GoByBike BC Society

Name

GoByBike BC Society

Legal name

GoByBike BC Society

Website

https://gobybikebc.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cycling Advocacy and Active Transportation Promotion

NAICS

Environment, Conservation and Wildlife Organizations (813312), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industries

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE), Cycling/Spin Classes (HSADABAE)

Keywords

• Cycling advocacy services
• Active transportation promotion
• Community cycling programs
• Bike-friendly business directory
• Cycling education courses

Headquarters

HQ city

Victoria (Provincial Office)

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate and Provincial Sponsorships: Revenue generated from provincial sponsors (Province of BC, BC Hydro, ICBC, Blackpress) and local community-level sponsors. Sponsors receive logo placement, recognition, and association with the cycling movement. Organizations can sponsor at community or provincial levels.
2. Donations: One-time and monthly donations from individuals. Registered charity status (BN: 845570696RR0001) enables tax receipts for donors. Donation amounts of $10, $50, or $500 are mentioned.
3. Membership Fees: Membership supports local cycling programs, events, and advocacy. The directory is linked to membership profiles. Free participation in GoByBike Weeks for riders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

GoByBike BC Society organizes three annual seasonal cycling campaign events (Winter, Spring, and Fall GoByBike Weeks) that encourage British Columbians to bike instead of drive for transportation, supported by the LogMyRide online ride-tracking platform. The society also delivers free online cycling education courses, maintains the searchable BC Bike-Friendly Business Directory, and runs school and workplace participation programs with prize incentives. All participation is offered free of charge to riders, schools, and workplaces, with the society funded through sponsorships, donations, and membership support.

Product overview

GoByBike BC Society operates a platform-based ecosystem centered on seasonal cycling campaign events (GoByBike Week held three times yearly) supported by the LogMyRide ride-tracking platform. The portfolio includes cycling education modules (StreetWise Online, Learn2Ride Online, Ebike Education), the BC Bike-Friendly Business Directory, school and workplace resources, participation tracking tools, and a bike theft prevention program. The core value proposition is encouraging year-round cycling across British Columbia through events, education, and community building.

Differentiator

Problem solved

Functional benefit

Products and services

• GoByBike Week
• LogMyRide
• BC Bike-Friendly Business Directory
• StreetWise Cycling Online

Quantifiable outcome

• 790,252 rides covering 11,994,563 km, saving 2,600,413 kg GHG in 2025
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core, minor and secondary.

• Province of British ColumbiacoreGTM or Marketing PartnerProvincial government sponsor supporting GoByBike BC campaigns. Provides logo placement and recognition as a government partner in promoting active transportation across BC.
• BC HydrocoreGTM or Marketing PartnerProvincial sponsor supporting cycling and active transportation initiatives in BC.
• ICBCcoreGTM or Marketing PartnerProvincial auto insurer sponsor providing cycling safety content and resources. Co-branded safety tip materials on website.
• Pedego CanadacoreGTM or Marketing PartnerE-bike manufacturer providing grand prize e-bikes (Pedego Avenue) for GoByBike Week prize draws. Multi-year sponsor supporting cycling across BC.
• Exodus TravelscoreGTM or Marketing PartnerAdventure travel company providing grand prize cycling holidays (e.g., Italy, France, Holland, Croatia trips) for GoByBike Week prize draws.
• Project 529coreStrategic or Co-development PartnerBike theft prevention program partner. GoByBike BC promotes Project 529 bike registration as part of cycling education and safety resources.
• BC TransitminorStrategic or Co-development PartnerPartnership with BC Transit for school bus integration, incorporating transit connections with cycling through the GoByBike School Guide.
• Capital BikeminorStrategic or Co-development PartnerLocal cycling organization in Victoria area co-hosting Celebration Stations and events.
• Indigenous Women OutdoorsminorStrategic or Co-development PartnerPartner in Ride & Repair Workshops, providing cycling education and repair services in partnership with Indigenous communities.
• ArkelsecondaryGTM or Marketing PartnerCycling bag manufacturer providing prize packs (Wellington Messenger, Orca Panniers, Signature V Bag) for Spring GoByBike Week.
• SwagmansecondaryGTM or Marketing PartnerBike accessories manufacturer providing prize packs (Cache Top Tube Bag, Dusty Feedbag) for GoByBike Week events.
• PatagoniasecondaryGTM or Marketing PartnerOutdoor apparel brand providing prize packs (Black Hole Pack, Boardshort Logo Uprisal Hoody) for Spring GoByBike Week.
• BikeBACsecondaryGTM or Marketing PartnerBike tracking company providing 10 bike trackers as prizes, supporting bike theft prevention awareness.
• Dialed Bike ServiceminorStrategic or Co-development PartnerLocal bike shop partner for Ride & Repair events in North Vancouver.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• League of American Bicyclists: U.S. national advocacy organization promoting cycling through education, lobbying, and the Bicycle Friendly Community/Business programs. The Bicycle Friendly Business certification parallels GoByBike BC's BC Bike-Friendly Business Directory.
• Cycling UK: UK-wide cycling charity promoting everyday cycling through membership, campaigning, and route/advocacy work. Comparable membership-driven nonprofit model and policy advocacy orientation, though at much larger national scale.
• PeopleForBikes: U.S. national cycling advocacy coalition representing the bike industry and riding community. Comparable in mission (infrastructure, ridership growth, industry advocacy) but operates at national U.S. scale with industry-funded model rather than provincial nonprofit.

Others

• Project 529: Bike registration and theft-prevention platform already partnered with GoByBike BC. Not a direct competitor but an ecosystem partner enabling one of GoByBike's education modules; included as adjacent technology peer.

Direct peers

• Bike New York: NYC-based nonprofit running large-scale mass-participation cycling events (TD Five Boro Bike Tour) and free cycling education. Highly comparable on event-driven community cycling model and free education programming.
• Vélo Québec: Quebec-based nonprofit promoting everyday cycling through events (Tour la Nuit, Tour de l'île), education, and advocacy. Closest national analog with comparable mass-participation cycling campaigns, cycling education, and government partnership model.
• Cascade Bicycle Club: Seattle/Puget Sound-area nonprofit running major mass-participation rides (Cascade Classic, RSVP), education programs, and advocacy. Comparable nonprofit ride-event and education portfolio serving a regional population.
• HUB Cycling: Vancouver-area cycling advocacy nonprofit that promotes everyday cycling through education, infrastructure advocacy, and community programs in the same British Columbia geography. Most directly comparable peer given overlapping mission, region, and nonprofit advocacy model.

Regional players

• Toronto Cycling Think & Do Tank: Toronto-focused cycling advocacy group promoting cycling culture, infrastructure, and equity. Comparable advocacy and community-building mission but confined to a single city rather than a province.
• Bike Winnipeg: Winnipeg-based cycling advocacy nonprofit hosting community rides and promoting active transportation. Smaller-scale peer with similar local-coordinator and event-driven community engagement model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gobybike
• Instagraminstagram.com/gobybikebc
• LinkedInlinkedin.com/company/gobybike-bc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoByBike BC Society