What GOOD MOVE NYC does

GOOD MOVE NYC is a Brooklyn-based dance, mindful fitness, and somatic movement studio founded in 2019 by Jules Bakshi, operating from a single physical location at 43 South 4th Street in Williamsburg, Brooklyn, with a team of approximately 13 instructors. The studio offers ten distinct in-studio class formats spanning proprietary signatures (The Good Move, Somatic Rx, The Psychedelic Body), traditional dance genres (Modern-ish, Hip Hop, Slutty Jazz, Adult Beginner Dance / Hot Bitch, Ballet Class & Ass), Pilates and movement conditioning (Beyond Pilates, Format Pilates), and Yoga Flow, all delivered through a beginner-friendly, inclusive methodology designed to dissolve intimidation typically associated with dance studios.

The core technology layer consists of the Mindbody booking and scheduling platform, which manages class registration, memberships, and payments, supplemented by Good Move TV, an online streaming platform for remote members. The company has codified its intellectual property into branded, repeatable class formats and the SILT (Somatic Intuitive Leadership Training) curriculum, a six-day immersive leadership program distinct from standard fitness offerings. Additional product lines include the Dance Co performance program (currently in Season 9), private sessions, workshops and events (MELT Method, Somatic Resonance, EBAS, Sound Bath), branded merchandise, and gift cards.

The business model is direct-to-consumer with multi-stream revenue mechanics: three monthly subscription tiers ($118 Mini, $190 Unlimited, $230 Deluxe) with a 3-month minimum commitment; unit-priced class drop-ins at $36 and 5-class packs at $155; new-student intro specials at $89; SILT training priced $900–$1,200; Dance Co at $400 per season; workshops, retreats, private sessions, and merchandise as add-ons. Distribution is centered on the Williamsburg studio with extensions into outdoor classes at Domino Park and digital content via Good Move TV. Marketing spans website, Instagram, Flodesk email, partner-perk cross-promotion with local wellness businesses (Othership, WTHN, Perspire, Geometry Gardens), and community events including beach days and retreats. Customer segments include adults seeking mindful movement (primary), movement teachers/facilitators, private event groups, and aspiring performers. The company is founder-owned with no external institutional capital.

Name

GOOD MOVE NYC

Legal name

GOOD MOVE NYC

Website

https://goodmovenyc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GOOD MOVE NYC is a Brooklyn-based dance and somatic movement studio offering beginner-friendly in-studio classes, online streaming, and tiered memberships. It serves adults seeking inclusive, mindful movement through proprietary formats blending dance, Pilates, and somatic practices.

Ownership category

akta.pro rank

Product category

Boutique Dance and Mindful Fitness Studio

NAICS

Fitness and Recreational Sports Centers (71394), Dance Companies (71112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Dance fitness classes
• Somatic movement studio
• Mindful fitness studio
• Pilates and dance conditioning
• Boutique dance studio

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Monthly Memberships: Three-tier membership model (Mini, Unlimited, Deluxe) providing recurring monthly revenue with varying class access levels and perks including guest passes, workshop discounts, and partner discounts.
2. Class Drop-ins and Packs: Single class drop-ins at $36 and 5-class packs at $155. New student intro special at $89 for 2 weeks unlimited access.
3. Workshops and Events: Specialized workshops (MELT Method, Psychedelic Body, EBAS, Sound Bath, etc.) and retreats (Beacon Mini Retreat) priced at various tiers for members and non-members.
4. SILT Leadership Training: Six-day immersive leadership training program with pricing tiers ($1200 regular, $1000 unlimited member, $900 deluxe member) plus 3 BIPOC partial scholarships covering 50% tuition.
5. Dance Company Program: 12-week dance company season with rehearsals and performances priced at $400 with member discounts.
6. Private Sessions: One-on-one somatic movement coaching, private dance instruction, and Pilates training. Also offers private parties and events.
7. Merchandise Sales: Branded apparel including spaghetti straps ($40), t-shirts ($50), caps ($36), totes ($25), lacrosse pants ($130), shorts ($70), sweatshirts ($75).
8. Gift Cards: Gift cards available as single class, class package, private lesson, or custom dollar amount.
9. Online Content (Good Move TV): Digital content platform for members who cannot attend in-studio. Free access for Deluxe members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Good Move NYC operates a Brooklyn-based dance, mindful fitness, and somatic movement studio delivering in-studio group classes, private sessions, workshops, retreats, a performance dance company program, and a six-day somatic leadership training. Its core revenue comes from monthly memberships (Mini, Unlimited, Deluxe) and drop-in class packs, supplemented by private coaching, merchandise, gift cards, and online streaming via Good Move TV. The studio differentiates through an inclusive, beginner-friendly approach that fuses dance, Pilates, HIIT, and somatic practices under one roof.

