Good Sam Club

Name

Good Sam Club

Legal name

Good Sam Enterprises, LLC

Website

https://goodsamclub.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

RV Membership Services

NAICS

Civic and Social Organizations (8134), Recreational Goods Rental (532284)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industries

Travel Subscription, Membership & Deal Clubs (THAKAAAL), Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• RV membership program
• Campground discounts
• Roadside assistance plans
• RV insurance products
• RV financing services

Headquarters

HQ city

Fort Myers, FL

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual subscription fees from Basic (free), Standard ($39/year), and Elite ($149/year) membership tiers. Subscriptions auto-renew annually until cancelled.
2. Partner Referral/Affiliate Commissions: Commissions and referral fees from partner brands including Pilot Flying J (fuel discounts tracked through membership), Camping World, and Overton's when members make qualifying purchases.
3. Financial Products: Revenue from financial products including RV loans, boat loans, unsecured loans, insurance products (RV, auto, boat, homeowners, motorcycle, pet), and extended service plans offered through affiliated partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Good Sam Club is a paid membership organization for RV, boat, and outdoor recreation enthusiasts, founded in 1966. It sells tiered annual memberships (Basic free, Standard at $39/year, and Elite at $149/year) that bundle benefits including roadside assistance, campground/RV park discounts, an RV-specific rewards program, and access to insurance, loan, credit card, and extended service plan products. Membership is delivered through an online platform, mobile tools, and Camping World's retail network, with partner-branded financial products issued by third-party underwriters and lenders.

Product overview

Good Sam Club is a membership-based consumer services company operating as a platform-plus-modules architecture centered around RV and outdoor lifestyle membership programs. The core offering consists of three membership tiers (Basic, Standard, Elite) providing access to a unified rewards program with tiered cashback benefits (1%, 5%, 10%). The product portfolio extends through integrated add-on modules covering emergency/roadside services (Roadside Assistance, TravelAssist, Water Rescue, Tire & Wheel Protection), financial products (Extended Service Plans, Insurance, Loans, Credit Cards), and lifestyle services (Campgrounds & RV Parks booking, RV Valuator, RV Rentals marketplace, Community, WILDSAM Magazine, RV Assistant, Overnight Stays). Members access the ecosystem through web and mobile interfaces, with all products designed for recreational vehicle owners and outdoor enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• Good Sam Roadside Assistance: Emergency roadside assistance services for RVs and autos
• TravelAssist
• Good Sam Extended Service Plan
• Good Sam RV Insurance
• WILDSAM

Products and services

• Good Sam Membership Tiered annual consumer membership for RV owners and outdoor enthusiasts providing campground/RV park discounts (10% at more than 2,000 locations), a 4% Good Sam Rewards program, Welcome Points (worth up to $20) at sign-up, free RV Valuator access, and eligibility for member-only financial products.
• Good Sam Roadside Assistance Specialized RV and towable roadside assistance service offering towing, tire changes, fuel delivery, lockout, jump-start, and mobile mechanic dispatch nationwide, designed for RVs, motorhomes, and trailers.
• TravelAssist Travel-related emergency assistance providing reimbursement for trip interruption costs, emergency lodging, and emergency transportation when an RV or vehicle cannot be used during travel.
• Water Rescue Emergency on-water assistance service for boat owners covering towing, fuel delivery, and soft ungrounding for disabled watercraft.
• Extended Service Plan Extended mechanical breakdown and warranty coverage for RVs that protects against the cost of major component failures after the manufacturer's warranty expires.
• Tire & Wheel Protection Road-hazard protection plan for RV tires and wheels that covers replacement of tires and wheels damaged by potholes, debris, or other road hazards.
• Good Sam RV Insurance Insurance coverage tailored to motorhomes, travel trailers, and fifth wheels, sold under the Good Sam brand through partner carriers.
• Good Sam Auto Insurance Standard personal auto insurance sold under the Good Sam brand for individual vehicle owners.
• Good Sam Boat Insurance Watercraft insurance marketed to boat owners under the Good Sam brand through partner carriers.
• Good Sam Motorcycle Insurance Motorcycle insurance product sold under the Good Sam brand through partner carriers.
• Good Sam Homeowners & Renters Insurance Personal property and liability insurance for homeowners and renters, distributed under the Good Sam brand through partner carriers.
• Good Sam Pet Insurance Veterinary expense insurance for dogs and cats, marketed under the Good Sam brand.
• Good Sam Life & Health Insurance Life and supplemental health insurance products sold under the Good Sam brand.
• Good Sam RV Loans Consumer installment loans used to finance RV purchases, originated under the Good Sam brand through partner lenders.
• Good Sam Boat Loans Consumer installment loans used to finance boat purchases, originated under the Good Sam brand through partner lenders.
• Good Sam Personal Loans Unsecured consumer loans marketed under the Good Sam brand through partner lenders for general-purpose borrowing.
• Good Sam Credit Card Co-branded consumer credit card marketed to Good Sam members and issued by a partner bank, designed for fuel, RV, and outdoor-related spending.
• Good Sam Campgrounds & RV Parks Directory Searchable online directory of more than 12,000 campgrounds, RV parks, and resorts across the U.S. and Canada, providing location details, amenities, ratings, and booking information.
• RV Valuator Web-based valuation tool that provides pricing benchmarks and market data for used RVs.
• WILDSAM Magazine Subscription-based print and digital magazine covering RV travel, outdoor recreation, and related lifestyle content for Good Sam members.

