Give Orange
Give Orange is Oklahoma State University's annual giving day campaign, run by the OSU Foundation on a ScaleFunder-powered crowdfunding platform. It mobilizes alumni, students, parents, and faculty to donate to designated university funds during a concentrated 31.5-hour fundraising event with matching challenges and leaderboards.
- Company typePrivate
- Founded1946
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Give Orange does
Give Orange is the annual giving day campaign for Oklahoma State University, operated by the OSU Foundation, a 501(c)(3) nonprofit established in 1946. The campaign runs as a concentrated, time-limited fundraising event—1,890 minutes (31.5 hours)—during which donors can contribute to designated "Orange Passions" spanning OSU's colleges, regional campuses, student support programs, scholarship funds, and student-led projects. The 2026 campaign mobilized 2,012 donors to raise $1,275,013.
The platform is built on ScaleFunder, a third-party crowdfunding infrastructure, and provides web-based functionality including real-time donor tracking, matching challenge pools, multi-tiered competitive leaderboards (across regional campuses, alumni chapters, student support programs, and student-led projects), and an ambassador program for grassroots promotion. Donor segments served include OSU alumni, current parents and families, students, faculty and staff, and regional campus communities across Oklahoma City, Tulsa, the Institute of Technology, and the Center for Health Sciences.
The business model is fundamentally that of a nonprofit fundraising vehicle rather than a commercial enterprise. Donations flow directly to OSU funds; Give Orange does not retain transaction fees or sell products. Revenue mechanics operate through matching challenge sponsorships—high-net-worth individuals, family foundations, and partner organizations (e.g., Folds of Honor, Paul Milburn Foundation) commit pool funds that amplify individual donor contributions. Marketing is multi-channel: social media (#GiveOrange hashtag), email outreach, ambassador networks, and real-time leaderboard gamification. The entity has no external equity investors and operates within the broader OSU Foundation structure.
Give Orange firmographics
Firmographics- Name
- Give Orange
- Legal name
- OSU Foundation
- Website
- https://giveorange.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Give Orange is Oklahoma State University's annual giving day campaign, run by the OSU Foundation on a ScaleFunder-powered crowdfunding platform. It mobilizes alumni, students, parents, and faculty to donate to designated university funds during a concentrated 31.5-hour fundraising event with matching challenges and leaderboards.
- Ownership category
- akta.pro rank
Give Orange industry classification
Industry- Product category
- Higher Education Fundraising
- NAICS
- Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132)
- akta.pro primary industry
- Fundraising & Annual Giving (EDALAOAB)
- akta.pro secondary industry
- Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)
Keywords
Give Orange business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Donation Processing: Give Orange processes charitable donations to Oklahoma State University through its annual giving day event. The platform facilitates individual donations to various OSU funds, colleges, and student support programs with matching challenge incentives to amplify contributions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Give Orange product offering
Product offeringCore offering
Give Orange is an annual 31.5-hour (1,890 minutes) giving day and crowdfunding platform for Oklahoma State University, operated by the OSU Foundation. It enables individual donors to support designated OSU funds, colleges, scholarships, and student programs through a web-based portal featuring time-limited matching challenges, real-time leaderboards across colleges, regional campuses, alumni chapters, and student-led projects, and an ambassador program to drive participation. The platform is powered by ScaleFunder technology.
Product overview
Give Orange is a single unified giving day/crowdfunding platform for Oklahoma State University. The platform, powered by ScaleFunder, enables the university to run annual giving day campaigns where donors can contribute to various Orange Passions (designated funds), participate in matching challenges, and track progress through real-time leaderboards. The campaign features multiple fund designations across colleges, departments, student organizations, and alumni chapters.
Differentiator
Problem solved
Functional benefit
Products and services
- Give Orange Giving Day Platform
Quantifiable outcome
- $1,275,013 raised from 2,012 donors in 1,890 minutes
Companies that use Give Orange
Customer profileSegments5 records
Ideal customer profiles5 records
Give Orange technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Give Orange partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Folds of HonorcoreExpanded partnership between Folds of Honor and Oklahoma State University providing a $10,000 matching challenge for the Folds of Honor Scholarship Fund during Give Orange 2026, with $4,415 matched.
- Paul Milburn FoundationcoreProvided $25,000 matching donation for the Daybreak Endowed Program Fund supporting former foster students at OSU, with $6,860 matched during Give Orange.
- Brad and Catherine ThompsonminorMatched the first $2,500 given to the Parent and Family Fund dollar-for-dollar during Give Orange.
- Marilyn SandersminorSupported the School of Community Health Sciences, Counseling and Counseling Psychology Challenge, unlocking $12,700 in scholarship opportunities for mental health professionals.
- Mary Jane and Jonathan FriendcoreGenerous donors providing multiple matching challenges: $55,000 for Nutritional Sciences Scholarship Fund (30/30 donors) and $55,000 for Design and Merchandising Scholarship (30/30 donors).
