MindRight Health
MindRight Health is a Newark-based, privately-held company founded in 2019 that delivers culturally responsive, nonclinical emotional support via SMS text messaging, pairing members with dedicated human MindRight Partners from the communities they serve, primarily targeting BIPOC youth, Medicaid enrollees, and partner-sponso populations.
- Company typePrivate
- Founded2019
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What MindRight Health does
MindRight Health is a Newark, New Jersey-based, privately-held mental health company founded in June 2019 by Ashley Edwards that delivers nonclinical emotional support via standard SMS text messaging rather than through a clinical app or telehealth platform. Members text 886-886, complete a brief questionnaire, and are algorithmically matched with a dedicated MindRight Partner — a real human coach recruited from the communities MindRight serves — for daily or weekly check-ins. The model is explicitly positioned as nonclinical emotional support for everyday life rather than therapy, and the company reports a 13% first-session drop-off rate versus an industry benchmark of 50-61% for African American and Hispanic youth, with average engagement of seven months and top users active for over five years.
The core product is the MindRight Membership, sold in three subscription tiers — $50/month (20 'MindRight Moments'), $100/month (50), and $150/month (100) — with a 7-day free trial and a Gift MindRight offering. The underlying platform is a low-friction SMS-based system requiring no app download, paired with a partner-matching layer and an internal Administrative AI Assistant referenced in the Terms of Service for scheduling and reminders. A Partner Program extends the same delivery model to schools, nonprofits, healthcare systems, and employers, and the service is fully Medicaid-reimbursable in Washington, DC under a flagship contract with AmeriHealth Caritas DC that opens access to 100,000+ Medicaid enrollees.
MindRight monetizes through four channels: individual subscription revenue, payer- and employer-sponsored access (Medicaid MCOs, health systems such as RWJBarnabas Health, MedStar Health, and Kaiser Permanente), referral partnerships with nonprofits such as The Loveland Foundation, and grant funding including a multi-million dollar award from ICONIQ IMPACT. The company has raised approximately $2.78M in disclosed equity across a 2020 pre-seed and a 2022 seed led by LifeForce Capital, with participation from Acumen America, Impact America Fund, Hopelab Ventures, Gaingels, Impact Assets, and Y-Index Startup Fund, and in November 2025 extended its distribution with a direct-to-consumer self-serve launch.
MindRight Health firmographics
Firmographics- Name
- MindRight Health
- Legal name
- MindRight Health, Inc.
- Website
- https://mindright.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MindRight Health is a Newark-based, privately-held company founded in 2019 that delivers culturally responsive, nonclinical emotional support via SMS text messaging, pairing members with dedicated human MindRight Partners from the communities they serve, primarily targeting BIPOC youth, Medicaid enrollees, and partner-sponso populations.
- Ownership category
- akta.pro rank
MindRight Health industry classification
Industry- Product category
- Digital Mental Health Services
- NAICS
- Other Individual and Family Services (624190), Social Assistance (624)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
- akta.pro secondary industries
- Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)
Keywords
Where MindRight Health is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MindRight Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Individual Membership Subscriptions: Direct-to-consumer monthly subscription plans providing access to a personal emotional support partner via text message. Three tiers: $50/month (20 texts), $100/month (50 texts), $150/month (100 texts). Auto-renewing monthly billing with 7-day free trial driving conversion.
- Payer/Partner Sponsored Access: Medicaid MCOs (e.g., AmeriHealth Caritas DC) and commercial health plans cover MindRight services at no cost to eligible members. Service is fully Medicaid-reimbursable in Washington, DC. Multiple state rollouts expected. Healthcare organizations and employers also sponsor employee/member access.
- Grants: Multi-million dollar grant received from ICONIQ IMPACT for education and economic mobility innovations. Grant funding supports service expansion and operations.
