Gold Track

Name

Gold Track

Legal name

Gold Track

Website

https://goldtrack.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Motorsport Track Day Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

Keywords

• Track day events
• Driver coaching
• Motorsport experiences
• Race circuit hire
• Performance driving tuition

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Track Day Event Fees: One-time fees for track day access at various UK and European circuits including Castle Combe, Anglesey, Spa Francorchamps. Events are priced per car/entry with varying prices based on circuit and format (single day vs multi-day).
2. Driver Coaching & Tuition: 30-minute coaching sessions with ARDS Grade A instructors at £40, premium sessions with Calum Lockie at £75, and full-day private coaching at £1399-£1549 including track entry, pit garage, coaching, VBOX analysis and VAT.
3. Gift Vouchers: Gift vouchers sold in increments of £20 for track day experiences, available for any circuit or calendar date on Goldtrack hosted events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Gold Track organises and runs premium, low-participant track day events at UK and European race circuits (e.g., Castle Combe, Anglesey, Spa Francorchamps, Silverstone), and provides paid driver coaching and ARDS tuition led by professional racing drivers. Customers book entry spots online for individual events or multi-day packages, and can also purchase gift vouchers for use at any Gold Track hosted circuit or date.

Product overview

Gold Track operates as a premium track day events company offering low-numbers track days at UK and European circuits. The core product is Track Day Events, supplemented by Driver Coaching services. Coaching comes in two tiers: General Tuition with ARDS Grade A instructors (£40 per 30 minutes) and Premium Coaching with Calum Lockie (£75 per 30 minutes). The company also offers full-day private coaching packages at Silverstone GP (£1399-£1549) and Gift Vouchers for track day experiences. Events span 31 years of operation across circuits including Castle Combe, Anglesey, Spa Francorchamps, Donington Park, Brands Hatch, Goodwood, and Zandvoort.

Differentiator

Problem solved

Functional benefit

Products and services

• Track Day Events Premium track day events at UK and European race circuits including Castle Combe, Anglesey, Spa Francorchamps, Donington Park, Silverstone, Brands Hatch, Goodwood, Snetterton, Mallory Park, Oulton Park, Thruxton, Bedford Autodrome and Zandvoort. Customer drives their own vehicle; events are capped at low car counts (e.g., 36 cars at Castle Combe) for maximum track time and a relaxed atmosphere. Priced per entry, with single-day and multi-day formats (e.g., Spa 2-day package at £1,100).
• Driver Coaching & ARDS Tuition Race driving tuition delivered by ARDS Grade A instructors in 30-minute session blocks, covering circuit familiarisation for beginners through to advanced coaching for experienced drivers. Priced at £40 per 30 minutes on Gold Track days.
• Premium Coaching with Calum Lockie Personalised in-depth coaching sessions from multiple championship winner Calum Lockie, including data analysis, psychological preparation, racecraft strategies and advanced VBOX telemetry review. Priced at £75 per 30 minutes on Gold Track days.
• Full-Day Private Coaching with Calum Lockie at Silverstone GP All-inclusive full-day private coaching at Silverstone GP circuit with Calum Lockie, including track entry, pit garage, full-day coaching, VBOX analysis and VAT. Limited to 5 dates in 2026 and priced £1,399–£1,549.
• Track Day Gift Vouchers Gift vouchers for track day experiences, available in increments of £20 and interchangeable for any circuit or calendar date at Gold Track hosted events. Marketed as a presentable alternative to a single booked date.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• HP Tyres (Dunlop Motorsport)coreGTM or Marketing Partner · 1 January 2021HP Tyres are Dunlop Motorsport's largest UK Race Tyre dealers and sponsor of Calum Lockie. They have been Dunlop's premier dealer for over 30 years with expertise in GT, Saloon and Historic Racing. They provide tyre fitting and technical support at events backed by purpose-built service trucks.
• STAND 21coreGTM or Marketing Partner · 1 January 2021STAND 21 are safety partners to both Calum Lockie and Gold Track. They provide specialist race and protective clothing including suits, gloves and race boots. The company has over 47 years of experience and is the world leader in fire protection clothing with credentials including 10+ Formula 1 World Championship titles and 15 Le Mans 24-hour wins.
• Quaife EngineeringcoreGTM or Marketing Partner · 1 January 2021Quaife Engineering is a global leader in performance automotive drivetrain industry, sponsoring Calum Lockie. They supply motorsport users and OEM customers with precision-engineered products. Headquartered near Brands Hatch with 80+ staff at two high-tech facilities, ISO 9001-2008 accredited.
• MotulcoreGTM or Marketing Partner · 1 January 2021Motul is a specialist in synthetic oils and a leading partner of many manufacturers and motor racing teams. They sponsor Calum Lockie as part of their motorsport programme.
• Milltek InnovationcoreGTM or Marketing Partner · 1 January 2021Milltek Innovation manufactures hi-flow sports catalysts and performance exhaust systems. They sponsor Calum Lockie and provide performance exhaust solutions.
• Vbox MotorsportcoreTechnology or Integration · 1 January 2021Vbox Motorsport provides performance timers, tracking and analysis products. They sponsor Calum Lockie and their Video VBOX system is used for Gold Track coaching programmes.
• Brian James TrailersminorGTM or Marketing Partner · 1 January 2021Brian James Trailers designs bespoke trailers for racing car transport. Based near Silverstone with over 40 years of experience, they sponsor Calum Lockie.
• WALERO MotorsportcoreGTM or Marketing Partner · 1 January 2021WALERO Motorsport provides temperature regulating racewear with flame retardant FIA-certified products. They sponsor Calum Lockie.
• PowerflexminorGTM or Marketing Partner · 1 January 2021Powerflex manufactures high-performance automotive polyurethane suspension components. They sponsor Calum Lockie.
• Fresh Orange PhotographyminorOthersFresh Orange photography team covers track day events for Gold Track. Photos can be purchased on the day or from their website.
• Racelogic (Video VBOX)coreTechnology or IntegrationRacelogic's Video VBOX system is used by Calum Lockie for in-car video and telemetry during coaching sessions. Data is reviewed using Racelogic's Circuit Tools software.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mission Motorsport: UK forces' motorsport charity that Gold Track hosted at Silverstone in 2025. Comparable use of track day formats for driver development and rehabilitation, though operating as a non-profit rather than commercial operator.
• Time Attack UK: UK motorsport series running competitive time attack events at UK circuits. Some overlap with Gold Track's driver development segment for competitive racers, but focused on series format rather than open track days.

