Glamour and Grace

What Glamour and Grace does

Glamour and Grace operates as Adornare Lash, a privately held boutique beauty services studio founded in 2016 by Misti Bezates in Tigard, Oregon (Portland metro area). The company provides premium eyelash extension services (Classic, Hybrid, Volume, Mega Volume) alongside complementary aesthetic offerings including lash lifts, brow tinting and lamination, airbrush tanning, body contouring (ultrasonic cavitation, radio frequency, vacuum therapy), and professional makeup for weddings and events. Appointments are booked through Square's platform and delivered at a single physical studio location, with the founder serving as the primary lash artist supported by approximately 15 total staff including a marketing specialist.

The business has extended beyond in-person services into a parallel digital education and coaching arm targeting other lash artists. Revenue streams include per-service lash appointments (Classic Full Set $110-$150, Mega Volume $180-$250), recurring coaching subscriptions ($500-$1,000/month), a one-time $99 digital retention guide, and an advanced lash artistry course. The company maintains organic marketing presence across Instagram, TikTok, YouTube, and Facebook, supplemented by local SEO, email marketing, and a referral base from 120+ five-star reviews.

Glamour and Grace is a bootstrapped, founder-owned micro-enterprise with no disclosed venture capital, no multi-location footprint, and no enterprise contracts. Its geographic reach is limited to the Portland metro area for in-person services, while digital products and coaching are distributed globally through the company's online shop. The business model is fundamentally a scaled personal-services studio with an emerging creator/educator revenue layer, constrained by a single-artist service delivery model.

Name

Glamour and Grace

Legal name

Adornare Lash

Website

https://glamourandgrace.biz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Glamour and Grace (Adornare Lash) is a Portland-area boutique lash and beauty studio founded by Misti Bezates, offering premium eyelash extensions, brow services, body contouring, and aesthetic treatments to individual consumers, with a parallel education and coaching business for lash artists.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Eyelash Extensions (Classic/Hybrid/Volume) (HSALAIAH)

akta.pro secondary industries

Eyelash Lift / Lash Perm Services (HSALAIAI), Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK), Editorial/Fashion Makeup (HSALAHAD)

Keywords

• Eyelash extension services
• Lash lift tinting
• Brow lamination tinting
• Airbrush spray tanning
• Beauty salon services

Headquarters

HQ city

Tigard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Lash Extension Services: Primary revenue stream from professional eyelash extension services including Classic, Hybrid, Volume, and Mega Volume full sets, plus fills and maintenance appointments. Appointments booked through Square platform at their Tigard, Oregon studio.
2. Beauty and Aesthetic Services: Additional services including lash lifts, brow tinting, brow lamination, airbrush tanning, body contouring treatments, and professional makeup artistry for weddings and events.
3. Digital Products (Retention Guide): Sale of digital educational products including the 'Retention Perfection' guide priced at $99 for lash artists seeking professional development.
4. Coaching Programs: Monthly and bi-monthly profit coaching subscription programs for lash artists and beauty professionals. Monthly coaching at $1,000/month and bi-monthly at $500/month.
5. Education Course Sales: Online education courses including 'Basic to Boujee: Advanced Lash Artistry' and 'Fast Lash Secrets' guide for lash artists at various price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Glamour and Grace (operating as Adornare Lash Boutique) is a Portland-area beauty boutique studio offering premium eyelash extension services (Classic, Hybrid, Volume, Mega Volume), lash lifts and tints, brow shaping and lamination, airbrush tanning, body contouring treatments, professional makeup services, and waxing. The business also sells digital education guides, online lash artistry courses, and subscription-based profit coaching programs targeted at other lash artists and beauty professionals.

Product overview

Glamour and Grace (Adornare Lash) is a beauty services boutique offering a comprehensive portfolio of aesthetic treatments centered around lash enhancement. The core offerings include eyelash extensions (Classic, Hybrid, Volume, and Mega Volume styles), lash lifts and tints, and brow services. Additional services encompass body contouring treatments (ultrasonic cavitation, radio frequency, vacuum therapy), airbrush tanning, professional makeup services, and waxing. The business also operates an education division selling courses (Fast Lash free guide, Basic to Boujee advanced course) and coaching programs (Monthly and Bi-Monthly Profit Coaching), as well as a Retention Perfection guide product. The service architecture follows a salon-style model where clients book individual appointments through Square, with pricing varying by service type and customization level.

Differentiator

Problem solved

Functional benefit

Products and services

• Eyelash Extensions
• Lash Lift & Tint
• Brow Services

Quantifiable outcome

• Lash extensions typically last 2–3 weeks between fills with proper aftercare
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Benefit Cosmetics Brow Bar: LVMH-owned beauty brand operating brow and lash service bars inside Sephora and standalone locations — comparable brow tinting, brow shaping, and lash services, but as part of a much broader cosmetics portfolio rather than a dedicated lash studio.

Direct peers

• The Lash Lounge: Multi-location eyelash extension and brow services franchise with a similar premium-boutique positioning, membership/fill model, and lash lift, brow tint, and lamination add-ons — directly comparable across product, customer, and business model.
• MiniLuxe: Boutique beauty services chain (primarily nail care, with lash and brow add-ons) operating physical studios with premium positioning, service menus, and product retail — directly comparable boutique beauty services business model.
• Glamsquad: On-demand and in-studio beauty services company offering lash, brow, makeup, and tanning services to a similar female, urban/suburban consumer — comparable target customer and service menu though delivered via a mobile/app-driven model.
• Amazing Lash Studio: The largest U.S. franchise of eyelash extension studios, offering Classic, Hybrid, Volume, and Mega Volume full sets and fills in a boutique studio model — directly comparable to Adornare Lash's core service menu, pricing structure, and target customer.
• Priv Beauty Studios: Private beauty studio chain offering lash extensions, brow services, and skin treatments in a membership-driven boutique format — comparable single-service-per-visit model and premium positioning targeting the same female consumer demographic.

Others

• Lashify: Direct-to-consumer DIY eyelash extension system and education platform — adjacent rather than directly competing, since Lashify sells at-home kits and online training while Adornare delivers in-studio professional application, but both target the lash enhancement consumer and sell education content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@adornarelash8552
• Facebookfacebook.com/adornarelash
• LinkedInlinkedin.com/company/glamour-and-grace
• Instagraminstagram.com/adornarelash
• TikToktiktok.com/@adornare.lash

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glamour and Grace