Gonet Geneva Open

Name

Gonet Geneva Open

Legal name

Geneva Trophy Promotion Sàrl

Website

https://gonetgenevaopen.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Geneva Trophy Promotion Sàrl operates the Gonet Geneva Open, an annual ATP 250 clay-court tennis tournament held at Tennis Club de Genève in Parc des Eaux-Vives, Geneva. It serves ATP Tour professionals, spectators, and corporate sponsors, generating revenue through ticket sales, VIP hospitality, and multi-tier sponsorships.

Ownership category

akta.pro rank

Product category

Professional Sports Events

NAICS

Spectator Sports (71121)

akta.pro primary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Professional tennis tournament
• ATP 250 event
• Sports event management
• Corporate hospitality
• Tennis ticketing

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Public Ticket Sales: Sale of public tickets for tournament sessions (singles and doubles matches) across center court, secondary courts, and practice courts. Official reseller is Ticketcorner (online and POS). Tickets are sold per session (day/night), with Duo Ticket options available Monday–Thursday.
2. VIP Hospitality — Boxes & Privilege Seats: Sale of VIP boxes (corporate loges) and privilege seats offering center court access plus access to the Château VIP restaurant during sessions. VIP products are sold through official partner GPS GOLD PERFORMANCE SERVICE SA.
3. Corporate Sponsorships: Multi-tiered sponsorship program including title sponsorship (Gonet), main sponsorship (Russell Bedford), co-sponsorship, broadcast/media partnerships, and provider partnerships. Sponsors receive branding, hospitality, and marketing visibility around the tournament.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

The Gonet Geneva Open is an annual ATP 250 clay-court tennis tournament organized by Geneva Trophy Promotion Sàrl at the Tennis Club de Genève in Parc des Eaux-Vives, Geneva, Switzerland. It operates over 8 days each year, hosting 28 main-draw singles players, 4 qualifiers, and 32 doubles players in approximately 54 matches. Revenue is generated through public ticket sales via Ticketcorner, VIP boxes and privilege seats via GPS Gold Performance Service SA, and a multi-tier corporate sponsorship program.

Product overview

Gonet Geneva Open is an ATP 250 clay-court tennis tournament organized by Geneva Trophy Promotion Sàrl. The offering consists of the main tournament event (tickets for singles and doubles matches), supplemented by premium VIP hospitality products (boxes and privilege seats), and The Village public entertainment area. Sponsorship packages are available for corporate partners seeking visibility at the event.

Differentiator

Problem solved

Functional benefit

Products and services

• Gonet Geneva Open ATP 250 Tournament The main ATP 250 clay-court tennis tournament held annually at the Tennis Club de Genève in Parc des Eaux-Vives, featuring singles and doubles competitions with professional ATP Tour players. Held over 8 days each year with 28 main-draw singles players, 4 qualifiers, and 32 doubles players competing in approximately 54 matches.
• Grand Public Tickets (General Admission) Standard tickets granting access to all matches (singles and doubles) for the session on center court, secondary courts, and practice courts. Available as day sessions, night sessions, or duo tickets (Monday–Thursday). Sold exclusively via Ticketcorner.
• VIP Hospitality (Boxes & Privilege Seats) Premium hospitality offerings including private boxes (corporate loges) with dedicated services and privilege seats on Center Court, plus access to the Château VIP restaurant during tournament sessions. Sold exclusively through GPS GOLD PERFORMANCE SERVICE SA.
• The Village (Tournament Village) Free-entry public area at the tournament entrance featuring the official merchandise shop, stringers' corner, partner/sponsor stands, food and beverage options, and musical entertainment. Open to all visitors regardless of ticket status.
• Corporate Sponsorship Packages Corporate sponsorship and partnership opportunities offering unique hosting and client entertainment experiences within the historic Tennis Club de Genève enclosure. Includes multiple sponsorship tiers (title, main, co-sponsor, broadcast/media partnerships, provider partnerships) with branding, hospitality, and marketing visibility around the tournament.

