Grace's Place
Grace's Place is a non-profit residential trauma recovery centre in Doonside, NSW, serving children and young people affected by homicide through 24/7 support, counselling, and tailored therapy programs. It operates under Homicide Victims' Support Group (Aust) Ltd and is funded by donations, fundraising, and government grants.
- Company typePrivate
- Founded2023
- HeadquartersDoonside, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Grace's Place does
Grace's Place is a non-profit residential trauma recovery centre located in Doonside, Western Sydney, New South Wales, Australia, serving children and young people affected by homicide. Officially opened in February 2023, it operates under the governance of Homicide Victims' Support Group (Aust) Ltd (HVSGAL), a charitable entity founded in 1993 by CEO Martha Jabour OAM. The facility holds a 'world-first' designation as the only residential trauma recovery centre purpose-built for children bereaved by homicide, with capacity to accommodate up to 24 residents including children and their carers, and offers therapy rooms designed for sand play, music, arts and crafts, plus outdoor areas with a purpose-built playground and trampoline. Services are delivered free of charge and include 24/7 crisis support via a dedicated helpline (1800 191 777), residential accommodation with meals, ongoing counselling, day programs, and tailored therapies.
The organisation's underlying 'technology' is its physical infrastructure, clinical protocols, and trauma-informed care staff rather than software. Distribution is anchored by an institutional referral partnership with the NSW Police Force, supplemented by government and community-agency pathways. Beneficiary acquisition relies on this referral channel plus word-of-mouth; no app, API, or digital platform is offered to end users.
Commercially, Grace's Place does not sell services and has no paying customers in the conventional sense. Funding is raised through a diversified mix: individual one-off and recurring donations (preset tiers of $10, $20, $50, $100 plus custom amounts), workplace giving with employer matching, targeted donation products (therapy sessions $20-$1,000, toy packs $20-$250, food hampers $200), corporate sponsorships and CSR partnerships, branded merchandise sales, an annual gala fundraiser (Ebony & Ivory Masquerade Ball at Four Seasons Hotel Sydney), and government grants. The capital base for the facility was secured through a $9.4 million joint funding package — $6.1 million from the Australian Commonwealth Government and $3.3 million from the NSW State Government — with land contributed by Blacktown City Council and Western Sydney Parklands Trust. No annual revenue is publicly disclosed.
Grace's Place firmographics
Firmographics- Name
- Grace's Place
- Legal name
- Homicide Victims Support Group Australia Ltd
- Website
- https://gracesplace.org.au
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Grace's Place is a non-profit residential trauma recovery centre in Doonside, NSW, serving children and young people affected by homicide through 24/7 support, counselling, and tailored therapy programs. It operates under Homicide Victims' Support Group (Aust) Ltd and is funded by donations, fundraising, and government grants.
- Ownership category
- akta.pro rank
Grace's Place industry classification
Industry- Product category
- Trauma Recovery Services
- NAICS
- Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)
- akta.pro secondary industries
- Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH)
Keywords
Where Grace's Place is headquartered
LocationHeadquarters
- HQ city
- Doonside
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Grace's Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations: One-off and regular donations from individuals supporting children and young people affected by homicide. Donation options include preset amounts ($10, $20, $50, $100) and custom amounts, with options for recurring donations.
- Fundraising Events: Annual gala events including the Ebony & Ivory Masquerade Ball held at Four Seasons Hotel Sydney. Proceeds support vital services and programs.
- Workplace Giving: Corporate workplace giving program where employees make regular pre-tax donations deducted from payroll. Companies may amplify impact through dollar matching or fundraising.
- Targeted Donations: Specific donation programs for therapy sessions ($20-$150), toy packs ($20-$250), and food hampers ($200) for families in need.
- Government Funding: Grace's Place was concepted and built through $9.4 million joint funding by the Commonwealth ($6.1m) and NSW State Government ($3.3m), with additional finance raised through fundraising and donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General Donations - Flexible giving options |
| Unit Pricing | Pay-as-you-go | Child's Therapy Session Donation |
| Unit Pricing | Pay-as-you-go | Children's Toy Pack Donation |
| Unit Pricing | Pay-as-you-go | Food Hamper Donation |
| Other | Multi-year contract | Corporate Sponsorship |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Grace's Place product offering
Product offeringCore offering
Grace's Place is a world-first residential trauma recovery centre for children and young people affected by homicide, providing 24/7 crisis support, family accommodation, counselling, and tailored therapy programs at its Doonside, Western Sydney facility. The centre delivers free residential stays, day programs, and therapeutic activities (sand play, music, arts and crafts), as well as ongoing support for bereaved families, communities, and broader support networks.
Product overview
Grace's Place operates as a single, unified charitable service offering — a world-first residential trauma recovery centre for children and young people affected by homicide. The core offering is the physical centre in Doonside, NSW, providing 24/7 accommodation, counselling, and tailored therapy programs. Supporting this core are several digital and fundraising products: an online donation platform with targeted giving options (Child's Therapy Sessions, Children's Toy Packs, Food Hampers), a merchandise store (caps, keyrings, pens), a workplace giving program, volunteer engagement, and CSR partnership opportunities. The organisation also hosts an annual gala event (Ebony & Ivory Masquerade Ball) and maintains a 24-hour victim support hotline. The product portfolio functions as a integrated charitable ecosystem rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Grace's Place Residential Trauma Recovery Centre A world-first residential trauma recovery centre providing 24-hour support, accommodation, meals, counselling, and tailored therapy programs for children and young people affected by homicide. Offers first-response residential help with family accommodation at the Doonside facility.
- 24 Hour Victim Support Hotline A 24/7 trauma support telephone line (1800 191 777) providing immediate assistance, accommodation, trauma response, and crisis support to families affected by homicide. Available every day of the year.
