Good Measures
Good Measures operates NationsNutrition, a HIPAA-compliant web-based nutrition coaching platform that serves health-conscious individuals through food and activity logging and human coach support, with subscribers acquired via its direct website and a United Healthcare (UHC) Store channel partnership.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Good Measures does
Good Measures operates as a private US company under the legal entity NationsNutrition, LLC, founded around 2012 and headquartered in Boston, Massachusetts with approximately 41 employees. The company runs the NationsNutrition web platform, a nutrition coaching and health tracking application accessed at code.goodmeasures.com, where users log food and activity, work toward health goals, and interact with human coaches for support. The platform positions accessibility as a product principle, with HIPAA-compliant handling of Protected Health Information that may be retained for up to 10 years, an ADA Concerns flyer surfaced in the footer, and terms/privacy/HIPAA policy documents published through nationsbenefits.com.
The core technology is a web-based coaching platform with a proprietary food and activity logging system positioned for ease of use, supporting user onboarding, account management, and direct sign-up. The product integrates with the United Healthcare (UHC) Store via single sign-on, allowing UHC members to subscribe to NationsNutrition through the UHC storefront at member.uhc.com/uhc-store/subscriptions. The go-to-market is sales-led with a self-serve direct website and a channel/reseller motion through UHC, targeting health-conscious individual consumers (with eligibility effectively extended to UHC-insured members via the partner channel). No pricing, subscription tiers, app presence, or named enterprise customers are publicly disclosed.
The business model is subscription-based, recurring revenue from health coaching subscriptions sold direct-to-consumer on the web and indirectly through the UHC Store channel. No venture or private equity funding rounds, M&A activity, leadership team disclosures, awards, patents, marketing channels, geographic expansion, or revenue figures appear in the available source material, indicating a privately held, founder/operator-run company operating within HIPAA-regulated health-coaching rails rather than a venture-backed growth-stage platform.
Good Measures firmographics
Firmographics- Name
- Good Measures
- Legal name
- NationsNutrition, LLC
- Website
- https://goodmeasures.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good Measures operates NationsNutrition, a HIPAA-compliant web-based nutrition coaching platform that serves health-conscious individuals through food and activity logging and human coach support, with subscribers acquired via its direct website and a United Healthcare (UHC) Store channel partnership.
- Ownership category
- akta.pro rank
Good Measures industry classification
Industry- Product category
- Digital Health & Nutrition Coaching
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- General Nutrition Coaching (HSADAFAA)
- akta.pro secondary industry
- Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)
Keywords
Good Measures business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Subscription-based Health Coaching: NationsNutrition provides nutrition coaching through a subscription model accessible via the web platform
Go-to-market motion1 record
Distribution channels2 records
Good Measures product offering
Product offeringCore offering
Good Measures operates NationsNutrition, a subscription-based, web-delivered health and nutrition coaching platform. Subscribers use the platform to log food intake and physical activity, communicate with nutrition coaches, and work toward personalized health goals. Access is available directly through the NationsNutrition website or via the United Healthcare (UHC) Store channel for insured UHC members.
Product overview
Good Measures operates NationsNutrition, a unified health and nutrition coaching platform. Users access the web-based application to log food and activity, receive coaching support, and track their health goals. The product integrates with UHC Store for authentication and is operated in compliance with HIPAA privacy regulations.
Differentiator
Problem solved
Functional benefit
Products and services
- NationsNutrition A web-based health and nutrition coaching subscription platform that helps individual users achieve health goals through food and activity logging, coach support, and HIPAA-compliant health tracking. It is also accessible to United Healthcare members via the UHC Store single sign-on.
Companies that use Good Measures
Customer profileSegments1 record
Ideal customer profiles1 record
Good Measures technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Good Measures partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NationsNutrition, LLCcoreNationsNutrition is the operating entity/brand for Good Measures' nutrition coaching platform. The platform is branded as NationsNutrition while technology is powered by Good Measures infrastructure (code.goodmeasures.com).
