What Golf de Caen la mer does

Golf de Caen la Mer operates a 27-hole golf facility across a 92-hectare domain at Biéville-Beuville, Normandy, ten minutes from Caen city center. The asset comprises an 18-hole Plaine-Vallon course (Par 71, 5,986 m) and a 9-hole Le Bois course (Par 37, 3,184 m), both designed by architect Fred Hawtree and opened in 1990 and 1995 respectively, supported by a 35-post practice range, two putting greens, and approach zones. The golf course land is owned by the communauté urbaine Caen la Mer (public intercommunality) and operated under a 10-year delegated management contract by SARL Golf Compact de Louvigny, which took over from Blue Green in March 2019. Management is led by Maxime Morel (Gérant/Directeur), with Aline Morel as Co-Partner, Christophe Durier heading instruction, Sandra Leborgne managing reception, and Julien Jouan as Head Chef. The 400-member Association Sportive du Golf de Caen runs the sporting calendar alongside the operator.

The business serves recreational golfers, youth/juniors, corporate clients, and competitive players through a multi-revenue model: recurring annual subscriptions (individual, couple, family, and youth tiers across 9- and 27-hole access), pay-as-you-go green fees with seasonal and carnet pricing, golf instruction (individual, collective, and École de Golf junior programmes), a full-service 7-day restaurant (La Caentee'n) with seminar catering, a Pro Shop stocking Titleist, Röhnisch, and FootJoy, and corporate event hosting across two seminar rooms. GTM is direct-to-consumer with regional scope, supported by an online booking system and social media presence. Ancillary revenue is generated through an extensive branded competition calendar (Decathlon, Volvo, BMW, Abeille, Lissac, Digital Golf Tour) and recurring charity tournaments. The competitive positioning rests on a heritage Hawtree-designed dual course, Normandy federation championship results (regional and French 2nd/3rd division titles in 2025–2026), a structured youth pipeline, and integrated F&B and event infrastructure on a single site.

Name

Golf de Caen la mer

Legal name

Le Golf de Caen la mer

Website

https://golf-caenlamer.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf de Caen la Mer is a privately operated 27-hole golf facility on a 92-hectare domain in Biéville-Beuville, Normandy, serving recreational golfers, youth players, and corporate clients through subscriptions, green fees, instruction, restaurant, and event hosting.

Ownership category

akta.pro rank

Product category

Golf Course Operations

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course operations
• Golf instruction
• Sports facility management
• Corporate event hosting
• Golf retail proshop

Headquarters

HQ city

Biéville-Beuville

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Green Fees & Subscriptions: One-time green fee sales for 9 or 18 hole play, and annual/monthly subscriptions for unlimited play. Subscription tiers include individual, couple, and family plans with options for 9 or 27 holes.
2. Golf Instruction: Individual and group lessons, golf school programs for children and adults, and school vacation stages.
3. Restaurant (La Caentee'n): Full-service restaurant open 7 days a week, serving lunch with daily formulas and à la carte menu. Also provides catering for corporate events and seminars.
4. Pro Shop: Retail sales of golf equipment, textiles, and accessories featuring brands like Titleist, Röhnisch, and FootJoy. Open 7 days a week.
5. Event Hosting: Corporate events including seminars, team building activities, and private functions. Two seminar rooms available (up to 100 persons), with full catering services.
6. Competition Fees: Revenue from organizing competitions including club championships, regional tournaments, and charity events. Competition entry fees and sponsorship contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Golf de Caen la Mer operates two golf courses (18-hole Plaine-Vallon and 9-hole Le Bois) on a 92-hectare estate in Biéville-Beuville, Normandy, providing golf course access through green fees and annual subscriptions. The facility delivers supporting services including golf instruction (private and group lessons), a junior golf school, an on-site restaurant, a pro shop retailing equipment and apparel, two seminar rooms, corporate team-building programmes, and an annual competition calendar.

Product overview

Golf de Caen la Mer is a dual-course golf club operating two courses across a 92-hectare estate at Biéville-Beuville, Normandy: the 18-hole Plaine-Vallon (Par 71, 5986 m) and the 9-hole Bois course (Par 37, 3184 m), both designed by Fred Hawtree. These are supported by training facilities (35-post practice range, two putting greens, three approach zones) and an associated junior programme at Golf Compact de Louvigny. The club complements its sporting offer with ancillary services: a PROSHOP (retail), La Caentee'n restaurant (catering up to 80 guests), seminar/meeting room hire, corporate team building programmes, and a full competition calendar. Instruction is delivered through private lessons, group courses, and the golf school (École de Golf). Access is sold via annual memberships and green-fee play.

