner organizations. These partners include all ten Groningen municipalities, regional hospitals (UMCG, Martini Ziekenhuis, Treant), mental health providers (Lentis), health insurer Menzis, welfare organizations, and academic institutions (RUG, Hanzehogeschool, Aletta Jacobs School of Public Health).

The organization's portfolio is program-led rather than technology-led. Core offerings include Welzijn op Recept (social prescribing now active in 160 of 170 GP practices with over 30 FTE wellbeing coaches), Vitaal Groningen (a €4.75M healthy-weight initiative funded through the Nationaal Programma Groningen), Valpreventie in Groningen (fall-prevention with an online risk test across all ten municipalities), De Gezonde Huiskamer (a mobile health-check bus serving Northern Netherlands), and media-based initiatives such as the Groningen Beweegt Samen TV program and Beweegplaat produced with regional broadcaster RTV Noord. The Gezond Groningen Netwerk functions as the coordination backbone, providing a professional portal for healthcare providers alongside public-facing communications (website, newsletter, social media, community events).

Gezond Groningen generates no commercial revenue; it is funded through public-sector grants (notably the Nationaal Programma Groningen's Uitvoeringsprogramma Gezondheid 2024-2025), contributions from the Province of Groningen and the ten municipalities, and co-funding from health insurer Menzis. It does not charge residents for its services. The organization operates with a small coordinating team of 8 employees that manages a much larger deployed network of coaches, volunteers, and partner-organization staff. Gezond Groningen is GDPR/AVG compliant and aligns its work with the Dutch Coalitieakkoord and Landelijke Nota Gezondheidsbeleid 2025-2028.

Name

Gezond Groningen

Legal name

Gezond Groningen

Website

https://gezondgroningen.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gezond Groningen is a publicly funded regional health network coordinating preventive-care initiatives across Groningen province through an 80+ partner coalition of municipalities, hospitals, GPs, welfare organizations, academic institutions, and health insurer Menzis.

Ownership category

akta.pro rank

Product category

Public Health Coordination Services

NAICS

Other Individual and Family Services (62419), Services for the Elderly and Persons with Disabilities (624120), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Health Promotion, Prevention & Community Health Programs (BPAIAJAC), Non-Communicable Disease Prevention & Chronic Disease Programs (BPAIAJAI)

Keywords

• Public health network
• Preventive health programs
• Regional health coordination
• Social prescribing services
• Community health initiatives

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government and Public Funding: Gezond Groningen is funded through collaborations with municipalities, the Province of Groningen, healthcare insurers (Menzis), and national programs such as the Nationaal Programma Groningen. The network coordinates public health initiatives rather than generating commercial revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Gezond Groningen operates a regional collaborative network of over 80 partner organizations (municipalities, healthcare providers, welfare organizations, educational institutions, and health insurers) coordinating preventive health initiatives across the Province of Groningen, Netherlands. Its core deliverable is the coordination and delivery of programs such as Welzijn op Recept (social prescribing), fall prevention, healthy weight (Vitaal Groningen), mental health recovery support points, mobile health outreach via the Gezonde Huiskamer bus, and exercise promotion through a regional TV program with RTV Noord, all aimed at keeping residents healthier and reducing dependence on clinical care.

Product overview

Gezond Groningen is a regional health initiative functioning as a collaborative network platform rather than a single product. The core offering is the Gezond Groningen Netwerk, connecting over 80 healthcare and welfare organizations across the province. Key initiatives include: De Gezonde Huiskamer (mobile health bus), Welzijn op Recept (social prescribing at 160+ GP practices), Valpreventie (fall prevention with digital risk testing), DokNoord (GP digitalization), Ons Eten Groningen (healthy food access), Appeltje Eitje (healthy lifestyle guidance), Beweegplaat/Groningen Beweegt Samen (exercise promotion via RTV Noord), the Laagdrempelige Steunpunten recovery network, and Vitaal Groningen (healthy weight program with €4.75M funding). The initiative also provides a newsletter service and professional network portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Gezond Groningen Netwerk A regional collaborative network of 80+ organizations across healthcare, welfare, government, education, and insurance that coordinates preventive health initiatives in the Province of Groningen. Includes a dedicated professional network portal.
• De Gezonde Huiskamer

