Go-all Franchising Srls

What Go-all Franchising Srls does

Go-all Franchising Srls is an Italian early-childhood sports education company headquartered in Parma, founded in 2018 as the first "Asilo del Calcio e Multisport" (Football and Multisport Kindergarten) in Italy. It delivers structured sports programs — Go-all Calcio (football), Go-all Multisport, and seasonal Go-all Centro Estivo summer camps — for children aged 2-6 (and 3-12 for summer camps), supported by a proprietary 3-year curriculum called the Manuale dei Giocoallenamenti developed with pediatricians, psychologists, pedagogists, and sports professionals, and now augmented by Coerver Coaching's internationally-recognized football methodology.

The company operates a web-based course management and parent portal (Area Genitore) that handles online enrollment, payment processing via Stripe, and communications. Its distribution is built around a social franchising model ("Franchising Sociale") with 20+ franchise locations across Italy (Lombardy, Emilia-Romagna) and one in Ticino, Switzerland, operated by regional partners such as ASD SPORT IN MOVIMENTO, PICCOLI SPORT SAGL, and Rabonita Sports. Programs are delivered at partner schools (Asili Nido, Scuole dell'Infanzia) and sports facilities.

Revenue is generated through course fees (€14/lesson in Italy, CHF 18/lesson in Switzerland, with installment plans available), seasonal summer camp fees (€80-150 per week), franchise royalties, and starterkit sales of uniforms/equipment via an Aliquo e-commerce partnership with InPost locker pickup. The business has 15 employees, no disclosed external funding, and serves "thousands of families" across its operating regions.

Name

Go-all Franchising Srls

Legal name

Go-all Srls

Website

https://go-all.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Go-all Franchising Srls is an Italian sports education company that delivers structured football and multisport programs for children aged 2-6 (plus seasonal 3-12 summer camps) through a social franchising network of 20+ locations in Italy and Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Parma

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Course Fees - Regular Season: Recurring course fees charged per lesson or season for Go-all Calcio and Go-all Multisport programs. Pricing varies by geographic region (Italy vs Switzerland) and course type. Fees collected via upfront payment or 4-month installment plan.
2. Summer Camp Fees: Seasonal summer camp (Centro Estivo) programs at the Parma location. Three pricing tiers based on duration: morning only (€80), morning + lunch (€110), full day (€150).
3. Franchise Royalties: Social franchising model generating revenue through franchise partner fees. Over 20 franchise locations operate under the Go-all brand, paying royalties for the use of proprietary methodology, brand, and support systems.
4. Starterkit Sales: Sports equipment kits (completino) provided to enrolled children. Starterkits include uniforms and equipment required for courses, distributed through Aliquo partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Go-all Franchising Srls is an Italian youth sports education company that delivers structured football (Go-all Calcio) and multisport (Go-all Multisport) courses for children aged 2–6, plus seasonal summer camps (Go-all Centro Estivo) for children aged 3–12. The company operates through a social franchising model, providing independent franchise partners with a proprietary 3-year curriculum (Manuale dei Giocoallenamenti), the Go-all brand, and operational systems to deliver classes at schools, sports clubs, and dedicated venues across Italy and Switzerland.

Product overview

Go-all is the first 'Football and Multisport Kindergarten' in Italy, offering sports courses for children aged 2-6 years. The core product portfolio consists of three main offerings: Go-all Multisport (multisport activities combining sport, play, and imagination), Go-all Calcio (football instruction using the Coerver Coaching method), and Go-all Centro Estivo (summer camp for children 3-12 years). A Starterkit add-on (uniform/equipment package) is bundled with new enrollments and distributed through a partnership with Aliquo and InPost. The company operates over 20 locations in Italy and 1 in Switzerland (Ticino), organized by regional sections (Altomilanese, Busto Arsizio, Ticino, Milano nord-ovest, Parma Centro Estivo).