Differentiator

Problem solved

Functional benefit

Products and services

• Parcours Plaine-Vallon (18 trous) 18-hole championship course (Par 71, 5986 m) designed by Fred Hawtree, located in Biéville-Beuville on a 92-hectare domain, featuring woodland and plain terrain that rewards length and precision. Available to golfers via green fees and annual subscriptions.
• Parcours du Bois (9 trous) 9-hole woodland course (Par 37, 3184 m) added in 1995, designed by Fred Hawtree, requiring both length and accuracy among varied tree species. Available via subscriptions and green fees.
• Zones d'entraînement (Practice Facilities) Training facilities including a 35-post practice range (18 covered, 250 metres), two putting greens, and three approach/chipping zones with two school holes for developing all aspects of the game. Available to golfers for practice bucket purchases.
• Golf Instruction (Cours particuliers, collectifs et stages) Golf instruction services including private lessons (30 min and 1 hour), group courses, collective packages (Discovery 1 month, Evolution 2 months, Adults 12 sessions), and holiday camps, taught by state-certified instructors. Serves children and adults from beginner to competitive levels.
• École de Golf (Junior Golf School) Junior golf school offering Leisure program (€250/year) and Competition program (€450/year), with school vacation stages (€120). With over 90 children, it is one of Normandy's leading youth golf programmes, with goal of 200+ children across the Caen and Louvigny sites. License fees included.
• PROSHOP Retail shop open 7 days a week offering a curated selection of golf textiles, equipment, and accessories from brands including Titleist, Rohnisch, and FootJoy, serving golfer profiles from beginner to advanced.
• La Caentee'n (Restaurant) On-site panoramic restaurant open 7 days a week serving 100% homemade cuisine with seasonal fresh products. The main hall accommodates up to 80 guests with a daily lunch formula and full à la carte menu; also provides catering for corporate events and seminars.
• Séminaires et salles de réunion Corporate event services with two equipped seminar rooms — Salle Angot (up to 100 persons) and Salle Caen la Mer (up to 20 persons) — both with panoramic golf views, high-speed WiFi, projectors, whiteboards, and microphones. Combined with restaurant catering services.
• Team building golf Guided golf initiation and team challenges for corporate groups of 10 to 50 persons, lasting 1h30 to 3h, led by state-certified instructors. Combined seminar + team building packages also available.
• Compétitions de golf Organisation and hosting of a full calendar of golf competitions including Grand Prix (3-day events), seniors' trophies, youth events (Grand Prix Jeunes), charity events (Trophée Baclesse, Blouses Roses), corporate cups (Decathlon, Volvo Golf Cup), and amateur events, with entry fees and sponsorship contributions.
• Abonnements et green-fees Annual membership subscriptions (7/7 or 5/7 on 9 or 27 holes; individual, couple, family) and green-fee play (18 or 9 holes), with reduced rates for juniors, young adults, and members. Carnets of green-fees with 10% discount also offered.
• Stages d'été (Summer Camps) Summer holiday golf camps open to all levels and ages, held across the two-month school holiday period at Golf de Caen la Mer or Golf de Louvigny.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Golf Compact de LouvignycoreStrategic or Co-development Partner · 1 January 2019Co-managed facility (via SARL Golf Compact de Louvigny) since March 2019. Golf school operates across both sites with 90+ children. Shared management team with Maxime Morel and Christophe Durier.
• DecathlonminorGTM or Marketing PartnerCompetition sponsor for Coupe Decathlon events. Decathlon provides sponsorship support for club competitions and receives brand visibility.
• Centre François BaclessecoreGTM or Marketing PartnerAnnual Trophée Baclesse charity golf competition raising funds for biomedical research at the cancer center. €15,000 raised in 2026.
• DS Automobiles / Mary AutomobilesminorGTM or Marketing PartnerSponsor through Groupe Mary Automobiles for Volvo Golf Cup events. Vehicle sponsorship for competition prizes.
• BMW Envergure CaenminorGTM or Marketing PartnerAutomotive sponsor providing vehicles and sponsorship for club events and competitions.
