Gimonäs Umeå IF

What Gimonäs Umeå IF does

Gimonäs Umeå IF (GUIF) is a multi-sport youth association founded in 2002 in Umeå, Sweden, originally as Gimonäs Ungdoms idrottsförening and later renamed to its current form. The club operates across eastern Umeå districts (Gimonäs, Tomtebo, Ålidhem, Carlslund, Sjöfru) and fields 60+ teams spanning football, handball, floorball (innebandy), futsal, dog training, and — as of 2025 — e-sport (Counter-Strike, Fortnite). Programs run from age 4–5 through senior level, organized into age-banded "class teams" (klasslag) and competitive squads in regional divisions.

The association is volunteer-driven, with operations supported by a small paid office staff including an idrottskonsulent (sports consultant), operations manager, and SportAdmin administrator. Membership management, team registration, scheduling, and payments are run on the third-party SportAdmin platform; no proprietary technology products are built. Facilities include Sjöfruhallen, Carlslundshallen, Ålidhem Arena, and the Carlshöjd enclosed dog training area.

Revenue is generated through five streams: (1) annual membership fees at 150 SEK per person, (2) sports schools and seasonal camps priced at 900–1,000 SEK per child including equipment packages, (3) merchandise sales through the GUIF shop (guifshop.se) and partner retailers XXL and Stadium, (4) sponsorship and partnership revenue from XXL, Select, Nordic Wellness, ICA Maxi, Nordic Dog Days, BioCool AB, and others, and (5) usage-based facility rental of the dog training area at 50–100 SEK/hour. The dog section operates a separate 500–600 SEK annual family fee. Reduced fees for economically disadvantaged families are funded by the Mathis Invest Stiftelsen foundation. The association is member-governed as an ideell förening, with no external investors and an elected board; Alf Forsberg was re-elected chairman at the 2017 annual meeting and a new chair search was underway in 2025.

Name

Gimonäs Umeå IF

Legal name

Gimonäs Umeå IF

Website

https://gimonasuif.se

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Gimonäs Umeå IF is a volunteer-run multi-sport youth association in Umeå, Sweden, offering football, handball, floorball, futsal, dog training, and e-sport programs for children and families across eastern Umeå districts.

Ownership category

akta.pro rank

Product category

Community Youth Sports Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Combine, Tryout & Showcase Programs (MPAKAJAM), Club Sports Programs (EDALAIAB)

Keywords

• Youth sports association
• Multi-sport club
• Football training programs
• Youth handball programs
• Community sports club

Headquarters

HQ city

Umeå

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees charged per person (150 SEK per person/year) plus section-specific fees such as 500-600 SEK per family for dog section. Covers administrative support, website, and bookkeeping services.
2. Sports Schools and Camps: Revenue from sports schools (fotbollsskola, handbollsskola, innebandyskola) and summer camps. Prices range from 900-1000 SEK per child including equipment package.
3. Merchandise Sales: Sale of club merchandise through GUIF shop including supporter jerseys, t-shirts, and equipment.
4. Sponsorship and Partnership Revenue: Sponsorship deals with companies like XXL, Select, Nordic Wellness, ICA Maxi, and others. Includes retail partnership percentages and club offers.
5. Facility Rental and Booking: Dog training area rental at 50 SEK/hour for members and 100 SEK/hour for non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Gimonäs Umeå IF (GUIF) is a Swedish multi-sport youth sports association that organizes football, handball, floorball (innebandy), futsal, dog training, and e-sports programs primarily for children, youth, and families in eastern Umeå. The association runs age-based class teams, multiple youth competitive teams per sport, and seasonal sports schools (fotbollsskola, handbollsskola, innebandyskola) and summer camps with participant equipment packages, operating across dedicated neighborhood facilities under a volunteer-led model with a small paid office staff.

