Globe Plant B.V.
Globe Plant B.V. is a Dutch, family-owned plant nursery producing young grafted vegetable plants and Gerbera Durora ornamental crops. Operating ~9.5 hectares of high-tech, geothermally heated greenhouses, it exports 60-65% of output to professional European growers.
- Company typePrivate
- Founded1961
- HeadquartersVierpolders, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Globe Plant B.V. does
Globe Plant B.V. is a privately held, family-owned Dutch plant nursery founded in 1961 by Albert Grootscholten and now operated by the second generation (Johan, Vera, and Paul Grootscholten) alongside third-generation co-director Thijs van de Westelaken. The company specializes in the production of young, often grafted vegetable plants — tomatoes, peppers, cucumbers, aubergines, melons, zucchini — to customer specifications (rootstock, pot type, grafting, topping, staking), and operates a floriculture line including Gerbera Durora pot plants, extended cut-Gerbera cultivation, and Antirrhinum/Panicum starting material. Globe Plant runs two production sites: the original Vierpolders complex (~53,000 m²) and a second location in Brielle (~42,000 m²) acquired, renovated, and commissioned in January 2022, bringing the total greenhouse footprint to ~9.5 hectares. Approximately 60-65% of production is exported to Germany, Belgium, France, Switzerland, and increasingly Eastern Europe, with the DACH region being the most important market.
The production technology stack is built around geothermal energy (co-initiator of the Aardwarmte Vierpolders project with 9 growers, operational since January 2016, yielding 90% natural-gas reduction and 20% CO2 reduction), an e-boiler installed in 2023, LED lighting, Airmix climate systems, double screening, per-section climate control, 99% closed water recirculation, and strict hygiene infrastructure (GSPP-compliant divided product streams, disinfection gates, daily work clothing). Globe Plant also deploys an autonomous drone-based crop monitoring system developed with Corvus Drones (flight) and Track32 (software) to track germination and uniformity, with planned extensions to flowering prediction and pest scouting. The company holds GlobalGAP, GlobalGAP GRASP, MPS-A, and GSPP certifications.
The commercial model is direct B2B sales to professional protected-horticulture growers, supplemented by channel partnerships — Granoplant in Switzerland, Volmary in Germany, and Royal Flora Holland for finished Gerbera Durora pot plants. Dedicated account managers (Henk van Dam for vegetable plants; Johan Grootscholten for sales) maintain multi-year relationships with weekly photo updates, video consultations, and joint planning. Pricing is quote-based and not publicly disclosed; revenue is generated via one-time plant sales across vegetable propagation, floriculture starting material, and finished pot plants. The firm is also the sole supplier of Gerbera Durora starting material, giving it a unique position in that ornamental segment. No revenue, funding, or valuation data is publicly disclosed, and the company has no external institutional investors or parent entity.
Globe Plant B.V. firmographics
Firmographics- Name
- Globe Plant B.V.
- Legal name
- Globe Plant bv
- Website
- https://globeplant.nl
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Globe Plant B.V. is a Dutch, family-owned plant nursery producing young grafted vegetable plants and Gerbera Durora ornamental crops. Operating ~9.5 hectares of high-tech, geothermally heated greenhouses, it exports 60-65% of output to professional European growers.
- Ownership category
- akta.pro rank
Globe Plant B.V. industry classification
Industry- Product category
- Plant Nursery (Young Plant Propagation)
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Food Crops Grown Under Cover (11141), Floriculture Production (111422)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
- akta.pro secondary industries
- Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH), Nursery & Greenhouse Seeding/Transplanting Equipment (Seeders, Plug Transplanters) (AFAAABAE)
Keywords
Where Globe Plant B.V. is headquartered
LocationHeadquarters
- HQ city
- Vierpolders
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Globe Plant B.V. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Young vegetable plant production and sales: Globe Plant's primary revenue stream is the production and sale of young/grafted vegetable plants (tomatoes, peppers, cucumbers, aubergines, melons, zucchini) to professional growers in the Netherlands and across Europe. Plants are grown to customer specifications including grafting, topping, staking, and other customization options.
- Pot plant sales (Gerbera Durora): Production and sale of Gerbera Durora pot plants both as starting material (rootstock) for other growers and as finished products sold through Royal Flora Holland. Also cultivates pot plants for retail in spring and summer seasons.
- Extended cultivation of cut Gerbera: Globe Plant provides extended cultivation (verlengde opkweek) of cut Gerbera flowers for professional growers, particularly in the pre-season and post-season period from week 26 to week 44.