Quantifiable outcome

• $160 in rewards points available during August 2026 Member Appreciation Month for completing promotional actions
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Camping WorldcoreStrategic or Co-development PartnerCamping World is the parent company and primary partner of Good Sam. Members earn rewards points on purchases at Camping World stores and campingworld.com. The brands operate as an integrated family with shared loyalty programs, cross-promotional marketing, and combined retail/service footprint. Good Sam Elite members receive exclusive product protection on items purchased at Camping World.
• Overton'scoreStrategic or Co-development PartnerOverton's is a marine e-commerce partner where Good Sam members earn 1-5% back in rewards points on qualifying purchases. Part of the integrated brand family with Camping World.
• Pilot Flying JmajorGTM or Marketing PartnerPilot Flying J is a travel center network partner offering Good Sam members 10¢ off per gallon of fuel. Points are tracked through the membership program for fuel purchases at Pilot Flying J locations.
• WinegardminorGTM or Marketing PartnerWinegard is a partner brand offering exclusive discounts to Good Sam members. Winegard specializes in RV antennas and connectivity equipment.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Outdoorsy: Outdoorsy is an RV and outdoor vehicle rental marketplace, directly comparable to Good Sam's RV Rentals integration. It competes for the same RV-owner and RV-renter audiences with a digital-first marketplace model.
• Harvest Hosts: Harvest Hosts is a subscription-based membership ($99/yr) granting RVers overnight access to wineries, farms, breweries, and attractions. It is a digital-first, niche membership competitor targeting a similar RV-overlanding customer with a differentiated lodging inventory.
• Boondockers Welcome: Boondockers Welcome (part of Harvest Hosts) is a membership community for free overnight RV stays on private property. It overlaps Good Sam's overnight/camping proposition with a lower-cost, community-driven alternative for budget-conscious RVers.

Broad incumbents

• USAA: USAA is a member-only financial services organization offering insurance, banking, and credit products to military members and families. It parallels Good Sam's model of bundling insurance and financial services inside an affinity-based membership.
• Geico: Geico is a large incumbent insurer offering RV, auto, boat, and motorcycle insurance — directly competitive with Good Sam's multi-line insurance product family that members can purchase inside the membership.
• Costco Travel: Costco Travel is the travel arm of a major membership warehouse club, bundling travel, rental car, and lodging discounts for members. While not RV-specific, it competes for share of the same household travel wallet as Good Sam and represents the membership-club model applied to travel.

Direct peers

• AAA: AAA is a long-standing US membership organization delivering roadside assistance, travel discounts, insurance, and financial products to motorists. It is the closest analog to Good Sam's membership-plus-services model, with a similar tiered annual fee structure and partner-driven discount ecosystem.
• KOA (Kampgrounds of America): KOA operates the largest North American franchised campground network and offers a KOA Value Kard Rewards membership with tiered discounts on campground stays. It competes head-on with Good Sam in campground discovery, booking, and loyalty rewards for RV travelers.
• Camping World Holdings: Camping World is Good Sam's parent and the dominant US RV retailer with 800+ locations. It shares the customer base and operates the retail channel through which Good Sam acquires and serves members, making it the most operationally intertwined peer.

Regional players

• Roam Adventure Co. Roam Adventure Co. is a smaller, digitally native RV travel content and trip-planning platform catering to the same RV enthusiast persona as Good Sam. It represents the content-and-discovery side of the category where Good Sam's WILDSAM magazine and campground directory compete for engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GoodSam
• YouTubeyoutube.com/user/goodsamrvers
• Facebookfacebook.com/GoodSam
• Instagraminstagram.com/goodsam/?hl=en
• Pinterestpinterest.com/goodsam
• TikToktiktok.com/@goodsam
• LinkedInlinkedin.com/company/good-sam-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Sam Club