Hp Tyres

What Hp Tyres does

HP Tyres Ltd is a family-owned motorsport tyre specialist based in Daventry, Northamptonshire, UK, founded circa 1983 by John Pearson Snr to ensure continuity of supply for Dunlop Motorsport historic racing tyres. The company distributes high-performance racing tyres from three brand lines — Goodyear Racing (BTCC, MINI CHALLENGE, GT, Saloon, Sports Car, Historic categories), Nova Motorsport/Avon (historic and Formula Ford ranges added in 2024), and Dunlop Motorsport (L Section, M Section, Post Historic, Vintage, DZ03G) — to professional race teams, championship organizers, and historic racing entrants across the UK and Europe. Unit-level pricing ranges from approximately £95 to £375 per tyre, with race tubes, rim bands, and metal locking valves sold as accessories.

The company operates a physical infrastructure of one workshop (Daventry, 12 miles north of Silverstone) plus purpose-built service trucks deployed trackside at over 80 motorsport events annually, including BTCC, WEC/Le Mans 24 Hours, Masters Historic Racing, Britcar, and Silverstone Classic. HP Tyres holds appointed-provider status with Goodyear Racing for BTCC and serves as the official WEC service partner. Fitting services are provided free of charge for Dunlop Motorsport customers at both the workshop (by appointment) and at events. Distribution combines a direct e-commerce site with phone/email ordering, an EU dealer network spanning Germany, Spain, Switzerland, and the Netherlands, and on-site trackside sales. The team of approximately 8 named professionals is led by Director John Pearson Jnr (who took control in 1990) and includes coordinators dedicated to BTCC and WEC respectively, reflecting the operational weighting toward these championship relationships.

Name

Hp Tyres

Legal name

HP Tyres Ltd

Website

https://hptyres.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

HP Tyres Ltd is a family-owned UK motorsport tyre specialist distributing Goodyear Racing, Dunlop Motorsport, and Nova Motorsport (Avon) products, plus providing trackside and workshop fitting services at over 80 events annually for championship and historic racing customers.

Ownership category

akta.pro rank

Product category

Motorsport Tyres

NAICS

Tire Dealers (441340)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYTLAKADAJ

Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

Keywords

• Motorsport tyre supply
• Racing tyre distribution
• Historic racing tyres
• Trackside tyre fitting
• Motorsport event services

Headquarters

HQ city

Daventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tyre Sales: One-time purchase of motorsport tyres including Goodyear Racing, Nova Motorsport (Avon range), and Dunlop Motorsport products. Tyres are sold individually with prices ranging from approximately £95 to £375 depending on type and specification.
2. Fitting Services: Free-of-charge (FOC) fitting service provided at events for Dunlop Motorsport product customers, and at their Daventry workshop for Dunlop tyres. Workshop fitting is by appointment only, located 12 miles north of Silverstone Circuit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

HP Tyres supplies high-performance racing tyres from three principal brands — Goodyear Racing, Nova Motorsport (Avon range) and Dunlop Motorsport — to professional and amateur motorsport competitors across modern and historic racing categories. The company complements tyre supply with free-of-charge fitting services delivered both at its Daventry workshop (12 miles north of Silverstone) and trackside at over 80 motorsport events annually. It is Goodyear's appointed provider for the BTCC and the official service partner for WEC events including Le Mans 24 Hours.

Product overview

HP Tyres is a specialist motorsport tyre supplier operating since the 1980s, offering a portfolio of racing tyres from three major brands: Goodyear Racing (BTCC, MINI CHALLENGE, GT), Nova Motorsport/Avon (historic racing), and Dunlop Motorsport (historic tyres). The company provides tyre supply, fitting services, and technical support at over 80 events annually, supplemented by workshop services in Daventry. Supporting products include Race Tubes, Rim Bands, and metal locking valves. The core offering is the supply and fitting of high-performance racing tyres, with services layered around installation, trackside support, and technical expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Goodyear Racing Tyres High-performance racing tyres for modern championships including BTCC (where HP Tyres is Goodyear's appointed provider for the UK's Premier National Championship), Mini Challenge, GT, Saloon Car, Sports Car and historic categories. Sold to professional racing teams, championship organisers and competitors across the UK and Europe.
• Nova Motorsport Tyres (Avon range) Historic racing tyres and Formula Ford tyres from Nova Motorsport, the licensed manufacturer of the Avon Motorsport range. Supplied to historic racing competitors, Formula Ford drivers and Caterham championship entrants in the UK and across the EU dealer network.
• Dunlop Motorsport Tyres Historic racing tyres under the Dunlop Motorsport brand covering L Section, M Section, Post Historic, Vintage and DZ03G ranges. Sold with free-of-charge fitting at events and at the Daventry workshop. Sold to historic racing competitors, classic car racers and specialist historic dealers.
• Tyre Accessories Race-spec accessories sold alongside the company's racing tyres: race tubes from £46.50, rim bands from £9.50 and metal locking valves from £9.50 each. Sold to motorsport competitors fitting their own tyres or using the workshop fitting service.
• Workshop Fitting Service Free-of-charge fitting service for Dunlop Motorsport tyres provided at the HP Tyres workshop in Daventry (Units 5-7, Broad March Trade Park, NN11 4HE), 12 miles north of Silverstone Circuit. Workshop hours Monday-Thursday 9.30am-5pm, Friday 9.30am-3pm. Strictly by appointment only. Sold to historic racing competitors and classic car racers.
• Event Fitting Service Free-of-charge trackside tyre fitting delivered at over 80 motorsport events per year, including BTCC, WEC rounds, Le Mans 24 Hours, Silverstone Classic, Goodwood Revival, Masters Historic Racing rounds, Mini Challenge and Britcar. Pre-booking recommended. Sold to motorsport championship organisers and racing teams.
• Trackside Support Services On-site technical expertise and tyre supply support at motorsport events, delivered via purpose-built service trucks at 80+ events annually. Includes technical consultation on tyre fitment and compound selection. Sold to championship organisers (BTCC, WEC, Masters Historic Racing, Britcar) and racing teams.

