Globetrotter Sverige

What Globetrotter Sverige does

Globetrotter Sverige operates as a premium Swedish luxury travel agency under the legal entity Ving SVE AB, fully owned by Nordic Leisure Travel Group AB (NLTG). The company sells bespoke package holidays combining flights, hotels, transfers, and optional services, alongside a substantial cruise business covering ocean, expedition, river, and sailing voyages with partners including Regent Seven Seas Cruises and Explora Journeys. The portfolio also includes curated luxury hotel stays (barefoot luxury, spa & wellness, romantic, celebration, hideaway), safari trips, exclusive train journeys, weekend getaways, and ancillary services such as cancellation/travel insurance via Goudas and a concierge offering through Quintessentially.

The business reaches Swedish customers through a multi-channel distribution model: direct phone sales (08-506 115 00), the e-commerce website globetrotter.se, a native mobile app on iOS and Android, physical retail stores, and reseller travel agencies (resebyrå). Marketing spans organic social (Instagram, Facebook), email newsletters, SEO-optimized destination content, and a distinctive set of themed Spotify playlists used as inspiration assets. Pricing reflects premium positioning, with 3-day package tours starting from 8,395 SEK per person, cruise packages from 51,115 SEK per person for 9 days, and USA packages ranging from 37,190 SEK to 132,590 SEK. The underlying technology stack is conventional — Microsoft Office for internal operations, the Amadeus and Paxport GDS systems for airline booking, and the shared NLTG OneView platform consolidating customer service and customer data across the conglomerate's brands (Ving, Spies, Tjäreborg, Globetrotter).

Revenue is generated primarily through transaction fees on packaged bookings, with supplementary revenue from professional-services resale of insurance products and one-time sales of gift cards. Customer segments are diversified across luxury travelers and cruise enthusiasts as primary groups, with secondary segments for safari, golf, honeymoon, multi-generational, rail, and bucket-list travel. The legal entity headcount of 6 reflects the local Swedish corporate staff only; operational, IT, customer service, and back-office functions are centralized at parent NLTG. The company is privately held under conglomerate ownership, was founded in 1967, and is headquartered at Rålambsvägen 17, 105 20 Stockholm.

Name

Globetrotter Sverige

Legal name

Ving SVE AB

Website

https://globetrotter.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Globetrotter Sverige is a premium Swedish luxury travel agency under Nordic Leisure Travel Group, selling bespoke package holidays, cruises, and curated hotel stays to affluent Swedish consumers via phone, online, mobile, retail, and reseller channels.

Ownership category

akta.pro rank

Product category

Luxury Travel Agency Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industries

Luxury Cruise + Land Expedition Operators (Cruise-Tour Programs) (THAEABAH), Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Luxury travel packages
• Package holiday booking
• Cruise vacation packages
• Curated hotel booking
• Safari and train trips

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Package Tours: Globetrotter generates revenue through customized package tours that combine flights, hotels, transfers, and optional services. These are sold as bespoke travel packages with expert guidance from travel advisors.
2. Cruises: The company sells cruise packages including ocean cruises, expedition cruises, river cruises, and sailing cruises. Revenue comes from packaged cruise bookings that include flights, hotels, and the cruise itself.
3. Hotels: Standalone hotel bookings and hotel accommodations as part of package tours. Hotels range from luxury properties to boutique accommodations.
4. Insurance Products: The company sells cancellation insurance and travel insurance through Goudas insurance partner. This includes cancellation coverage for regular package tours and travel insurance complementing home insurance.
5. Gift Cards: Sale of presentkort (gift cards) for travel services, available in both digital and physical formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Globetrotter Sverige is a premium Swedish travel agency that sells customized package holidays combining flights, hotels, transfers, and optional add-ons such as excursions and rental cars. Beyond core packages, it curates and sells specialty travel including cruises (ocean, expedition, river, sailing), African safaris, exclusive train journeys, weekend getaways, honeymoons, golf trips, and multi-generational family travel. The offering is delivered through travel experts who guide customers from initial idea through to return home.

