Global InfoAnalytics Limited

What Global InfoAnalytics Limited does

Global InfoAnalytics Limited (operating as Global Info Analytics / GIA) is an independent market research and analytics firm founded in 2019 and headquartered in Accra, Ghana. The company delivers five core service lines — Corporate Surveys (brand tracking, customer satisfaction, mystery shopping, employee research), Political Opinion Polls (voter intention, approval ratings, exit polls), Public Policy Surveys, Financial Modelling, and Political Risk Forecasting — to corporate clients, political organizations, government bodies, NGOs, and investors. Its primary market is Ghana, with a stated brand positioning of 'Global Research, Local Expertise', though no operational footprint outside Ghana is disclosed. The company has reported 30+ corporate clients and 40+ published polls and reports over its 7+ year operating history.

The underlying technology stack is built around multi-mode data collection methodologies — CATI (Computer-Assisted Telephone Interviewing), CAPI (Computer-Assisted Personal Interviewing), and CAWI (Computer-Assisted Web Interviewing) — combined with a 100% data validation process applied to every data point before report delivery. The company also maintains an 'Insight Panel' community of registered respondents used as a supply-side asset for polling and survey work. In 2026 the company deployed an AI-powered chatbot ('Angelo') with voice chat capability for visitor enquiries, representing its primary AI-adjacent technology initiative. No API, SDK, or third-party integrations are disclosed.

The business model is professional services, project-based: prospective clients submit project briefs through a 'Hire Us' page, and each engagement is fully customized and priced individually based on scope, methodology, sample size, and complexity. The company also publishes polling reports and market research reports (available as PDF downloads) as a thought-leadership and demand-generation channel. Revenue is generated from project fees, with no public pricing tiers or subscription model disclosed.

Name

Global InfoAnalytics Limited

Legal name

Global Info Analytics

Website

https://globalinfoanalytics.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Global InfoAnalytics Limited is an Accra, Ghana-based independent market research and analytics firm founded in 2019, delivering customized corporate surveys, political opinion polling, public policy surveys, financial modelling, and political risk forecasting to enterprises, political organizations, government bodies, NGOs, and investors primarily in Ghana.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Public Relations Measurement, Analytics & Monitoring (BPAFADAL)

Keywords

• Market research services
• Opinion polling
• Public policy surveys
• Brand health tracking
• Political risk forecasting

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Customized Research & Analytics Services: The company generates revenue through project-based professional services engagements. Services include corporate surveys (brand tracking, customer satisfaction, mystery shopping, employee research), political opinion polling, public policy surveys, financial modelling, and political risk forecasting. Each engagement is fully customized and priced based on scope, methodology, and sample size requirements.
2. Published Research Reports: The company publishes polling reports and market research reports (e.g., Brand Health Report) which are available for download, likely as paid or freemium publications generating revenue through direct sales or lead generation.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Global InfoAnalytics Limited is a Ghana-based research and analytics firm that delivers fully customized market research, public opinion polling, public policy surveys, financial modelling, and political risk forecasting services to corporate, political, and government clients. The firm collects data via CATI, CAPI, CAWI, and in-field methodologies, applies 100% data validation on every data point, and publishes periodic polling and brand health reports.

Product overview

Global InfoAnalytics Limited offers a unified suite of market research and analytics services centered around five core offerings: Corporate Surveys (brand tracking, customer satisfaction, mystery shopping, employee research), Political Opinion Polls (voter intention, approval ratings, exit polls), Public Policy Surveys (citizen feedback, regulatory impact, program evaluation), Financial Modelling (market penetration, forecasting, investment risk), and Political Risk Forecasting (stability assessment, election forecasting, opportunity analysis). The company also maintains an Insight Panel of research participants and publishes regular polling reports and brand health reports. Data collection is conducted via CATI, CAPI, and CAWI methodologies. The portfolio functions as an integrated research service rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Surveys
• Political Opinion Poll
• Public Policy Survey
• Financial Modelling
• Political Risk Forecasting
• Insight Panel

Quantifiable outcome

• 40+ polls and reports produced and published, demonstrating sustained research output and credibility.
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor.

• DeloitteminorStrategic or Co-development PartnerDeloitte has engaged Global Info Analytics as a research partner for customized market research projects. A Deloitte Research Partner is quoted on the GIA website praising the company's rapid turnaround and validated data capabilities. Nature of engagement appears to be client-service rather than formal alliance.
• DiageominorStrategic or Co-development PartnerDiageo's Brand Insights Lead is quoted as a client reference, noting GIA's combination of local market expertise with rigorous analytics for consumer insights and brand tracking work. Engagement is a client-service relationship.
• Plan International (Plan Ghana)minorStrategic or Co-development PartnerPlan International's Program Manager (M&E Lead) is quoted as a client reference, praising GIA's public policy survey work for providing reliable evidence to inform program decisions. Engagement is a client-service relationship.
• Johnson & JohnsonminorStrategic or Co-development PartnerListed as a company Global Info Analytics has worked with. Nature of engagement is research services for corporate survey and brand insights.
• Good Governance AfricaminorStrategic or Co-development PartnerListed as a company GIA has worked with in the political research and governance space.
• TC InsightminorStrategic or Co-development PartnerListed as a company GIA has worked with, suggesting a collaborative relationship in the market research and polling space.
• Tema Lube OilminorStrategic or Co-development PartnerListed as a company GIA has worked with for corporate research and market analytics.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Afrobarometer: Pan-African public opinion research network conducting regular attitude surveys across dozens of African countries. Closely comparable to GIA's public-policy and political-polling track, methodology rigour, and report-driven publication model.
• Research ICT Africa: Africa-focused policy and public-opinion research organization producing reports on governance, digital rights and citizen attitudes. Comparable to GIA's public-policy survey and published-report model, though with a more academic orientation.
• Steadman Group: Ghana/West Africa-based market research firm offering corporate surveys, polling and consumer insights. Comparable as a regional full-service research peer targeting the same Ghanaian enterprise and political clients.
• GeoPoll: Mobile-based market research and polling platform focused exclusively on Africa. Directly comparable to GIA as a polling-first research firm operating across multiple African markets, with both CATI/CAPI and digital fieldwork capabilities.

Broad incumbents

• NielsenIQ: Global consumer measurement and analytics firm serving enterprise brands with retail and consumer insights. Comparable to GIA's brand health and customer research work for large multinational clients like Diageo and J&J.
• Ipsos: Global market research and public opinion firm with established operations across Africa including Ghana. Overlaps with GIA across corporate brand tracking, public policy and political polling, but operates as a broad multi-service portfolio rather than a Ghana-specialist.
• Pew Research Center: Major global public opinion research institution producing high-profile polling and demographic reports. Comparable to GIA in methodology and publication model, though Pew is a non-profit operating globally rather than a Ghanaian commercial firm.
• Kantar: Global market research and analytics group with brand tracking, consumer panels and CX capabilities. Overlaps with GIA's corporate brand tracking and customer satisfaction work but operates a much broader, multi-country portfolio.

Regional players

• Twaweza: East Africa-based civil society organization producing citizen-survey and public-policy research. Comparable as an Africa-focused public-policy survey and citizen-feedback operator, though regionally focused rather than West Africa.
• NOI Polls: Nigeria-based public opinion polling firm producing regular national polls and brand/election research. Comparable as a West African polling specialist, but operates in a different national market from GIA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/global-infoanalytics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global InfoAnalytics Limited