GirlPower Radio

What GirlPower Radio does

GirlPower Radio is a Dutch independent radio station headquartered in Rijswijk, Netherlands, founded in 2021 and operating as part of QAS media groep B.V. (KvK registration 82915792). The station broadcasts 24/7 music programming combined with coverage of women's sports — particularly women's football (ADO Den Haag Vrouwen) and women's futsal (Futsal Haaglanden) — targeting Dutch music enthusiasts and female audiences seeking representation in mainstream media. Distribution spans DAB digital radio (regional Netherlands footprint), online streaming via the girlpowerradio.nl website, and native iOS and Android applications, supported by auxiliary products including GP TV (video content on YouTube), a podcast series distributed on Spotify and YouTube, and the GirlPower on Stage live music event series staged at regional venues such as Musicon Den Haag and De Kroepoekfabriek.

The company operates a multi-stream revenue model. Primary income is generated through radio advertising sales and corporate sponsorship deals — most notably a multi-season main sponsorship ("hoofdsponsor") of ADO Den Haag Vrouwen and sponsorship of Futsal Haaglanden. Additional revenue streams include a "donateur" listener donation program on the website, ticket sales for GirlPower on Stage events (€7.50 presale, €10 door), and operation of a branded business box inside the ADO Den Haag stadium that serves as a networking venue for female entrepreneurs. Community engagement is central to the go-to-market: weekly listener voting for "Powerplaat van de Week" (Track of the Week) on Instagram Stories and in-match voting for "Woman of the Match" drive participatory interaction that the station leverages for sponsorship and event value.

The team consists of approximately 10 DJs and staff, including CEO Monique Kriek — who was nominated for the 2026 Kartiniprijs emancipation award during the Hague Women's Days. Distribution extends beyond DAB to Spotify, YouTube (GP TV), Twitch, and major social platforms (Instagram, Facebook, TikTok, LinkedIn, X), supplemented by an email newsletter. The station's market is concentrated in the Netherlands, with no disclosed plans for geographic expansion into new countries.

Name

GirlPower Radio

Legal name

GirlPower Radio

Website

https://girlpowerradio.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

GirlPower Radio is a Dutch independent radio station founded in 2021 that broadcasts music programming and women's sports coverage via DAB, online streaming, and mobile apps to listeners in the Netherlands, monetizing through advertising, sponsorships, listener donations, and live events.

Ownership category

akta.pro rank

Product category

Internet Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Digital radio broadcasting
• Music streaming platform
• Women's sports media
• Live event broadcasting
• Podcast distribution

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorship: Radio advertising sales and corporate sponsorship deals, including being the main sponsor of ADO Den Haag Vrouwen women's football team
2. Donor/Supporter Program: Website invites listeners to become 'donateur' (supporter/donor) through financial contributions
3. Events and Live Experiences: GirlPower on Stage live music events at venues like Musicon Den Haag and De Kroepoekfabriek with ticket sales
4. Business Box and Corporate Partnerships: Owns a business box in ADO Den Haag stadium serving as networking venue for female entrepreneurs

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

GirlPower Radio is a Dutch independent radio station that broadcasts music programming centered on women's empowerment, women's sports coverage, and listener engagement features. It operates 24/7 shows with DJ-hosted programming, podcast content, video content via GP TV, and live music events, with sponsorship of women's football (ADO Den Haag Vrouwen) and listener-voted features such as Powerplaat van de Week and Woman of the Match.

Product overview

GirlPower Radio is a Dutch radio station built around music programming and women's sports coverage. The core offering is the radio broadcast (GirlPower Radio), supplemented by video content (GP TV), on-demand audio (Podcast), and live music events (GirlPower on Stage). Listener engagement features include the Powerplaat van de Week voting for favorite tracks and Woman of the Match voting for sports. Mobile applications for iOS and Android extend accessibility of the radio experience.