Product overview

GOOD MOVE NYC is an inclusive dance, mindful fitness, and somatic movement studio operating as a single physical studio in Brooklyn, NY, with an online streaming component. The core offering consists of ten distinct in-studio class formats — The Good Move (HIIT/Pilates/Dance hybrid), Adult Beginner Dance (Hot Bitch), Modern-ish, Hip Hop, Slutty Jazz, Beyond Pilates, Somatic Rx, Format Pilates by Helen Phelan Studio, Ballet Class & Ass, and Yoga Flow — all booked via a membership or drop-in model. These are supported by four membership tiers (Mini, Unlimited, Deluxe, plus a New Student Intro Special and 5-Class Pack), private sessions, and a private parties/events service. Add-on programs include the Dance Company performance program (Dance Co Season 9), the Somatic Intuitive Leadership Training (SILT) immersive training, a rotating schedule of workshops and events, and Good Move TV online streaming. Retail merchandise and gift cards round out the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Somatic Intuitive Leadership Training (SILT): An in-person, somatic-based leadership training rooted in movement, community building, intersectional feminist philosophy, and embodied intuition. A six-day immersive program exploring how movement and somatic tools can support women in becoming more grounded leaders.
• Dance Co
• GOOD MOVE TV

Products and services

• The Good Move (HIIT, Pilates & Dance) The studio's signature class blending HIIT intervals, strength training, dance cardio, core conditioning, expressive movement, and stretch into a single session. Designed to be beginner-friendly with no choreography or pressure, focused on stress relief and heart-expanding movement for adults of all levels.
• Adult Beginner Dance (Hot Bitch) Beginner-friendly dance class starting with a mind/body meditation, progressing to basic pop/contemporary dance steps, and ending with sassy contemporary choreography, designed to be warm and inclusive for new dancers.
• Modern-ish Modern dance class for movers looking to explore accessible modern choreography with expressive, athletic, full-hearted movement in an expressive, accessible format for dancers of all levels.
• Hip Hop Intermediate hip hop class teaching contemporary and retro street-style choreography in a low-stakes, high-fun environment, with an Advanced Hip Hop option at a faster pace.
• Slutty Jazz Intermediate energetic, expressive, theatrical class focusing on technique, conditioning, and performance confidence building through center barre, drills, and high-energy combos.
• Beyond Pilates Class blending the precision of Pilates with functional movement creativity, light cardio rhythm, and dance fluidity, delivering a balanced, low-impact workout that builds strength, mobility, and endurance.
• Somatic Rx Class using Jules' signature blend of dance-driven somatic practices, breath work, Pilates, functional strength, fascia stretch, guided visualization, and journaling to deepen the relationship with one's body, informed by season, astrology, and collective energy.
• Format Pilates by Helen Phelan Studio A 50-minute full mind/body workout blending athletic contemporary Pilates with bodyweight strength training, myofascial release, and purposeful breathwork, branded and taught by Helen Phelan Studio and featured in The New York Times, InStyle, and other publications.
• Ballet Class & Ass Intermediate-intensity class combining Pilates and ballet foundations, half glute-focused Pilates and core work, half basic ballet technique, alignment, and essential steps, designed to be feel-good fun without traditional ballet baggage.
• Yoga Flow Vinyasa yoga with a dancerly approach, featuring fluid, expressive, core-focused, creative, and balanced flows designed to warm the body, open the heart, and free energy.
• Good Move TV Online streaming platform offering Good Move classes for members who cannot attend the studio in person, with free access included with Deluxe Membership for on-demand digital content consumption.
• Private Sessions One-on-one personalized sessions offering somatic movement coaching with Jules, private dance instruction with Davon, Pilates-focused injury recovery training, or goal-specific guidance in dedicated, tailored sessions for individuals.
• Private Parties & Events Custom group events including birthday editions of Hot Bitch, bachelorette dance parties, team-building somatic workshops, wellness experiences, and other bespoke movement events for private groups.
• Workshops & Events Rotating schedule of workshops and events including The MELT Method, The Psychedelic Body, The Elemental Body Alignment System (EBAS), Somatic Resonance sound and reiki experiences, dance retreats, outdoor classes at Domino Park, and community gatherings.
• Good Move Dance Company (Dance Co) Performance dance training program led by Artistic Director Davon Chance, offering 12 rehearsals and 2 performances per season for movers of all levels, focused on technique, performance skills, and collaborative choreography.
• Somatic Intuitive Leadership Training (SILT) Six-day in-person immersive leadership training rooted in movement, community building, intersectional feminist philosophy, and embodied intuition, designed for people looking to lead in studios, classrooms, healing spaces, workplaces, or communities. Fall 2026 cohort applications open.
• Good Move Merchandise (Apparel & Accessories) Studio-branded merchandise including Spaghetti Strap tops ($40), Black Tee Shirts ($50), Baseball Caps ($36), Tote Bags ($25), Lacrosse Pants ($130), Lacrosse Shorts ($70), Orange Sweatshirts ($75), and Maroon Beanies sold through the online shop.
• Gift Cards Gift cards available as single class, class packages, private lessons, or custom dollar amounts, redeemable online or in physical form for any Good Move offering.
• Mini Membership Monthly membership providing access to 4 classes per month at a discounted rate with free mat rentals included, priced at $118/month, with a 3-month minimum commitment.
• Unlimited Membership Monthly membership with unlimited in-studio classes, 1 free guest pass per month, discounted workshops and events, 10% off merch and Dance Co, free mat rentals, and local partner perks (Othership, WTHN, Perspire, Geometry Gardens), priced at $190/month.
• Deluxe Membership Premium monthly membership including 2 free guest passes per month, free GMTV access, 20% off merch, Dance Co, and private lessons, 20% off SILT trainings, 10% off retreats, and exemption from late-cancellation and no-show fees, priced at $230/month with a 3-month minimum commitment.

