Großhandel Belschner

What Großhandel Belschner does

Großhandel Belschner is a Germany-based wholesale distributor of painting tools and accessories, founded in February 2015 by Achim Belschner as a sole proprietorship headquartered at Crailsheimer Str. 69 in Schwäbisch Hall, Baden-Württemberg. The company catalogs more than 3,000 stock-keeping units across adhesive tapes, rollers and brushes, hand tools, abrasives, covering materials, work-protection equipment, wallpaper-processing products, paint-application accessories, general work equipment, and sealing membranes, and supplies over 500 regular customers primarily in Baden-Württemberg with nationwide German reach. Distribution is supported by a modern warehouse logistics system that underwrites a 48-hour standard delivery promise (with a 24-hour emergency option), no minimum order quantity, free shipping above €150, and a 30-day free return policy. Orders are taken via phone (0791/94696690) and email, with personal consultation available on-site or by telephone, and a product catalog is offered in PDF or print format. The wholesale division operates with 6 staff and is structurally linked to the affiliated Meisterbetrieb Belschner — a separate master craftsman's business with 40 employees covering painting, plastering, and tiling — which the company leverages as a live product-testing and procurement channel, encapsulated in its positioning that "everything we sell, we also process." There is no external investment, no funding history, no app, no API, no patents, and no AI/ML capability disclosed; the firm competes on regional availability, trade-grade product curation, and customer-friendly commercial terms rather than technology differentiation.

Name

Großhandel Belschner

Legal name

Großhandel Belschner

Website

https://gh-belschner.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Großhandel Belschner is a Schwäbisch Hall-based wholesale distributor selling over 3,000 painting tools and accessories to 500+ professional tradespeople and DIY customers across Baden-Württemberg and Germany, supported by an integrated master-craftsman trade business.

Ownership category

akta.pro rank

Headquarters

HQ city

Schwäbisch Hall

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Painters' Tools and Accessories: B2B and B2C wholesale distribution of painters' tools, accessories, and supplies including adhesive tapes, rollers, brushes, tools, abrasives, covering materials, and work protection equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Großhandel Belschner is a wholesale supplier of painting tools, accessories, and supplies for the painting, plastering, and tiling trades. The company stocks more than 3,000 articles across categories including adhesive tapes, rollers, brushes, hand tools, abrasives, covering materials, and personal protective equipment. It operates a modern warehouse logistics system enabling rapid order fulfillment and serves professional tradespeople and private customers primarily in Baden-Württemberg, Germany.

Product overview

Großhandel Belschner is a wholesale supplier of painting tools and accessories offering a portfolio of more than 3000 articles across distinct product categories. The core product lines include Klebebänder (adhesive tapes such as Kreppband, UV-Klebeband, Spezialband, PVC-Band, Steinband, Gewebeband), Walzen & Pinsel (rollers and brushes), Werkzeug (hand tools like Traufel, Kelle, Wasserwaage), Schleifmittel (abrasives including Schleifvlies and Schleifpapier), Abdeckmaterial (covering materials like Abdeckvlies and Rollenfolien), Arbeitsschutz (safety equipment including Handschuhe and Schutzbrillen), Tapeten Bearbeitung products, Farbe Auftragen products, and specialized Abdichtungsbahnen (sealing membranes). The company also offers Arbeitsmittel (general work equipment). The company operates with modern warehouse logistics and provides fast, reliable order processing for professional painters, tradespeople, and private customers throughout Baden-Württemberg.

