George P. Johnson Experience Marketing - India

What George P. Johnson Experience Marketing - India does

George P. Johnson Experience Marketing - India (GPJ India) is the Indian subsidiary of George P. Johnson Company, a US-headquartered strategic experiential marketing agency founded in 1914 and operating within the Project Worldwide network across 29 countries. Established in India in 2002, GPJ India operates from offices in Bangalore (headquarters), Mumbai, and Delhi/Gurgaon, employing 77 people and delivering live, virtual, and hybrid event programs for global enterprise brands including IBM, Salesforce, Figma, Audible, DP World, Audi, Cisco, Google, AWS, and ServiceNow.

The agency's core service offering is organized around the proprietary 4D Mixology Process (Discover, Define, Design, Deliver) and spans strategy, creative ideation, experience design, content creation, engineering and fabrication, digital engagement, live production, and event production. Supporting the experiential core are several specialized sub-products: the GPJ Experiential Ecosystem (data unification, warehousing, predictive analytics, and CRM/marketing-automation integration for ROI measurement), Strategic Experience Mapping, Sports Marketing, and Brand Environments. The agency has produced over 10,000 virtual, hybrid, and live experiences cumulatively and is increasingly deploying AI-driven capabilities including real-time attendee insight generation, AI-powered narration and translation, AR experiences, and the newly launched AI Labs India as part of the India–South Asia Project Hub.

GPJ India generates revenue primarily through professional-services, project-based engagements (enterprise B2B) secured via direct sales, agency-of-record partnerships, and strategic growth initiatives. The go-to-market is enterprise field sales targeting global brands across technology, automotive, finance, logistics, healthcare, and consumer goods verticals; pricing is custom-quoted per engagement with no public pricing. Following a 2025 leadership transition (Neha Lobo as Managing Director, Rasheed Sait as Chief Growth Officer for India and South Asia), the company launched the India–South Asia Project Hub in Bangalore in December 2025, consolidating six Project Worldwide agencies (GPJ, OS Studios, NOMOBO, Praytell, AI Labs, +91) under one collaborative model and signaling a regional expansion push into South Asia.

Name

George P. Johnson Experience Marketing - India

Legal name

George P Johnson Event Marketing Private Limited

Website

https://gpjindia.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

George P. Johnson Experience Marketing India is the Indian arm of the global experiential marketing agency GPJ, operating from Bangalore, Mumbai, and Delhi to deliver live, virtual, and hybrid event programs for enterprise brands like IBM, Salesforce, Figma, and Audi under the proprietary 4D Mixology Process.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

akta.pro secondary industry

Advanced Analytics & Data Science Services (BPAEAHAE)

Keywords

• Experiential marketing services
• Live virtual hybrid events
• Brand activation agency
• Sports marketing experiences
• Event data analytics

Headquarters

HQ city

Bengaluru, Karnataka

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Experiential Marketing Services: GPJ India generates revenue through professional services engagements including live, virtual, and hybrid event production, experiential marketing campaigns, brand experience design, and ongoing agency of record partnerships. Services span strategy, creative design, content creation, engineering/fabrication, and event delivery.
2. Data & Analytics Services: Revenue generated through data unification, warehousing, analytics, and measurement services as part of the GPJ Experiential Ecosystem offering, helping clients demonstrate ROI from experiential campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GPJ India provides end-to-end experiential marketing services for enterprise brands, spanning strategy, creative ideation, experience design, engineering and fabrication, content creation, and live delivery of physical, virtual, and hybrid events. The agency also delivers data-driven ROI measurement through its GPJ Experiential Ecosystem, sports marketing services, permanent experiential installations, customer experience centers, and global event portfolio management for global brands across technology, automotive, finance, and consumer verticals.

Product overview

George P. Johnson Experience Marketing (GPJ) India is the world's leading strategic experiential marketing agency, offering a comprehensive suite of services under its proprietary 4D Mixology Process (Discover, Define, Design, Deliver). The core offering encompasses live, virtual, and hybrid events spanning flagship experiences, product launches, conferences, auto expos, sports marketing, and experiential retail. Supporting the experiential services are specialized sub-products including The GPJ Experiential Ecosystem for data-driven insights, Strategic Experience Mapping, Creative Ideation and Design, Engineering and Fabrication, Digital Engagement, Live Production, and Event Production. GPJ India operates as part of the Project Worldwide network and recently launched OS Studios India for gaming and esports experiences. The agency serves major global brands including Audible, Figma, DP World, IBM, Salesforce, and many others across technology, automotive, finance, and retail sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing Services End-to-end experiential and event marketing services spanning strategy, creative design, production, and execution for live, virtual, and hybrid brand experiences. Targeted at global enterprise brand marketers across technology, automotive, finance, sports, and consumer verticals.
• Live Events In-person experiential marketing events including flagship experiences, product launches, press launches, auto expos, and office branding activations. Designed for enterprise brand marketers running large-scale physical events.
• Virtual Events Digital event experiences and online broadcast capabilities for brands seeking to engage audiences remotely. Targeted at enterprise marketers running webinars, virtual conferences, and digital activations.
• Hybrid Events Combined live and virtual event experiences with integrated digital engagement layers for enterprise clients seeking omnichannel audience reach.
• Sports Marketing Sports and entertainment marketing experiences including fan activations, sponsorship ROI measurement, B2B and B2C activations, live event takeovers, and premium hospitality experiences. Targeted at sports organizations, leagues, teams, and brands such as DP World and Delhi Capitals.
• Engineering and Fabrication Vertically integrated engineering and fabrication of exhibits, displays, and brand activation structures, leveraging GPJ's global fabrication facilities in the US, Europe, and China. Designed for enterprise clients needing custom-built physical environments.
• Customer Experience Centers and Permanent Installations Design and build of Centers of Excellence, Executive Briefing Centers, Customer Experience Centers, brand stores, broadcast sets, and retail environments as immersive educational installations with updateable messaging. Targeted at enterprise clients seeking permanent brand experience assets.
• The GPJ Experiential Ecosystem (Data and Analytics Services) Data-driven experiential marketing service encompassing data unification, warehousing, and data science that connects activation data with CRM and marketing automation platforms to demonstrate ROI. Includes predictive analytics, audience micro-segmentation, experience component effectiveness analysis, and recommendation engines. Targeted at enterprise marketers needing measurable ROI on experiential investments.
• OS Studios India (Fan Z Operating System) Gaming, esports, and Gen Z culture fan experiences through the Fan Z Operating System covering Strategy, Broadcast and Streaming, Experiential Marketing, and Content services. Targeted at gaming and entertainment brands seeking to engage Gen Z audiences in India.

