Goltash .Co
Goltash .Co is an Iranian publicly listed manufacturer of detergents, hygiene products, and cosmetics, operating since 1982 with 65,000–70,000 tonnes of annual capacity under brands such as Pooneh, Nasim, and Goltatex, serving retail, industrial, and export markets across the Middle East and Eurasia.
- Company typePublic
- Founded1982
- HeadquartersIsfahan, Iran
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Goltash .Co does
Goltash .Co (شرکت گلتاش) is an Iranian manufacturer of detergents, hygiene products, and cosmetics, founded in 1982 and publicly listed on the Tehran Stock Exchange under the ticker SHegel (شگل). It operates as a subsidiary of Behshahr Industrial Development Group and runs a single Isfahan-based production complex with nameplate capacity of 65,000–70,000 tonnes per year, supported by 590 employees across an Isfahan factory, a Tehran shareholder/head-office site, and an Isfahan regional sales office. The business holds ISO 9001 (quality management) and ISO 14001 (environmental management) certifications.
The company's portfolio spans a multi-brand consumer book — Pooneh, Nasim, Siv, Shabnam, Golnar, Golbou, Aromax, and Dentamax — covering personal care, oral care, and household cleaning, alongside the Goltatex industrial brand serving B2B buyers of cleaning and process chemicals. Upstream, Goltash produces detergent raw materials (betaine, texapon, lauramide) for both captive use and third-party sale, and has recently brought bottle cap production in-house. Recent launches include an Aromax export shampoo line, silica-formulated 70g Pooneh and Nasim toothpaste, and a 10/20-litre institutional gallon line.
Goltash operates a hybrid B2B/B2C model: consumer brands are distributed through domestic retail while industrial products and selected consumer SKUs are exported to Russia/Eurasia, the wider Middle East, the GCC, Afghanistan, and Iraq. Pricing and contract terms are not disclosed. The company reported 202% month-over-month revenue growth for Khordad 1405 (corresponding to late May–late June 2026 in the Gregorian calendar), although no absolute revenue figure was provided.
Goltash .Co firmographics
Firmographics- Name
- Goltash .Co
- Legal name
- Sherkat-e Goltash (Sahami-e Aam)
- Website
- https://goltash.com
- Company type
- Public
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goltash .Co is an Iranian publicly listed manufacturer of detergents, hygiene products, and cosmetics, operating since 1982 with 65,000–70,000 tonnes of annual capacity under brands such as Pooneh, Nasim, and Goltatex, serving retail, industrial, and export markets across the Middle East and Eurasia.
- Ownership category
- akta.pro rank
Goltash .Co industry classification
Industry- Product category
- Household Cleaning and Personal Care Products
- NAICS
- Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Laundry & Textile Care Chemicals & Supplies Distribution (CRAOAGAI)
Keywords
Where Goltash .Co is headquartered
LocationHeadquarters
- HQ city
- Isfahan
- HQ country
- Iran
- HQ region
- Middle East
Offices3 records
Markets served
Goltash .Co business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Consumer FMCG Products: Sale of branded consumer products including toothpaste, shampoo, soap, and liquid hand wash under owned brands (Pooneh, Nasim, Siv, Shabnam, Golnar, Golbou, Aromax, Dentamax) through retail and e-commerce channels domestically.
- Industrial Detergents (B2B): Sale of industrial cleaning products under the Goltatex brand including train wash, industrial laundry, degreasers, rust removers, and corrosion inhibitors to factories, hospitals, textile mills, and rail transport companies. Offered in bulk packaging (IBC tanks 1000L) for large-scale B2B buyers.
- OEM and Private Label Manufacturing: Third-party brands contract with Goltash for OEM/Private Label manufacturing of hygiene and detergent products. Goltash handles formulation, production, QC, and packaging. Revenue from this stream is negotiated on a per-contract basis.
- Export and International Trade: Export of consumer and industrial products to Russia/Eurasian Economic Union, Middle East, and GCC countries. Export products include Aromax shampoo (4 variants), Pooneh and Nasim toothpaste (70g silica), and bulk industrial detergents. Revenue realized in foreign currency.
