GORILLA

What GORILLA does

Gorilla (operating under the legal name Gorilla Beverages and dba Gorilla Lifestyle) is a Miami Beach, Florida-based private company that formulates and sells hemp-derived cannabis products under the 2018 U.S. Farm Bill. Its core product set includes the Elixir THC Infused Drink (750ml, $45.99), Delta 9 THC gummies (20mg/10ct, $15.99), THC & CBD energy shots (5mg THC, $7.99), hemp seltzers, live resin vapes, and branded merchandise. All products are positioned as compliant with the 2018 Farm Bill (≤0.3% Delta-9 THC by dry weight) and are tested by ISO-accredited third-party labs with publicly available certificates of analysis.

The underlying technology is the formulation and extraction of hemp-derived cannabinoids (Delta 9 THC and HHC) into beverages, edibles, and inhalables. Distribution runs through a Shopify-powered DTC e-commerce storefront with nationwide U.S. shipping, a wholesale channel for retailers and dispensaries, and a store locator for physical retail. The GTM motion is product-led and direct-to-consumer, supported by a blog, organic social, a members-only "Gorilla Club" email list, an affiliates/ambassadors program, and earned media in outlets such as Playboy, Bevnet, Nitro Circus, and Yahoo Finance. The company is privately held, employs approximately 9 people, has no disclosed funding rounds, M&A activity, or executive team in the source data, and operates with a horizontal consumer-segmentation approach targeting health-conscious cannabis consumers seeking alcohol alternatives.

Name

GORILLA

Legal name

Gorilla Beverages

Website

https://gorillanationusa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gorilla (Gorilla Beverages/Gorilla Lifestyle) is a Miami Beach-based hemp-derived cannabis brand selling THC/CBD beverages, edibles, and vapes directly to consumers via Shopify, wholesale, and retail, targeting health-conscious users seeking alcohol alternatives.

Ownership category

akta.pro rank

Product category

Hemp-derived cannabis beverages and edibles

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Food (Health) Supplement Retailers (456191)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)

Keywords

• Hemp-derived THC beverages
• CBD edible products
• Cannabis seltzer drinks
• Delta 9 THC gummies
• Alcohol alternative lifestyle

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (B2C): Gorilla generates primary revenue through direct-to-consumer e-commerce sales of THC/CBD beverages, edibles, and vapes. Products are sold individually with per-unit pricing through the company's Shopify storefront.
2. Wholesale Distribution: Secondary revenue stream through wholesale distribution to retail partners, allowing brick-and-mortar stores to stock Gorilla products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gorilla (operating as Gorilla Beverages / Gorilla Lifestyle) formulates, markets, and sells hemp-derived cannabis products directly to consumers. Its product portfolio includes THC-infused beverages (Elixir 750ml drink, seltzers, energy shots), Delta 9 THC gummies, and live resin vaporizers, all compliant with the 2018 U.S. Farm Bill and verified by ISO-accredited third-party lab testing. The company sells primarily through its own Shopify e-commerce store with nationwide shipping, supplemented by a wholesale channel for brick-and-mortar retailers.

Product overview

Gorilla (Gorilla Beverages/Gorilla Lifestyle) is a hemp-derived cannabis company offering a portfolio of THC and CBD products including beverages (seltzers, 750ml THC-infused Elixir drinks, energy shots), edibles (Delta 9 gummies), and vaporizers (live resin vapes). All products are derived from hemp, comply with the 2018 Farm Bill (<0.3% THC), and undergo third-party lab testing for potency and purity.

Differentiator

Problem solved

Functional benefit

Products and services

• Elixir THC Infused Drink 750ml A 750ml hemp-derived THC-infused beverage offering a smooth, happy buzz without alcohol-related side effects such as hangxiety or morning-after grogginess. Designed to be consumed straight from the bottle or mixed into cocktails, priced at $45.99 per bottle.
• THC Gummies - 20MG Delta 9 (10pc) Edible Delta 9 THC gummies delivering 20mg total potency across a 10-piece package, with effects lasting up to 4-5 hours. Sold at $15.99 per 10-count package.
• THC & CBD Energy Shots Compact 5mg THC energy drink shots combined with CBD, designed to deliver an energizing effect alongside mild psychoactive relaxation, priced at $7.99 per shot.
• Seltzers Hemp-derived cannabis seltzers positioned as an alcohol alternative for social occasions, available in the core product lineup.
• Live Resin Vapes Live resin vaporizer products containing THC and CBD for inhalation, sold through the Gorilla vapes collection.
• Branded Merchandise (Swag) Branded Gorilla apparel and accessories sold to fans of the brand as supporting merchandise alongside the core cannabis product line.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Recess: Hemp-infused beverage brand offering mood/relaxation drinks and seltzers; comparable on hemp-cannabinoid formulation, alcohol-alternative positioning, and D2C/wholesale go-to-market.
• Dram Apothecary: Specialty maker of hemp-derived THC/CBD mixers and sodas positioned as non-alcoholic cocktail alternatives; directly comparable in product format and target use case to Gorilla's Elixir drink.
• Wyld: Cannabis-infused gummy and edible brand with broad SKU range; directly comparable to Gorilla's Delta 9 THC gummies on product format and broad consumer distribution.
• Plus Products: Cannabis-infused gummy brand with strong brand-led positioning; relevant peer for Gorilla's gummy line and overall consumer-brand approach in cannabis.
• Hi-Ball Energy: THC-infused energy drink (historically Lagunitas-backed) targeting the same social/active occasions as Gorilla's THC & CBD Energy Shots, with a near-overlapping SKU.
• Cann: Direct hemp-derived THC beverage competitor offering low-dose cannabis-infused seltzers and tonics sold DTC and through wholesale; near-identical business model to Gorilla's beverage-led alcohol-alternative positioning.
• Wynk: Hemp-derived THC seltzer brand competing head-to-head with Gorilla's seltzer line on the same alcohol-replacement proposition, with comparable D2C and wholesale distribution.
• Kiva Confections: Premium cannabis-infused edible brand (gummies, chocolates) sold through licensed dispensaries; comparable in edible category to Gorilla, though typically operating in state-licensed channels rather than hemp DTC.

Broad incumbents

• Curaleaf: Large multi-state cannabis operator with retail, cultivation, and branded products; relevant as a benchmark for cannabis-CPG scale, although operating under state-licensed rather than hemp-DTC framework.
• Papa & Barkley: Established multi-state cannabis CPG brand with tinctures, topicals, and edibles; broader portfolio than Gorilla but overlapping on the wellness/edible consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gorillanationusa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GORILLA