Quantifiable outcome

• 370+ media stories and 114,000+ social impressions from single IBM Think Mumbai 2025 event
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Project Hub - Multiple AgenciesflagshipStrategic or Co-development Partner · 30 December 2025India-South Asia Project Hub in Bangalore brings together world-class specialist agencies under one roof: George P. Johnson (GPJ), OS Studios (gaming/esports), NOMOBO (broadcast/content), Praytell (communications), AI Labs (AI solutions), and +91 (content/operations). The collaborative model enables hyperconnected creativity and seamless end-to-end access to expertise.
• OS StudioscoreStrategic or Co-development Partner · 14 November 2025OS Studios, a Project Worldwide agency building world-class fan experiences for Pokémon, Call of Duty, NBA, and Major League Soccer, launched in India with full-service offices in Bangalore, New Delhi, and Mumbai. Provides global gaming/esports expertise locally through GPJ India partnership.
• ENSYDE (Environmental Synergies in Development)coreStrategic or Co-development Partner · 25 May 2022Strategic partnership between GPJ India and ENSYDE aimed at driving greener events and experiences. GPJ India, as a pioneer in experience marketing, leads change in sustainability of live, digital and hybrid events. ENSYDE founder Manvel Alur served as guide for GPJ's sustainability journey, resulting in a 'Sustainability Playbook: A Guide to Greener Events' published in 2023.
• Akshaya PatraminorOthersCSR partnership supporting midday meals for school children. Started with 1,500 children annually and grew to 2,000 children across Bangalore and Hubli.
• Mitra for LifeminorOthersCSR partnership supporting children with Autism and Down Syndrome. GPJ provides marketing support and funds free therapy for 160 children.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ruckus Marketing: U.S.-headquartered experiential marketing agency producing brand experiences, events, and digital activations for enterprise clients. Comparable in service mix and target customer profile to GPJ India's core experience practice.
• Vibgyor Brand Services: India-based experiential marketing and brand activation agency serving enterprise clients across technology, automotive, and consumer sectors. Local direct peer competing for similar India enterprise and product launch engagements.
• MKG: Independent U.S. experiential marketing agency producing brand experiences, events, and creative campaigns for enterprise and consumer brands. Direct peer in strategic experience design and live event production.
• Pico Group: APAC-based experiential marketing and event services group with strong Asia-wide presence, offering brand experience, exhibition, and event production. Comparable given overlapping APAC client base and similar vertically integrated fabrication model.
• Jack Morton Worldwide: Global strategic experiential marketing agency and one of the most direct competitors to GPJ, producing brand experiences, events, and digital activations for enterprise clients worldwide. Operates across similar end markets (tech, automotive, finance) with comparable AOR-style engagements.
• Sparks: Global experiential marketing agency and Project Worldwide network sibling to GPJ; produces brand experiences, retail activations, and sponsorship programs. Most directly comparable peer given shared parent network, similar service portfolio, and overlapping global brand clients.
• Wizcraft Entertainment: India's largest homegrown experiential marketing and events agency, with deep relationships across Bollywood, sports, and corporate clients. Closest India-based direct peer competing for the same marquee enterprise and sports marketing engagements.
• Octagon: Global sports and experiential marketing agency competing in sports sponsorships, fan experiences, and brand activations. Directly comparable on GPJ India's sports marketing practice and overlapping enterprise client base.

Broad incumbents

• 160over90: Global brand experience agency within Endeavor Group (formerly Stagwell), offering experiential, content, and sponsorship services. Broader incumbent competing in strategic experience marketing across enterprise clients.
• Encompass (GroupM India): India experiential and brand activation arm within WPP/GroupM, offering events, shopper marketing, and integrated campaigns for enterprise clients. A broader incumbent offering experiential as part of a wider media/communications portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gpjindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about George P. Johnson Experience Marketing - India