What Good Job does

Good Job Program is a Canadian employee discount and rewards platform headquartered in Woodbridge, Ontario, and operated by Burn Media Corp. Founded in 2010, the company serves Canadian employers and their workforces by aggregating exclusive discounts, preferred pricing, and benefits from a curated network of national and regional partners across retail (Adidas), entertainment (Cineplex), automotive (OpenRoad Auto Group), hospitality (Great Wolf Lodge), financial services (RBC Insurance), fuel (Esso), and adjacent categories (Pin Talent, No Wires Direct). The platform is positioned as an employee-benefits layer that employers promote to their staff as a non-cash compensation enhancement.

The platform operates several distinct product lines beyond a baseline discount-aggregation core: Good Job Concierge, which functions as a lead-generation and partner-matching service connecting enrolled employees with curated offers; Good Job Local, a neighborhood-focused extension targeting community-level partners; and an Ambassador Program that drives viral adoption through employee referrals and peer-driven employer acquisition. The underlying technology is a deal-aggregation and partner-routing platform with employer-side enrollment, employee-side offer presentation, and partner-side promotion — no proprietary AI/ML components are disclosed.

The business model is primarily employer-subscription fee-based, with participating partners receiving promotional placement free of charge, creating a two-sided value proposition in which employers pay for workforce engagement and partners pay nothing for distribution. The go-to-market motion is sales-led and direct, targeting employer HR and benefits departments. The company employs approximately 70 staff, is privately held under Burn Media Corp., and has no disclosed funding rounds, implying organic or parent-company-funded operations.

Name

Good Job

Legal name

Good Job Program

Website

https://goodjobprogram.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Good Job Program, operated by Burn Media Corp., is a Canadian employee discount and rewards platform founded in 2010 that connects employer-subscribed employees with exclusive offers from retail, automotive, hospitality, and insurance partners across Canada.

Ownership category

akta.pro rank

Product category

Employee Discount and Rewards Programs

NAICS

Professional Employer Organizations (561330)

SIC

Services-Management Services (8741)

akta.pro primary industry

Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

akta.pro secondary industries

Compensation Planning & Total Rewards (BPACAPAH), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF)

Keywords

• Employee discount program
• Employee rewards platform
• Corporate benefits program
• Partner offer marketplace
• Employee retention benefits

Headquarters

HQ city

Woodbridge

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employer subscriptions: Good Job Program is a fee-based program paid for by employers. Employers pay to provide employee discount programs as a benefit for recruitment, retention, and morale purposes.
2. Partner advertising (free): Partners advertise for free on the platform - no fees charged to vendors. This differentiates Good Job from competitors who charge partners to advertise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Good Job Program is a fully managed, subscription-based employee discount and rewards platform sold to employers who provide it as a staff benefit. The web-based platform delivers exclusive offers from brand partners across retail, entertainment, automotive, insurance, fuel, and travel to employed members at no cost to them or to the partner vendors. Employers pay annual subscription fees, the platform handles curation, partner negotiation, member access, and concierge support.

Product overview

Good Job is an employee discount and reward program platform that operates as a unified managed service connecting employers with exclusive discount offers from brand partners. The core product is the Good Job Employee Discount Program, which is enhanced by the Good Job Concierge lead generation service and the Good Job Ambassador Program for workplace advocacy. The platform includes partner-specific discounts across automotive (OpenRoad Auto Group for BMW, Acura, Lexus, Toyota, Honda, Porsche), retail (Adidas Group), entertainment (Cineplex, Great Wolf Lodge), insurance (RBC Insurance), fuel (Esso), and recruitment (Pin Talent). The program is offered through employer subscriptions and provides members with a responsive web interface featuring discounts, technical support, and email notifications.

Differentiator

Problem solved

Functional benefit

Brands

• Good Job Concierge: A lead generation service for qualified partners that allows custom tailoring of offers, one-to-one interaction with members, and data capture forms.
• Good Job Local

