Golden Coast festival

What Golden Coast festival does

Golden Coast Festival, operated by privately-held SAS GOLDEN COAST (SIREN 945 201 556, headquartered 15bis Court du Gal De Gaulle, Dijon), is a French festival organization founded in 2024 that produces an annual 100% rap music festival at the Parc de la Combe à la Serpent in Dijon. The second edition in September 2025 served approximately 78,000 attendees (50% of whom used free shuttles, equal to 39,000 shuttle users), 80,000 food plates, and 15,595 health prevention tools, with 56 tonnes (78%) of waste recycled. The third edition is scheduled for August 28–30, 2026, expanded to a 3-day format from the prior 2-day structure.

The offering extends well beyond the core music event. Direct revenue products include day, 2-day, 3-day, and Platinum VIP passes; GOCO Camp (Regular bring-your-own-equipment and Premium tipis for 2/4/6 people); GOCO Merch (including limited-edition Jersey GOCO); and a €1 cashless activation fee on first WeezPay load. Supplementary experience layers — GOCO Area (gaming, jewelry, barber, nail art), Golden Campus (career and education orientation), Golden Lab (creative talent competition across Golden Radio, Golden Platines, Golden Click, Golden Business), and Golden Cook (immersive food innovation with VITAGORA) — build a multi-day, multi-product festival platform. The technology stack is entirely third-party: Weezevent for ticketing, WeezPay for bracelet-based cashless payments, Shotgun for camping/parking reservations, Pass Culture for youth distribution, Powready for secure lockers, B-Show/Bettear for Wi-Fi assistive listening, and BlaBlaCar for carpooling.

Revenue is event-driven and concentrated in a narrow three-day window. Ticketing flows through direct website sales, the Weezevent widget, Ticketmaster's retail network (Cultura, E.Leclerc, Carrefour, Cora, Auchan), Francebillet (Fnac, Géant, U, Intermarché), and Pass Culture. The customer base is overwhelmingly B2C, with rap music enthusiasts as the primary segment; accessibility-prioritized attendees (200 served in 2025) and young professionals/students are secondary. Sponsorship revenue is diversified across institutional partners (Dijon Métropole, Région Bourgogne-Franche-Comté, Fondation Malakoff Humanis), financial services (Crédit Agricole, Allianz), media (Skyrock FM, France TV), transport (Keolis, SNCF Voyageurs, BlaBlaCar, Event-Shuttle), and consumer brands (Xiaomi, Snipes, Red Bull, Orange). The company is founder-owned and privately held; no external investors, parent company, or public listing have been disclosed.

Name

Golden Coast festival

Legal name

SAS GOLDEN COAST

Website

https://goldencoastfestival.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Golden Coast Festival, operated by SAS GOLDEN COAST, is a privately-held 100% rap music festival held annually in Dijon, France, serving roughly 78,000 attendees with camping, VIP, cashless payments, accessibility services, and educational and culinary sub-experiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Dijon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Main revenue stream from festival passes (day passes, 2-day passes, 3-day passes) and Platinum/VIP passes sold through website, Weezevent widget, Ticketmaster network, Francebillet, and Pass Culture
2. Camping Passes: Revenue from camping access passes including Regular (bring own equipment) and Premium (tipis with mattresses provided) options, plus parking for camper vans
3. Merchandise: Official GOCO merchandise including limited edition Jerseys and artist merchandise sold through GOCO Area and online shop
4. VIP/Platinum Experience: Premium experience tiers offering dedicated entry, VIP platform access, reserved space, and privileged views of main stage
5. Cashless Activation Fees: 1€ activation fee charged on first cashless loading to cover transaction costs

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Golden Coast Festival is an annual 100% rap music festival held over three days at Parc de la Combe à la Serpent in Dijon, France. The core offering is the multi-day live music event with artist programming across multiple stages, supplemented by on-site camping (GOCO Camp), VIP/Platinum hospitality (GOCO Platinium), a cashless wristband payment system, and ancillary on-site experiences including the GOCO Area entertainment zone, Golden Campus career exploration space, Golden Lab creative competition, and Golden Cook culinary experience.

