Giggle n Grow

What Giggle n Grow does

Giggle N Grow is a Scottish charitable early-years project operated under The South Glasgow Childcare Partnership Forum (SCIO No SC048859), delivering free in-person sessions to families with babies, toddlers, and pre-school children across the south side of Glasgow. Its core service portfolio comprises Bookbug Sessions (storytelling, rhymes, and songs delivered under licence from Scottish Book Trust), Move Dance Go (an in-house music-and-movement programme launched in 2019), Family Fun Days (creative play sessions), and Parkwalk (outdoor musical walks). The organisation also runs two digital extensions — Creative Corner (monthly video content) and Bedtime Stories (recorded readings on YouTube) — and sells low-ticket branded merchandise (£1.50–£10.99) to supplement fundraising.

The underlying delivery model is community-led and labour-intensive: there is no proprietary technology platform, software product, or API; the technology footprint is limited to a WordPress website, social media accounts, and basic video hosting. Sessions are delivered by a small team (approximately five core staff including Manager Judy and Assistant Manager Marie, plus named sessional Session Leaders) at ten or more recurring venues spanning schools, community halls, churches, parks, housing association premises, and partner childcare organisations across Shawlands, Govanhill, Toryglen, Clincarthill, Castlemilk, Pollokshields, and Queens Park.

Giggle N Grow generates no fee revenue from end users. Its income is composed of grants from institutional funders (National Lottery Community Fund, Garfield Weston Trust, Glasgow City Council, South Glasgow Childcare Partnership Trust), donations collected via a Square payment link, and merchandise sales conducted at sessions and by mail order. The GG the Dog mascot and a volunteer programme offering child-protection, first-aid, and storytelling training support community engagement and brand identity. The organisation rebranded from South Glasgow Bookbug to Giggle N Grow in 2019 to unify its expanded programmes under a single banner.

Name

Giggle n Grow

Legal name

Giggle N Grow

Website

https://gigglengrow.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Giggle N Grow is a Scottish charitable early-years project under The South Glasgow Childcare Partnership Forum, delivering free in-person Bookbug, Move Dance Go, Family Fun Day, and Parkwalk sessions to families with babies, toddlers, and pre-school children across South Glasgow.

Ownership category

akta.pro rank

Product category

Early childhood community services

NAICS

Child Care Services (624410), Child Care Services (6244), Child and Youth Services (62411)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Parent–Child Play & Interaction Programs (EDACALAF)

akta.pro secondary industries

Infant & Toddler Developmental Enrichment (Sensory, Motor, Language) (EDACAGAK), Creative Arts, Music & Movement Content (EDAGACAG), Part-Time / Drop-In Preschools (EDACABAN)

Keywords

• Early childhood programmes
• Community family services
• Children's literacy sessions
• Music and movement classes
• Charity nursery activities

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Grant Funding: Funded by charitable organizations and government bodies including National Lottery Community Fund, Garfield Weston Trust, Glasgow City Council, and South Glasgow Childcare Partnership Trust.
2. Donations: Accepts donations through their secure Square payment link for supporting their free services.
3. Merchandise Sales: Sale of branded merchandise including soft toys, bottles, bibs, clothing items (t-shirts, hats), and bags. Available at sessions or via mail order.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Giggle N Grow delivers free early years community programmes—primarily Bookbug Sessions (rhymes, songs, stories), Move Dance Go (music and movement), Family Fun Days (creative play), and Parkwalk (outdoor musical walks)—for babies, toddlers, pre-school children and their parents/carers across South Glasgow. It also provides online video content (Creative Corner and Bedtime Stories), sells branded merchandise to help fund its services, and runs a volunteer programme offering training in child protection, first aid, and storytelling.

Product overview

Giggle N Grow is a Scottish early years charitable project run by the South Glasgow Childcare Partnership Forum, delivering a portfolio of free creative, educational, and physical activity programmes for babies, toddlers, pre-school children, and their parents/carers across the south side of Glasgow. Its core service offerings comprise four principal programmes: Bookbug Sessions (storytelling, rhymes, and songs), Move Dance Go (music and movement exercise), Family Fun Days (creative play), and Parkwalk (outdoor musical walks). These are complemented by two digital content offerings — Bedtime Stories and Creative Corner — which extend the organisation's reach online. Giggle N Grow also sells branded merchandise to raise funds for its free services, and operates a volunteer programme providing training and community involvement opportunities. The mascot GG the Dog appears at in-person sessions and events to engage children. All activities are provided free of charge to families.