Products and services

• Good Job Employee Discount Program A fully managed employee reward and discount program sold to employers as a workplace benefit. It provides a web-based platform delivering exclusive discount offers on events, products, and services to employees, with responsive web interface, customizable corporate branding, frequently updated offers, family reward extension, technical support, email notifications, and online contests.
• Good Job Concierge Service A lead generation and relationship-building service for qualified brand partners that enables custom data capture forms with up to 12 personalized questions, personalized landing pages with company representative photos, direct contact integration, location mapping, and multi-channel advertising exposure including video, newsletters, and seasonal offers.
• Good Job Ambassador Program An employee advocacy program enabling workers to request Good Job at their workplace. Ambassadors receive a digital welcome kit containing a program overview and printable requisition forms, and may qualify for honorariums from vendors.
• Partner Advertising Portal A free advertising channel for business partners to post discount offers at 40%+ off preferred. Partners can describe offers, specify business type, and provide contact details through an online form, with no fees charged to vendors.
• HR & Business Employer Portal A portal for HR professionals and employers to learn about and implement the Good Job employee discount program, including contact forms, recruitment partner access through Pin Talent, and company onboarding information collection.
• Adidas Group Retail Store Discount Access to the Adidas Group retail store at 8100 ON-27, Woodbridge, ON L4H 3N2 with 40-50% off suggested retail price on sports apparel, shoes, and accessories. Available 14-21 days per month to Good Job members presenting a hard or digital copy of the offer.
• Cineplex Movie Ticket Discount Online purchase of Cineplex movie tickets at 31% off box office price. Tickets sold in hard copy only, delivered via Canada Post mail or available for pickup at the Good Job office in Woodbridge, Ontario.
• Great Wolf Lodge Discount An exclusive 20% discount for Good Job Program members at Great Wolf Lodge, including access to the 84-degree indoor water park spanning over 100,000 square feet.
• Esso Business Card Fuel Savings Esso Business Card program offering Good Job Program members a 2.6 cents per litre fuel discount regardless of volume, plus fuel management tools.
• RBC Insurance Concierge Service RBC Insurance subscription to the Good Job Concierge service providing members with a dedicated insurance advisor contact and discounted home and auto insurance rates up to 30% off.
• OpenRoad Auto Group Preferred Pricing Preferred pricing and incentives for Good Job members through OpenRoad Auto Group dealers in Brampton, Ontario (4 Maritime Ontario Blvd) for BMW, Acura, Lexus, Toyota, Honda, and Porsche. Includes direct access to a Preferred Pricing Manager and guaranteed best deals.
• Pin Talent Recruitment Services Recruitment partner offering talent acquisition platform integration for Good Job corporate clients at special introductory rates, including industry research, recruitment strategy formulation, and competitive benchmarking.

Quantifiable outcome

• 31% off Cineplex movie tickets
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Pin TalentminorImplementation/ SI/ Consulting PartnerPin Talent is a recruitment partner offering special introductory rates to Good Job corporate clients. They provide seamless integration of their recruitment platform into client hiring matrices with industry research and competitive benchmarking.
• RBC InsurancecoreGTM or Marketing PartnerExclusive agreement providing Good Job members discounted rates on home and auto insurance (up to 30% off). RBC Insurance subscribes to the Good Job Concierge service providing members direct connection to a dedicated advisor.
• CineplexcoreGTM or Marketing PartnerCineplex offers 31% off movie tickets through Good Job Program. Good Job facilitates sale of tickets in hard copy through e-commerce portal with pickup or mail delivery options.
• Adidas GroupcoreGTM or Marketing PartnerAdidas Group retail store at 8100 ON-27 Woodbridge offers 40-50% off to Good Job members. Store access available 14-21 days per month with hard or digital copy of offer required.
• OpenRoad Auto GroupcoreGTM or Marketing PartnerOpenRoad Auto Group (BMW, Acura, Lexus, Toyota, Honda, Porsche) extends preferred pricing and incentives to Good Job members through dedicated Relationship Manager. Located at 4 Maritime Ontario Blvd, Brampton, ON.
• Great Wolf LodgecoreGTM or Marketing PartnerExclusive 20% discount for Good Job members at Great Wolf Lodge indoor water park resort.
• EssocoreGTM or Marketing PartnerEsso Business Card program gives 2.6 cents per litre fuel discount plus fuel management tools for Good Job members.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Abenity: US-based employee perks and discount program provider offering a similar employer-funded, member-access discount platform. Directly comparable in product, business model (employer subscription), and member experience.
• BenefitHub: Large-scale employee benefits and discount platform providing employer-paid discount programs. Directly comparable in core offering, customer segment (HR/employers), and consolidated-vendor discount aggregation model.
• PerkHero: Canadian employee discount and perks platform directly comparable to Good Job in geography, target customer (Canadian employers), and product (a managed employee discount program). One of Good Job's closest direct competitors in the Canadian market.
• Access Perks: Corporate discount and lifestyle benefits program provider serving employer clients with consolidated vendor offers. Directly comparable as an employee perks platform serving the same HR buyer.
• Working Advantage: Employee discount program offering employer-sponsored access to deals on entertainment, travel, and consumer goods. Comparable in product, employer-paid subscription model, and broad-vendor aggregation approach.
• CorporatePerks: Employee discount program operator that aggregates vendor offers for employer-paid memberships. Closely comparable to Good Job's core product, employer-paid B2B model, and member-facing discount portal.

Emerging players

• Reward Gateway: Employee engagement platform combining discounts, recognition, and wellbeing. Emerging player with deeper technology (mobile, integrations) and an overlapping employer-paid discount core, but a broader engagement suite.

Broad incumbents

• Edenred: Global leader in employee benefits and engagement (tickets, meal benefits, mobility, etc.). A broad incumbent operating in the same employee benefits space with overlapping capabilities (e.g., ticket and discount solutions) but a much larger global portfolio.
• TELUS Health (LifeWorks): Canadian-headquartered employee wellness, mental health, and benefits platform (formerly LifeWorks). A broad incumbent in Canadian employee benefits that competes for the same HR buyer with overlapping perks/wellness offerings.
• Sodexo Benefits & Rewards: Global benefits and rewards services provider offering employee discount, recognition, and incentive programs. Broad incumbent with overlapping offerings but a much wider service portfolio and global reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Good-Job-Program-254035368037400
• Instagraminstagram.com/goodjobprogram
• LinkedInlinkedin.com/company/good-job

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Job