Differentiator

Problem solved

Functional benefit

Products and services

• Adhesive Tapes (Klebebänder) Range of adhesive tapes for painting and construction applications including Kreppband (masking tape), UV-Klebeband, Spezialband, PVC-Band, Steinband, Gewebeband, Doppelseitiges Klebeband (double-sided tape), and Pack- und Teppichbänder (packaging and carpet tapes). Intended for professional painters, plasterers, and tilers as well as private DIY customers in Baden-Württemberg.
• Rollers & Brushes (Walzen & Pinsel) Paint application tools including Farbwalzen (paint rollers), Lackierwalzen (varnish rollers), Schaumstoffwalzen (foam rollers), Struktur-Walzen (texture rollers), and a full range of brushes (Fassadenpinsel, Heizkörperpinsel, Flächenstreicher, Deckenbürsten, Ringpinsel, Plattpinsel, Flachpinsel, Schrägstrichzieher, Aquapinsel). Designed for professional painting work and private renovation projects.
• Hand Tools (Werkzeug) Hand tools for painting and construction including Traufel (trowels), Kelle (trowels), Wasserwaage (spirit levels), Malerspachtel (painter's putty knives), Abbrechklingen (snap-off blades), Säge (saws), Hämmer (hammers), Kartuschenpistolen (cartridge guns), Tacker (staple guns), Schlagschnurgeräte (chalk lines), Meißel (chisels), Bits, Schraubendreher (screwdrivers), Stiftschlüssel (hex keys), Kabeltrommeln (cable reels), and Bau- und LED-Strahler (work lights).
• Abrasives (Schleifmittel) Abrasive materials including Schleifvlies (non-woven abrasive pads), Schleifstreifen (sanding strips), Schleifpads (sanding pads), and Schleifpapier (sandpaper) for various sanding machines including Langhalsschleifer (long-reach sanders). Used for surface preparation in painting and finishing work.
• Covering Materials (Abdeckmaterial) Surface protection and masking materials including UV-Folien-Masker, Papier-Masker, Rollenfolien (roll films), Abdeckplanen (tarpaulins), Abdeckvlies (protective fleece), Rollenpapier (roll paper), and Milchtütenpapier for protecting surfaces during painting and renovation work.
• Work Protection Equipment (Arbeitsschutz) Personal protective equipment (PPE) including Handschuhe (gloves), Schutzanzüge (protective suits), Überziehschuhe (overshoes), Staubschutztüren (dust protection doors), Feinstaubmasken (fine dust masks), and Schutzbrillen (safety glasses) for workplace safety during painting and construction activities.
• Sealing Membranes (Abdichtungsbahnen) Sealing membranes available in various dimensions with VOC emissions class A+. Each product ships with a test certificate (Prüfzeugnis) for documentation. Intended for construction professionals requiring certified sealing materials.
• Wallpaper Processing Tools (Tapeten Bearbeitung Produkte) Specialized tools for wallpaper installation and removal including Cutter-Messer (cutter knives), Abbrechklingen (snap-off blades), Scheren (scissors), Igelwalzen (perforator rollers), Andrückspachtel (pressure spatulas), Tapezier-Wischer (wallpaper smoothing brushes), Andrückroller (pressure rollers), and Nahtroller (seam rollers).

Quantifiable outcome

• Over 500 regular customers served in Baden-Württemberg
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Meisterbetrieb BelschnercoreStrategic or Co-development PartnerRelated master craft business operating in painting, plastering, and tiling with 40 employees. This internal relationship provides unique competitive advantage as all wholesale products are daily used and tested on actual construction sites, enabling quality validation and practical product feedback. The company states: 'Everything we sell – we also process.'

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Brillux GmbH & Co. KG: Major German paint and coatings manufacturer with an integrated wholesale/service network targeting professional painters. Comparable customer (professional painters) and overlapping product categories (coatings, application tools, surface prep), but with manufacturing, brand, and scale advantages Belschner lacks.
• Sto SE & Co. KGaA: German-listed façade and coatings specialist selling systems and application tools to painting/plastering tradespeople. Adjacent in customer overlap (painters, plasterers) and product overlap (surface-prep, application tools), but with manufacturing and systems-integration scale.
• Hagebau Handelsgesellschaft: German building materials and DIY cooperative with extensive trade-customer operations across Germany. Serves overlapping professional tradesperson segments (painters, builders, renovators) with broad assortment including painters' tools, abrasives, and consumables at national scale.
• EUROBAUSTOFF Handelsgesellschaft: Large German building materials and trade-supply wholesale group with hundreds of specialist locations serving painters, tilers, and builders. Broader product portfolio and national footprint than Großhandel Belschner, but directly competes for the same professional tradesperson customers in the painters' tools/accessories category.
• OBI GmbH: Large German DIY home improvement chain carrying painters' tools, abrasives, tapes, and consumables. Comparable product categories and DIY customer overlap, though OBI primarily serves retail consumers rather than trade professionals.
• Caparol (DAW SE): Leading German paint/coatings brand owned by DAW SE, distributing through trade partners with complementary painters' tools and surface-prep products. Comparable customer segment (professional painters) but operating from the brand-owner side of the value chain rather than as a pure wholesaler.
• Hornbach Baumarkt AG: Pan-European DIY/home improvement big-box retailer with a dedicated 'Professional' customer program targeting tradespeople. Competes with Belschner for both DIY consumers and professional painters via price scale, broad assortment, and same-day pickup — a structural threat to small regional wholesalers.

Direct peers

• Karl Dahm Werkzeuge GmbH: Specialist German wholesaler of tools for tilers and painters, supplying professional tradespeople with hand tools, application tools, and accessories. Closely comparable niche focus and trade-customer model, with broader geographic reach.
• MEGA eG: German paint and coatings wholesale cooperative serving professional painters and tradespeople across multiple German states. Directly comparable to Großhandel Belschner in customer base (professional painters/plasterers), product range (paint-related tools and consumables), and B2B wholesale model.
• Suki International GmbH: German wholesale distributor of tools and supplies serving professional tradespeople, with a strong assortment in painters' tools and accessories. Closely comparable in product mix, trade-customer focus, and wholesale distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gro%C3%9Fhandel-belschner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Großhandel Belschner