- Starting material for Antirrhinum and Panicum: Supply of starting material for Antirrhinum and Panicum in the period from week 26 up to and including week 44, serving professional ornamental plant growers.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Globe Plant B.V. product offering
Product offeringCore offering
Globe Plant is a Dutch plant nursery that grows and sells young grafted vegetable plants (tomatoes, peppers, cucumbers, aubergines, zucchini) and ornamental plants (Gerbera Durora pot plants, cut Gerbera, and starting material for Antirrhinum and Panicum) to professional greenhouse growers. Plants are produced to customer specifications including grafting, rootstock selection, pot type (rock wool, soil, or perlite), topping, and staking, and are grown sustainably using geothermal energy across two production sites totaling roughly 9.5 hectares.
Product overview
Globe Plant B.V. is a plant nursery specializing in sustainable and hygienic cultivation of top-quality vegetable plants for professional growers. The company operates two product divisions: vegetable plants (including tomatoes, peppers, cucumbers, eggplants, and zucchini, many grafted) and floriculture (Gerbera Durora potted plants and cut Gerbera flowers, plus Antirrhinum and Panicum starting material). Herb and vegetable plants for consumers are sold under the Kitchenchef sub-brand. All products are grown using geothermal energy for sustainability.
Differentiator
Problem solved
Functional benefit
Brands
- Kitchenchef: Brand for herbs and vegetable plants for consumers
Products and services
- Vegetable Plants Young vegetable plants (tomatoes, peppers, cucumbers, eggplants/aubergines, zucchini, melons) produced for professional greenhouse growers. Many plants are grafted onto selected rootstocks, with options for pot type (rock wool, soil, or perlite), topping, and staking. Grown sustainably using geothermal energy across two sites in Vierpolders and Brielle.
- Gerbera Durora Pot Plants Globe Plant's proprietary potted Gerbera variety, sold both as starting material (rootstock) for other growers and as finished end products. Globe Plant is the sole supplier of Durora starting material in the market. Finished plants are sold via Royal Flora Holland for retail distribution.
- Cut Gerbera (Extended Cultivation) Extended cultivation (verlengde opkweek) service for cut Gerbera flowers, provided to professional growers in the pre- and post-season window from week 26 to week 44. Globe Plant manages early-stage cultivation on behalf of flower producers.
- Antirrhinum and Panicum Starting Material Starting material supplied to professional ornamental growers for Antirrhinum and Panicum during the seasonal window from week 26 to week 44.
- Kitchenchef (Consumer Herbs and Vegetable Plants) Sub-brand under which Globe Plant sells herb and vegetable plants aimed at consumer (retail) buyers, distinct from its core B2B professional grower offering.
Quantifiable outcome
- CO2 emission reduction of at least 20% through geothermal energy use
- +4 more outcomes
Companies that use Globe Plant B.V.
Customer profileNamed customers2 records
Ideal customer profiles2 records
Globe Plant B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Globe Plant B.V. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- Geo-Well / Aardwarmte VierpolderscoreGlobe Plant is co-initiator (mede-initiatiefnemer) of Geo-Well and the Aardwarmte Vierpolders geothermal project, which provides sustainable geothermal energy to 9 participating growers in the Vierpolders area. This partnership is central to Globe Plant's sustainability strategy, enabling them to heat their entire operation with geothermal energy and reduce natural gas consumption by 90% and CO2 emissions by 20%. The project involves coordinated heat demand planning among participating growers.
- Corvus DronescoreGlobe Plant collaborates with Corvus Drones (Ede, Netherlands) on drone-based crop monitoring. Corvus contributes flight technology expertise, enabling autonomous drone flights through greenhouse sections to collect growth data. The drone monitors seedling germination and plant uniformity, feeding data to Track32 for software analysis.
- Track32coreGlobe Plant partners with Track32 (Ede, Netherlands) for the drone-based monitoring software. Track32 provides the software capability to recognize different plant batches in the greenhouse and analyze drone-collected growth data, converting it into actionable insights for cultivation management.
- GranoplantcoreGranoplant is Globe Plant's exclusive channel partner for selling vegetable plants in Switzerland. Swiss vegetable growers purchase Globe Plant products exclusively through Granoplant, making this a dedicated channel relationship.
- VolmarysecondaryVolmary is Globe Plant's business partner in Germany for distributing vegetable plants to German professional growers. This channel partnership enables Globe Plant to reach the important German market through an established local partner.
- Royal Flora HollandcoreGlobe Plant sells finished Gerbera Durora pot plants through Royal Flora Holland (Flora Holland), the Dutch flower and plant auction. This provides access to a broad network of retail and wholesale buyers across Europe.
