Gingersnap Models

What Gingersnap Models does

Gingersnap Models is a UK commercial model agency founded in 2003 by Clare Wilson, a former Models 1 model. Headquartered at Paintworks in Bristol with additional offices in London and Manchester, the agency represents a diverse talent roster organized into seven divisions: Main Board (Women, Men, Curve, Non-Binary, Sport), Commercial (Women, Men), Timeless (mature Women and Men), Family (Juniors, Couples, Families, Siblings, Multigenerational), New Faces, Actors, and Creatives (Hair & Makeup Artists, Stylists, Hand Models). It serves advertising agencies, brands, photographers, corporate clients, and family-focused brands seeking talent for print, digital, social media, broadcast, and theatrical campaigns.

The agency's core technology stack is the third-party Mediaslide Model Agency Software platform, which powers its website casting room with attribute-based filtering by gender, board, height, clothing size, hair colour, shoe size, age, and skills. The agency is UK GDPR-compliant and operates under the UK Employment Agencies Act, with formal Child Entertainment License processing for junior talent engagements.

Gingersnap's revenue model is built on standard agency commission of 33.333% on model bookings (66.666% disbursed to models), supplemented by a 20% digital media usage fee for social-platform campaigns, a 23% commission on equity-contracted UK TV commercials, fitting fees, overtime premiums (1.5x Saturdays, 2x Sundays/bank holidays), usage extension and territory fees, AI-imagery usage fees, and Child Entertainment License processing fees (national £35–£45, international £225). The go-to-market is direct client engagement — brands and agencies book through the website or by contacting any of the three offices — with no third-party distribution, no disclosed funding, and a founder-owned, privately-held ownership structure.

Name

Gingersnap Models

Legal name

Gingersnap Models

Website

https://gingersnap.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Gingersnap Models is a privately-held UK commercial model agency founded in 2003, operating from Bristol, London, and Manchester with a seven-division roster spanning Main Board, Commercial, Timeless, Family, New Faces, Actors, and Creatives. It serves advertising agencies, brands, photographers, and corporate clients with diverse, ethically-represented talent.

Ownership category

akta.pro rank

Product category

Modelling Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ)

akta.pro secondary industries

Full-Service Artist Management (MPAIAGAA), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Commercial model representation
• Talent booking agency
• Advertising casting services
• Model management platform
• Diverse talent agency

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Model Booking Commissions: Agency earns commission on all model bookings. Standard agency fee is 33.333% of invoice total (model disbursement at 66.666%). For digital media usage (social media, X, Instagram, Facebook, TikTok, YouTube, etc.), agency charges 20% supplement on all fees. Equity contracted TV commercials in the UK have 23% agency commission deducted from invoice total.
2. Usage and Territory Fees: Additional fees for extended usage of imagery beyond initial permitted use (POS, OOH, Social Media, record covers, swing tickets, etc.). Territory-based fees for usage outside the United Kingdom. Fees for extended usage of AI-created imagery based on model likeness. All fees negotiated on case-by-case basis.
3. Fitting and Overtime Fees: Fitting fees charged at half the appropriate hourly rate with minimum charge of £50 per hour. Overtime rates apply at 1.5x standard hourly rate for Saturday and after-hours work, and 2x for Sundays and bank holidays.
4. Child Entertainment Licensing: Processing fees for Children's Entertainment Licenses: £35 national license (7+ days notice), £45 fast-tracked national license, £225 international license including court fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Gingersnap Models is a UK commercial modelling agency that represents diverse talent across seven divisions (Main Board, Commercial, Timeless, Family, New Faces, Actors, Creatives) and books them for advertising, fashion, editorial, and corporate campaigns. Clients (advertising agencies, brands, photographers, creative studios) search, filter, and book talent through a website casting room or via three UK offices (Bristol, London, Manchester). The agency handles contracts, invoicing, talent management, and child entertainment licensing for underage models.

Product overview

Gingersnap Models operates as a unified commercial model agency platform offering a comprehensive roster of talent across seven distinct divisions: Main Board (premium fashion/commercial), Commercial, Timeless (mature talent), Family (including Juniors, Couples, Families, Siblings, and Multigenerational), New Faces (emerging talent), Actors, and Creatives (Hair & Makeup Artists, Stylists, Hand Models). The agency provides a centralized platform for clients to search, filter by physical attributes (gender, height, clothing size, hair color, shoe size, age), skills, and book talent for campaigns. Founded in 2003 and powered by Mediaslide model agency software, the agency connects diverse talent with international campaigns while maintaining offices in Bristol, London, and Manchester.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Board Roster (Women, Men, Curve, Non-Binary, Sports) Premium model roster offering Women, Men, Curve, Non-Binary, and Sports Models for fashion, editorial, and commercial campaigns. Serves advertising agencies, brands, and photographers seeking experienced talent.
• Commercial Roster (Women, Men) Models selected for commercial advertising work including retail, lifestyle, and mainstream media campaigns across both Women and Men categories.
• Timeless Roster (Women, Men) Experienced mature models (Women and Men) bringing authenticity and gravitas to campaigns targeting diverse age demographics.
• Family Roster (Juniors, Couples, Families, Siblings, Multigenerational) Family modelling services covering Juniors (children), Couples, Families, Siblings, and Multigenerational family models for intergenerational campaign storytelling, with proper child entertainment licensing and parental consent.
• New Faces Division (Women, Men) Emerging talent division for Women and Men who are new to the industry, providing representation for their first professional modelling campaigns.
• Actors Roster (Women, Men) Talent with acting experience for Women and Men suitable for broadcast, film, and theatrical advertising work requiring performance skills.
• Creatives (Hair & Makeup Artists, Stylists, Hand Models) Supporting creative professionals — Hair & Makeup Artists, Stylists, and Hand Models — available to complement model bookings for full production needs, delivered through the Gingersnap Creative Management sub-brand.
• Child Entertainment Licensing Service Processing of UK Child Entertainment Licences on behalf of clients booking junior talent — £35 national licence with 7+ days notice, £45 fast-track national licence, and £225 international licence inclusive of court fees.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Next Management: Worldwide model-management group serving fashion, commercial, and digital talent; global incumbent that competes for premium and commercial bookings.
• IMG Models: Global modelling division of Endeavor/IMG with operations across NY, London, Paris; comparable commercial representation but with vastly greater international scale and resource.
• Elite Model Management: International modelling conglomerate with worldwide network of agencies — overlaps with Gingersnap in commercial bookings but operates at significantly larger scale.

Emerging players

• Unsigned Group: London-based talent management outfit representing a curated roster of diverse, non-traditional talent; partial overlap with Gingersnap's inclusivity-led positioning.

Direct peers

• Milk Management: London-based boutique talent agency known for diverse and unconventional talent; competes head-to-head for diverse/commercial briefs in UK advertising.
• Select Model Management: Major UK-headquartered modelling agency with both editorial and commercial divisions; directly comparable in commercial-booking client roster and brand-campaign positioning.
• Storm Management: Long-established London model agency with similar multi-category talent representation; competes for the same commercial-casting briefs across the UK.
• Models 1: Foundational UK commercial-and-fashion model agency directly comparable to Gingersnap; notably Models 1 is also Clare Wilson's former employer, making the operating overlap explicit.
• D1 Models: UK commercial and editorial modelling agency with multi-office UK presence; comparable talent categories and client mix including family and inclusive talent.
• Nevs Models: UK commercial-focused model agency founded by a former model; closely comparable service offering and target client mix in UK advertising and brand campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gingersnapmodels
• LinkedInlinkedin.com/company/gingersnap-models

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gingersnap Models