Granite Insurance Agency

What Granite Insurance Agency does

Granite Insurance Agency is a privately held, independent insurance agency founded in 1999 and headquartered in Salt Lake City, Utah. The agency operates as an intermediary that connects individuals, families, and businesses with insurance products offered by 13+ carrier partners, including Bear River Mutual, Chubb, Nationwide, Travelers, Zurich, and Progressive. Its service footprint is concentrated in Utah, with 8 employees supporting the client base across personal, commercial, specialty, and Medicare lines.

The agency's product portfolio spans personal insurance (home, auto, life), commercial property and casualty, construction-specific coverage (general liability and workers' compensation for contractors), technology and cyber insurance, and Medicare products targeting the 65+ demographic. Distribution is fully agent-assisted, with prospective clients requesting quotes via the agency website and initial underwriting handled on the carrier side. The agency does not operate a proprietary technology platform; instead it relies on carrier-provided systems and standard agency management tools to service policies. There is no disclosed use of automation, AI, or data analytics in the placement or servicing workflow.

The revenue model is commission-based, with the agency earning a percentage of premiums placed with each carrier partner. Customer relationships are long-tenured, with the agency highlighting multi-year client retention. The business is relationship-driven and locally branded, with no franchises, no investor capital, and no disclosed M&A activity. Growth is organic and tied to deepening product verticals within the existing Utah geography rather than geographic expansion or platform-based scaling.

Name

Granite Insurance Agency

Legal name

Granite Insurance Agency

Website

https://graniteinsured.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Granite Insurance Agency is a Salt Lake City-based independent insurance agency founded in 1999 that connects individuals, families, and businesses with 13+ carrier partners across personal, commercial, construction, technology/cyber, and Medicare lines. The eight-person agency serves Utah clients through agent-assisted sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commission: As an independent insurance agency, Granite Insurance Agency earns commissions from insurance carrier partners for placing and maintaining policies with their clients. The agency represents multiple insurance companies (Bear River Mutual, Chubb, Nationwide, Progressive, Travelers, Zurich, and others) and receives commission income for new policy placements and renewals. Revenue is a mix of new business commissions and renewal commissions on the book of business. The agency does not charge clients directly for its advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Granite Insurance Agency is a full-service independent insurance agency that places individuals, families, and businesses with a network of 13+ insurance carriers (Bear River Mutual, Chubb, Nationwide, Travelers, Zurich, Progressive, and others) to obtain personal, business, commercial property, construction, technology/cyber, and Medicare coverage. The agency operates as an advisor, helping clients compare carriers and select appropriate policies through agent-assisted sales. Revenue is generated through carrier commissions on new business placements and renewals rather than direct fees to clients.

Product overview

Granite Insurance Agency is a full-service independent insurance agency offering a comprehensive portfolio of insurance solutions. The agency provides personal insurance (home, auto, life, motorcycle, renters), business insurance (general liability, commercial property, business auto, workers' compensation, technology/cyber), construction insurance (contractor, electrical, plumbing, HVAC, interior designer), Medicare coverage options, and commercial property coverage (landlord, office building, property manager, real estate developer/investor). The agency connects clients with a network of insurance carriers including Bear River Mutual, Chubb, Nationwide, Travelers, and others to find tailored coverage solutions. Services are accessed through online quote request forms, policy management tools, and client service center functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance
• Business Insurance
• Commercial Property Insurance
• Construction Insurance
• Technology and Cyber Solutions
• Medicare Coverage