- Counselling and Day Programs Counselling, day programs, therapeutic events and activities (sand play, music, arts and crafts) supporting children affected by loss as a result of homicide. Includes first-response support and ongoing therapies available at any stage in the grief and trauma journey.
- Ebony & Ivory Masquerade Ball Annual gala fundraising event held at the Four Seasons Hotel Sydney, featuring a masquerade theme, dinner, drinks, charity auction and raffles, hosted by Simon Bouda AM. Proceeds support vital services and programs at Grace's Place.
Companies that use Grace's Place
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Grace's Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grace's Place partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Homicide Victims' Support Group (Aust) LtdcoreGrace's Place is a project of the Homicide Victims' Support Group (Aust) Ltd (HVSGAL). HVSGAL provides governance, administration, and is the parent organisation. Grace's Place serves as the residential facility of HVSGAL and is also home to the Road Trauma Support Group NSW.
- Blacktown City CouncilcoreBlacktown City Council provided land for the Grace's Place facility in Doonside, Western Sydney, enabling the establishment of the world's first residential trauma centre for children affected by homicide.
- Western Sydney Parklands TrustcoreWestern Sydney Parklands Trust co-provided land for the Grace's Place facility in Doonside, supporting the establishment of the trauma recovery centre.
- NSW Police ForcecoreGrace's Place works closely with NSW Police Force. Police refer families who have lost loved ones to homicide to HVSGAL services when individuals agree to be contacted. This partnership enables timely support for bereaved families.
- Road Trauma Support Group NSWminorRoad Trauma Support Group NSW operates from the Grace's Place facility, sharing the space and resources to support those affected by road trauma.
- JasaraminorPartnered in the construction of Grace's Place facility as noted in the supporters section on the website.
- iDraft ArchitectsminorArchitecture firm responsible for designing the Grace's Place facility, noted as a supporter of the project.
- Twentieth Letter Marketing and CommunicationsminorMedia contact for Grace's Place - Tracey Whittaker handles all media enquiries on behalf of the organisation.
- Four Seasons Hotel SydneyminorVenue partner for the annual Ebony & Ivory Masquerade Ball and other fundraising events held at the Four Seasons Hotel George Street Sydney.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Grace's Place competitors and assessment
Company assessmentDirect peers
- Childhelp: US nonprofit dedicated to helping abused and at-risk children, comparable in residential advocacy, crisis intervention, and trauma-informed care programming.
- Kids Helpline: Australia's leading 24/7 free counseling service for young people aged 5–25, operating on a similar nonprofit funding model with government, corporate, and donation support.
- Bravehearts: Australian charity focused on child sexual abuse prevention and support, overlapping in trauma counseling services and nonprofit funding structure targeting vulnerable children.
- Dougy Center: US-based nonprofit offering peer-support programs for grieving children and families, comparable in providing age-appropriate bereavement programs for young people.
- Road Trauma Support Group NSW: Australian charity providing counseling to road trauma victims, co-located at Grace's Place facility and operating with similar funding models and victim-support methodology.
- Winston's Wish: UK-based charity providing specialist support to bereaved children, directly comparable in mission, beneficiary focus, and therapy-based program model.
- Australian Childhood Foundation: Australian nonprofit specializing in therapy and support for children affected by abuse and trauma, sharing Grace's Place's focus on childhood trauma recovery and counseling-based service delivery.
- National Children's Advocacy Center: US organization providing child-focused services and trauma support, comparable in mission and multi-disciplinary response to children affected by violence.
Broad incumbents
- headspace (National Youth Mental Health Foundation): Larger federally funded national youth mental health organization offering broader services than Grace's Place but overlapping significantly in providing youth counseling and trauma support.
- Lifeline Australia: Australia's largest crisis support charity operating a 24-hour helpline, overlapping with Grace's Place's 24/7 victim support hotline and nonprofit funding model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Grace's Place social profiles
Digital presenceGrace's Place compliance and trust
Trust signalCompliance1 record
Grace's Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grace's Place leadership team
Management profileNumber of profiles
Profiles10 records
Grace's Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grace's Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grace's Place
What does Grace's Place do?
Grace's Place is a world-first residential trauma recovery centre for children and young people affected by homicide, providing 24/7 crisis support, family accommodation, counselling, and tailored therapy programs at its Doonside, Western Sydney facility. The centre delivers free residential stays, day programs, and therapeutic activities (sand play, music, arts and crafts), as well as ongoing support for bereaved families, communities, and broader support networks.
Is Grace's Place a public or private company?
Grace's Place is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Grace's Place founded?
Grace's Place was founded in 2023. It employs 1 to 10 people.
Where is Grace's Place based?
Grace's Place is headquartered in Doonside, Australia, in the Oceania region.
How does Grace's Place make money?
Five revenue lines are on record. Donations are the primary driver. The others are fundraising Events, workplace Giving, targeted Donations and government Funding.
Who are Grace's Place's main competitors?
Direct peers on record are Childhelp, Kids Helpline, Bravehearts, Dougy Center, Road Trauma Support Group NSW, Winston's Wish, Australian Childhood Foundation and National Children's Advocacy Center. Broad incumbents are headspace (National Youth Mental Health Foundation) and Lifeline Australia.
Does Grace's Place have an API?
No public API is recorded for Grace's Place.
What industry is Grace's Place in?
Grace's Place's product category is Trauma Recovery Services. Its primary akta.pro industry code is HSABAFAI, Bereavement & Grief Support Services (Family Aftercare), with a secondary code of HLAFAEAO, Bereavement, Grief & Family Support Services (Hospice-Linked). Its NAICS code is 62411 and its SIC code is 8300.