Differentiator

Problem solved

Functional benefit

Products and services

• GirlPower Radio Broadcast 24/7 Dutch radio station broadcasting music programming across morning, work, evening, and weekend shows with a focus on women's empowerment and sports coverage. Targeted at Dutch listeners seeking community-driven music and women's sports content.
• GP TV

Quantifiable outcome

• Live events like GirlPower on Stage sell tickets (€7.50 presale, €10 door)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ADO Den Haag VrouwencoreStrategic or Co-development Partner · 29 June 2026GirlPower Radio is the main sponsor (hoofdsponsor) of ADO Den Haag Vrouwen and the girls' teams. Partnership extended for three more seasons. GirlPower Radio also has a business box in the stadium serving as a networking venue for female entrepreneurs.
• Futsal HaaglandencoreStrategic or Co-development Partner · 22 May 2026Sponsored & powered by GirlPower Radio. Futsal Haaglanden won the national championship in the Eredivisie Futsal Vrouwen on May 22, 2026, becoming the first women's futsal club from The Hague to achieve this.
• Run Her WayminorStrategic or Co-development Partner · 15 May 2026GirlPower Radio and Stichting GirlPower support Run Her Way during the Liberation Trail 2026, a 250km relay run through France, Belgium, and Netherlands focusing on women's safety in running.
• QAS Media Groep B.V.coreOthersGirlPowerRadio is part of QAS media groep B.V. and is registered with KvK Haaglanden under number 82915792.
• Musicon Den HaagminorChannel Partner/ Reseller/ DistributorVenue partner for GirlPower on Stage live music events, including the January 7, 2025 event featuring Marvin Adam and Hilin with band.
• De KroepoekfabriekminorChannel Partner/ Reseller/ DistributorVenue partner for GirlPower on Stage events, hosting January 21, 2025 event featuring HOLLY-ANN and May Florance.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• TuneIn: Global radio and podcast streaming aggregator. Comparable as a distribution channel and competing audio platform where GirlPower Radio reaches listeners, but does not itself produce programming.

Direct peers

• Sublime: Dutch niche radio station focused on soul, jazz, and classics with curated music programming. Directly comparable as a Netherlands-based specialty radio brand competing for the same advertiser and listener pool with a similar lean-back format.
• KINK: Dutch alternative-music radio station with an opinionated editorial stance. Comparable as a Dutch specialty radio brand with curated programming and a clear point of view aimed at an engaged niche audience.
• SLAM!: Dutch music-focused radio and online platform targeting a younger, music-loving audience. Comparable in format (music-led Dutch radio) and in targeting listeners via digital and live channels.
• 100% NL: Dutch-language music radio station playing Dutch artists. Comparable as a Netherlands-based music radio brand relying on advertising and a localized content proposition.

Broad incumbents

• Qmusic: Major Dutch commercial pop-radio brand. Comparable as a commercial music radio competitor in the Netherlands, with broader audience reach and larger advertiser base.
• Radio 538: Leading Dutch commercial music radio station owned by Talpa Network. Comparable as a Netherlands-wide commercial radio competitor for both listeners and national advertisers, but with mass-market positioning.
• NPO Radio 2: Major Dutch public-service radio station under NPO. Comparable as a mainstream Dutch radio broadcaster competing for Dutch listener attention and ad-equivalent reach, but at significantly larger scale and broader programming mandate.
• Spotify: Global audio streaming platform that distributes GirlPower Radio's curated playlists. Comparable as the dominant lean-back audio destination competing for the same listener hours in the Netherlands and globally.
• Veronica (Talpa): Dutch radio and TV brand under Talpa Network. Comparable as a Dutch commercial broadcaster that competes for similar advertiser and listener mindshare, but as part of a much larger media portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GirlPower_Radio
• YouTubeyoutube.com/@GirlPowerRadio_DAB
• Facebookfacebook.com/GirlPowerfm1
• LinkedInlinkedin.com/company/girlpower-radio
• Instagraminstagram.com/girlpower_radio
• TikToktiktok.com/@girlpower_radio?lang=nl-NL

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GirlPower Radio