- Gift Memberships: Gift subscriptions available for purchase, allowing users to gift mental health support to friends and family members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry tier: 20 text messages per month |
| Subscription | Monthly | Mid tier: 50 text messages per month (most popular) |
| Subscription | Monthly | Premium tier: 100 text messages per month |
| Subscription | Monthly | Payer-sponsored access (Medicaid/employer) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
MindRight Health product offering
Product offeringCore offering
MindRight Health provides nonclinical, culturally responsive emotional support delivered via standard SMS text messaging. Members sign up by texting 886-886, complete a brief questionnaire, and are matched with a dedicated human "MindRight Partner" from their community for ongoing daily check-ins. The core product is a monthly subscription membership available in three tiers (20, 50, or 100 "MindRight Moments" per month), and the same service is also offered through enterprise partnerships with Medicaid managed care organizations, healthcare systems, employers, schools, and nonprofits.
Product overview
MindRight Health offers a text-based mental health coaching platform centered on its core MindRight Membership product. The service connects individuals with personal MindRight Partners via SMS text message for nonclinical emotional support. Three membership tiers are available: 'Just a lil somethin'' ($50/month, 20 Moments), 'Text me maybe...a lot?' ($100/month, 50 Moments), and 'Get MindRight' ($150/month, 100 Moments). The platform also includes a Partner Program for organizations, a white paper on outcomes data, and a gift card offering. All services emphasize culturally responsive, human-based support rather than clinical treatment or AI.
Differentiator
Problem solved
Functional benefit
Products and services
- MindRight Membership Monthly subscription membership providing text message-based emotional support. Members text 886-886, complete a brief questionnaire, get matched with a personal MindRight Partner from their community, and receive daily check-ins and ongoing coaching via SMS. Available in three tiers: $50/month (20 Moments), $100/month (50 Moments), and $150/month (100 Moments), with a 7-day free trial.
- Gift MindRight Gift card offering that lets purchasers buy a MindRight membership for another person, providing access to text-based emotional support as a gift.
- Partner Program (MindRight for Organizations) Enterprise offering for schools, nonprofits, healthcare organizations, employers, and Medicaid managed care organizations to provide MindRight's text-based emotional support to their students, members, employees, or enrollees. Includes customization of the partner backend, reporting, onboarding support, and integration with partner workflows.
Quantifiable outcome
- 13% first-session drop-off vs 50-61% industry average for African American/Hispanic youth
- +4 more outcomes
Companies that use MindRight Health
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
MindRight Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
MindRight Health partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and supporting.
- AmeriHealth Caritas DCflagshipGround-breaking partnership with the largest Medicaid managed care organization in DC, making MindRight available to over 100,000 Medicaid enrollees at no cost. Partnership announced January 2022, represents MindRight's flagship payer relationship. Dr. Yavar Moghini stated MindRight is 'the only platform that provides culturally responsive and trauma-informed mental health coaching and has a track record of working with youth of color that are impacted by trauma.'
- RWJBarnabas HealthcoreHealthcare system partnership providing MindRight mental health support to frontline staff during COVID-19. Quote: 'It is our obligation to ensure that while they are caring for our patients, we are supporting them and their families by providing access to the experts at MindRight.'
- MedStar HealthcoreHealthcare system partner utilizing MindRight services for patients and/or staff mental health support.
- The Loveland FoundationcorePartnership specifically designed to provide MindRight mental health services to Black women. The Loveland Foundation team praised the customization and collaborative approach: 'Working with MindRight has been an absolute joy... We are genuinely grateful for the opportunity to offer MindRight this year and are excited to see the powerful, collective impact we will have on Black women's mental health.'
- Kaiser PermanentesupportingHealthcare partner shown in MindRight's partner logos section. Partnership provides MindRight services to Kaiser members.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
MindRight Health competitors and assessment
Company assessmentDirect peers
- Ginger (Headspace Care): On-demand mental health coaching and therapy platform acquired by Headspace, serving employer-sponsored members via text-based chat and video. Direct peer to MindRight in combining nonclinical coaching with therapy, delivered through payer/employer channels.
