GOSH

Name

GOSH

Legal name

Gosh Norge AS

Website

https://gosh.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GOSH (Gosh Norge AS) is Norway's leading promotional products and profile clothing chain, distributing customizable branded merchandise through 25+ authorized dealers and a direct B2B e-commerce platform to corporate customers across Norway.

Ownership category

akta.pro rank

Product category

Promotional Merchandise Distribution

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Durable Goods (5000)

akta.pro primary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Luxury Hats & Headwear (CRAKAEAG)

Keywords

• Promotional merchandise
• Branded profile clothing
• Corporate gifts
• Custom branded apparel
• Workwear distribution

Headquarters

HQ city

Kristiansand

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Promotional Products and Profile Clothing Sales: GOSH generates revenue through the sale of promotional merchandise and branded profile clothing to businesses. Products include t-shirts, hoodies, jackets, pens, bags, and accessories that can be customized with customer logos. The company operates through authorized dealers across Norway and sells directly through its e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GOSH distributes branded profile clothing and promotional merchandise from more than 100 international brand partners through a nationwide network of over 25 authorized dealers and a direct B2B e-commerce platform. The company supplies Norwegian businesses with logo-branded apparel, workwear, writing instruments, accessories, and gifts, and applies in-house customization (embroidery, printing, engraving) with free digital proofs. Offerings also include corporate gift services, trade-fair giveaways, and employee uniform programs.

Product overview

GOSH is Norway's leading profile merchandise chain (profilkjede) offering a comprehensive portfolio of branded promotional products and clothing. The core offering centers on Profile Clothing (Profilklær) which includes t-shirts, polo shirts, hoodies, jackets, vests, pants, shorts, and sportswear available in extensive color and size ranges for corporate branding. The product range spans multiple sub-brands including Printer (value-focused profile clothing), Premier (fashion-forward workwear), and Parker (writing instruments). GOSH operates as a B2B promotional merchandise distributor, selling customizable branded products through a network of resellers across Norway, with products featuring options for logo printing, embroidery, and transfer printing.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Profile Clothing

Quantifiable outcome

• Products delivered across Norway through certified dealer network

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, minor and premium.

• CraftcoreChannel Partner/ Reseller/ DistributorSportswear and functional clothing brand. GOSH distributes Craft products including sports apparel, running shoes, and training gear. Products feature proprietary Px Foam technology and recycled materials.
• Cutter & BuckcoreChannel Partner/ Reseller/ DistributorAmerican brand established 1990, known for high-quality profile clothing with unique fit and function. Distributed in Norway and Scandinavia through GOSH.
• CliquecoreChannel Partner/ Reseller/ DistributorBroad range of textiles combining functional and classic styles with updated designs. Includes t-shirts, polo shirts, sweaters, jackets, and profile clothing.
• TrackercoreChannel Partner/ Reseller/ DistributorProfile textiles stocked in Norway since 1992, known for high quality at unbeatable prices. Includes hoodies, t-shirts, and casual wear.
• PrintercoreChannel Partner/ Reseller/ DistributorProfile clothing with high quality at extra low prices. Philosophy: 'Best Value in Large Volumes.' Distributed across Europe and Australia.
• PremiercoreChannel Partner/ Reseller/ DistributorEstablished 1999, leading workwear with fashion feel. Offers wide range of colors for corporate profiles. Includes aprons, chef jackets, tunics, and polo shirts.
• PortiaminorChannel Partner/ Reseller/ DistributorKnown for ties, braces, belts and accessories for over 90 years. Combines modern machines with traditional craftsmanship, maintaining old-world quality.
• ParkercoreChannel Partner/ Reseller/ DistributorPremium writing instruments including Jotter, IM, Urban, and Vector pen lines. Features Quinkflow ink technology and iconic designs spanning 60+ years.
• ThuleChannel Partner/ Reseller/ DistributorSwedish brand for active lifestyles, including backpacks, bags, and outdoor gear. Known for quality, durability, and thoughtful design.
• Georg JensenpremiumChannel Partner/ Reseller/ DistributorDanish luxury brand known worldwide for design, craftsmanship, and art. Includes premium promotional items for corporate gifting.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Midocean: Major European B2B promotional products distributor offering comparable branded merchandise and corporate gifting solutions across multiple European markets.
• XD Connects (XD Collection / XD Design): Pan-European promotional goods supplier and brand owner; competes with GOSH on the corporate merchandise category and is also a brand distributed through GOSH.
• Vistaprint (Cimpress): Global online print and custom merchandise platform offering corporate branded apparel and promotional products; represents the digital-direct competitive threat to traditional chains like GOSH.
• PF Concept: One of Europe's largest promotional products distributors with an extensive multi-brand catalog; competes with GOSH at the high end and is itself one of the brands GOSH lists on its site.

Direct peers

• Orgaland: Norwegian promotional merchandise distributor with overlapping product categories (apparel, gifts, accessories) and similar B2B customer base, providing direct Nordic competition.
• Image Profil: Swedish promotional merchandise and profile clothing distributor with a similar multi-brand catalog and dealer model to GOSH, making it the closest Nordic direct competitor in scope and offering.
• Pineapple Media: Swedish distributor of profile clothing and promotional products with a comparable dealer/online model targeting corporate customers in the Nordic region.
• Profil & Profilering: Norwegian competitor in promotional products and branded apparel distribution, overlapping directly with GOSH's profile chain positioning in the same domestic market.

Regional players

• Clipper: Nordic promotional merchandise distributor with overlapping product categories and a multi-brand catalog similar to GOSH, focused on Scandinavian B2B buyers.

Emerging players

• Printful: Direct-to-consumer and B2B print-on-demand platform for custom apparel and accessories, illustrating the digitally native, decentralized model that could disrupt traditional promotional merchandise distributors like GOSH.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/goshprofil
• LinkedInlinkedin.com/company/gosh-norge-as
• Instagraminstagram.com/goshnorge

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOSH