What greatcall.ma does

GreatCall is a Morocco-based business process outsourcing (BPO) and call center operator headquartered in Fès, delivering inbound and outbound voice management, customer targeting, file qualification, appointment setting, customer loyalty program execution, and sales optimization services to French, Spanish, and English-speaking client markets. The company's service portfolio spans the full pre-sales and customer lifecycle — from prospect targeting and lead qualification through to retention campaign operations — and is supported by a database segmentation capability used for loyalty campaign targeting.

The firm's technology foundation is described as a modern IT infrastructure supporting voice operations and campaign management, though no proprietary platform, AI/ML components, or specific telecom stack (PBX, CCaaS, CRM) are disclosed. GreatCall markets a performance-based cost structure, charging per outcome rather than per seat, and emphasizes competitive pricing as a differentiator against onshore BPO providers. The company holds itself out as serving international clients from Morocco, leveraging the country's labor cost arbitrage and multilingual workforce.

Operationally, GreatCall reports a 90%+ internal promotion rate supported by continuous training and indefinite-term (CDI) employment contracts registered with Morocco's CNSS and AMO social security systems, an unusual commitment in the offshore BPO segment. The company is privately held with no disclosed parent, subsidiaries, funding history, or named customers. No revenue, headcount, management team, awards, patents, or partnerships are disclosed in the source material; the firm is operating and actively recruiting based on its public-facing website.

Name

greatcall.ma

Legal name

GreatCall

Website

https://greatcall.ma

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GreatCall is a Morocco-based, Fès-headquartered BPO and call center operator offering inbound/outbound voice, lead qualification, appointment setting, loyalty campaigns, and sales optimization in French, Spanish, and English for international clients on a performance-based pricing model.

Ownership category

akta.pro rank

Product category

Contact Center / BPO Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Answering Services (561421)

SIC

Services-Advertising (7310)

akta.pro primary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

akta.pro secondary industries

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Multilingual/Localization Support (Language, Cultural Adaptation) (BPAAABAK)

Keywords

• Contact center services
• BPO outsourcing
• Telemarketing services
• Customer relationship management
• Multilingual call center

Headquarters

HQ city

Fès

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Call Center/BPO Services: Managed services revenue model based on call center operations. The company structures costs based on performance, consulting, and quality service delivery. They offer competitive pricing through cost optimization while maintaining quality standards. Services include inbound and outbound call management, customer qualification, appointment setting, and customer loyalty programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

GreatCall operates as a Business Process Outsourcing (BPO) call center based in Fès, Morocco, providing inbound and outbound call management services to business clients. Its offerings span the full customer relationship cycle, including customer targeting, file qualification, qualified appointment setting, customer loyalty campaign management, and sales optimization, delivered through a multilingual (French, Spanish, English) agent team with continuous training and a transparent performance-based cost structure.

Product overview

GreatCall is a call center company based in Fès, Morocco offering a unified set of contact center services. The core offering consists of inbound and outbound call management operations including customer targeting, file/data qualification, qualified appointment scheduling, customer loyalty management, and sales performance optimization. The company provides multilingual capabilities (French, Spanish, English) and emphasizes continuous staff training as part of its service quality.

Differentiator

Problem solved

Functional benefit

Products and services

• GreatCall Call Center Services (Inbound & Outbound Call Management) Managed inbound and outbound call center operations for business clients, covering customer targeting, file/data qualification, qualified appointment setting, customer loyalty campaign management, and sales optimization. Delivered through a multilingual (French, Spanish, English) agent team with continuous training and a transparent performance-based cost structure.
• Customer Relationship Management (Multi-channel) Quality multi-channel customer relationship management covering inbound and outbound call flows for targeting, conquest, development, and loyalty operations. Provided as an outsourced CRM service to business clients seeking to manage customer relationships across languages and channels.
• Customer Loyalty Campaign Management Outsourced customer loyalty campaign management service that improves loyalty campaign performance through effective segmentation of the client's customer database and refined customer knowledge. Aimed at businesses seeking to retain existing customers at lower cost than acquiring new ones.
• Qualified Appointment Setting (Prise de RDV qualifié) Telemarketing-based qualified appointment setting service that delivers pre-qualified sales appointments to client commercial teams as part of outsourced sales operations. Targets businesses seeking to increase sales and optimize market coverage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• TTEC: Large global CX and BPO operator with multilingual nearshore capabilities serving European clients. Overlaps with GreatCall on outsourced customer relationship management and sales support, though TTEC operates at much broader scale and includes digital/technology offerings.
• Acticall (now part of Webhelp): French-headquartered CX BPO with Moroccan nearshore delivery centers. Comparable on French-language inbound/outbound and customer-loyalty services, now operating under Webhelp but historically a direct French-market competitor.
• Teleperformance: World's largest omnichannel customer experience BPO with a very large Moroccan delivery footprint. Directly comparable as a nearshore/offshoring competitor serving French, Spanish and English clients from Morocco, but at vastly greater scale.
• Sitel Group: Global BPO/CX operator (now part of Concentrix) with multilingual nearshore delivery. Overlaps with GreatCall on outsourced customer service, telesales and loyalty operations for European enterprise clients.

Direct peers

• Competence Call Center: Morocco-headquartered BPO offering inbound/outbound customer service, telemarketing and appointment-setting in multiple European languages. Same core service mix and target client base as GreatCall, with a larger operational footprint.
• Webhelp: European-origin CX BPO with strong Morocco presence serving French, Spanish and English markets. Closely comparable on customer-acquisition, telemarketing, and customer-loyalty operations for European enterprise clients.
• Outsource People: Mid-sized Moroccan call center offering multilingual inbound/outbound, lead generation and customer support. Directly comparable on customer targeting, file qualification and loyalty campaign services.
• Concentrix (formerly Majorel): Global CX and BPO leader with a major Moroccan operation formed from the Majorel/Sitel merger. Competes head-to-head for French-language nearshore voice and customer management work, offering similar inbound/outbound and loyalty services.

Emerging players

• Everise: Multilingual CX outsourcer with operations in South Asia and Latin America offering voice, customer support and sales services. Comparable to GreatCall on multilingual inbound/outbound and customer-loyalty service delivery for enterprise clients.

Regional players

• Foundeo (Call Center Factory): Moroccan-origin CX and BPO provider serving European markets with multilingual customer management, telemarketing and loyalty services. Directly comparable niche, geography, and service mix to GreatCall.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greatcall.ma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about greatcall.ma