Goodwill Amity

What Goodwill Amity does

Goodwill Amity is a Canadian non-profit social enterprise founded in 1935 and headquartered in Hamilton, Ontario, operating a community-integrated model that combines physical thrift retail, donation processing, and free employment/training services. The organization runs thrift stores (in-store and online), donation drop-off centers, and a Goodwill Career Centre, and offers business clients a suite of commercial services including Sustainability Solutions (inventory liquidation/diverting materials from landfill), Electronics Recycling, Catering and Events (venue rental), and Corporate In-Kind Giving programs. Revenue is generated primarily through point-of-sale transactions at thrift stores and fees/contracts from business services, with all retail and commercial proceeds cross-subsidizing free job training, skills certification, wellness coaching, and placement services for job seekers facing barriers to employment. The organization employs approximately 88 staff, serves a multi-segment base (job seekers, individual shoppers, seniors, and local/regional businesses), and does business publicly as "Goodwill Industries" in Canada.

Name

Goodwill Amity

Website

https://goodwillonline.ca

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Goodwill Amity is a Canadian non-profit operating thrift stores, donation centers, and free employment/training programs, serving job seekers, local businesses, and shoppers while funding community services through retail and commercial revenues.

Ownership category

akta.pro rank

Product category

Nonprofit Thrift Retail and Workforce Services

NAICS

Clothing and Clothing Accessories Retailers (458110), Waste Treatment and Disposal (5622)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

akta.pro secondary industry

Textile & Apparel Sorting/Recovery Facilities (EUAIADAJ)

Keywords

• Thrift retail stores
• Employment training services
• Donation processing
• Career placement
• Sustainability solutions

Headquarters

HQ city

Not specified

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Thrift Store Retail: Goodwill operates retail thrift stores and online shopping where customers purchase donated clothing, household items, and other goods. Revenue is generated through point-of-sale transactions in physical and online stores.
2. Donation Collection and Processing: The organization accepts donations from individuals and businesses, which are then sorted, processed, and sold in stores or recycled through sustainability solutions.
3. Employment and Training Program Services: Provides free job training, career development, and employment placement services to job seekers. Services for businesses include free hiring services through the Career Centre.
4. Business Services (Sustainability, Catering, Corporate Giving): Provides commercial services including inventory liquidation, sustainability solutions for businesses with materials destined for landfill, electronics recycling, and catering/event venue rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Goodwill Amity operates a network of thrift stores (physical and online) that sell donated clothing and household goods, alongside donation centers that collect and process used items. The organization funds free employment, training, and career placement services through its retail revenue, and offers businesses hiring support, sustainability/liquidation solutions, electronics recycling, and event venue services.

Product overview

Goodwill Industries operates a network of thrift stores (in-store and online retail) and donation centers as its core commercial operations, generating revenue to fund community programs. The organization offers employment and training services including job placement, skills training, certificates, wellness supports, and barrier removal for job seekers. For businesses, it provides complementary services including free hiring recruitment support, sustainability/liquidation solutions, event venue rental, corporate giving programs, and electronics recycling.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop In-store & Online Retail thrift stores and online shopping platform where consumers can purchase donated clothing, household items, and other goods at affordable prices.
• Donation Collection and Processing Donation center services accepting clothing, household items, and other goods from the public to support community programs and feed inventory into thrift stores.
• Job Training and Careers Program Employment and training programs that help individuals gain skills, certificates, wellness supports, and job placement assistance to overcome barriers to employment.
• Goodwill Career Centre Free hiring services connecting businesses with job candidates, providing recruitment support and candidate matching through a dedicated Career Centre.
• Goodwill Sustainability Solutions Inventory and material management services for businesses, diverting goods from landfill through responsible disposal and resale solutions.
• Catering and Events Conference room and meeting space rentals for businesses, offering venue services for corporate events and meetings.
• Corporate In-Kind Giving and Liquidation Corporate giving programs allowing businesses to donate inventory or materials for community and environmental impact through liquidation channels.
• Electronics Recycling Electronics recycling services for businesses, including data destruction and responsible disposal of electronic equipment.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Businesses (General)coreOthersGoodwill partners with local businesses through multiple programs: Free Hiring Services (Career Centre matches businesses with qualified job candidates), Sustainability Solutions (helping businesses divert inventory from landfill), Corporate In-Kind Giving and Liquidation, and Electronics Recycling services.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• YWCA Employment Services: Canadian non-profit providing employment training and career services. Comparable workforce development programming and target population of job seekers facing barriers to employment, though without a thrift retail revenue stream.

Direct peers

• Salvation Army Thrift Stores: Charitable thrift retail and donation collection operation in Canada funding social programs. Highly comparable non-profit model, donated inventory supply, and dual mission of resale and community service.
• Deseret Industries: Non-profit thrift and donation-processing operation linked to employment training programs. Closely analogous dual mission of resale and workforce development, though U.S.-based with LDS Church affiliation.
• Value Village / Savers: For-profit thrift retailer operating Value Village stores in Canada. Direct competitor for donated goods retail and comparable second-hand consumer base, though operating as a private commercial business rather than a non-profit.
• Habitat for Humanity ReStores: Non-profit home goods reuse retail operation funding affordable housing programs. Comparable donation-driven retail model with similar mission-linked commercial operations, though focused on furniture and building materials rather than apparel.
• ARC Thrift Stores: Canadian non-profit thrift operation supporting disability and employment services. Directly comparable social-enterprise thrift model with similar donation supply chain and dual retail/mission operations.
• St. Vincent de Paul Thrift Stores: Canadian charitable thrift operation supporting community social services. Comparable donation-accepting thrift retail model serving budget-conscious shoppers while funding mission programs.

Emerging players

• ThredUp: Online resale platform processing donated and consigned apparel. Competes for the same value-conscious and sustainability-minded shoppers and donation supply, though operating purely through a digital channel versus Goodwill's physical retail base.
• Poshmark: Peer-to-peer online resale marketplace for apparel and accessories. Adjacent competitor for secondhand apparel demand and a partial substitute for thrift shopping among younger demographics.

Broad incumbents

• Goodwill Industries International: National umbrella organization for the Goodwill network operating thrift retail, donation processing, and employment services across the U.S. Directly comparable operating model (thrift retail funding employment programs) and brand ecosystem, though at much greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goodwill-the-amity-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill Amity