- Raw Material Sales (B2B): Goltash produces and sells raw material inputs including cocamidopropyl betaine, texapon (pearlizing agent, Goltaperl), and lauramide to other detergent manufacturers in Iran.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Bulk/Industrial (B2B) — Quote-based factory-direct pricing |
| Unit Pricing | Pay-as-you-go | Consumer retail products — Published shelf pricing |
| Transaction based/ take rate | Multi-year contract | OEM/Private Label — Contract-based pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Goltash .Co product offering
Product offeringCore offering
Goltash .Co is an Iranian manufacturer of detergents, hygiene, and cosmetic products established in 1982. The company operates two main segments: consumer brands (Aromax toothpaste, Nasim shampoo, Pooneh, Shabnam, Siv, Golbou, Golnar, Dentamax) for retail customers and an industrial brand (Goltatex) supplying cleaning/hygiene solutions to institutional buyers such as railways, hospitals, dairy producers, textile firms, hotels, and restaurants. Annual production capacity is 65,000-70,000 tonnes, with vertical integration into raw materials such as betaine, texapon, and lauramide.
Product overview
Goltash .Co (گلتاش) is a publicly listed Iranian manufacturer (stock symbol: SHEGEL/شگل) producing detergent, hygiene, and cosmetic products. The company operates under multiple consumer sub-brands (Aromax, Nasim, Pooneh, Shabnam, Siv, Golbou, Golnar, Dentamax) for personal care products including toothpastes, shampoos, hand washes, soaps, moisturizing creams, and sunscreens, alongside an industrial sub-brand (Goltatex) for B2B cleaning solutions including train wash, rust removers, anti-corrosion products, textile detergents, and industrial laundry liquids. The company also manufactures raw materials including Texapon, Betaine, and Lauramide for internal use and external sale. Production capacity is approximately 65,000 tons annually with 590 employees, serving domestic and export markets in Middle East, Russia, and CIS regions.
Differentiator
Problem solved
Functional benefit
Brands
- Aromax (آرومکس): Brand in the oral care, hair care, and skin care product groups. Also used for export shampoo products.
- Nasim (نسیم)
- Pooneh (پونه)
- Shabnam (شبنم)
- Siv (سیو)
- Golnar (گلنار)
- Golbou (گلبو)
- Dentamax (دنتامکس)
- Goltatex (گلتاتکس)
Products and services
- Aromax
- Nasim
- Pooneh
- Shabnam
- Siv
- Golbou
- Golnar
- Dentamax
- Goltatex
Quantifiable outcome
- Over 95% of consumed water is recycled through advanced wastewater treatment systems
- +2 more outcomes
Companies that use Goltash .Co
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Goltash .Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Goltash .Co partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Digikalacoreگلتاش products (toothpaste, shampoo, hand wash) are sold through Iran's largest e-commerce marketplace, Digikala, reaching millions of consumers nationwide.
- Snapp Marketcoreگلتاش consumer products distributed through Snapp Market (hyper-delivery platform) enabling rapid consumer access.
- Sarfe Marketminorگلتاش products available through Sarfe Market, a mid-sized e-commerce platform in Iran.
- Darukademinorگلتاش products (particularly oral care and personal care) distributed through Darukade, an online pharmacy platform.
- Behpakhsh (بهپخش)coreBehpakhsh, a major Iranian distribution company, is listed as a key distribution partner in the group's ecosystem. Goltash participates in joint events and initiatives with Behpakhsh.
- Bank Mellat (بانک ملت)minorBank Mellat's Isfahan branch hosted an event at Goltash's facility. Goltash's shareholder affairs office is located adjacent to Bank Mellat's Tehran branch.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Goltash .Co competitors and assessment
Company assessmentBroad incumbents
- Reckitt Benckiser Group: Reckitt specializes in hygiene, health, and nutrition brands such as Dettol, Lysol, Finish, and Vanish. Comparable to Goltash's Siv hand wash and Goltatex industrial cleaning products, particularly the institutional healthcare/cleaning overlap.
- Kao Corporation: Kao is a Japanese FMCG leader spanning laundry detergents (Attack), hair care (Goldwell, Creme), and skin care. Comparable to Goltash across consumer hygiene and industrial cleaning chemistry, with similar in-house surfactant R&D focus.
- Henkel AG & Co. KGaA: Henkel is a global leader in laundry, home care, and adhesives with a portfolio including Persil, Schwarzkopf, and Bonderite. Its Beauty Care and Laundry & Home Care divisions map directly to Goltash's Goltatex and Aromax portfolios, making it the closest global incumbent comparable by product and formula.