Differentiator

Problem solved

Functional benefit

Products and services

• Bookbug Sessions Storytelling and singing sessions for babies, toddlers, and pre-school children and their parents, delivered by trained Bookbug session leaders across the south side of Glasgow.
• Move Dance Go Interactive music and movement programme for early years children and their parents/carers, designed to promote physical activity and improve movement, balance, coordination, reaction time, mental wellbeing, and self-esteem during the first five years of life.
• Family Fun Days Creative play sessions where children and parents/carers engage in child-friendly painting, water play, and sand activities in a stimulating and enjoyable environment using non-toxic, water-based, easy wash-off materials.
• Bedtime Stories Online resource featuring video recordings of stories read by Giggle N Grow team members, providing children with soothing bedtime entertainment.
• Creative Corner Online hub featuring video content of songs, crafts, and seasonal activities created and performed by Giggle N Grow staff, updated month to month.
• Branded Merchandise Branded merchandise including the Wee GG soft toy mascot, plastic and metal drinks bottles, A4 colouring pads with crayons, bandana and large bibs, skip caps, tiny t-shirts, canvas bags, and legionnaire and bucket hats, sold to support free services.

Quantifiable outcome

• Improves movement, balance, coordination, and reaction time in children
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered key partner and venue partner.

• Scottish Book Trustkey partnerStrategic or Co-development PartnerDeliver the Scottish Book Trust's Bookbug programme - storytelling and singing sessions for families with pre-5 children.
• TASK Childcarevenue partnerChannel Partner/ Reseller/ DistributorPartner organization hosting Move Dance Go sessions at their location on Caledonia Road.
• The Barn Youth Centrevenue partnerChannel Partner/ Reseller/ DistributorCommunity venue hosting Bookbug sessions and other Giggle N Grow activities.
• New Gorbals Housing Associationvenue partnerChannel Partner/ Reseller/ DistributorHousing association partner providing venue access for community sessions.
• Southside Housing Associationvenue partnerChannel Partner/ Reseller/ DistributorHousing association partner hosting Move Dance Go sessions at Fifty Pitches Road location.
• The Wellvenue partnerChannel Partner/ Reseller/ DistributorCommunity organization partner in South Glasgow.
• Daisy Chain Early Years Projectvenue partnerChannel Partner/ Reseller/ DistributorEarly years project partner providing support and information for families.
• NHS Health Improvement Teamvenue partnerChannel Partner/ Reseller/ DistributorNHS partner providing health improvement support and information to families.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Early Years Scotland: Scottish national membership body supporting early-years services and delivering family programmes across Scotland. Comparable in mission and geography and the closest Scotland-wide umbrella peer for an early-years charity of this scale.
• National Childbirth Trust (NCT): UK charity providing antenatal and early-years parent support through local branches offering classes, groups, and peer support. Comparable in serving new and early-years parents with place-based group activities and educational content.
• Home-Start UK: UK family-support charity operating volunteer-led local programmes for families with young children. Comparable in model (free, volunteer-supported, place-based early-years support) and in audience (families with pre-school children).
• Family Action: Long-standing UK family-support charity delivering local early-years and family services including group-based support and parent-child programmes. Comparable in targeting families with young children through community-delivered free programmes.
• BookTrust: UK-wide children's reading charity that distributes books and runs early-years engagement programmes including Bookstart. Directly comparable mission to Giggle N Grow's Bookbug delivery and family-literacy focus.
• Scottish Book Trust: National charity that runs the Bookbug early-years literacy programme which Giggle N Grow delivers locally. Direct counterparty and the most direct comparator for early-years storytelling and rhyme session delivery in Scotland.

Broad incumbents

• Glasgow Life: Charity operating Glasgow City Council's cultural and community services, including libraries, community halls, and family programmes. Comparable as a venue and programme provider for early-years and family activities across the same Glasgow geography.
• Sure Start (UK Government): UK government programme of children's centres delivering free early-years services to families with children under five. Comparable in offering free, place-based early-years services to families in similar communities, though at much larger national scale.

Regional players

• The Children's Wood: Glasgow-based charity operating a natural-play and family-engagement space in North Glasgow, comparable in delivering free outdoor family activities and in operating a place-based early-years programme in Glasgow.
• Play Scotland: Scottish national organisation promoting children's play through training, resources, and play programmes. Comparable as a Scotland-focused early-years/play organisation with overlapping target audience and mission.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gogigglengrow
• YouTubeyoutube.com/@giggle-n-grow
• Facebookfacebook.com/gogigglengrow
• LinkedInlinkedin.com/company/giggle-n-grow
• Instagraminstagram.com/gigglengrow1

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giggle n Grow