Giant Center
Giant Center is an indoor arena in Hershey, Pennsylvania, operated by Hershey Entertainment & Resorts Company, that serves as the home venue of the Hershey Bears AHL hockey team and hosts concerts, family shows, and regional events for Central Pennsylvania audiences.
- Company typePrivate
- Founded-
- HeadquartersHershey, Pennsylvania, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Giant Center does
Giant Center is an indoor sports, concert, and entertainment venue located in Hershey, Pennsylvania, operated as part of Hershey Entertainment & Resorts Company. It serves as the home arena of the Hershey Bears Hockey Club (AHL, 13-time Calder Cup champions), hosting 30+ home games each season, and additionally programs concerts, comedy shows, professional ice shows, family events, PIAA high school state championships, conferences, and NHL preseason games. The venue is integrated with sibling assets Hersheypark Stadium, Hershey Theatre, and Hersheypark Arena, sharing a corporate sponsorship and ticketing infrastructure across the complex.
The venue's technology stack is operationally thin: digital ticketing and mobile delivery (Apple Wallet, Google Pay) are outsourced to Ticketmaster under an exclusive partnership, and marketing runs through the parent's website, email newsletter, and standard social channels (Facebook, Instagram, X/Twitter, TripAdvisor). There is no proprietary platform, no app, and no public API surface; the only first-party digital surface is a venue-rental and group-sales sales channel.
Revenue is generated through multiple streams: ticket sales (via Ticketmaster and on-site box office), on-site food and beverage, corporate sponsorships (anchored by Giant naming rights plus Highmark, Penn State Health, Pepsi, Toyota, and supporting partners), venue rental for private/corporate events, and premium seating subscriptions (exclusive decks with private amenities, preferred parking). Customer segments include individual consumers and families, hockey fans, corporate groups, and educational institutions engaged through the Hershey Theatre Apollo Awards program. Pricing spans pay-as-you-go event tickets (with Hersheypark Event Special bundles from $34.99), annual Guild memberships ($25-$5,000 tiers), and playbill advertising (from $1,500).
Giant Center firmographics
Firmographics- Name
- Giant Center
- Legal name
- Giant Center
- Website
- https://giantcenter.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Giant Center is an indoor arena in Hershey, Pennsylvania, operated by Hershey Entertainment & Resorts Company, that serves as the home venue of the Hershey Bears AHL hockey team and hosts concerts, family shows, and regional events for Central Pennsylvania audiences.
- Ownership category
- akta.pro rank
Giant Center industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where Giant Center is headquartered
LocationHeadquarters
- HQ city
- Hershey, Pennsylvania
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Giant Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Primary revenue from ticket sales for concerts, shows, and sporting events through Ticketmaster and box office
- Food & Beverage: On-site food and beverage sales during events
- Sponsorships: Corporate sponsorship arrangements with official partners including Giant, Highmark, Penn State Health, Pepsi, and Toyota
- Venue Rental: Rental of venue space for private events, groups, and corporate functions
- Premium Seating: Premium seating options including exclusive decks with private restrooms and bars, preferred parking
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hersheypark Event Special - discount admission with event ticket |
| Subscription | Annual | Guild Membership - Theatre Buff |
| Subscription | Annual | Guild Membership - Rising Star (Student) |
| Subscription | Annual | Guild Membership - Leading Role |
| Subscription | Annual | Guild Membership - Corporate Circle |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Giant Center product offering
Product offeringCore offering
GIANT Center is an indoor sports, concert and entertainment venue in Hershey, Pennsylvania, operated by Hershey Entertainment & Resorts Company. It hosts concerts, comedy shows, professional ice shows, family events, and PIAA high school state championships, and serves as the home arena for the Hershey Bears Hockey Club (AHL). The venue sells tickets, premium seating, venue rentals, group discount packages, public skating sessions, on-site food and beverage, and corporate sponsorship inventory.
Product overview
Giant Center is an indoor sports, concert, and entertainment venue operated by Hershey Entertainment & Resorts Company. The venue serves as the home arena for the Hershey Bears Hockey Club (AHL) and hosts concerts, comedy shows, professional ice shows, family events, and PIAA high school state championships. The venue offers core services including event ticketing via Ticketmaster, premium seating options, venue rental for corporate and private events, group discounts and packages, public skating sessions, and food and beverage catering. Giant Center operates alongside Hershey Theatre and Hersheypark Stadium as part of the Hershey Entertainment complex of venues.
Differentiator
Problem solved
Functional benefit
Products and services
- GIANT Center Venue Events
Companies that use Giant Center
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Giant Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Giant Center partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- GiantcoreOfficial partner and naming rights sponsor of Giant Center. Grocery retail partner providing marketing visibility and community connection.
- HighmarkcoreOfficial health insurance partner and sponsor. Highmark Blue Shield logo appears on venue signage and marketing materials.
- Penn State HealthcoreOfficial healthcare partner and presenting sponsor of Hersheypark Stadium. Provides medical center sponsorship and health services visibility.
- PepsicoreOfficial beverage partner and sponsor. Pepsi logo appears on venue signage and is the exclusive beverage provider.