Quantifiable outcome

• Welzijn op Recept reduced waiting lists for specialist mental healthcare from 350 to 100 patients within one year in Stadskanaal, with average waiting time reduced to two months
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• DokNoordcoreStrategic or Co-development PartnerRegional GP organization that supports GPs in Groningen and North-Drenthe in keeping GP care accessible and future-proof. Collaborates on digital solutions that both relieve healthcare providers and give patients more control over their own health.
• MenziscoreStrategic or Co-development PartnerHealth insurer providing support and co-funding for regional health initiatives including the Vitaal Groningen project and the Groningen Beweegt Samen program.
• Huis voor de Sport GroningencoreStrategic or Co-development PartnerOrganization promoting sports and movement in Groningen, partnering on initiatives like the Beweegplaat and the Groningen Beweegt Samen program.
• GGD GroningencoreStrategic or Co-development PartnerMunicipal Health Service providing epidemiological data and youth healthcare expertise, working on initiatives such as the central care coordinator role for children with obesity.
• UMCG (Universitair Medisch Centrum Groningen)coreStrategic or Co-development PartnerUniversity Medical Center providing medical expertise and research capabilities, involved in initiatives such as Vitaal Groningen chaired by Prof. Nynke Scherpbier.
• Gemeente GroningencoreStrategic or Co-development PartnerThe municipality of Groningen serving as a key partner in public health policy and implementation of regional health initiatives.
• Groninger gemeenten (10 municipalities)coreStrategic or Co-development PartnerAll ten municipalities in Groningen province (Eemsdelta, Groningen, Het Hogeland, Midden Groningen, Oldambt, Pekela, Stadskanaal, Veendam, Westerkwartier, Westerwolde) collaborate within the network.
• Aletta Jacobs School of Public HealthcoreStrategic or Co-development PartnerAcademic partner contributing to public health research and education, part of the Vitaal Groningen collaboration.
• HanzehogeschoolcoreStrategic or Co-development PartnerUniversity of Applied Sciences contributing through education and research on healthy living and lifestyle interventions, with initiatives like the Gezonde Huiskamer.
• RUG (Rijksuniversiteit Groningen)coreStrategic or Co-development PartnerGroningen University contributing academic research and expertise to regional health initiatives as part of the Vitaal Groningen network.
• Provincie GroningencoreStrategic or Co-development PartnerProvincial government providing political support and funding alignment for regional health initiatives and representing Groningen at national level.
• RTV NoordcoreGTM or Marketing PartnerRegional broadcaster partnering on the Groningen Beweegt Samen program, including the Beweegplaat (Movement Plate) and TV program to promote health and movement.
• InBegrepenminorStrategic or Co-development PartnerOrganization providing peer support and experiential knowledge, operating low-threshold support points and contributing to mental health ecosystem development.
• Martini ZiekenhuiscoreStrategic or Co-development PartnerMajor regional hospital providing specialist care and participating in the health network coordination.
• TreantcoreStrategic or Co-development PartnerHospital group serving eastern Groningen, contributing specialists like the Darmdokters (Gut Doctors) focusing on microbiome health.
• LentiscoreStrategic or Co-development PartnerMental health institution providing specialized psychiatric care as part of the regional healthcare network.
• BuurtzorgTminorStrategic or Co-development PartnerSmall-scale healthcare organization providing community-based psychiatric care with a focus on being visible and accessible in neighborhoods.
• Wijns (WIJ Groningen)coreStrategic or Co-development PartnerWelfare organization contributing to the Vitaal Groningen collaboration on lifestyle and prevention initiatives.
• TintengroepminorStrategic or Co-development PartnerGroup representing Groningen welfare organizations, contributing expertise on neighborhood initiatives and prevention.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Others

• InEen: National Dutch association for primary care organizations, including regional GP organizations (zorggroepen) like DokNoord that sit within Gezond Groningen. Comparable as the umbrella body supporting the primary-care backbone that Gezond Groningen's social-prescribing model depends on.
• Nationaal Programma Groningen: Dutch national program addressing Groningen regional disparities following the gas-extraction earthquakes, which channels the €4.75M Vitaal Groningen funding. Comparable as the primary funding counterparty whose policy direction materially shapes Gezond Groningen's operating budget and program pipeline.
• Menzis: Major Dutch health insurer and a core financial/strategic partner of Gezond Groningen, co-funding initiatives such as Vitaal Groningen and Groningen Beweegt Samen. Comparable because it operates population-health and prevention programs across its insured base in the same region and shares the same prevention-as-cost-control thesis.
• Huis voor de Sport Groningen: Regional sports-promotion organization in Groningen co-running the Groningen Beweegt Samen and Beweegplaat initiatives with Gezond Groningen. Comparable as a co-funding/operational partner whose movement-promotion mission overlaps with Gezond Groningen's exercise and vitality portfolio.
• Pharos: National Dutch center of expertise on health disparities, focused on reducing preventable health gaps. Comparable because it addresses the same health-inequality theme that Gezond Groningen targets (urban vs. East-Groningen disparities) and serves as a knowledge partner for similar regional initiatives.
• NIVEL (Nederlands Instituut voor onderzoek van de gezondheidszorg): Dutch institute for health-services research providing the data and evaluation infrastructure underlying regional primary-care networks. Comparable as a research and evidence partner whose work informs Gezond Groningen's Welzijn op Recept and other initiatives.

Broad incumbents

• GGD GHOR Nederland: National umbrella for all 25 Regional Public Health Services (GGDs) and Regional Medical Assistance Organizations (GHOR). Comparable because GGD Groningen is a core partner of Gezond Groningen; the umbrella represents the broader public-health infrastructure within which Gezond Groningen operates.
• RIVM (Rijksinstituut voor Volksgezondheid en Milieu): Dutch National Institute for Public Health and the Environment — sets national public-health policy and provides the epidemiological backbone for regional health networks. Comparable as the national-level reference body whose frameworks Gezond Groningen implements locally.

Emerging players

• Social Prescribing Network (NHS / UK): UK-wide network advancing social prescribing at GP level through link workers — directly comparable model to Welzijn op Recept. Relevant as a cross-border reference model demonstrating both the international validation of Gezond Groningen's core approach and the scale potential if it could export learnings.

Direct peers

• ROS Friesland: Regionale Ondersteuningsstructuur in neighboring Friesland province providing similar first-line healthcare and welfare support coordination. Most directly comparable peer: same regional support-structure mandate, same Dutch public-health context, same multi-stakeholder model, just across the provincial border.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gezondgroningen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Gezond Groningen