- United Healthcare (UHC)coreUHC Store integration allows United Healthcare members to subscribe to NationsNutrition coaching program through the UHC Store platform. Sign-in with UHC Store option is provided for member access.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
Good Measures competitors and assessment
Company assessmentDirect peers
- Lose It!: Subscription calorie and food tracking app with goal-setting and coaching-adjacent features. Comparable mid-tier consumer nutrition tracking subscription product targeting similar health-conscious individual end-users.
- Cronometer: Detailed nutrition and food logging platform with micronutrient tracking emphasis. Comparable to NationsNutrition on the food logging and nutrition tracking side, though lighter on human coaching.
- MyFitnessPal: Largest food and activity logging platform globally. Overlaps with NationsNutrition on the core food/activity tracking workflow, although MyFitnessPal historically lacks the bundled coaching layer.
- Noom: Subscription-based weight-management and nutrition coaching platform with human coaching layered on top of digital food/activity logging. Closest comparable to Good Measures' NationsNutrition in both business model (recurring subscription) and core service (coach-supported nutrition tracking).
- WW International (Weight Watchers): Long-standing subscription weight-management and nutrition program combining digital tools with human coaching and food logging. Directly comparable in recurring-revenue coaching model, although materially larger in scale and brand recognition.
- Rise Nutrition Coaching: Insurance-integrated nutrition coaching service that partners with payers and employers to deliver registered-dietitian-led coaching to eligible members. Direct analogue on the payer-channel integration model and coaching modality.
Emerging players
- PlateJoy: Personalized meal-planning and nutrition platform that pairs data-driven recommendations with optional coaching. Comparable on personalized nutrition, though smaller and less enterprise-distributed than Good Measures.
- NutriSense: Subscription nutrition coaching service combining continuous glucose monitor (CGM) data with dietitian support. Comparable on coach-augmented, data-driven nutrition subscription, though differentiated by the CGM hardware layer.
- Fooducate: Nutrition-tracking and food-scoring app targeting health-conscious consumers. Comparable on the consumer nutrition tracking/proposition layer, though lighter on direct coaching than NationsNutrition.
Broad incumbents
- Verily (formerly part of Alphabet) / Onduo: Larger digital health platforms with nutrition and wellness components sold into payers and employers. Comparable insofar as they compete for the same payer-channel contracts and bring adjacent coaching capabilities at greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Good Measures social profiles
Digital presenceGood Measures compliance and trust
Trust signalCompliance1 record
Good Measures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Measures leadership team
Management profileNumber of profiles
Good Measures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Measures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Measures
What does Good Measures do?
Good Measures operates NationsNutrition, a subscription-based, web-delivered health and nutrition coaching platform. Subscribers use the platform to log food intake and physical activity, communicate with nutrition coaches, and work toward personalized health goals. Access is available directly through the NationsNutrition website or via the United Healthcare (UHC) Store channel for insured UHC members.
Is Good Measures a public or private company?
Good Measures is a private company. It is classified as unknown and is currently operating.
When was Good Measures founded?
Good Measures was founded in 2012. It employs 11 to 50 people.
How does Good Measures make money?
One revenue line is on record: subscription-based Health Coaching.
Who are Good Measures's main competitors?
Direct peers on record are Lose It!, Cronometer, MyFitnessPal, Noom, WW International (Weight Watchers) and Rise Nutrition Coaching. Emerging players are PlateJoy, NutriSense and Fooducate. Verily (formerly part of Alphabet) / Onduo is listed as a broad incumbent.
Does Good Measures have an API?
No public API is recorded for Good Measures.
What industry is Good Measures in?
Good Measures's product category is Digital Health & Nutrition Coaching. Its primary akta.pro industry code is HSADAFAA, General Nutrition Coaching, with a secondary code of HSADAFAO, Corporate/Workplace Nutrition & Weight Management Programs. Its NAICS code is 812191.