Quantifiable outcome

• Clients report saving hundreds of dollars in premiums each year by switching policies through the agency.
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• Atlantic CasualtycoreChannel Partner/ Reseller/ DistributorAtlantic Casualty is an insurance carrier partner represented by Granite Insurance Agency. The partnership allows Granite to offer Atlantic Casualty's insurance products to its clients and earn commissions on placements. Atlantic Casualty is listed on the agency's Carrier Partnerships page and appears in the Pay Bill service center, indicating an active policy servicing relationship.
• Auto Owners InsurancecoreChannel Partner/ Reseller/ DistributorAuto Owners Insurance is an insurance carrier partner represented by Granite Insurance Agency. The partnership enables Granite to offer Auto Owners products and is referenced in the Pay Bill service center.
• Bear River MutualcoreChannel Partner/ Reseller/ DistributorBear River Mutual is specifically highlighted as a key carrier partner on the agency's homepage, where it states 'We proudly represent Bear River Mutual, Chubb, and more!' As a Utah-based mutual insurance company, Bear River Mutual is a highlighted and prominently featured partner of Granite Insurance Agency.
• ChubbcoreChannel Partner/ Reseller/ DistributorChubb is prominently featured as a key carrier partner alongside Bear River Mutual on the agency's homepage. As a major global property and casualty insurer, Chubb represents a premium carrier option available through Granite Insurance Agency.
• Cincinnati Insurance CompaniescoreChannel Partner/ Reseller/ DistributorCincinnati Insurance Companies is an insurance carrier partner represented by Granite Insurance Agency, listed on the Carrier Partnerships page and Pay Bill service center.
• Colonial GeneralcoreChannel Partner/ Reseller/ DistributorColonial General is an insurance carrier partner represented by Granite Insurance Agency, listed on the Carrier Partnerships page and Pay Bill service center.
• NationwidecoreChannel Partner/ Reseller/ DistributorNationwide is an insurance carrier partner represented by Granite Insurance Agency, listed on the Carrier Partnerships page and Pay Bill service center.
• OpenlycoreChannel Partner/ Reseller/ DistributorOpenly is an insurance carrier partner represented by Granite Insurance Agency, listed on the Carrier Partnerships page and Pay Bill service center.
• ProgressivecoreChannel Partner/ Reseller/ DistributorProgressive is an insurance carrier partner represented by Granite Insurance Agency, listed on the Carrier Partnerships page and Pay Bill service center.
• RPS Risk PlacementcoreChannel Partner/ Reseller/ DistributorRPS Risk Placement is an insurance carrier partner represented by Granite Insurance Agency, listed on the Carrier Partnerships page and Pay Bill service center.
• TravelerscoreChannel Partner/ Reseller/ DistributorTravelers is an insurance carrier partner represented by Granite Insurance Agency, listed on the Carrier Partnerships page and Pay Bill service center.
• United Insurance GroupcoreChannel Partner/ Reseller/ DistributorUnited Insurance Group is an insurance carrier partner represented by Granite Insurance Agency, listed on the Carrier Partnerships page and Pay Bill service center.
• ZurichcoreChannel Partner/ Reseller/ DistributorZurich is an insurance carrier partner represented by Granite Insurance Agency, listed on the Carrier Partnerships page and Pay Bill service center.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Brown & Brown: Large national insurance brokerage operating across commercial, personal, and specialty lines. Represents the institutional scale-up of the same independent agency model that Granite operates.
• USI Insurance Services: Large national brokerage serving middle-market clients through multi-carrier placement. Same fundamental broker model; serves as the upper-tier incumbent against which independents like Granite compete.
• HUB International: Global insurance brokerage with extensive independent agency architecture across North America. Operates the same multi-carrier distribution model but at vastly greater scale.
• Marsh McLennan Agency: Middle-market and SMB brokerage arm of Marsh McLennan. Comparable in carrier-broker distribution and SMB focus, but embedded in a much larger enterprise.

Direct peers

• Higginbotham: Independent insurance and financial services firm providing multi-line coverage through carrier partnerships. Comparable diversified independent agency model serving SMB and personal clients.
• Heffernan Insurance Brokers: Mid-size independent insurance brokerage representing multiple carriers and offering personal, business, and specialty coverage. Comparable diversified-line independent agency model, though larger and California-based.
• AssurePartners: National independent insurance brokerage aggregating regional agencies with multi-carrier representation across personal and commercial lines. Provides a template for the consolidation path available to Granite.
• World Insurance Associates: Fast-growing independent insurance agency built via roll-up of regional independents offering personal, commercial, and specialty lines. Closely comparable in lines of business and acquisition-driven growth thesis.
• Leavitt Group: Utah-headquartered independent insurance agency offering personal, commercial, and specialty lines through multiple carrier partners. Closest geography and business-model match to Granite as a regional independent broker.

Emerging players

• Goosehead Insurance: Independent agency franchise model distributing personal and commercial lines through carrier partnerships. Shares the multi-carrier DNA with Granite but embeds a scalable agent-recruitment model that Granite lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/graniteinsured
• LinkedInlinkedin.com/company/granite-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granite Insurance Agency