Goodwill Industries of Southeastern Michigan

What Goodwill Industries of Southeastern Michigan does

Goodwill Industries of Southeastern Michigan is a nonprofit 501(c)(3) social enterprise operating in Lenawee and Monroe counties of southeastern Michigan. Founded in 1958 as a satellite of Detroit Goodwill and becoming independent in 1960, the organization employs more than 250 staff and serves more than 2,000 individuals annually. Its mission is to provide employment opportunities, vocational training, and community inclusion services for people facing barriers to employment, including individuals with disabilities, homeless and at-risk youth, and others facing systemic workforce challenges. The organization has been CARF-accredited since 1976 and operates under a 12-member Board of Directors led by President/CEO Arden Floran.

The business model is diversified across five revenue streams: (1) retail sales of donated goods across five physical stores and three online marketplaces (ShopGoodwill, eBay, Amazon), supplemented by a dedicated bookstore in Temperance and three Art Works micro-enterprise art studios; (2) industrial and service contracts with manufacturers such as Hi-Lex, U of M Dental School, and Supply 55 for assembly work; (3) government grants and rehabilitation service fees from mental health authorities and Michigan Rehabilitation Services; (4) individual and corporate donations plus event sponsorships ranging from $300 to $20,000; and (5) salvage sales of unsellable donated goods. Supporting infrastructure includes eight donation centers, three mission service centers, two training centers, and recycling services covering paper shredding, cardboard, e-waste, metals, and glass.

Operational reach is concentrated in Lenawee and Monroe counties through 13+ physical locations, with digital extensions onto global online marketplaces. Strategic partners include Lenawee and Monroe Community Mental Health Authorities, Michigan Rehabilitation Services, multiple school districts, and corporate employer partners (Country Market, Walgreens, ProMedica, Hi-Lex, Siena Heights College, Adrian College, Supply 55, U of M Dental School). The organization runs three signature programs: Employment & Training Services (placement, skill building, vocational training), Youth Start (achieving 99% high school graduation among homeless youth served since 2009), and the Art Works micro-enterprise art program enabling entrepreneurship for people with disabilities.

Name

Goodwill Industries of Southeastern Michigan

Legal name

Goodwill Industries of Southeastern Michigan, Inc.

Website

https://goodwillsemi.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Goodwill Industries of Southeastern Michigan is a nonprofit 501(c)(3) social enterprise operating across Lenawee and Monroe counties in Michigan, employing 250+ staff to deliver employment services, vocational training, and retail operations serving 2,000+ individuals with barriers to employment annually.

Ownership category

akta.pro rank

Product category

Social Enterprise Nonprofit Services

NAICS

Clothing and Clothing Accessories Retailers (45811), Used Merchandise Retailers (459510)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

General Arts & Crafts Supplies Retail (CRALACAA)

akta.pro secondary industry

Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)

Keywords

• Thrift retail operations
• Workforce development services
• Vocational rehabilitation programs
• Nonprofit social enterprise
• Donated goods recycling

Headquarters

HQ city

Adrian

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Retail Sales of Donated Goods: Sale of donated goods in retail stores is the greatest source of funding. Nearly 2,500 retail stores across Goodwill network; Goodwill SEMI operates 5 stores plus online marketplaces.
2. Industrial and Service Contract Work: Utilizing integrated staff of employees and program participants to assist businesses meet production goals. Current partnerships include Hi-Lex, U of M Dental School, and Supply 55 for assembly and manufacturing contracts.
3. Government Grants and Rehabilitation Service Fees: Revenue from government grants and fees for rehabilitation services provided to individuals with disabilities and barriers to employment.
4. Donations and Sponsorships: Monetary donations from individuals and corporate sponsors for specific programs and events. 2026 sponsorship opportunities range from $300 to $20,000.
5. Salvage Sales: Donations unable to be sold in stores are sold to jobbers who ship items overseas to continue being utilized for their original purpose.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels11 records

Core offering

Goodwill Industries of Southeastern Michigan is a nonprofit social enterprise that sells donated goods through five retail stores, one bookstore, and online marketplaces (ShopGoodwill, eBay, Amazon), while delivering employment training, vocational rehabilitation, and community inclusion services to individuals with disabilities and other employment barriers. It also runs industrial assembly contracts, secure document shredding, e-waste and cardboard recycling, and the Art Works micro-enterprise art program.

Product overview

Goodwill Industries of Southeastern Michigan is a nonprofit social enterprise operating a diversified portfolio of retail, employment services, and recycling programs. The organization operates five retail stores and eight donation centers across Adrian, Dundee, Lambertville, Monroe, and Saline, supported by online marketplaces on ShopGoodwill, eBay, and Amazon. Core programs include Employment & Training Services (placement, skill building, vocational training), the Art Works micro-enterprise art program, Club Goodwill community experiences, Training Centers in Monroe and Lambertville, Youth Start youth development, Industrial Services (secure shredding and contract manufacturing), and Recycling Services (e-waste, cardboard, metals). The Craft Guild & Fiber Mill produces alpaca products. The Goodwill Bookstore and three Art Works locations provide specialized retail. All services focus on creating opportunities for people facing barriers to employment, serving more than 2,000 individuals annually.