- Mark and Karen MitchellminorProvided $25,000 matching challenge for Counseling Services to support Mental Health services for OSU students (75/75 donors reached).
- Jim and Judy GardnercoreEstablished $25,000 Educating Forward Challenge for future educators, unlocked by first 30 donors. Additional $5,000 bonus challenge from Bryan Close also fully unlocked (50/50 donors).
- Scott and Amber GraybillminorProvided $50,000 matching challenge for Human Development and Family Science Scholarship Fund to support future early childhood educators.
- Kathie and Ed SainminorProvided $15,000 CVM Ranch Challenge to support hands-on equine and bovine learning opportunities for veterinary students.
- Bryan CloseminorAdded $5,000 bonus to the Educating Forward Challenge, unlocking an additional $2,500 for every 10 gifts after reaching the 30-donor goal (up to $5,000).
- Virgil WilliamsminorMember of the Flying Aggies 1953 NIFA National Champion team and outstanding pilot award recipient, provided $5,000 challenge for aspiring professional pilots.
- Anonymous DonorcoreProvided $75,000 CEAT Donor Challenge, unlocked by first 75 donors to support any CEAT fund.
- Pedigo FamilyminorDonated to establish the OSU-Stillwater Nursing Challenge supporting future nurses through a new scholarship fund.
Scale indicators3 records
Recent moves2 records
Expansion highlights4 records
Give Orange competitors and assessment
Company assessmentDirect peers
- Funraise: Funraise is a nonprofit fundraising platform with giving day, donation form, and event management features that directly parallel ScaleFunder's capabilities used to power Give Orange.
- Snowball Fundraising: Snowball specializes in text-to-give, giving days, and event fundraising for schools and nonprofits, directly comparable to the time-limited giving day mechanics used by Give Orange.
- OneCause: OneCause provides fundraising event software including online giving, auctions, and peer-to-peer campaigns for nonprofits and universities, closely aligned with Give Orange's annual giving day model.
- Givebutter: Givebutter is a modern fundraising and donor engagement platform offering giving days, peer-to-peer campaigns, and donation processing, comparable to Give Orange's annual giving day infrastructure.
- 4aGoodCause: 4aGoodCause provides online giving, event registration, and giving day tools tailored to universities and community foundations, directly comparable in feature set to Give Orange's annual giving day campaign.
- GiveGab: GiveGab is a leading giving day and crowdfunding platform purpose-built for universities and nonprofits, directly comparable to the ScaleFunder-powered Give Orange event in functionality and target use case.
Broad incumbents
- Bonterra (Classy): Bonterra (formerly Classy) is a major nonprofit fundraising and CRM platform serving thousands of nonprofits including universities, providing giving day, peer-to-peer, and recurring giving capabilities comparable to Give Orange.
- Bloomerang: Bloomerang is a donor CRM and fundraising platform widely adopted by university alumni and advancement offices, comparable to the donor operations backbone underlying Give Orange's annual giving day.
Emerging players
- RallyUp: RallyUp offers online giving, auctions, and peer-to-peer campaigns for nonprofits and schools, providing a comparable giving-day event platform though with a different UX focus than Give Orange's leaderboard format.
Others
- ScaleFunder: ScaleFunder is the giving day and crowdfunding platform vendor that powers Give Orange itself; while not a direct competitor, it is the closest infrastructure peer given that Give Orange's entire event experience runs on its technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Give Orange social profiles
Digital presenceGive Orange financial estimates
Financial estimateRevenue estimate
Valuation estimate
Give Orange leadership team
Management profileNumber of profiles
Give Orange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Give Orange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Give Orange
What does Give Orange do?
Give Orange is an annual 31.5-hour (1,890 minutes) giving day and crowdfunding platform for Oklahoma State University, operated by the OSU Foundation. It enables individual donors to support designated OSU funds, colleges, scholarships, and student programs through a web-based portal featuring time-limited matching challenges, real-time leaderboards across colleges, regional campuses, alumni chapters, and student-led projects, and an ambassador program to drive participation. The platform is powered by ScaleFunder technology.
Is Give Orange a public or private company?
Give Orange is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Give Orange founded?
Give Orange was founded in 1946. It employs 11 to 50 people.
How does Give Orange make money?
One revenue line is on record: donation Processing.
Who are Give Orange's main competitors?
Direct peers on record are Funraise, Snowball Fundraising, OneCause, Givebutter, 4aGoodCause and GiveGab. Broad incumbents are Bonterra (Classy) and Bloomerang. RallyUp is listed as an emerging player. ScaleFunder is listed as an others.
Does Give Orange have an API?
No public API is recorded for Give Orange.
What industry is Give Orange in?
Give Orange's product category is Higher Education Fundraising. Its primary akta.pro industry code is EDALAOAB, Fundraising & Annual Giving, with a secondary code of EDALAOAD, Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship). Its NAICS code is 81321.