Product overview

Globetrotter Sverige is a Swedish luxury travel agency offering customized package holidays and travel experiences. The core offering is package holidays combining flights, hotels, transfers, and optional add-ons, supported by a complementary cruise division offering voyages across Mediterranean, Caribbean, Asia, and other global destinations. The product portfolio includes specialized travel types (safari, train journeys, weekend trips, honeymoons, golf trips, multi-generational travel), curated hotel selections across luxury segments (barefoot luxury, romantic, spa & wellness, active), and ancillary services including cancellation/travel insurance via Goudas, gift cards, and concierge services. The company operates a mobile app (iOS/Android) developed by NLTG and a customer portal (Mina Sidor) for booking management.

Differentiator

Problem solved

Functional benefit

Products and services

• Paketresor (Package Holidays) Customized package holidays combining flights, hotels, transfers, and optional add-on services such as rental cars, tax-free shopping, excursion packages, and activities. Designed for Swedish travelers seeking premium, curated vacations.
• Kryssningar (Cruises) Cruise vacation packages including ocean cruises, expedition cruises, river cruises, sailing cruises, round-the-world voyages, and itinerary-specific cruises across the Mediterranean, Caribbean, Asia, Panama Canal, Persian Gulf, and Northern Europe.
• Hotellbokning (Hotel Booking) Standalone and packaged booking of curated luxury and boutique hotels across categories including barefoot luxury, wedding venues, celebration hotels, hideaways, active hotels, romantic hotels, and spa & wellness properties.
• Safari Resor (Safari Trips) African safari experiences including wildlife tours and accommodations at handpicked safari lodges for travelers seeking curated wildlife and nature experiences.
• Tågresor (Train Trips) Exclusive train journeys and luxury rail experiences for travelers interested in scenic and premium rail travel.
• Weekendresor (Weekend Trips) Short getaway packages for weekend travel to cities such as New York, Barcelona, London, Paris, and Budapest.
• Honeymoon Travel Curated honeymoon and romantic getaway packages to exclusive destinations, designed for couples seeking luxury accommodations and personalized experiences.
• Avbeställningsförsäkring (Cancellation Insurance) Cancellation insurance for regular package tours, sold through Goudas, covering trip cancellation due to unforeseen circumstances such as acute illness or accidents, with full reimbursement and no deductible.
• Reseförsäkring (Travel Insurance) Travel insurance 'Komplement till hemforsakringen' from Goudas, covering medical expenses, lost travel days, new trip coverage if sick for more than half the trip, trip catch-up assistance, and ID theft protection up to 100,000 SEK, with no deductible.
• Presentkort (Gift Cards) Gift cards for travel experiences, available in both digital and physical formats, usable across Globetrotter's package, hotel, and cruise products.
• Conciergeservice (Concierge Service) Concierge service provided through an external partner for personalized travel assistance, including premium lifestyle and high-end travel arrangements for Globetrotter's luxury clientele.

