Designers Choice Delivery

What Designers Choice Delivery does

Designers Choice Delivery, formally Designer's Choice Delivery & Installation, Inc., is a privately held, founder-owned white glove furniture delivery and installation company headquartered at 3233 Mission Oaks Boulevard, Unit E, Camarillo, California. Founded by David Mulchay in 1989 (after informal operations beginning in 1987) and incorporated in 2000, the firm specializes in pickup, inspection, warehousing, consolidation, and in-home installation of fine furniture for the design industry across Los Angeles, Orange, Ventura, and Santa Barbara Counties. Its primary customer segments are interior designers, furniture showrooms, office designers, and model home designers, with secondary demand from individual homeowners purchasing high-value pieces.

The service offering is bundled rather than modular: clients can request pickup from showrooms, manufacturers, or warehouses; receive a 72-hour full-inspection at the receiving warehouse with damage-claims filed on their behalf; hold items for up to three weeks of free warehousing; and schedule delivery within a two-hour window with 30 minutes of advance notice. Home consolidation and standard installation are standard. The company does not disclose pricing publicly and operates entirely on quote-based engagements initiated by phone (888-388-7991) or email ([email protected]). There is no proprietary technology platform, no mobile app, no API, and no third-party integrations; the digital presence is a Squarespace-hosted website that functions as a marketing and lead-generation touchpoint.

The business is bootstrapped, founder-led, and has no institutional investors, no parent company, no subsidiaries, and no disclosed partnerships or alliances. Growth has historically come from word-of-mouth referrals emanating from the founder's existing network within the Southern California design community. The firm operates with approximately 13 employees, of whom the founder and a Field Superintendent (Loyd Hembree, since 1990) constitute the senior leadership; remaining staff are drivers and warehouse personnel. Revenue is not disclosed, and there is no evidence of expansion beyond the established four-county footprint, positioning the firm as a stable, specialized regional operator rather than a scaling enterprise.

Name

Designers Choice Delivery

Legal name

Designer’s Choice Delivery & Installation, Inc.

Website

https://gotodcd.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

White Glove Furniture Delivery Services

akta.pro primary industry

Furniture & Home Furnishings White-Glove Delivery (TLAAAKAA)

akta.pro secondary industries

Local Furniture Delivery & In-Home Placement (White-Glove, Assembly) (HSAKAAAM), Assembly, Installation & In-Home Setup Services (White-Glove Add-On) (TLAAAKAJ), Office Furniture & Commercial Fixtures Delivery (TLAAAKAG)

Keywords

• White glove delivery
• Furniture delivery services
• Furniture installation
• Receiving warehouse services
• Fine furniture logistics

Headquarters

HQ city

Camarillo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. White Glove Delivery Services: Service-based revenue model providing pickup, delivery, warehousing, and installation of fine furniture. Services include picking up from showrooms, manufacturers, or warehouses; full service receiving warehouse with inspection; home consolidation and installation; and 3-week free warehousin

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Designers Choice Delivery provides white glove home delivery services for fine furniture across Southern California. The company picks up furniture from showrooms, manufacturers, or warehouses; receives, inspects, and stores items in its full-service warehouse; and delivers with consolidation and standard installation to end customers' homes or businesses.

Product overview

Designers Choice Delivery offers a single unified white glove furniture delivery service focused on the design industry. The core offering is white glove home delivery service, which encompasses pickup and delivery from showrooms, manufacturers, and warehouses, combined with full-service receiving warehouse operations including item inspection and damage claims processing, and home consolidation and installation services. Additional service enhancements include Flexible Scheduling, Quality Inspections (72-hour turnaround), 2 Hour Delivery Window, 3 Week Free Warehousing, and Live Help support. The company operates as a single integrated service rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• White Glove Home Delivery Service Integrated white glove home delivery service for fine furniture, providing pickup from showrooms, manufacturers, or warehouses, full-service receiving warehouse with item inspection and damage claims processing, home consolidation, and standard installation. Targeted at interior designers, showrooms, office designers, model home designers, and homeowners in Southern California.
• Pick-Up & Delivery Service
• Full Service Receiving Warehouse
• Home Consolidation & Installation

Quantifiable outcome

• Full item inspection within 72 hours of receipt
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Lugg: Lugg is an on-demand marketplace for large-item pickup, delivery, and furniture moving. Tech-enabled dispatch model overlaps with DCD's residential furniture delivery offering, though Lugg serves broader use cases including consumer self-service moves.
• Dolly: Dolly is an on-demand marketplace connecting customers with helpers for furniture delivery, large-item moves, and in-home assembly. Directly comparable in furniture/moving delivery and represents the tech-enabled competitor DCD faces for showroom and designer accounts.
• GoShare: GoShare is an on-demand delivery marketplace for large and bulky items, including furniture, appliances, and commercial goods. Competes with DCD for showroom-to-home and warehouse-to-home furniture delivery jobs, with software-driven driver matching.
• RXO Last Mile: RXO's last-mile division (formerly XPO Last Mile) is one of the largest U.S. providers of big-and-bulky home delivery, including white-glove service for furniture and appliances. Directly comparable to DCD in service offering, with materially greater scale and geographic reach.
• Bungii: Bungii is an on-demand platform for large-item delivery, including furniture and big-and-bulky goods from retailers. Comparable last-mile service to DCD with technology-enabled booking, and competes in similar showroom-to-home delivery use cases.
• Two Men and a Truck: Two Men and a Truck is a large franchised moving and junk-removal operator with significant presence in furniture and large-item delivery. Comparable service offering to DCD for residential furniture moves and in-home placement, though operates nationally with much greater scale.

Emerging players

• TaskRabbit: TaskRabbit is a gig marketplace for furniture assembly, mounting, and moving help — directly relevant to DCD's installation and in-home placement offering. While not a full-service white-glove operator, TaskRabbit (which acquired Dolly) increasingly serves as a substitute or complement for DCD's installation component.

Broad incumbents

• Forward Air (formerly Pilot Freight Services): Forward Air acquired Pilot Freight Services, a major expedited less-than-truckload and final-mile carrier serving furniture, retail, and big-and-bulky customers. Operates as a broad incumbent in last-mile logistics with white-glove capabilities that overlap DCD's offering, but at vastly greater scale and broader service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/designers-choice-delivery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Designers Choice Delivery