Goodbye Gas
- Company typePrivate
- Founded-
- HeadquartersRichmond, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Goodbye Gas does
Goodbye Gas is a Melbourne-based home electrification services company that converts residential properties from gas to all-electric appliances. Founded by Ben Russell, an electrician with nearly 20 years of experience, and co-founder Marcella (Marchie), a sustainable architecture expert, the company operates from a small headquarters in Richmond, Victoria, serving homeowners across Melbourne and regional Victoria. The core offering is a three-step end-to-end service: a home visit (in-person or virtual) to assess needs, a personalised electrification plan with itemised pricing and applicable rebates, and a single-day 'Electrification Day' installation in which the company coordinates all trades, sources and installs appliances, and removes rubbish.
The product portfolio covers heat pump hot water systems, induction cooktops, reverse cycle and ducted heating/cooling, EV chargers, switchboard and mains upgrades, and solar and battery recommendations. Revenue is generated through professional service fees for consultation, planning, and installation coordination, plus hardware markup on sourced appliances, with the company also administering government rebates and incentives on the customer's behalf. Pricing is quote-based and not publicly disclosed. The underlying technology is operational rather than algorithmic: a curated trade network, a single-point-of-contact coordination model, and rebate/incentive administration workflows — with no proprietary software platform, API, or AI capabilities disclosed.
Goodbye Gas pursues a community-led go-to-market strategy anchored by partnerships with multiple Victorian councils (Moonee Valley, City of Yarra, Whittlesea), community sustainability groups, and the Victorian Government's SEC One Stop Shop program, supplemented by participation in electrification expos and earned media. Customer segments include residential homeowners (primary), builders and developers, and local government/community organisations, with the company positioned as a delivery partner rather than a software vendor in the residential decarbonisation value chain.
Goodbye Gas firmographics
Firmographics- Name
- Goodbye Gas
- Legal name
- Goodbye Gas
- Website
- https://goodbyegas.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Goodbye Gas industry classification
Industry- Product category
- Home Electrification Services
- SIC
- Gas & Other Services Combined (4932)
- akta.pro primary industry
- End-Use Decarbonization Programs (Appliance Conversion, H2-Ready/RNG Offerings, Customer Pilots) (EUAJAJAJ)
Keywords
Where Goodbye Gas is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Goodbye Gas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Electrification Services & Installation: Full-service home electrification including personalized consultations, electrification planning, product sourcing, installation coordination, and management of tradespeople. Revenue derived from service fees, product margins, and installation coordination.
- Product Sales (Appliances): Sourcing and supplying quality electrification products including heat pump hot water systems, induction cooktops, reverse cycle heating/cooling, EV chargers, and solar & battery systems. Revenue includes markup on appliances sold to customers.
- Rebate/Incentive Administration: Handling government rebates, incentives, and paperwork on behalf of customers, serving as single point of contact for rebate processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Electrification Package |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Goodbye Gas product offering
Product offeringCore offering
Goodbye Gas is a Melbourne-based home electrification service that converts residential homes from gas to all-electric through a three-step process: Home Visit assessment, personalised Electrification Plan with itemised quotation (including rebates), and a single-day Electrification Day for installation. They source and curate electric appliances — heat pump hot water systems, induction cooktops, reverse cycle heating/cooling, ducted heating/cooling, EV chargers, and solar and battery systems — and coordinate all required trades under a single point of contact. The service also includes switchboard and mains upgrades as needed and handles all government rebates, incentives, and paperwork on the customer's behalf.
Product overview
Goodbye Gas is a home electrification service company offering a single integrated service for converting homes from gas to all-electric. The core offering is an end-to-end electrification service delivered through a three-step process: Home Visit (assessment and needs gathering), Electrification Plan (personalized proposal with itemized quotation including rebates), and Electrification Day (coordinated installation in one day). The product portfolio includes heat pump hot water systems, reverse cycle heating & cooling, ducted heating & cooling, induction cooktops, ovens, EV chargers, switchboard upgrades, mains upgrades, and solar & battery recommendations. All products are sourced, curated, and installed through a hand-picked network of local tradespeople, with a single point of contact managing the entire process from quote acceptance to installation in 3-4 weeks.
Differentiator
Problem solved
Functional benefit
Products and services
- Electrification Plan & Installation Service End-to-end home electrification service for residential customers transitioning from gas to all-electric. The service is delivered through a three-step process: Step 1 Home Visit (in-person or virtual assessment covering appliance preferences, switchboard location, and budget); Step 2 Electrification Plan (personalised proposal with end-to-end rollout plan, itemised quotation including rebates, appliance sourcing and ordering, and installer coordination); Step 3 Electrification Day (single-day coordinated installation by a hand-picked local trades team, including rubbish removal and post-installation follow-up). The service covers heat pump hot water systems, induction cooktops, reverse cycle and ducted heating/cooling, EV chargers, solar and battery systems, switchboard upgrades, and mains upgrades. The company also handles all government rebates, incentives, and paperwork on the customer's behalf. Source materials state installation is completed in a single day with the entire process from quote acceptance to installation taking 3-4 weeks.
Quantifiable outcome
- Water heaters can be up to 70% more efficient with electric alternatives
- +2 more outcomes
Companies that use Goodbye Gas
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Goodbye Gas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Goodbye Gas partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Momentum EnergycoreEnergy retail partner helping customers switch from gas connections to cleaner, cheaper electricity plans. Provides exclusive electricity rates for Goodbye Gas customers transitioning from gas to electric.
- SEC (Victorian Government's SEC One Stop Shop)coreDelivery partner for the Victorian Government's SEC One Stop Shop program, connecting Victorians to trusted, government-endorsed electrification support. Provides credibility and access to government rebate programs.
- EEC (Energy Efficiency Council)minorAustralia's peak body for electrification and energy efficiency. As members, Goodbye Gas stays at the forefront of policy, best practice, and industry standards.
- Moonee Valley City CouncilcoreCouncil partnership working together to help Moonee Valley residents make the switch to all-electric homes with confidence and ease.
- City of YarracoreSupported Yarra's community-led push to electrify homes across one of Melbourne's most progressive inner-city councils.
- Whittlesea CouncilminorHelping families in Melbourne's north access expert guidance to go all-electric, including hosting 'Date a sustainability expert' events and one-on-one help sessions.
- Moonee Valley SustainabilityminorWorking alongside local sustainability advocates to make electrification accessible and straightforward for every Moonee Valley household.
- Electrify MaribyrnongminorWorking alongside local sustainability advocates to make electrification accessible and straightforward for every Maribyrnong household.
- Common GroundminorDelivering electrification upgrades for Melbourne's Common Ground located on a 95 acre bush block. Common Ground is an intentional community and not-for-profit social enterprise supporting social justice, environmental, disadvantaged and community groups since 1984.
- Mycelia RenewablesminorAligned with Mycelia's community-first approach to renewable energy, helping ensure the electrification transition reaches those who need it most. Participated in presentations across regional Victoria including Korumburra, San Remo, Loch, Bass and Kilunda.
- JCN (Jewish Climate Network)minorProud delivery partner of the Jewish Climate Network, helping community members access expert electrification support as part of their commitment to climate action.
- Friends of the EarthminorSupporting FoE Melbourne's SET Street campaign with on-the-ground electrification expertise, turning advocacy into action.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Goodbye Gas competitors and assessment
Company assessmentDirect peers
- Treehouse: US home electrification startup that designs and project-manages residential heat-pump, induction, and electrical-panel upgrades. Direct peer due to the same homeowners-facing electrification project-coordination model and curated installer network.
- BlocPower: US-based building electrification services company that finances and retrofits residential and small-commercial buildings to all-electric heat pumps and induction. Direct peer due to matching one-stop-shop electrification service model, project coordination, and dependence on government incentive programs.
- Sealed: NYC-based home electrification company that designs, finances, and manages whole-home electrification retrofits including heat pumps, induction, and weatherization. Direct peer due to nearly identical homeowner-facing electrification playbook and single-point-of-contact project delivery.
- 1Komma5°: German home-energy company bundling solar, heat pumps, EV charging, and electricity contracts behind a one-stop-shop retrofit experience. Direct peer due to matching consumer electrification-as-a-service model, with similar focus on curated products and full installation coordination.
Broad incumbents
- Palmetto: US residential solar, battery, and electrification company offering a broad portfolio across rooftop solar, heat pumps, and EV charging. Broad incumbent in the same categorical home-electrification space, but with a national, diversified model rather than Goodbye Gas's trade-only single-state focus.
Others
- Modernize: US home-services marketplace that connects homeowners with vetted contractors for solar, HVAC, windows, and electrification-adjacent upgrades. Compares as an ecosystem player in the same demand-generation and contractor-matching layer, though without Goodbye Gas's turnkey installation.
Regional players
- Brighte: Australian green-home financing platform that funds residential solar, battery, heat pump, and electrification upgrades. Regional peer because it operates in the same Australian electrification ecosystem and targets overlapping Victorian homeowners, but provides financing rather than turnkey installation.
Emerging players
- Aira: Sweden-based heat-pump specialist that designs, finances, and installs residential heat pump systems with a single point of contact. Emerging peer due to narrower product focus (heat pumps first) but overlapping electrification-service and consumer-experience playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Goodbye Gas social profiles
Digital presenceGoodbye Gas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodbye Gas leadership team
Management profileNumber of profiles
Profiles2 records
Goodbye Gas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodbye Gas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodbye Gas
What does Goodbye Gas do?
Goodbye Gas is a Melbourne-based home electrification service that converts residential homes from gas to all-electric through a three-step process: Home Visit assessment, personalised Electrification Plan with itemised quotation (including rebates), and a single-day Electrification Day for installation. They source and curate electric appliances — heat pump hot water systems, induction cooktops, reverse cycle heating/cooling, ducted heating/cooling, EV chargers, and solar and battery systems — and coordinate all required trades under a single point of contact. The service also includes switchboard and mains upgrades as needed and handles all government rebates, incentives, and paperwork on the customer's behalf.
Is Goodbye Gas a public or private company?
Goodbye Gas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goodbye Gas founded?
Goodbye Gas was founded in -1. It employs 1 to 10 people.
Where is Goodbye Gas based?
Goodbye Gas is headquartered in Richmond, Australia, in the Oceania region.
How does Goodbye Gas make money?
Three revenue lines are on record. Electrification Services & Installation is the primary driver. The others are product Sales (Appliances) and rebate/Incentive Administration.
Who are Goodbye Gas's main competitors?
Direct peers on record are Treehouse, BlocPower, Sealed and 1Komma5°. Palmetto is listed as a broad incumbent. Modernize is listed as an others. Brighte is listed as a regional player. Aira is listed as an emerging player.
Does Goodbye Gas have an API?
No public API is recorded for Goodbye Gas.
What industry is Goodbye Gas in?
Goodbye Gas's product category is Home Electrification Services. Its primary akta.pro industry code is EUAJAJAJ, End-Use Decarbonization Programs (Appliance Conversion, H2-Ready/RNG Offerings, Customer Pilots). Its SIC code is 4932.