- Aardwarmte Vierpolders (participating growers)coreGlobe Plant participates in the Aardwarmte Vierpolders project alongside approximately 8 other growers (primarily vegetable growers). Participants coordinate their heat demand throughout the year — Globe Plant's highest production period differs from vegetable growers, creating complementary heat demand patterns that benefit all participants.
Scale indicators7 records
Recent moves16 records
Expansion highlights5 records
Globe Plant B.V. competitors and assessment
Company assessmentDirect peers
- KP Holland: Dutch family-owned breeding and propagation company for potted plants and cut flowers. Comparable in family ownership, professional grower focus, and ornamentals category overlap (including Gerbera-adjacent lines).
- HilverdaKooij: Dutch Gerbera and pot plant breeder/propagator. Direct overlap with Globe Plant's Gerbera Durora pot plant line and cut Gerbera extended cultivation service, competing for professional Gerbera growers in Europe.
- Volmary: German propagation partner and competitor producing young vegetable and ornamental plants. Direct comparable: family-led, multi-generation propagator supplying German professional growers, also acts as Globe Plant's distribution partner.
- Florensis: Large Dutch young plant producer of bedding plants and pot plants. Comparable in scale and category (young plant propagation) and serves overlapping European professional grower channels, competing for ornamentals-focused greenhouse customers.
- Beekenkamp Plants: Dutch family-owned breeder and propagator of ornamental and vegetable young plants. Comparable as a multi-generation, Netherlands-based propagator with international grower customer base and similar hygiene/certification positioning.
- Royal Van Zanten: Dutch breeder and propagator specializing in cut flowers (including potted flowers) and pot plants. Comparable in Gerbera and ornamental propagation, competing for the same professional grower segment in Europe.
Broad incumbents
- Selecta One: European ornamental plant breeder and propagator (German/Italian roots). Broad incumbent across pot and bedding plants competing for similar professional grower channels across DACH and Southern Europe.
- Rijk Zwaan: Dutch vegetable seed company active across the same European professional vegetable grower customers as Globe Plant. Adjacent in the value chain (seeds vs young plants) but serves the same greenhouse vegetable growers with potentially overlapping sustainability and breeding roadmaps.
- Dümmen Orange: Global leader in floriculture breeding and propagation headquartered in the Netherlands. Adjacent competitor in pot plants and ornamentals with broader portfolio; competes for similar European grower accounts at larger scale.
- Syngenta Flowers: Global ornamental plant breeder (part of Syngenta Group). Operates broadly in the same floriculture propagation space as Globe Plant with overlapping pot plant and cut flower genetics, though at much greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Globe Plant B.V. social profiles
Digital presenceGlobe Plant B.V. compliance and trust
Trust signalCompliance4 records
Globe Plant B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Globe Plant B.V. leadership team
Management profileNumber of profiles
Profiles5 records
Globe Plant B.V. subsidiaries and ownership
Company hierarchySubsidiaries2 records
Globe Plant B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Globe Plant B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Globe Plant B.V.
What does Globe Plant B.V. do?
Globe Plant is a Dutch plant nursery that grows and sells young grafted vegetable plants (tomatoes, peppers, cucumbers, aubergines, zucchini) and ornamental plants (Gerbera Durora pot plants, cut Gerbera, and starting material for Antirrhinum and Panicum) to professional greenhouse growers. Plants are produced to customer specifications including grafting, rootstock selection, pot type (rock wool, soil, or perlite), topping, and staking, and are grown sustainably using geothermal energy across two production sites totaling roughly 9.5 hectares.
Is Globe Plant B.V. a public or private company?
Globe Plant B.V. is a private company. It is classified as family owned and is currently operating.
When was Globe Plant B.V. founded?
Globe Plant B.V. was founded in 1961. It employs 1 to 10 people.
Where is Globe Plant B.V. based?
Globe Plant B.V. is headquartered in Vierpolders, Netherlands, in the Europe region.
How does Globe Plant B.V. make money?
Four revenue lines are on record. Young vegetable plant production and sales are the primary driver. The others are pot plant sales (Gerbera Durora), extended cultivation of cut Gerbera and starting material for Antirrhinum and Panicum.
Who are Globe Plant B.V.'s main competitors?
Direct peers on record are KP Holland, HilverdaKooij, Volmary, Florensis, Beekenkamp Plants and Royal Van Zanten. Broad incumbents are Selecta One, Rijk Zwaan, Dümmen Orange and Syngenta Flowers.
Does Globe Plant B.V. have an API?
No public API is recorded for Globe Plant B.V..
What industry is Globe Plant B.V. in?
Globe Plant B.V.'s product category is Plant Nursery (Young Plant Propagation). Its primary akta.pro industry code is AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens), with a secondary code of AFAGAHAH, Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics). Its NAICS code is 1114 and its SIC code is 100.