Quantifiable outcome

• 46,636 visitors attended the 2026 edition over 8 days — a record for the tournament
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Russell Bedford fiduciaire GenèvecoreGTM or Marketing Partner · 22 May 2026Russell Bedford fiduciaire Genève serves as a Main Sponsor of the Gonet Geneva Open under a new four-year partnership running until 2030. The firm, a member of the Russell Bedford International network, has been operating in Geneva and throughout Switzerland for several decades. Since 2023, Russell Bedford has been committed to supporting the tournament, with the renewal reflecting its determination to contribute actively and sustainably to the success of the event.
• TicketcornercoreChannel Partner/ Reseller/ DistributorTicketcorner is the official reseller of public tickets for the Gonet Geneva Open. Tickets can be purchased online via ticketcorner.ch and at Ticketcorner points of sale (including FNAC) across Switzerland. GTP recommends purchasing only through official and authorized ticket vendors to protect clients from overpriced or counterfeit tickets.
• GPS GOLD PERFORMANCE SERVICE SAcoreChannel Partner/ Reseller/ DistributorGPS GOLD PERFORMANCE SERVICE SA is the official partner and reseller of VIP products (boxes and privilege seats) for the Gonet Geneva Open. VIP products sold by authorized resellers are issued exclusively by Geneva Trophy Promotion Sàrl.
• Gonet (Title Sponsor)coreGTM or Marketing PartnerGonet serves as the Title Sponsor of the Gonet Geneva Open, providing primary naming rights and branding association with the tournament.
• EmiratesminorGTM or Marketing PartnerEmirates is a co-sponsor of the Gonet Geneva Open, providing international brand visibility and airline-related hospitality benefits.
• Vaudoise AssurancesminorGTM or Marketing PartnerVaudoise is a co-sponsor of the Gonet Geneva Open, providing insurance sector brand association and regional visibility.
• RTS (Radio Télévision Suisse)coreChannel Partner/ Reseller/ DistributorRTS serves as the Broadcast & Media Partner of the Gonet Geneva Open, providing Swiss national television and radio coverage of the tournament to audiences in Switzerland.
• Ville de Genève (City of Geneva)minorGTM or Marketing PartnerThe Ville de Genève (City of Geneva) is a Partner of the Gonet Geneva Open, supporting the event as a major civic and cultural initiative in the Geneva region.
• Tennis Club de GenèvecoreStrategic or Co-development PartnerThe Tennis Club de Genève is the venue host of the Gonet Geneva Open. The historic club, overlooking Parc des Eaux-Vives on the shores of Lake Geneva, has been staging top-level tennis since 1980, hosting legends including Henri Cochet, Rod Laver, Björn Borg, and Mats Wilander.
• Estrella DammminorGTM or Marketing PartnerEstrella Damm (a Spanish beer brand) is a co-sponsor of the tournament, providing refreshment brand association and beverage hospitality.
• Goldbach NeominorGTM or Marketing PartnerGoldbach Neo is a co-sponsor of the Gonet Geneva Open, providing media and advertising services expertise.
• First HomeminorGTM or Marketing PartnerFirst Home (real estate) is a co-sponsor of the tournament, providing property sector brand visibility.
• Fourteen (14 Fourteen)minorOthersFourteen (14 Fourteen) is the official merchandise provider for the Gonet Geneva Open, operating tournament merchandise stands both in the Official Village and inside the tournament venue.
• Radio LacminorGTM or Marketing PartnerRadio Lac is a media partner of the Gonet Geneva Open, providing regional radio coverage and audience reach in French-speaking Switzerland.
• Tribune de GenèveminorGTM or Marketing PartnerTribune de Genève is a media partner of the Gonet Geneva Open, providing regional press coverage for the Geneva audience.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Others

• ATP Tour, Inc. Governing body of men's professional tennis. Geneva is an ATP-sanctioned event, dependent on ATP calendar slotting, rules and broadcast relationships; ATP is also the partner that provides the YouTube highlight feed referenced in Geneva's marketing channels.
• IMG (Endeavor): Global sports and events operator that manages several ATP/WTA tournaments (e.g., Miami Open) and represents top players. Relevant as the ecosystem's largest independent tennis-event operator and as a potential strategic / acquirer-side counterpart for Geneva Trophy Promotion Sàrl.

Regional players

• Swiss Indoors Basel: Switzerland's other ATP Tour event (ATP 500, indoor hard court, held in autumn). Same country and same operating context but different tier, surface, and calendar slot — comparison benchmark for Swiss tennis-event economics rather than head-to-head competition.

Broad incumbents

• Mutua Madrid Open: ATP Masters 1000 / WTA 1000 combined clay-court tournament in Spain. Another higher-tier clay event in the same European swing; benchmark for combined ATP/WTA operating economics and combined-format scheduling.
• Roland-Garros (FFT): The French Open, operated by the Fédération Française de Tennis. The Grand Slam that defines the European clay swing and into which Geneva funnels elite players as a final tune-up. Operationally and commercially incomparable at scale, but structurally the most relevant reference point for Geneva's calendar positioning.
• Rolex Monte-Carlo Masters: ATP Masters 1000 clay-court tournament in Monaco — same surface and region but materially larger scale and prestige. Operates as the headline European clay swing event against which Geneva is positioned as an intimate, late-tuning alternative.

Direct peers

• Tiriac Open (Bucharest): Romanian ATP 250 clay-court tournament also positioned in the pre-Roland-Garros European clay swing. Comparable scale, comparable tier, comparable attendance profile and sponsorship mix targeting regional corporates.
• Open Parc Auvergne-Rhône-Alpes Lyon (Lyon Open): French ATP 250 clay-court tournament held the same week as Geneva on the European clay swing. Same tier, same surface, same pre-Roland-Garros scheduling logic — the closest head-to-head substitute for players, sponsors and spectators.
• Millennium Estoril Open: Portuguese ATP 250 clay-court tournament on the same European clay swing week. Same ATP tier, same surface, similar mix of public ticketing via authorised reseller, VIP hospitality, and tiered corporate sponsorships.
• BMW Open (Munich): German ATP clay-court tournament (ATP 500) on the spring European clay swing. Same surface and season slot; higher tier and longer history, but a useful benchmark for hospitality-driven revenue mix and German-speaking corporate sponsorship appetite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/genevaopen
• YouTubeyoutube.com/channel/UCJqwqXh5JvZXXkXmcmI56pg/featured
• Facebookfacebook.com/genevaopen
• LinkedInlinkedin.com/company/gonetgenevaopen
• Instagraminstagram.com/gonetgenevaopen
• TikToktiktok.com/@gonetgenevaopen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gonet Geneva Open