Differentiator

Problem solved

Functional benefit

Brands

• Art Works: Micro-enterprise program providing a safe, positive and creative art studio focusing on individual's abilities to explore expressive and creative talents through entrepreneurship. Locations in Adrian, Tecumseh, and Lambertville.
• Club Goodwill
• Youth Start

Quantifiable outcome

• Serves more than 2,000 people annually
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Lenawee Community FoundationcoreGTM or Marketing Partner · 1 January 2026Partnership grant awarded in collaboration with Lenawee Cares, Brazeway, and Gleaners. 2026 grants and sponsorships support life-changing programs and events.
• American Red CrossminorGTM or Marketing Partner · 1 January 2026Blood drive partnership with $600 in kickback fundraising for Special Olympics t-shirts.
• Lenawee Community Mental Health Authority (LCMHA)coreStrategic or Co-development PartnerPartnership for Club Goodwill program focusing on individuals improving skills and abilities through community-based experiences. Also collaborates on skill building services for individuals with barriers.
• Monroe Community Mental Health Authority (MCMHA)coreStrategic or Co-development PartnerPartnership for Monroe Training Center providing community inclusion, basic skill development, employment services, and vocational training.
• Michigan Rehabilitation Services (MRS)coreStrategic or Co-development PartnerCollaborates on vocational training and training services for individuals with disabilities seeking employment.
• Lenawee Intermediate School District (LISD)coreStrategic or Co-development PartnerPartnership for developing soft skills through trial work experiences for individuals entering the workforce.
• Monroe County Intermediate School DistrictcoreStrategic or Co-development PartnerCollaborates with Monroe and Lambertville Training Centers to provide exceptional opportunities for people facing personal barriers.
• Country MarketcoreChannel Partner/ Reseller/ DistributorExternal employer providing trial work experiences and direct employment for individuals facing barriers. Multiple success stories where participants were hired directly after TWE.
• ProMedica (Project Search)coreChannel Partner/ Reseller/ DistributorProject Search partnership providing trial work experiences in healthcare settings for individuals with disabilities.
• WalgreenscoreChannel Partner/ Reseller/ DistributorExternal employer partner providing employment opportunities for individuals facing barriers through Goodwill's skills training program.
• Siena Heights College (Chartwells Dining Hall)minorChannel Partner/ Reseller/ DistributorExternal employer providing opportunities for individuals with disabilities to gain work experience in collegiate dining services.
• Adrian College (Ritchie Dining Hall)minorChannel Partner/ Reseller/ DistributorExternal employer providing opportunities for individuals with disabilities to gain work experience in collegiate dining services.
• Hi-LexcoreChannel Partner/ Reseller/ DistributorIndustrial contract partner for assembly and manufacturing work utilizing Goodwill's integrated staff and program participants.
• University of Michigan Dental SchoolcoreChannel Partner/ Reseller/ DistributorIndustrial contract partner providing assembly work opportunities through Goodwill's manufacturing services.
• Supply 55coreChannel Partner/ Reseller/ DistributorIndustrial contract partner for assembly and manufacturing services.
• Great StartminorStrategic or Co-development PartnerCollaborates with Goodwill for literacy programs and special events.
• AM RotaryminorStrategic or Co-development PartnerPartnership for Little Libraries in Lenawee County supporting literacy programs.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Arc Thrift Stores: Nonprofit thrift chain operated by The Arc, serving people with intellectual and developmental disabilities — directly mirroring Goodwill SEMI's mission-driven thrift model with the same employment-services overlay.
• Habitat for Humanity ReStore: Nonprofit home-furnishings and building-materials resale stores operated by Habitat for Humanity affiliates. Same nonprofit-retail model, same reliance on donated inventory, but focused on furniture/building materials rather than apparel/general merchandise.
• Salvation Army Thrift Stores: Comparable nonprofit social enterprise operating thrift retail stores nationwide, with proceeds funding adult rehabilitation and community programs. Closest mission-aligned competitor in the secondhand retail space.
• Purple Heart Pickup: For-profit donation pickup service operating in similar regional markets, competing directly with Goodwill SEMI for donor-supplied inventory. Comparable donation logistics model without the mission-funded workforce development layer.
• Goodwill Industries of Greater Detroit: Another Goodwill Industries International affiliate operating in the same regional Michigan market with the same thrift-retail-plus-workforce-development model. Comparable scale, similar revenue mix (retail, industrial, grants), and overlapping donor populations make it the closest direct peer.
• St. Vincent de Paul Thrift Stores: Nonprofit thrift store network operating under the Society of St. Vincent de Paul with proceeds funding poverty-relief programs. Comparable retail-plus-mission model with regional store footprints.
• Disabled American Veterans (DAV) Thrift Stores: Nonprofit thrift retail operation supporting veterans' services. Same donated-goods retail model, same mission-aligned revenue structure, similar store-format footprint.

Others

• Goodwill Industries International: Federation body coordinating 165 Goodwill member organizations across the US and Canada. Not a competitor, but provides the brand, ShopGoodwill platform, and best-practice infrastructure Goodwill SEMI relies on.

Emerging players

• ThredUp: Large online resale platform competing with Goodwill SEMI's ShopGoodwill/eBay/Amazon channels for secondhand apparel. Not a direct retail peer, but a structural competitor for both donation supply (via its Resale-as-a-Service offering) and consumer spend.

Broad incumbents

• Savers / Value Village: Largest for-profit thrift chain operating a similar secondhand retail model across North America. Competes with Goodwill SEMI for donated goods supply and consumer thrift spending, but operates without the workforce-development mission overlay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GoodwillSEMI
• YouTubeyoutube.com/@GoodwillSEMI49221
• Facebookfacebook.com/GoodwillSEMI
• LinkedInlinkedin.com/company/goodwill-industries-of-southeastern-michigan
• Instagraminstagram.com/goodwillsemi/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill Industries of Southeastern Michigan