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• Goudas Insurance (Gouda-rf.se)coreStrategic or Co-development PartnerGoudas is the insurance partner providing cancellation insurance for regular package tours and travel insurance (Komplement till hemforsakringen) for Globetrotter customers. Cancellation insurance covers events like acute illness, accidents, and provides full reimbursement without deductible. Travel insurance includes no-deductible coverage, compensation for lost travel days, new trip coverage if sick for over half the trip, and ID theft protection up to 100,000 SEK.
• Sunclass AirlinescoreStrategic or Co-development PartnerSunclass Airlines is an airline within the NLTG conglomerate that provides flight services for Globetrotter package tours. The airline is part of the same parent company as Globetrotter (NLTG). Sunclass Airlines also has access to customer complaint data in OneView system for coordinated service delivery.
• Nordic Leisure Travel Group (NLTG)coreOthersNLTG is the parent company exercising controlling influence over Globetrotter. The group includes Ving, Spies, Tjäreborg, and Globetrotter brands. NLTG provides shared services including IT systems, customer service (OneView), legal functions, and data protection oversight. Customer data is shared within the group for administrative purposes and customer analysis.
• MicrosoftsupportingTechnology or IntegrationGlobetrotter uses Microsoft Office products and system services for internal work operations. Customer personal data is processed by Microsoft as a data processor, stored in cloud services within the EU. Microsoft may transfer data to third countries (outside EU/ESS) only in case of major IT incidents for data protection purposes.
• QuintessentiallysupportingStrategic or Co-development PartnerQuintessentially is referenced as a linked partner, suggesting a collaboration for premium concierge or lifestyle services for Globetrotter's high-end clientele.
• Cruise Lines (Various Rederier)coreChannel Partner/ Reseller/ DistributorGlobetrotter partners with multiple cruise lines including Regent Seven Seas Cruises, Explora Journeys, and other cruise companies to offer cruise packages. These partnerships involve distributing cruise products as part of complete travel packages that include flights and hotels.
• Vaccin.seminorStrategic or Co-development PartnerVaccin.se is a vaccination service partner recommended by Globetrotter for travel vaccinations. The partnership provides customers with information about recommended vaccinations for destinations, nearest vaccination centers, and travel health guidance.
• SpotifyminorOthersGlobetrotter curates themed Spotify playlists for travel inspiration, including destination-specific playlists for New York, Barcelona, Mallorca, Rome, Cruises, Safari, Dubai, Maldives, London, Sri Lanka, Bali, Paris, and train journeys. These playlists enhance the travel experience and provide destination ambiance.
• Amadeus and PaxportsupportingTechnology or IntegrationAmadeus and Paxport are data systems used for transferring passenger information to airlines. These are global distribution systems (GDS) that facilitate airline booking and passenger data exchange for flights arranged through Globetrotter.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Apollo Resor: Major Nordic tour operator offering package holidays, charter flights, and hotels to Swedish travelers. Comparable as a competing Swedish-market tour operator with overlapping product mix (packages, hotels, cruises) and similar multi-channel distribution.
• Tjæreborg: Sister brand under NLTG operating in Denmark, offering package holidays, hotels, and cruises. Comparable as a direct NLTG peer brand using the same shared services and operating in adjacent Nordic markets.
• Detur: Swedish travel agency offering package tours, hotels, and charter flights to Mediterranean and other destinations. Comparable as a Swedish-market tour operator with overlapping product offerings and target customer segments.
• Sembo: Nordic online travel agency owned by Stena Line, offering hotels, flights, and package holidays across Scandinavia. Comparable as a Nordic OTA/tour operator competing for similar Swedish and Nordic leisure travelers.
• Fritidsresor: Swedish package holiday tour operator offering charter flights, hotels, and family-oriented beach vacations. Comparable as a direct Swedish competitor in the package tour category with similar distribution model and customer base.
• Resia: Swedish travel agency chain offering package tours, cruises, flights, and hotels through both online and physical retail channels. Comparable as a Swedish-based travel agency with a multi-channel distribution model and similar product breadth.
• Spies: Sister brand under NLTG operating in Denmark, sharing the same parent company, IT infrastructure, and product categories (package tours, cruises, hotels). Comparable as a Nordic-market NLTG tour operator brand with overlapping operational backbone.
• Ticket.se: Swedish travel agency offering package tours, flights, hotels, and cruises, with both online and retail presence. Comparable as a Swedish-market tour operator serving leisure travelers with similar multi-channel distribution.
• Ving Sverige: Sister brand under Nordic Leisure Travel Group operating in Sweden, offering package holidays, flights, and hotels. Comparable as a Nordic tour operator brand sharing the same NLTG infrastructure, customer systems, and target market, though positioned more in the mainstream segment versus Globetrotter's luxury focus.

Broad incumbents

• TUI: European travel and tourism conglomerate operating in Sweden with package holidays, cruises, hotels, and flights. Comparable as a much larger incumbent offering overlapping products (cruises, packages, hotels) to Swedish consumers, though with a broader, less luxury-focused portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GlobetrotterSverige
• Instagraminstagram.com/globetrotter_sverige
• LinkedInlinkedin.com/company/globetrotter-sverige

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Globetrotter Sverige