Broad incumbents

• MotorSport Vision (MSV): Operates multiple UK race circuits (Brands Hatch, Snetterton, Bedford Autodrome, Oulton Park) and runs its own track day and racing series. Competes with Gold Track both as a venue host and as a track day event operator, with much larger scale and circuit ownership.
• Silverstone Circuit: Premier UK motorsport venue where Gold Track hosts premium full-day coaching packages. Silverstone runs its own track days and experiences, making it both a venue partner and a partial competitor at the high-end of the market.

Others

• PistonHeads: UK enthusiast car platform providing track day listings, classifieds, and editorial. Not a direct competitor but a key marketing channel and audience-overlap partner for reaching Gold Track's target customer segment.

Direct peers

• Cool Flo (Track Days): UK track day operator running events at multiple circuits including Anglesey and Castle Combe with similar coaching add-ons. Comparable boutique positioning targeting enthusiast drivers seeking structured track time.
• Javelin Trackdays: UK track day operator offering events at circuits including Brands Hatch, Donington, and Spa Francorchamps. Direct competitor in the same UK/European track day market with comparable pricing and target customer.
• RoadSport Trackdays: UK track day operator offering events at circuits including Castle Combe, Brands Hatch, and Silverstone. Comparable boutique-style track day experience targeting enthusiast drivers with similar pricing structure.
• OpenTrack: UK track day operator offering non-competitive track days at UK circuits including Silverstone, Donington, and Brands Hatch. Comparable target customer (enthusiast drivers) and product (single-day track passes) with a similar online booking model.
• Trackdays.co.uk: The largest UK track day booking marketplace, listing events at the same UK and European circuits (Castle Combe, Spa, Anglesey, Donington). Directly competes with Gold Track on consumer track day bookings but operates at higher volume / lower-touch versus Gold Track's boutique 36-car positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GoldTrackDays
• LinkedInlinkedin.com/company/gold-track

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Track