- Cerebral: Subscription mental health platform offering counseling, therapy, and medication management. Comparable to MindRight's recurring subscription model and B2C/B2B hybrid motion, though Cerebral operates with licensed providers and prescribing clinicians.
- Talkspace: Online therapy platform offering text-based messaging therapy as a core modality, available via direct subscription and employer/payer partnerships. Comparable to MindRight in text-based delivery and B2B/B2C dual-channel model, though focused on licensed therapy rather than nonclinical coaching.
- BetterHelp: Direct-to-consumer online therapy subscription platform with text-based messaging options. Comparable to MindRight in D2C subscription mental health model, though BetterHelp serves a broader mass-market audience via licensed therapists.
- Spring Health: Employer-sponsored mental health benefits platform combining self-service digital tools, coaching, therapy, and psychiatry. Closely comparable to MindRight's hybrid coaching/clinical model and employer/payer go-to-market motion.
- Lyra Health: Mental health benefits platform providing coaching, therapy, and psychiatry to employees through employer-sponsored contracts. Directly comparable to MindRight in employer/payer-sponsored model and coaching-plus-therapy structure, but operates at significantly larger scale with broader clinical scope.
Emerging players
- Two Chairs: Hybrid in-person and virtual therapy practice emphasizing therapist-client matching and ongoing relationships. Comparable to MindRight's emphasis on consistent partner matching and relationship continuity, though Two Chairs focuses on licensed therapy.
- Koko: AI-augmented peer support platform for mental health, offering text-based emotional support. Comparable to MindRight in text-based delivery and peer-support model for underserved populations, though Koko leans more heavily on AI and trained volunteer networks.
- Charlie Health: Virtual intensive outpatient and mental health treatment provider focused on adolescents and young adults. Overlaps with MindRight's youth/BIPOC focus and payer relationships, though delivers higher-acuity clinical care rather than coaching.
Regional players
- Hopebridge: Outpatient therapy and behavioral health provider serving children with autism and developmental disabilities, with payer partnerships including Medicaid. Comparable to MindRight in Medicaid-reimbursable youth mental health focus, though Hopebridge operates brick-and-mortar clinics rather than SMS-only delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MindRight Health social profiles
Digital presenceMindRight Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
MindRight Health leadership team
Management profileNumber of profiles
Profiles1 record
MindRight Health funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MindRight Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MindRight Health
What does MindRight Health do?
MindRight Health provides nonclinical, culturally responsive emotional support delivered via standard SMS text messaging. Members sign up by texting 886-886, complete a brief questionnaire, and are matched with a dedicated human "MindRight Partner" from their community for ongoing daily check-ins. The core product is a monthly subscription membership available in three tiers (20, 50, or 100 "MindRight Moments" per month), and the same service is also offered through enterprise partnerships with Medicaid managed care organizations, healthcare systems, employers, schools, and nonprofits.
Is MindRight Health a public or private company?
MindRight Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was MindRight Health founded?
MindRight Health was founded in 2019. It employs 11 to 50 people.
Where is MindRight Health based?
MindRight Health is headquartered in Newark, United States, in the North America region.
How does MindRight Health make money?
Four revenue lines are on record. Individual Membership Subscriptions are the primary driver. The others are payer/Partner Sponsored Access, grants and gift Memberships.
Who are MindRight Health's main competitors?
Direct peers on record are Ginger (Headspace Care), Cerebral, Talkspace, BetterHelp, Spring Health and Lyra Health. Emerging players are Two Chairs, Koko and Charlie Health. Hopebridge is listed as a regional player.
Does MindRight Health have an API?
No public API is recorded for MindRight Health.
What industry is MindRight Health in?
MindRight Health's product category is Digital Mental Health Services. Its primary akta.pro industry code is HLALAAAH, Membership/Subscription Concierge Virtual Care, with a secondary code of HLALACAC, Behavioral Health & Psychiatry Virtual Care (Payer Network). Its NAICS code is 624190 and its SIC code is 8000.