Product overview

Gimonäs Umeå IF (GUIF) is a multi-sport youth association offering organized sports activities across football, handball, floorball, futsal, and dog training. The club operates through SportAdmin's platform for member management and registrations, with various seasonal programs including sports schools (football, handball, floorball), class teams organized by age groups, and a recently launched e-sport section. The association's offerings are structured around youth development with programs for different age groups and sports disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Youth Sports Membership Annual person-level subscription membership providing access to GUIF's multi-sport programs (football, handball, floorball, futsal, dog section, e-sport) and administrative services, with optional section-specific fees layered on top.
• Football School (Fotbollsskola) Summer football school program for children, combining training sessions with an equipment package (football, t-shirt, water bottle, GUIF Shop gift). Targeted at children/youth in eastern Umeå.
• Handball School (Handbollsskola) Summer handball school program for children, held during school vacation, offering introductory training and a participation package. Targeted at children/youth in eastern Umeå.
• Floorball School (Innebandyskola) Floorball (innebandy) school program held during autumn break, providing introductory training for children. Targeted at children/youth in eastern Umeå.
• GUIF Hund (Dog Section) Dog training section offering members access to the enclosed dog training area at Carlshöjd and organized training sessions, with annual family membership (500–600 SEK) and usage-based booking fees.
• GUIF E-sport Section E-sport section focusing on Counter-Strike and Fortnite, intended to attract new demographics to the association.
• Football Programs (Fotboll) Competitive and recreational football teams across men's, women's, junior, and youth age groups, with multiple district-based teams in divisions including Herr div. 3/5 and Dam div. 3, plus youth teams.
• Handball Programs (Handboll) Handball teams across men's, women's, and youth age groups, with divisions including damer and herrar plus youth teams.
• Floorball Programs (Innebandy) Floorball (innebandy) teams across men's, women's, junior, and youth age groups, with multiple district-based teams in divisions including damer, herrar, HJ, and JAS.
• Futsal Programs Futsal teams for men, women, and youth across multiple age groups in eastern Umeå.
• Klasslag (Class Teams) Entry-level, age- and community-based team divisions organized by birth year (e.g., 2019 cohort), spanning football, handball, floorball, and futsal, providing the youngest athletes with structured sports participation.
• Dog Training Area Rental Hourly rental of the enclosed dog training area at Carlshöjd, available to dog section members and non-members at differentiated hourly rates.
• GUIF Shop (Club Merchandise) Online store selling club-branded clothing and accessories such as supporter jerseys, t-shirts, and equipment, including participant packages bundled with sports-school registrations.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• XXLcoreChannel Partner/ Reseller/ DistributorEquipment and apparel partnership. XXL offers club members exclusive deals and operates team sales program. Extended agreement announced in 2025 for continued partnership.
• SelectcoreChannel Partner/ Reseller/ DistributorEquipment supplier partnership. Extended agreement with XXL and Select announced in 2025.
• Nordic WellnessminorGTM or Marketing PartnerFitness partner offering preferential membership rates to GUIF members as part of member benefit program.
• ICA MaximinorGTM or Marketing PartnerGrocery sponsor. Members can scan code when shopping to generate sponsorship revenue for the club.
• Mathis Invest StiftelsenminorGTM or Marketing PartnerFoundation providing reduced fee support for families with economic challenges. Enables reduced sports school fees (500 SEK instead of 1000 SEK).
• RF-SISU VästerbottencoreStrategic or Co-development PartnerSwedish Sports Confederation education partner. Provides leader training, coaching education, and educational resources for volunteer development.
• HEDA SecurityminorOthersSecurity company that installed fencing and gates for dog training area.
• Active MoveminorGTM or Marketing PartnerCollaboration partner for dog section activities including joint dog walks.
• Arken Zoo StrömpilenminorGTM or Marketing PartnerPet store collaboration for dog section events including Rosa-bandet promenad.
• BioCool ABminorGTM or Marketing PartnerHealth product company partnership focused on foot care and odor-free sports clothing. Provides kickback on member purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• SportAdmin: SaaS membership, registration, and team-management platform used by GUIF for all member operations. Listed as an ecosystem enabler — typical supplier for Swedish ideell föreningar — rather than a competitive peer.
• RF-SISU Västerbotten: Regional branch of the Swedish Sports Confederation and educational partner to GUIF for coach and leader training. Included as an ecosystem partner rather than a direct competitor — represents the umbrella organization under which GUIF operates.

Regional players

• IFK Luleå: Multi-sport club in Luleå operating football and additional sports with a volunteer-board structure similar to GUIF's. Regional peer providing a benchmark for a northern-Swedish multi-sport association of comparable stage, although serving a different municipality.
• Sandviks IF: Umeå-area community sports club offering youth football and team-sports programs. Operates under the same Swedish ideell förening model with comparable volunteer governance, although geographically concentrated in the Sandvik district.
• Holmsunds IF: Multi-sport club operating in the greater Umeå municipality (Holmsund area), running football and youth team programs at a similar community level. Comparable structure but operates in a sub-municipality rather than the same eastern Umeå core districts.

Direct peers

• IFK Mariehem: Local Umeå multi-sport association offering youth football and other team sports programs in eastern Umeå districts adjacent to GUIF's primary catchment. Direct competitor for membership in overlapping age groups and neighborhoods.
• IFK Umeå: Multi-sport community club based in Umeå, Sweden, operating football and other team sports in the same city and demographic as GUIF. Most directly comparable as a peer Swedish local multi-sport association competing for the same youth membership base in Umeå.
• Tegs SK: Multi-sport club located in the Tegs area of Umeå, offering football and other sports programs to youth and adults. Operates with a similar volunteer-driven structure within the same Umeå community market, competing directly for the same sponsor and membership pool.
• Umedalens IF: Local multi-sport club in the Umedalen/Umeå area providing community football and youth sports programming. Comparable in scale and volunteer-driven governance, operating within overlapping eastern Umeå feeder neighborhoods.

Broad incumbents

• Skellefteå AIK: Larger multi-sport association based in Skellefteå, Västerbotten, running football, hockey, and other sports across far more age groups and competitive tiers than GUIF. A scaled reference point within the same Swedish county, illustrating what a more mature Västerbotten multi-sport club can look like at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gimonasuif
• LinkedInlinkedin.com/company/gimon%C3%A4s-ume%C3%A5-if

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gimonäs Umeå IF