• Cabinet Sollier-Avellaneda / Abeille AssurancesminorGTM or Marketing PartnerInsurance sponsor for Abeille Golf Trophy competitions. Provides sponsorship for annual competition events.
• Rotary Clubs NormandscoreGTM or Marketing PartnerAnnual charity competition with all fees donated to HANDI'KIDS Golf de Caen. Raised €1,226 in 2025.
• FreeGolf / Fès CupminorGTM or Marketing PartnerFreeGolf organizes international charity competition at the club. Partnership for charitable golf events.
• Lissac CaenminorGTM or Marketing PartnerOptician sponsor for annual Lissac competition. Long-standing partnership for 17+ editions.
• Groupe Digital OuistrehamcoreGTM or Marketing PartnerOrganizer of Digital Golf Tour events. Partnership for 13 editions of annual competition with 90+ participants.
• Boulangerie QuellierminorGTM or Marketing PartnerLocal bakery sponsor for Trophée Boulangerie Quellier & La Mie Paulette competition.
• Golf PassionminorChannel Partner/ Reseller/ DistributorGolf equipment retailer with 3 stores in Normandy. Provides equipment services including fitting, grip replacement, and repairs for club members.
• VOLVO | Mary AutomobilesminorGTM or Marketing PartnerAutomotive sponsor for Volvo Golf Cup tournament. Second edition in 2025 with 88 participants.
• Les blouses rosescoreGTM or Marketing PartnerAnnual charity competition supporting Les Blouses Roses association. 15th edition in 2025 with 96 participants, raising €1,746.
• Les Accords ParfaitsminorGTM or Marketing PartnerWine and gourmet products sponsor for events and competitions.
• Région NormandieminorGTM or Marketing PartnerRegional government sponsor supporting golf development in Normandy.
• Département CalvadosminorGTM or Marketing PartnerDepartmental government sponsor supporting local sports and golf activities.
• Ville de CaenminorGTM or Marketing PartnerMunicipal sponsor for golf club and competitions.
• Commune Biéville BeuvilleminorGTM or Marketing PartnerLocal commune where the golf facility is located. Partnership for community sports development.
• Ligue Golf de NormandiecoreStrategic or Co-development PartnerRegional golf federation organizing championships and competitions. First-time host of Grand Prix de la Ligue in 2025.
• Le Green de l'EspoirminorGTM or Marketing PartnerCharity partnership with Vaincre la Mucoviscidose for golf events supporting medical research.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Open Golf Club: French golf management group operating affiliated courses under a shared brand and services platform, comparable in business model to the SARL operator structure.
• Blue Green: Major French golf course management company and the previous operator of Golf de Caen la Mer for nearly 30 years; direct comparison point for delegated management contracts.
• Le Golf National: Flagship French golf facility and national federation center where the Caen instructors trained; benchmark for competition infrastructure and instruction standards.
• UGOLF (France): Largest golf course operator/management network in France with a similar delegated-management business model serving dozens of courses across the country.
• Albatros Golf Collection: Multi-course French golf operator under delegated management contracts; comparable model for managing public/commune-owned golf assets.

Regional players

• Golf de Rouen Mont-Saint-Aignan: Normandy-based 18/9-hole course with similar subscription, green-fee, and competition structure targeting the same regional golf population.
• Golf de Deauville: Premium Normandy coastal course where Head of Instruction Christophe Durier previously worked; comparable destination golf facility in the same region.

Direct peers

• Golf de l'Amirauté: Regional Normandy golf course that directly competes with Golf de Caen la Mer for golfers in the Caen metropolitan area and hosts similar regional/national team competitions.
• Golf Compact de Louvigny: Companion 9-hole/compact course co-managed by the same operator since 2019; shares golf school and youth programming, making it the closest operational peer.

Others

• Golf Passion (Normandy retailer): Channel partner for Golf de Caen la Mer's pro shop; adjacent ecosystem player providing equipment, fitting, and repairs across three Normandy stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GolfCaenLaMer
• Facebookfacebook.com/golfdecaenlamer
• Instagraminstagram.com/golfdecaenlamer
• LinkedInlinkedin.com/company/golf-de-caen-la-mer

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf de Caen la mer