PURELL® Latinoamérica
- Company typePrivate
- Founded1946
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
PURELL® Latinoamérica firmographics
Firmographics- Name
- PURELL® Latinoamérica
- Legal name
- GOJO Industries, Inc.
- Website
- https://gojolatam.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PURELL® Latinoamérica industry classification
Industry- Product category
- Hand Hygiene Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ)
- akta.pro secondary industry
- Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)
Keywords
PURELL® Latinoamérica business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels1 record
Marketing channels2 records
PURELL® Latinoamérica product offering
Product offeringCore offering
PURELL® Latinoamérica is the Latin American regional portal of GOJO Industries, Inc., selling hand hygiene and surface sanitization products to commercial and institutional buyers. The portfolio includes alcohol-based hand antiseptics (sanitizers), liquid hand soaps, heavy-duty hand cleaners for difficult soils, combined shower/shampoo/handwash products, skin conditioners, multi-surface disinfectant sprays, and automatic and manual dispensing systems. Sales are executed through a B2B distributor and reseller channel serving markets such as healthcare, education, food processing, grocery, hospitality, fitness, manufacturing, and offices.
Product overview
PURELL® Latinoamérica, a brand under GOJO Industries, offers a comprehensive portfolio of hand hygiene and surface sanitization products. The product line centers on PURELL® brand hand sanitizers and antiseptic hand rubs, supported by dispensers (automatic and manual), hand soaps, heavy-duty hand cleaners for difficult soils, multi-surface disinfectants, shower/shampoo/handwash products, and skin conditioners. The portfolio serves diverse market segments including healthcare (acute care), education, food processing, grocery, health and fitness, hospitality, manufacturing, and office workplaces. Products are distributed through dispensers designed for commercial and institutional settings.
Differentiator
Problem solved
Functional benefit
Brands
- PURELL®: Hand sanitizer and hand hygiene product brand marketed globally and in Latin America.
- GOJO®
Products and services
- PURELL® Dispensers (Dispensadores) Automatic and manual wall-mounted and portable dispensing systems designed for delivering hand hygiene products in commercial and institutional environments.
- PURELL® Hand Antiseptics (Antisépticos para manos) Alcohol-based hand sanitizers formulated for antiseptic hand hygiene in healthcare, food service, and general commercial use.
- PURELL® Hand Soap (Jabón de manos) Liquid hand soaps formulated for routine handwashing and gentle cleansing across commercial market settings.
- PURELL® Multi-Surface Disinfectant (Desinfectante Multi-Superficies) Spray disinfectant for cleaning and sanitizing high-touch surfaces in commercial and institutional environments.
- PURELL® Hand Cleaners (Limpiadores de manos) Heavy-duty hand cleaners designed to remove difficult soils, grease, and grime in industrial and manufacturing workplaces.
- PURELL® Shower / Shampoo / Handwash (Baño / Shampoo / Lavado de Manos) Combined shower, shampoo, and handwash products formulated for industrial and institutional facilities.
- PURELL® Skin Conditioner (Acondicionador de la piel) Skin conditioning products formulated to maintain hand skin health and counter dryness from frequent hand hygiene practice.
Companies that use PURELL® Latinoamérica
Customer profileSegments8 records
Ideal customer profiles5 records
PURELL® Latinoamérica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
PURELL® Latinoamérica partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
PURELL® Latinoamérica competitors and assessment
Company assessmentDirect peers
- Diversey (Solenis): Diversey (now part of Solenis) provides institutional hand soaps, sanitizers, surface disinfectants, and dispensing systems, directly competing with PURELL® in food service, hospitality, and healthcare accounts.
- 3M: 3M's hand hygiene and surface disinfectant portfolio (including 3M Avagard and related institutional products) competes directly in healthcare and food service segments where PURELL® operates.
- Henkel: Henkel's laundry, home care, and beauty/hand care portfolio (Dial, Fa, Schwarzkopf in the region) competes with PURELL® in hand soaps and personal hygiene segments across Latin America.
- Ecolab: Ecolab offers hand sanitizers, soaps, and dispensing systems under brands like Nexa, targeting the same healthcare, food processing, hospitality, and manufacturing verticals as PURELL® Latinoamérica.
- Medline Industries: Medline manufactures and distributes hand sanitizers, soaps, and dispensers to hospitals and clinics, competing with PURELL®'s Acute Care primary vertical across the Americas.
- Reckitt Benckiser: Owner of Dettol and Lysol, Reckitt directly competes with PURELL® in alcohol-based hand antiseptics, surface disinfectants, and institutional hand hygiene across Latin America and globally.
- SC Johnson: Sells hand sanitizers, soaps, and household cleaning products competing head-to-head with PURELL® in retail and institutional channels across Latin America.
Emerging players
- Vi-Jon: Vi-Jon is one of the largest U.S. private-label manufacturers of hand sanitizers and soaps; its expansion into retail and institutional channels represents an emerging threat to branded players like PURELL® in price-sensitive Latin American markets.
Broad incumbents
- Kimberly-Clark: Kimberly-Clark's professional hand hygiene and washroom solutions (Kleenex, Scott, KC Professional) overlap with PURELL® dispensers, soaps, and surface products in offices, healthcare, and hospitality verticals.
Others
- GOJO Industries (parent): GOJO Industries is the parent of PURELL® Latinoamérica and the originator of both the GOJO® and PURELL® brands; included for ecosystem context rather than as an external competitive peer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PURELL® Latinoamérica social profiles
Digital presencePURELL® Latinoamérica financial estimates
Financial estimateRevenue estimate
Valuation estimate
PURELL® Latinoamérica leadership team
Management profileNumber of profiles
PURELL® Latinoamérica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PURELL® Latinoamérica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PURELL® Latinoamérica
What does PURELL® Latinoamérica do?
PURELL® Latinoamérica is the Latin American regional portal of GOJO Industries, Inc., selling hand hygiene and surface sanitization products to commercial and institutional buyers. The portfolio includes alcohol-based hand antiseptics (sanitizers), liquid hand soaps, heavy-duty hand cleaners for difficult soils, combined shower/shampoo/handwash products, skin conditioners, multi-surface disinfectant sprays, and automatic and manual dispensing systems. Sales are executed through a B2B distributor and reseller channel serving markets such as healthcare, education, food processing, grocery, hospitality, fitness, manufacturing, and offices.
Is PURELL® Latinoamérica a public or private company?
PURELL® Latinoamérica is a private company. It is classified as family owned and is currently operating.
When was PURELL® Latinoamérica founded?
PURELL® Latinoamérica was founded in 1946. It employs 11 to 50 people.
Who are PURELL® Latinoamérica's main competitors?
Direct peers on record are Diversey (Solenis), 3M, Henkel, Ecolab, Medline Industries, Reckitt Benckiser and SC Johnson. Vi-Jon is listed as an emerging player. Kimberly-Clark is listed as a broad incumbent. GOJO Industries (parent) is listed as an others.
Does PURELL® Latinoamérica have an API?
No public API is recorded for PURELL® Latinoamérica.
What industry is PURELL® Latinoamérica in?
PURELL® Latinoamérica's product category is Hand Hygiene Products. Its primary akta.pro industry code is CRADANAJ, Personal Care Wipes & On-the-Go Hygiene (Non-medical), with a secondary code of AFAIABAL, Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care). Its NAICS code is 32561 and its SIC code is 2840.