Gol Setan (Online flower delivery & Florist) - گل فروشی آنلاین گُل سِتان

Name

Gol Setan (Online flower delivery & Florist) - گل فروشی آنلاین گُل سِتان

Legal name

شرکت ارزش آفرینان فردای روشن (گل فروشی آنلاین گُل‌ستان)

Website

https://golsetan.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gol Setan is a Tehran-based online florist and indoor-plant retailer selling fresh-cut flowers, bouquets, preserved roses, and potted plants to individual gift-buyers in Iran, with same-day delivery across Tehran districts 1-14 and nationwide reach via third-party couriers.

Ownership category

akta.pro rank

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Flowers & Plants): Online retail of fresh cut flowers, bouquets, flower boxes, baskets, potted plants, and preserved roses. Products sold as one-time purchases with per-product pricing in Iranian Toman. Same-day delivery available for in-stock items. Additional add-ons include greeting cards, chocolates, and teddy bears.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Gol Setan sells fresh cut flowers, bouquets, flower boxes, flower baskets, eternal/preserved roses, and indoor/outdoor potted plants directly to consumers through its own e-commerce website, physical Tehran showroom, and WhatsApp/phone ordering. The company offers same-day in-city delivery within 4 hours across Tehran districts 1-14, anonymous and bilingual remote ordering for diaspora customers, and supplementary on-site gardening and plant-care consultation services in Tehran.

Product overview

Gol Setan is an online flower shop and florist based in Tehran, Iran, offering a comprehensive range of fresh cut flowers, potted plants, and gift products. The product portfolio includes bouquets, flower boxes, flower baskets, eternal roses, and various potted plants including orchids and houseplants. The company operates with same-day delivery service in Tehran and offers mobile gardening and plant consultation services. Flowers are sourced daily from greenhouses and include roses, tulips, narcissus, freesias, alstroemeria, orchids, and other seasonal varieties. The company positions itself as a premium flower delivery service with same-day delivery within 4 hours in Tehran.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Cut Flower Arrangements (Bouquets, Boxes, Baskets) Fresh cut flower arrangements including bouquets, flower boxes, and flower baskets with various seasonal flowers (roses, tulips, narcissus, freesias, alstroemeria, lisianthus, lilies, anthurium, gerbera, carnation, chrysanthemum, sunflowers) for occasions such as birthdays, anniversaries, romantic gestures, congratulations, get-well visits, and condolences. Targeted at individual gift buyers in Tehran and nationwide, plus diaspora customers ordering remotely for recipients in Iran.
• Eternal/Preserved Roses (گل رز جاودان) Long-lasting preserved roses in various colors and designs that maintain their appearance for approximately three years without watering. Sold as luxury gift items for anniversaries, romantic occasions, and corporate gifting.
• Potted Indoor and Outdoor Plants Indoor and outdoor potted plants including orchids (Phalaenopsis, Dendrobium, Cymbidium), cacti, succulents, bonsai, sansevieria, ficus, zamioculcas, yucca, alocasia, dracaena, anthurium, strelitzia, peperomia, pothos, haworthia, aglaonema, philodendron, crassula, syngonium, chamaedorea, swiss cheese plant, pedilanthus, bamboo, agave, euphorbia, pachira, schefflera, ficus benjamina, and dracaena rikki. Includes air-purifying, low-light, office, terrarium, kokedama, and large-size variants. For home and office decoration.
• On-Site Gardening and Plant Care Services Mobile gardening services in Tehran including soil and pot replacement, plant care, pruning, landscape design, roof garden design, and terrarium creation for homes and offices. Targeted at home and office plant owners in Tehran.
• Online Plant Care Consultation Online consultation with plant doctors for diagnosing plant health issues and providing care advice, offered remotely to plant owners across Iran.
• Same-Day Flower and Plant Delivery Same-day flower and plant delivery service within Tehran districts 1-14, completing deliveries in under 4 hours across three daily time slots (10-13h, 13-17h, 17-21h). Free for orders above 100,000 Tomans; 30,000 Toman fee below threshold and for preserved roses. Available for in-stock items; trained in-house delivery staff deliver to the recipient's door with optional anonymous delivery and SMS order tracking.

Quantifiable outcome

• Same-day delivery in under 4 hours across Tehran districts 1-14
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ava (flowers.com): Online flower and plant retailer offering same-day delivery through partner florists, with plants and gift bundles. Directly comparable across product mix (flowers, plants, gifts) and delivery-led online ordering.
• ProFlowers: Online retailer of fresh flowers, plants, and gift baskets with direct-from-grower sourcing and scheduled delivery. Comparable in product mix (flowers, plants, gifts) and online-first D2C ordering.
• Interflora: Global flower delivery network connecting local florists for international and same-day orders. Mirrors Gol Setan's model of using a network of florists plus own delivery to fulfill gift orders across geographies.
• UrbanStems: D2C online florist focused on same-day and next-day delivery in select U.S. metros with curated bouquets and modern branding. Closely comparable in same-day city-anchored delivery model and gifting focus.
• Teleflora: Floral delivery network connecting local member florists to fulfill hand-arranged, same-day gift orders. Directly comparable to Gol Setan on the local-florist-with-own-delivery model.
• 1-800-Flowers.com: One of the largest online flower and gift retailers in the U.S., offering same-day delivery, broad assortment of bouquets, plants, and gift bundles for personal and corporate occasions. Closely comparable to Gol Setan in vertical online florist model, multi-channel ordering, and occasion-driven demand.
• Farmgirl Flowers: D2C online florist with a curated, design-forward brand, bundled gifting add-ons, and nationwide delivery. Comparable in curated assortments, gifting add-ons (chocolates, cards), and online-first model.
• The Bouqs Co. Vertically integrated online florist that sources directly from farms and delivers farm-to-door bouquets via own logistics. Comparable to Gol Setan's farm/greenhouse-to-customer model with controlled supply and on-demand delivery.
• BloomNation: Online marketplace that connects customers with local florists for same-day handcrafted arrangements, with each florist fulfilling and delivering its own orders. Closely analogous to Gol Setan's local-florist delivery architecture.
• FTD (Florists' Transnational Delivery): Long-standing online flower and gift delivery brand operating through a network of local florists for same-day fulfillment. Comparable to Gol Setan's florist-network + own-delivery hybrid model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GolSetan
• Facebookfacebook.com/shop
• LinkedInlinkedin.com/company/golsetanco
• Pinterestpinterest.com/gol_setan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gol Setan (Online flower delivery & Florist) - گل فروشی آنلاین گُل سِتان