Quantifiable outcome

• Supporting over 80 events per year
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nova MotorsportcoreStrategic or Co-development Partner · 1 January 2024As of 2024, HP Tyres partnered with Nova Motorsport, the licensed manufacturer of the Avon Motorsport range of historic racing tyres. Nova tyres are used in Caterham championships and other series.
• Goodyear RacingcoreStrategic or Co-development Partner · 1 January 2020Partnership began in 2020 for many events including Le Mans 24 Hours, World Endurance Championship (WEC), British Touring Car (BTCC), Mini Challenge and Britcar. HP Tyres is Goodyear's appointed provider for BTCC and official WEC service partner.
• Masters Historic RacingcoreStrategic or Co-development Partner · 1 January 200420-year partnership with Masters Historic Racing with new long-term agreement from 2024 encompassing all Masters grids. HP Tyres is on-site with Goodyear Racing trucks at every round of Masters Racing Legends, Sports Car Legends, and other Masters series.
• Dunlop MotorsportcoreStrategic or Co-development Partner · 1 January 1970HP Tyres was founded by John Pearson Snr over 40 years ago to ensure continuity of supply for Dunlop Motorsport historic racing tyres. The Pearson family have had close links with Dunlop since the 1970s. Company originated as a Dunlop historic tyre specialist.
• Munchner Oldtimer Reifen GmbHminorChannel Partner/ Reseller/ DistributorEU dealer based in Holzkichen, Germany (D-83607). Contact: +49 8024 6794, [email protected]
• Motorsport Total ServiceminorChannel Partner/ Reseller/ DistributorEU dealer based in Barcelona, Spain (08110 Montcada i Reixac). Contact: +34 933 68 30 51, [email protected]
• Horag Hotz Racing AGminorChannel Partner/ Reseller/ DistributorEU dealer based in Sulgen, Switzerland (CH8583). Contact: +41716448020, [email protected]
• RaceTyres BVminorChannel Partner/ Reseller/ DistributorEU dealer based in Zandvoort, Netherlands (2041CS). Contact: +31655503961, [email protected]

Scale indicators3 records

Recent moves6 records

Broad incumbents

• Pirelli & C. S.p.A. Global tyre manufacturer with a major motorsport division (Formula 1, World Rally). Comparable as a motorsport tyre brand that supplies championships and partners with distributors similar to HP Tyres.
• Michelin: Global tyre manufacturer with deep involvement in endurance and historic motorsport. Comparable as a broad motorsport tyre incumbent that interacts with similar distribution and trackside service models.
• Continental AG: Global tyre manufacturer supplying motorsport series including touring cars and endurance racing. Comparable as a broad incumbent whose tyres are distributed through motorsport channels analogous to HP Tyres' model.
• Goodyear Tire & Rubber Company: Global tyre manufacturer and HP Tyres' primary brand partner for BTCC, WEC and other series. Comparable as the motorsport tyre manufacturer whose appointed-provider status underpins HP Tyres' contracted business.
• Yokohama Rubber Company: Global tyre manufacturer with motorsport involvement across GT and touring car championships. Comparable as a broad tyre incumbent competing for the same championship tyre contracts that HP Tyres services.

Direct peers

• Longstone Tyres: UK supplier specialising in historic and classic racing tyres, including Dunlop, Avon and other vintage ranges. Closely comparable to HP Tyres' historic-racing offering and FIA Appendix K tyre supply.
• Maxsport Ltd: UK-based motorsport tyre distributor supplying race tyres and trackside support across championships. Operates in the same niche as HP Tyres, distributing manufacturer brands to race teams and providing event-based fitting services.
• Hoosier Racing Tire: US-based manufacturer and supplier of motorsport tyres for circuit, rally, drag and historic racing. Comparable as a specialist motorsport tyre brand with trackside and championship supply activities.
• Blockley Tyre Company: UK manufacturer/supplier of vintage and historic racing tyres for pre-war and classic events. Closely comparable to HP Tyres' historic-racing heritage and FIA-compliant product range.
• Nova Motorsport: Licensed manufacturer of the Avon Motorsport historic racing tyre range and HP Tyres' distribution partner. Comparable as a motorsport tyre specialist focused on the historic segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/hptyresltd
• LinkedInlinkedin.com/company/hp-tyres-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hp Tyres