Quantifiable outcome

• All classes beginner-friendly and designed for people of all levels
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• OthershipminorGTM or Marketing PartnerLocal wellness studio partnership offering Good Move members 11% off class packs at Othership Williamsburg location. Reciprocal member benefit program.
• WTHNminorGTM or Marketing PartnerWellness partner offering Good Move members 20% off first treatment at WTHN Williamsburg location. Reciprocal member benefit program.
• Perspire Sauna StudiominorGTM or Marketing PartnerSauna studio partnership offering Good Move members $20 for first session. Reciprocal member benefit program.
• Geometry GardensminorGTM or Marketing PartnerLocal florist shop owned by Good Move member Shirley Bryant. Offers 10% off orders for members. Hosted members-only flower arranging event at their shop.
• Triskelion Arts GreenpointcoreStrategic or Co-development PartnerVenue partner hosting all Somatic Intuitive Leadership Training (SILT) sessions. SILT program held at Triskelion Arts Greenpoint location with 6 weekend sessions.
• MindbodycoreTechnology or IntegrationBooking and scheduling platform integration for class registration, membership management, and payments. All studio bookings go through Mindbody online booking system.
• Domino ParkminorGTM or Marketing PartnerOutdoor venue partnership for free Saturday summer classes by the volleyball courts. Includes summer series programming and Dance Co rehearsals/performances.
• Emerald LayneminorOthersPhotographer who documented studio and founder Jules Bakshi for marketing materials and website.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Steps on Broadway: Iconic NYC dance studio with a broad schedule of drop-in adult dance classes across multiple styles. Comparable to Good Move in target customer (adult movers seeking flexible class access) and breadth of format offerings.
• Mark Morris Dance Group: Brooklyn-based dance organization offering adult classes and performance programming. Comparable to Good Move in Brooklyn geographic footprint, community-focused mission, and adult class-plus-performance programming (Dance Co).
• Broadway Dance Center: NYC dance studio offering drop-in classes, workshops, and intensives across many styles for adults of all levels. Closely comparable on product breadth (multi-style dance) and adult-learner go-to-market approach.
• Peridance Capezio Center: Long-established NYC dance studio offering a wide range of class formats for adults of all levels, with drop-in and class-pack pricing models. Most directly comparable to Good Move on geographic market, product mix (multi-style adult dance classes), and consumer positioning.
• The Ailey Extension: Alvin Ailey's community dance and movement program offering open adult classes in NYC for movers of all levels. Comparable to Good Move in inclusive, beginner-friendly positioning and mix of dance plus fitness modalities.

Broad incumbents

• SoulCycle: NYC-originated premium boutique fitness brand with membership and class-pack pricing. Comparable to Good Move on premium recurring-revenue fitness model and NYC community-driven positioning, though narrower in modality (cycling only).
• Club Pilates: Largest Pilates franchise in the US with NYC-area studios offering group reformer classes on subscription. Comparable on group Pilates subscription model and small-group session format that anchors Good Move's Pilates programming.
• Barry's: National premium boutique fitness brand with single-class and class-pack pricing in NYC. Comparable to Good Move on premium per-class economics, but broader incumbent without Good Move's somatic/dance specialization.

Emerging players

• Obé Fitness: NYC-based digital fitness platform offering live and on-demand dance, Pilates, yoga, and strength classes. Comparable to Good Move TV in modality mix and NYC origin, representing a digital-native emerging alternative for the same target consumer.
• Peloton: Digital-first fitness platform offering on-demand and live dance, Pilates, yoga, and HIIT classes via subscription. Comparable to Good Move's Good Move TV online offering and overlapping class modalities (dance cardio, Pilates, yoga), though delivered entirely digitally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/goodmovenyc
• LinkedInlinkedin.com/company/good-move-nyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOOD MOVE NYC