Differentiator

Problem solved

Functional benefit

Products and services

• Go-all Multisport Multisport program for children aged 2–6 combining sport, play, and imagination. Activities include motor courses with colored balls and various sports equipment designed to help children discover their abilities, learn group dynamics, and develop self-confidence. Classes are split into Tigri (2–4 years) and Leoni (4–6 years) age groups.
• Go-all Calcio Football (soccer) program for children aged 2–6 years. Children learn to play with the ball, absorb first sports rules, make new friends, and experience scoring. Classes are split into Tigri (2–4 years) and Leoni (4–6 years) age groups. Curriculum aligned with the Coerver Coaching method via partnership with Coerver Coaching Sport Italia.
• Go-all Centro Estivo Seasonal summer camp for children aged 3–12 held in Parma, Italy. Three pricing tiers offered: morning only (€80/week), morning with lunch (€110/week), and full-day (€150/week). Classes run from 07:30 on Mondays during July–August.
• Go-all Starterkit Physical equipment kit (completino/uniform) provided to newly enrolled children. Available in two variants: Kit Calcio for football courses and Kit Multisport for multisport courses. Distributed free of charge through Aliquo e-commerce platform with pickup at InPost locker locations.

Quantifiable outcome

• Children develop foundational sports skills and confidence by age 6, arriving prepared for organized sports programs
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered major, core and supporting.

• Coerver Coaching Sport ItaliamajorStrategic or Co-development Partner · 20 February 2026Official collaboration with Coerver Coaching Sport Italia, the licensed operator of Coerver® Coaching - the world's leading football/soccer teaching method. This partnership brings the internationally-recognized Coerver methodology to Go-all's football curriculum and includes access to Coerver Coaching Sport Italia's organized events including coaching tournaments.
• AliquocoreTechnology or Integration · 29 January 2026Distribution partnership for Go-all Starterkits (sports equipment kits/uniforms). Aliquo handles order fulfillment through their e-commerce platform, with pickup available at InPost locker locations. Integration allows automatic code generation upon course enrollment for free kit redemption.
• InPostsupportingTechnology or IntegrationNetwork of parcel lockers used by Aliquo for Starterkit delivery and pickup. Go-all parents select their preferred locker during Aliquo order process and receive PIN/QR code for 24/7 pickup.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Juventus Academy: Official football academy network of Juventus FC running youth soccer schools across Italy and internationally. Adjacent to Go-all Calcio on football instruction for young children, but typically targets older ages (6+) and operates at a premium brand tier.

Broad incumbents

• Decathlon: Global sports retailer with growing in-store and community-based kids' sports programs in Italy. Broad incumbent with overlapping end-customer base (active families) and increasing activity in early-childhood sports programming.
• Centro Sportivo Italiano (CSI): Italy's largest amateur sports association, organizing youth and adult sports activities nationwide through local clubs. Overlaps with Go-all on youth sports programming in Italy and represents both a potential channel partner and a competitor for parent attention.
• Kinder+Sport (Ferrero Group): Ferrero Group initiative promoting children's sports and active lifestyles across Italy and Europe. Overlaps with Go-all's mission around early-childhood physical activity and combating childhood obesity, but operates as a brand-sponsored program rather than a paid instruction provider.

Direct peers

• The Little Gym: International franchise offering structured motor-skills and gymnastics classes for children from 4 months to 12 years. Closest peer to Go-all on franchise model, age-segmented curriculum, and parent-paid recurring class revenue.
• My Gym: Franchised early-childhood fitness and motor-development program for children from 6 weeks to 10 years. Comparable to Go-all Multisport on franchise distribution, structured age-based curriculum, and parent subscription model.
• Soccer Stars: Youth soccer program for children ages 1-12 with franchise-style local operations. Comparable to Go-all Calcio on age range, parent-paid recurring classes, and structured curriculum approach.
• Soccer Shots: Franchised youth soccer instruction program serving children ages 2-8 in the US and internationally. Directly comparable to Go-all Calcio on age range, franchise model, and recurring per-session revenue structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=zDVDhzmYthE
• LinkedInlinkedin.com/company/go-all-srls

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go-all Franchising Srls