Global Events
Global Events is a Riyadh-based, full-service event management company founded in 2012 that plans and executes corporate, government, and large-scale international events across Saudi Arabia and the MENA region through nine integrated service modules.
- Company typePrivate
- Founded2012
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Global Events does
Global Events is a Riyadh-headquartered, full-service event management company founded in 2012 that plans and executes corporate conferences, product launches, galas, government functions, and large-scale international events for enterprise and public-sector clients across Saudi Arabia and the MENA region. The company's offering is organized into nine interconnected service modules covering 2D and 3D design, registration and ticketing (with QR, RFID, and NFC access control), AV production and technology integration (including LED, projection mapping, live streaming, and hybrid event capabilities), event branding and marketing, sponsorship and partnership management, catering and hospitality, entertainment and guest management, on-site execution and staffing, and post-event evaluation and reporting. There is no proprietary technology platform; the firm relies on industry-standard AV equipment, third-party registration and ticketing systems, and vendor-provided tools such as SpaceK's AI-powered venue sourcing network of approximately 340,000 venues.
The company generates revenue on a professional-services basis through project-based fees tied to the scope of individual events, with inside-sales engagement via WhatsApp, email, and contact forms alongside enterprise field sales targeting corporate and government buyers. Its customer base includes named Saudi blue-chips such as Aramco, SABIC, STC, OBL Group, and Al-Rashid Group, as well as the Ministry of Culture on Saudi Vision 2030 programming; the firm claims 200+ clients, 3,000+ projects, and operational reach across 30+ countries since inception, with a 2018 GCC regional expansion following a Chairman Award from BAE Systems. Distribution is direct: enterprise field sales and inside-sales digital channels, supported by a multi-channel marketing mix spanning social media, email, influencer collaborations, PR coverage, and event-specific websites and mobile apps.
Global Events firmographics
Firmographics- Name
- Global Events
- Legal name
- Global Events
- Website
- https://globalevents.cc
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Global Events is a Riyadh-based, full-service event management company founded in 2012 that plans and executes corporate, government, and large-scale international events across Saudi Arabia and the MENA region through nine integrated service modules.
- Ownership category
- akta.pro rank
Global Events industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Corporate Conferences & Sales Kickoffs (MPAGAGAC)
- akta.pro secondary industries
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), General & Multi-Industry Trade Show Organizers (THAHABAA), Exhibitions, Trade Shows & Booth Management (HSACADAH)
Keywords
Where Global Events is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Global Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Event Management Services: Full-service event management providing end-to-end execution including planning, production, staffing, and post-event evaluation. Revenue is generated through project-based fees for individual events or potentially retainer arrangements for ongoing corporate clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Global Events product offering
Product offeringCore offering
Global Events is a full-service event management company that plans and executes end-to-end corporate conferences, product launches, gala dinners, government functions, and large-scale international events. The offering covers nine integrated service modules spanning 2D/3D design, registration and ticketing, AV production, branding and marketing, sponsorship management, catering, entertainment and guest management, on-site execution and staffing, and post-event evaluation. The company operates from Riyadh, Saudi Arabia and has delivered more than 3,000 projects across 30+ countries since 2012.
Product overview
Global Events is a full-service event management company operating since 2012 that provides a unified suite of nine interconnected service modules covering the complete event lifecycle. The offering encompasses 2D & 3D Design for spatial renders and immersive visualizations, Event Registration & Ticketing Solutions with QR/RFID/NFC access control, Audio-Visual Production & Technology Integration featuring sound, lighting, LED screens, projection mapping, live streaming, hybrid event technology, and AR/VR experiences, Event Branding & Marketing for strategic promotion, Sponsorship & Partnerships for securing funding and strategic collaborations, Catering & Hospitality Services for premium culinary experiences, Entertainment & Guest Management for performer booking and VIP coordination, On-Site Execution & Staffing for professional operations, and Post-Event Evaluation & Reporting for analytics and insights. These services are designed to work together from initial consultation through event execution and post-event analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- 2D & 3D Design
Quantifiable outcome
- Delivered 3,000+ successful projects with 200+ satisfied clients worldwide
- +1 more outcomes
Companies that use Global Events
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Global Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Global Events partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SpaceKminorSpaceK provides a venue sourcing solution through their Supplier Network. Global Events partners with SpaceK to access nearly 340K venues and utilize AI-powered venue matching and RFP capabilities for client events. This partnership helps clients find the right venue faster.
