Good One - marketing group

What Good One - marketing group does

Good One is a privately held, founder-owned Polish marketing and advisory group headquartered in Warsaw (Edwarda Jelinka 38), operating since 2009 as an integrated network of six specialized agencies: Good One PR (public relations, media relations, crisis communication), SeoFly (SEO/SEM, Google Ads, web analytics), Social Lama (social media marketing, influencer campaigns, TikTok and Instagram), Folks (creative and marketing services), TymKor Media (media planning and buying), and Diea (graphic design and visual identity). The group delivers comprehensive marketing communication services spanning strategy, brand creation, content production, paid media, and ongoing account management, with measurable campaign outcomes including over 1,000 publications and 5M+ reach for the Re/Max Polska campaign and 217,240 PLN advertising equivalent for Gift Show Poland.

Name

Good One - marketing group

Legal name

Good One

Website

https://goodone.co

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Good One is a privately held Polish marketing group operating six specialized agencies (PR, SEO, social media, creative, media buying, design) that deliver integrated marketing communications to enterprise and mid-market B2B clients across 14+ verticals in Poland.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Representatives (541840), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Technology & B2B PR (MPAAADAC), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Public relations services
• Social media marketing
• Search engine optimization
• Media planning buying
• Brand communications

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing communication services: Professional services revenue from PR, social media management, digital marketing, SEO, SEM, and advertising campaigns for B2B and B2C clients across multiple industry verticals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Good One is a Polish marketing and advisory group that delivers integrated marketing communications services through six specialized agencies: public relations (Good One PR), SEO and SEM (SeoFly), social media and influencer marketing (Social Lama), creative services (Folks), media planning and buying (TymKor Media), and graphic design (Diea). The group serves B2B and B2C clients across 14 industry verticals including retail, FMCG, real estate, health, automotive, beauty, education, and insurance.

Product overview

Good One is a Polish marketing and advisory group consisting of six agencies that provide comprehensive marketing communication services. The group comprises Good One PR (public relations), SeoFly (SEO/SEM), Social Lama (social media), Folks (creative services), TymKor Media (media planning/buying), and Diea (graphic design). The agencies operate as an integrated network offering public relations, social media marketing, digital marketing, SEO campaigns, SEM, display advertising, content marketing, email marketing, marketing automation, web analytics, and influencer marketing to support brands in achieving image and sales objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Good One PR Public relations agency providing corporate PR, product PR, media relations, expert positioning, crisis communication, and press office services for clients across industries.
• SeoFly SEO and SEM agency offering website audits, competitor analysis, SEO optimization, content creation, link building, local positioning, and position monitoring services.
• Social Lama Social media agency specializing in social media marketing, community management, influencer marketing campaigns, and content creation for Facebook, Instagram, LinkedIn, Pinterest, and TikTok.
• Folks Creative and marketing agency within the Good One Group providing creative and marketing services to clients.
• TymKor Media Media agency providing media planning, buying, and advertising campaign management services.
• Diea Creative/design agency within the Good One Group portfolio, responsible for creative visual projects, visual identity, graphic design, and creative solutions for marketing campaigns.

Quantifiable outcome

• Over 1,000 publications in press, radio, and internet for Re/Max campaign with 5M+ reach
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Good One PRcoreOthersCore PR agency within the Good One Group, providing public relations services, media relations, crisis communication, and corporate communications for clients across industries.
• Social LamacoreOthersSocial media marketing agency specializing in social media management, influencer marketing, Instagram strategies, and TikTok campaigns.
• SeoFlycoreOthersSEO and SEM agency providing search engine optimization, Google Ads campaigns, content marketing, and web analytics services.
• FolkscoreOthersCreative agency within the group offering branding, creative design, and visual communication services.
• TymKor MediacoreOthersMedia agency providing media planning, buying, and advertising campaign management services.
• DieacoreOthersCreative design agency specializing in visual identity, graphic design, and creative solutions for marketing campaigns.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• VMLY&R Poland: WPP-owned global brand, customer experience, and digital agency with Polish operations. Competes for integrated marketing mandates, particularly in B2B and technology verticals, similar to Good One's PR-led enterprise offerings.
• WPP (Ogilvy Poland): World's largest advertising holding group with significant Polish operations including Ogilvy, VMLY&R, GroupM media agencies. Serves the same B2B enterprise and FMCG/retail clients Good One targets, offering integrated creative, media, and PR services across CEE.
• DDB Warsaw: Omnicom-owned global creative network with Polish operations offering creative, advertising, and digital services. Competes with Good One's Folks and TymKor Media agencies for integrated creative and media buying mandates in Poland.
• McCann Poland: IPG-owned global advertising network with Polish operations providing creative, PR, and digital services. Targets the same enterprise and FMCG client base as Good One, with strengths in integrated brand campaigns and global coordination.
• Publicis Groupe Poland: Global advertising and communications holding company with full Polish operations spanning creative, media, digital, and PR (Publicis, Leo Burnett, Saatchi & Saatchi, Starcom). Competes with Good One for the same enterprise marketing budgets in Poland but with global network scale and cross-border execution capability.
• Dentsu Poland: Global advertising network with Polish operations covering creative, media (Dentsu Media), and customer experience. Provides integrated marketing services comparable to Good One's six-agency model but with global network scale and proprietary data platforms.
• Havas Warsaw: Global communications group with Polish operations spanning creative, media, and digital services. Competes with Good One for integrated marketing mandates from Polish enterprises seeking both creative execution and media buying under one holding.

Direct peers

• Attention Marketing (Polish agency group): Independent Polish marketing group combining PR (Attention PR), digital, creative, and media services under one roof. Closest domestic peer to Good One in terms of multi-agency integrated structure and enterprise client focus.
• Gong (Polish PR agency): One of Poland's largest independent PR and communications agencies, also ranked in the Media Marketing Polska PR rankings alongside Good One PR. Competes directly for Polish enterprise PR mandates across FMCG, retail, and B2B clients.
• K2 Agency (Warsaw): One of Poland's largest independent digital marketing and communications groups, listed on Warsaw Stock Exchange. Operates a multi-agency model comparable to Good One's structure, covering PR, digital, creative, and media services for enterprise clients in CEE.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goodone.co
• LinkedInlinkedin.com/company/good-one-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good One - marketing group