- Church & Dwight Co., Inc. Church & Dwight's Arm & Hammer, OxiClean, and Batiste brands make it comparable in laundry additives, household cleaning, and personal hygiene to Goltash's diversified brand portfolio across oral care, body care, and industrial detergents.
- Colgate-Palmolive Company: Colgate-Palmolive dominates the global toothpaste market and competes in hand wash and body wash. Directly comparable to Goltash's Pooneh, Nasim, and Dentamax toothpaste brands as a category benchmark for oral care competition.
- Unilever PLC: Unilever operates global detergent and personal care brands (OMO, Dove, Lifebuoy, Clear) and competes in emerging markets including the Middle East. Directly comparable to Goltash across consumer FMCG and hygiene categories, though at vastly larger global scale.
Direct peers
- Pakshoo Industrial Group (Iran): Pakshoo is one of Iran's largest detergent and personal care manufacturers, producing washing powders, dishwashing liquids, shampoos, and cosmetics under multiple sub-brands. Directly comparable to Goltash in product mix, customer segments (B2C FMCG plus B2B industrial), domestic Iranian market focus, and distribution via Iranian marketplaces.
- Behshahr Industrial Development Group (Iran, parent): Behshahr Group is Goltash's parent and a diversified Iranian industrial holding with other detergent and chemical subsidiaries. Direct peer at the parent level given portfolio overlap and shared strategic direction; relevant for understanding capital allocation and group-level synergies.
- Golrang Industrial Group (Iran): Golrang is a major Iranian conglomerate producing detergents, hygiene products, cosmetics, and pharmaceuticals with both consumer brands and B2B cleaning chemicals. Competes head-to-head with Goltash in the Iranian home and personal care category and shares a similar multi-brand, multi-channel go-to-market model.
Others
- Behpakhsh Co. (Iran, distribution partner): Behpakhsh is an Iranian distribution partner listed in Goltash's commercial ecosystem. Relevant adjacent comparable for understanding Iranian distribution-channel economics, though Behpakhsh is a channel partner rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Goltash .Co social profiles
Digital presenceGoltash .Co compliance and trust
Trust signalCompliance6 records
Goltash .Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goltash .Co leadership team
Management profileNumber of profiles
Profiles1 record
Goltash .Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goltash .Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goltash .Co
What does Goltash .Co do?
Goltash .Co is an Iranian manufacturer of detergents, hygiene, and cosmetic products established in 1982. The company operates two main segments: consumer brands (Aromax toothpaste, Nasim shampoo, Pooneh, Shabnam, Siv, Golbou, Golnar, Dentamax) for retail customers and an industrial brand (Goltatex) supplying cleaning/hygiene solutions to institutional buyers such as railways, hospitals, dairy producers, textile firms, hotels, and restaurants. Annual production capacity is 65,000-70,000 tonnes, with vertical integration into raw materials such as betaine, texapon, and lauramide.
Is Goltash .Co a public or private company?
Goltash .Co is a public company. It is classified as public and is currently operating.
When was Goltash .Co founded?
Goltash .Co was founded in 1982. It employs 11 to 50 people.
Where is Goltash .Co based?
Goltash .Co is headquartered in Isfahan, Iran, in the Middle East region.
How does Goltash .Co make money?
Five revenue lines are on record. Consumer FMCG Products are the primary driver. The others are industrial Detergents (B2B), OEM and Private Label Manufacturing, export and International Trade and raw Material Sales (B2B).
Who are Goltash .Co's main competitors?
Broad incumbents on record are Reckitt Benckiser Group, Kao Corporation, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Colgate-Palmolive Company and Unilever PLC. Direct peers are Pakshoo Industrial Group (Iran), Behshahr Industrial Development Group (Iran, parent) and Golrang Industrial Group (Iran). Behpakhsh Co. (Iran, distribution partner) is listed as an others.
Does Goltash .Co have an API?
No public API is recorded for Goltash .Co.
What industry is Goltash .Co in?
Goltash .Co's product category is Household Cleaning and Personal Care Products. Its primary akta.pro industry code is CRAOAGAI, Laundry & Textile Care Chemicals & Supplies Distribution. Its NAICS code is 325611 and its SIC code is 2840.