Product overview

Golden Coast is a 100% RAP music festival held annually in Dijon, France at Parc de la Combe à la Serpent. The offering consists of a multi-day music festival (core product) supplemented by camping accommodation (GOCO Camp Regular and Premium), a cashless payment system (WeezPay bracelet-based), entertainment zones (GOCO Area for chill/gaming/merchandise), accessibility services (B-Show assistive listening, PMR platforms, dedicated parking), and supplementary experiences including Golden Campus (orientation/career space), Golden Lab (creative competition), and Golden Cook (culinary experience). The festival operates a cashless-only economy and provides free shuttles, partner hotels, and dedicated minor accommodation.

Differentiator

Problem solved

Functional benefit

Brands

• GOCO Area: Chill space featuring merchandising, arcade gaming, dental gems, jewelry, tattoo services, barber, and nail art.
• Golden Campus
• Golden Lab
• GOCO Camp
• GOCO Platinium
• Golden Cook

Products and services

• Golden Coast Festival Passes Day passes, 2-day passes, and 3-day passes granting access to the annual rap music festival held at Parc de la Combe à la Serpent in Dijon. Sold through the festival website, Weezevent widget, Ticketmaster retail network, Francebillet, and Pass Culture.
• GOCO Camp On-site camping accommodation during the festival with two tiers: GOCO Camp Regular (bring own tent/equipment) and GOCO Camp Premium (pre-installed tipis for 2, 4, or 6 people with mattresses). Both include showers, toilets, water points, lighting, catering, bar, and exclusive stands.
• GOCO Platinium (VIP Experience) Premium VIP tier offering dedicated/cut-the-line entry, access to the VIP platform with privileged view of the main stage, reserved VIP space with dedicated bar and food stands.
• Cashless Payment System (WeezPay) Wristband-based cashless payment system for all internal festival transactions including food stands and merchandise. Account can be created online, loaded before or during the festival with a €1 activation fee, transaction history tracked, quick recharging via QR code, with post-festival refund available.
• GOCO Area On-site chill and entertainment zone featuring official and artist merchandise, arcade cabinets, dental gems and permanent jewelry, jersey customization/flocking, temporary tattoos, barber services, and nail art.
• Golden Campus Career and orientation space at the festival featuring schools, companies, associations, startups, and support structures. Includes exploration activities, content, and interactive formats aimed at young festival-goers.
• Golden Lab Creative competition and talent accelerator with four tracks: Golden Radio (podcast/audio/video), Golden Platines (DJ/music production), Golden Click (photo/video/content), and Golden Business (startup/brand). Open to participants aged 15-35, with finalists presenting at the festival.
• Golden Cook Immersive culinary experience featuring live cooking shows in a central kitchen, experiential grocery with exclusive brand collaborations, food startup showcase, quizzes, and discovery experiences. Powered by VITAGORA food innovation cluster.
• GOCO Merchandise Official festival merchandise including limited edition Jersey GOCO 2026 (black/orange) and other branded items, available at the GOCO Area on-site and through the online shop.
• Festival Parking Free perimeter parking with reservation required, plus separate camping vehicle (van/camper) parking with mandatory reservation, managed via the Shotgun platform.
• Accessibility Services (PMR/PSH) Comprehensive accessibility services for people with disabilities including the B-Show Wi-Fi assistive listening technology with Bettear app, 3 PMR platforms near stages, dedicated PMR parking (K3), adapted toilets, shuttle buses, reserved camping zone, and trained volunteer assistance from Régie Access.