- ToyotaminorAutomotive partner and sponsor of venue events. Logo appears on venue signage and marketing materials.
- TicketmastercoreExclusive authorized ticket sales agent and digital ticketing platform. Manages primary ticket sales, digital ticket delivery, and verified resale authentication.
- HersheyparkcoreSister brand and resort partner. Cross-promotional opportunities including Hersheypark Event Special discount tickets with event attendance.
- Planet FitnessminorSupporting partner with logo presence at venue. Fitness brand partnership for health-conscious audience reach.
- PNCminorSupporting partner and financial services brand. Logo appears on venue signage as supporting sponsor.
- PSECUminorCredit union supporting partner. Regional financial institution partnership for community connection.
- Ace DistributingminorSupporting partner and beverage distributor. Logo appears on venue signage as supporting sponsor.
- CCMminorSupporting partner. Construction materials company logo appears on venue signage.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Giant Center competitors and assessment
Company assessmentBroad incumbents
- BOK Center: Tulsa, OK multi-purpose arena (~17,000 seats) owned and operated as part of a broader venue-management portfolio. Comparable in operational model and concert/family/sports event mix, but at a larger scale and different regional market.
Direct peers
- Prudential Center: Newark, NJ home of the New Jersey Devils (NHL). Mid-Atlantic multi-purpose arena with hockey, concerts, and entertainment programming that competes for the same touring acts and consumer audiences as GIANT Center.
- PPG Paints Arena: Pittsburgh, PA home of the Pittsburgh Penguins (NHL). Pennsylvania-based larger-capacity multi-purpose arena hosting hockey, concerts, comedy, and family shows, comparable in event taxonomy and regional draw.
- Coca-Cola Coliseum: Toronto, ON arena and home of the Toronto Marlies (AHL). Direct AHL comparable venue operating hockey plus concerts and entertainment events, providing a parallel mid-sized capacity benchmark even though geography differs.
- Nationwide Arena: Columbus, OH home of the Columbus Blue Jackets (NHL). Mid-tier U.S. multi-purpose arena pairing NHL hockey with concerts, family shows, and corporate events at a similar operating capacity tier as GIANT Center.
- Dunkin' Donuts Center (Amica Mutual Pavilion): Providence, RI arena and home of the Providence Bruins (AHL). Similar-capacity multi-purpose AHL venue hosting hockey and touring concert/family events comparable to GIANT Center's mix.
- XL Center: Hartford, CT arena and home of the Hartford Wolf Pack (AHL). Direct AHL comparable operating hockey home games, concert tours, and family entertainment at a similar multi-purpose capacity and Mid-Atlantic/Northeast draw.
- Mohegan Arena at Casey Plaza: Wilkes-Barre, PA arena and home of the Wilkes-Barre/Scranton Penguins (AHL). Pennsylvania-based AHL peer offering almost identical mix of professional hockey, concerts, comedy, and family shows as GIANT Center.
- Blue Cross Arena: Rochester, NY arena and home of the Rochester Americans (AHL). Highly comparable mid-sized (~10,600 seats) AHL venue hosting hockey plus concerts and entertainment programming closely aligned with GIANT Center's offering.
- PPL Center: Allentown, PA multi-purpose arena hosting the Lehigh Valley Phantoms (AHL). Direct Pennsylvania-based AHL peer to GIANT Center with comparable ~8,500-seat footprint, hockey-plus-concert-plus-family-event programming, and similar regional Mid-Atlantic consumer market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Giant Center social profiles
Digital presenceGiant Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giant Center leadership team
Management profileNumber of profiles
Giant Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giant Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giant Center
What does Giant Center do?
GIANT Center is an indoor sports, concert and entertainment venue in Hershey, Pennsylvania, operated by Hershey Entertainment & Resorts Company. It hosts concerts, comedy shows, professional ice shows, family events, and PIAA high school state championships, and serves as the home arena for the Hershey Bears Hockey Club (AHL). The venue sells tickets, premium seating, venue rentals, group discount packages, public skating sessions, on-site food and beverage, and corporate sponsorship inventory.
Is Giant Center a public or private company?
Giant Center is a private company. It is classified as corporate owned and is currently operating.
When was Giant Center founded?
Giant Center was founded in -1. It employs 1 to 10 people.
Where is Giant Center based?
Giant Center is headquartered in Hershey, Pennsylvania, United States, in the North America region.
How does Giant Center make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are food & Beverage, sponsorships, venue Rental and premium Seating.
Who are Giant Center's main competitors?
BOK Center is listed as a broad incumbent. Direct peers are Prudential Center, PPG Paints Arena, Coca-Cola Coliseum, Nationwide Arena, Dunkin' Donuts Center (Amica Mutual Pavilion), XL Center, Mohegan Arena at Casey Plaza, Blue Cross Arena and PPL Center.
Does Giant Center have an API?
No public API is recorded for Giant Center.
What industry is Giant Center in?
Giant Center's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of THAHAAAF, Sports & Arena Event Venues (Stadiums, Arenas). Its NAICS code is 71131.