Scale indicators6 records
Recent moves2 records
Expansion highlights5 records
Global Events competitors and assessment
Company assessmentDirect peers
- INVNT: Global brand experience agency producing live events, conferences, and product launches for enterprise clients. Overlapping service suite with Global Events' corporate event, conference, and product launch offerings.
- FiveCurrents: International event management firm specializing in large-scale international conferences, ceremonies, and cultural events. Directly comparable in managing high-attendance government and corporate mandates similar to Global Events' Vision 2030 work.
- The Sparks Group: Global brand experience agency specializing in corporate meetings, conferences, and product launches. Comparable in live event production and corporate client focus, though primarily US-headquartered.
- Eventum: Middle East event management and experiential agency. Directly comparable offering of corporate event planning, production, and on-site execution services targeting regional enterprise and government clients.
- Pico International: Global event management and experiential marketing agency with regional operations in the Middle East. Comparable end-to-end event design, production, and execution capabilities targeting corporate and government clients.
- dmg events: Dubai-based international events organizer with a strong Middle East portfolio across exhibitions, trade shows, and conferences. Direct comparable in core event management capability, regional footprint, and enterprise/government client base.
- ProEvents Group: Middle East-focused event management firm offering corporate conferences, exhibitions, and brand activations. Comparable full-service delivery model targeting enterprise clients in the same regional market as Global Events.
Regional players
- Flash Entertainment: Abu Dhabi-based entertainment and event management company operating across the GCC. Comparable live event production capability and government-linked client base, but primarily UAE-focused rather than Saudi.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency under IPG. Broader portfolio but overlapping corporate event, conference, and brand activation capabilities relevant to Global Events' offering.
- George P. Johnson Experience Marketing: Large global experiential marketing agency focused on corporate conferences, product launches, and brand experiences. Broader scale and global footprint than Global Events but directly comparable in service suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Global Events social profiles
Digital presenceGlobal Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Global Events leadership team
Management profileNumber of profiles
Global Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Global Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Global Events
What does Global Events do?
Global Events is a full-service event management company that plans and executes end-to-end corporate conferences, product launches, gala dinners, government functions, and large-scale international events. The offering covers nine integrated service modules spanning 2D/3D design, registration and ticketing, AV production, branding and marketing, sponsorship management, catering, entertainment and guest management, on-site execution and staffing, and post-event evaluation. The company operates from Riyadh, Saudi Arabia and has delivered more than 3,000 projects across 30+ countries since 2012.
Is Global Events a public or private company?
Global Events is a private company. It is classified as unknown and is currently operating.
When was Global Events founded?
Global Events was founded in 2012. It employs 11 to 50 people.
Where is Global Events based?
Global Events is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Global Events make money?
One revenue line is on record: event Management Services.
Who are Global Events's main competitors?
Direct peers on record are INVNT, FiveCurrents, The Sparks Group, Eventum, Pico International, dmg events and ProEvents Group. Flash Entertainment is listed as a regional player. Broad incumbents are Jack Morton Worldwide and George P. Johnson Experience Marketing.
Does Global Events have an API?
No public API is recorded for Global Events.
What industry is Global Events in?
Global Events's product category is Event Management Services. Its primary akta.pro industry code is MPAGAGAC, Corporate Conferences & Sales Kickoffs, with a secondary code of MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 56192 and its SIC code is 8741.