Quantifiable outcome

• 39,000 shuttle users in 2025 (50% of attendees)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Dijon MétropolecoreStrategic or Co-development Partner · 1 January 2026Institutional partner providing festival site access at Parc de la Combe à la Serpent. Co-develops transportation solutions including free shuttle services from Cité de la Gastronomie.
• Région Bourgogne-Franche-ComtécoreStrategic or Co-development Partner · 1 January 2026Institutional partner supporting festival operations and sustainable mobility initiatives. Co-develops TER train transport deals from regional stations.
• Fondation Malakoff HumaniscoreStrategic or Co-development Partner · 1 January 2026Disability foundation partner supporting accessibility improvements. In 2026, conducts accessibility audit with Régie Access to evaluate festival accessibility levels.
• Régie AccesscoreImplementation/ SI/ Consulting Partner · 1 January 2026Non-profit association coordinating 40 trained accessibility volunteers and conducting accessibility audits for people with disabilities.
• Crédit Agricole Champagne BourgognemajorGTM or Marketing Partner · 1 January 2026Financial institution partner with logo presence on festival materials.
• AllianzmajorGTM or Marketing Partner · 1 January 2026Insurance partner connected to Prevention Tour initiative with festival safety messaging.
• Skyrock FMmajorGTM or Marketing Partner · 1 January 2026Media partner and radio station with festival coverage and promotional support.
• France TVmajorGTM or Marketing Partner · 1 January 2026National broadcast media partner with festival coverage.
• KeolismajorTechnology or Integration · 1 January 2026Bus transportation partner operating 3 specially chartered lines: Besançon Viotte-Golden Coast, Lons le Saunier-Golden Coast, Chalon-sur-Saône-Golden Coast at discounted rates.
• SNCF VoyageursmajorTechnology or Integration · 1 January 2026Train transport partner enabling regional travel via TER Mobigo at special rates (6€, 12€, 26€ return) from Bourgogne-Franche-Comté stations.
• XiaomiminorGTM or Marketing Partner · 1 January 2026Technology brand partner with logo presence on festival materials.
• WeezeventcoreTechnology or Integration · 1 January 2026Ticketing and cashless payment technology provider powering festival wristbands, ticket sales widget, and cashless payment system (WeezPay).
• VITAGORAmajorStrategic or Co-development Partner · 1 January 2026Food innovation cluster powering Golden Cook immersive culinary experience space with shows, epicerie, and food startups.
• EiffagemajorStrategic or Co-development Partner · 1 January 2026Construction partner supporting Golden Lab creative talent competition with regional development ambitions.
• SnipesminorGTM or Marketing Partner · 1 January 2026Sneaker retail partner with logo presence on festival materials.
• OrangeminorGTM or Marketing Partner · 1 January 2026Telecommunications partner with logo presence.
• Red BullminorGTM or Marketing Partner · 1 January 2026Energy drink brand partner with logo presence.
• SAFER AssociationcoreStrategic or Co-development Partner · 1 January 2026Anti-violence organization providing prevention services, safe zones, and support for victims of gender-based and sexual violence during festival.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hellfest Open Air: One of Europe's largest music festivals held annually in Clisson, France. Direct comparable to Golden Coast as a multi-day French music festival with camping, multi-stage programming, and significant institutional/corporate sponsorship, though focused on rock/metal rather than rap.
• Vieilles Charrues: The largest music festival in France, held annually in Carhaix, Brittany, attracting ~280K attendees. Comparable to Golden Coast as a multi-stage French music festival with strong sponsor backing, though at a significantly larger scale.
• Main Square Festival: Annual music festival held in Arras, France featuring international headliners across multiple genres. Comparable to Golden Coast as a multi-day, multi-stage French music festival with camping and strong sponsor ecosystem.
• Les Eurockéennes de Belfort: Major French rock/pop festival held at the Malsaucy lake in Bourgogne-Franche-Comté — the same region as Golden Coast. Comparable as a large regional French music festival with similar institutional partnerships and regional catchment area.
• Garorock: Major multi-day French music festival held in Marmande, with camping, multiple stages, and ~150K attendees. Comparable to Golden Coast in scale, regional France location, and music-festival operating model.
• Festival de Nîmes: Long-running summer concert series in the historic Nîmes arena featuring international headliners. Comparable to Golden Coast in French live-music programming and ticketed-festival business model, though venue-based rather than open-field.
• Download Festival France: French edition of the global Download Festival franchise, held in Paris. Comparable to Golden Coast as a multi-day French music festival with camping, though focused on rock/metal.
• Solidays: Annual music festival in Paris/Longchamp with a social-cause mission (HIV/AIDS awareness), comparable to Golden Coast in sustainability commitments, multi-day structure, and use of music to drive ancillary social programming (akin to Golden Campus).
• Rock en Seine: Multi-day music festival held in the Paris region (Domaine national de Saint-Cloud) featuring international headliners. Comparable to Golden Coast in format, target demographic, and French festival market positioning.

Broad incumbents

• Live Nation France: French arm of Live Nation Entertainment, the world's largest live entertainment company, operating and promoting festivals and concerts across France. Broad incumbent with overlapping ticketing, sponsorship, and artist-booking capabilities, but operating across all genres at significantly greater scale than Golden Coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goldencoastfest
• TikToktiktok.com/@goldencoast.festival
• LinkedInlinkedin.com/company/golden-coast-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Coast festival